Here are 1-2 brief analogies to describe MediaCo (MDIA):

• iHeartMedia for New York City's urban radio market.
• A New York-focused blend of iHeartMedia and Outfront Media.

• Radio Broadcasting: Operates prominent radio stations, WQHT-FM (Hot 97) and WBLS-FM, providing audio entertainment, music, and talk programming.
• Advertising Services: Sells commercial airtime on its radio stations and digital ad space on its online platforms to businesses seeking to reach its audience.
• Digital Audio Content: Produces and distributes podcasts and provides online streaming of its radio broadcasts and exclusive digital-only content.
• Live Events: Organizes and promotes music concerts, festivals, and community events, often featuring its radio personalities and leveraging its brand.

As MediaCo (symbol: MDIA) is a hypothetical company and not a real public entity, specific customer data is not available. Therefore, the information below is based on a plausible business model for a generic "media company" that primarily sells its products or services to other businesses.

Assuming MediaCo operates primarily as a content producer, licensor, and/or an operator of ad-supported media platforms, it would primarily sell to other companies (B2B). Its major customers would likely include:

• Major Streaming Services: These companies license content from producers like MediaCo to fill their libraries, attract and retain subscribers, and differentiate their offerings.
  • Netflix (NFLX)
  • Warner Bros. Discovery (WBD) - for its Max streaming service
  • The Walt Disney Company (DIS) - for its Disney+ and Hulu platforms
• Traditional Broadcasters and Cable Operators: These entities license programming for their linear television channels, on-demand platforms, and digital properties to serve their audience and advertising clients.
  • Comcast Corporation (CMCSA) - for NBCUniversal and Peacock
  • Paramount Global (PARA) - for its various networks and Pluto TV
• Advertising Agencies and Major Brands: If MediaCo owns and operates ad-supported media properties (e.g., websites, free ad-supported streaming TV (FAST) channels, linear TV networks), then advertisers (either directly or through their agencies) are key customers purchasing ad inventory.
  • WPP plc (WPP) - a global advertising and marketing services company that buys ad space for its clients
  • The Procter & Gamble Company (PG) - a major consumer goods company that heavily advertises across various media platforms

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Albert Rodriguez, President & CEO

Albert Rodriguez is a seasoned media executive with over 24 years of experience in the industry. He joined MediaCo in 2024 as Chief Revenue Officer and was appointed Chief Executive Officer and President on October 28, 2024.

Debra DeFelice, Chief Financial Officer & Treasurer

Debra DeFelice was appointed Chief Financial Officer and Treasurer of MediaCo Holding Inc. on September 26, 2024, where she leads the company's financial and shared services operations. She previously served as the Company’s SVP of Finance & Assistant Treasurer/EVP Radio Finance since April 2021. Her prior experience includes roles as corporate controller at Artisanal Brewing Ventures and HEPACO, LLC, and Division Controller/Director of Finance at ATI Specialty Materials. DeFelice is a Certified Public Accountant.

René Santaella, Chief Operating Officer

René Santaella is the Chief Operating Officer of MediaCo, where he leads consolidated video and audio operations across all platforms.

Brian Fisher, Chief Revenue Officer

As MediaCo's Chief Revenue Officer (CRO), Brian Fisher leads national and local sales across linear, audio, events, and digital media. He is a proven leader in video sales strategy and is instrumental in driving MediaCo's success through advertising innovation and strategic revenue development.

Luis Fernández-Rocha, Senior Vice President, Local Video Sales

Luis Fernández-Rocha brings over 30 years of experience in Hispanic media, including two decades in senior leadership roles at TelevisaUnivision. He leads local television sales initiatives for MediaCo and crafts solutions to connect advertisers with multicultural audiences.

The public company MediaCo (symbol: MDIA) faces clear emerging threats from:

• The rapid advancement and adoption of Artificial Intelligence (AI) for content creation, which threatens to commoditize traditional content production, reduce the value of human-generated intellectual property, and intensify competition through lower barriers to entry for new content producers.
• The continued explosive growth and market penetration of the creator economy and short-form video platforms (e.g., TikTok, YouTube Shorts, Twitch), which are increasingly capturing audience attention and advertising spend that historically belonged to traditional media outlets.

