Masco Corporation designs, manufactures, and distributes home improvement and building products in North America, Europe, and internationally. The company's Plumbing Products segment offers faucets, showerheads, handheld showers, valves, bath hardware and accessories, bathing units, shower bases and enclosures, sinks, toilets, acrylic tubs, shower trays, spas, exercise pools, and fitness systems; brass, copper, and composite plumbing system components; connected water products; thermoplastic solutions, extruded plastic profiles, specialized fabrications, and PEX tubing products; and other non-decorative plumbing products. This segment provides its products under the DELTA, BRIZO, PEERLESS, HANSGROHE, AXOR, KRAUS, EASY DRAIN, STEAMIST, ELITESTEAM, GINGER, NEWPORT BRASS, BRASSTECH, WALTEC, BRISTAN, HERITAGE, MIROLIN, HOT SPRING, CALDERA, FREEFLOW SPAS, FANTASY SPAS, ENDLESS POOLS, BRASSCRAFT, PLUMB SHOP, COBRA, COBRA PRO, and MASTER PLUMBER brands. Its Decorative Architectural Products segment offers paints, primers