MediaCo (MDIA) operates primarily in the United States within the audio (radio), video (television), and digital advertising markets, targeting multicultural audiences, particularly Black and Hispanic consumers. The addressable markets for its main products and services are sized as follows:

• U.S. Radio Advertising Market: The total local U.S. radio advertising revenue, encompassing both over-the-air and digital components, is projected to reach approximately $12.3 billion in 2025.

• U.S. Television Advertising Market: The U.S. television advertising market size was estimated at $60.79 billion in 2024 and is projected to grow to about $93.29 billion by 2034. MediaCo's Video Segment, including Estrella's television stations, focuses on Spanish-language programming. Ads on Spanish-language networks have demonstrated significantly higher effectiveness, outperforming English-language TV by 31% in the past year. Hispanic consumers represent a substantial economic force in the U.S., with their spending power projected to reach $2.8 trillion by 2026.

• U.S. Digital Advertising Market: The broader digital advertising market in the U.S. is a significant addressable market. U.S. mobile advertising alone is expected to surpass $200 billion in 2024, reaching $202.59 billion. Looking further, digital advertising is projected to comprise 80% of the total U.S. ad spending, which is anticipated to reach $455.9 billion by 2025, implying an addressable digital advertising market of approximately $364.72 billion in 2025.

Here are 3-5 expected drivers of future revenue growth for MediaCo (MDIA) over the next 2-3 years:

1. Growth in Digital and Streaming Revenue: MediaCo anticipates continued growth in its digital and streaming revenue, fueled by the increasing demand for Connected TV (CTV) and Free Ad-Supported Streaming TV (FAST) channels. The company experienced a significant 345% increase in digital revenue in the first half of 2025, which now constitutes 33% of its total ad income. Future plans include the launch of new initiatives such as HOT 97 TV, a FAST channel dedicated to Hip Hop and Afro culture, and a broader global expansion of its content offerings.
2. Strategic Acquisitions and Integration: The acquisition of EstrellaTV in April 2024 has been a key contributor to MediaCo's growth, with the network showing consistent year-over-year prime-time audience growth. This strategic asset is expected to continue driving revenue as it becomes further integrated and optimized within MediaCo's portfolio.
3. Expansion of Content Offerings and Rights: MediaCo is actively expanding its content library by securing multi-year broadcasting rights for properties like Liga MX home games and acquiring rights to popular shows such as "Objetivo Fama" and "Tengo Talento, Mucho Talento: Nueva Era." This expansion diversifies its appeal and attracts new audiences.
4. Increased Reach and Distribution: The company is expanding its audience reach through new distribution channels and market penetration. This includes bringing its iconic HOT 97 and WBLS brands to Dot 2 audio across major U.S. cities and extending the EstrellaTV network's footprint with the launch of WMBC-TV in New York. These efforts aim to increase the customer base and advertising opportunities.

Share Repurchases

• MediaCo Holding Inc. noted share repurchases in its 2023 10-K filing, referring to them in "Note 3" of the financial statements, though the specific dollar amount is not readily available in the provided search snippets.

Share Issuance

• On August 20, 2021, MediaCo Holding Inc. entered into an At Market Issuance Sales Agreement, authorizing the company to offer and sell up to $12.5 million of its Class A Common Stock.
• The number of Class A common shares outstanding significantly increased from 20,741,865 shares at December 31, 2023, to 41,274,103 shares at December 31, 2024.
• As of June 18, 2025, the company reported 48,264,309 Class A Shares and 5,413,197 Class B Shares issued and outstanding.

Inbound Investments

• No specific dollar amounts for large inbound investments by third-parties in MediaCo Holding Inc. were found in the provided information.

Outbound Investments

• On April 17, 2024, MediaCo Holding Inc., through its wholly-owned subsidiary MediaCo Operations LLC, completed the acquisition of substantially all of the assets of Estrella Broadcasting, Inc. and its subsidiaries (the "Estrella Acquisition").

Capital Expenditures

• Cash used in investing activities for the year ended December 31, 2023, was $1.7 million, primarily for capital expenditures related to a new digital platform project and the build-out of new corporate offices.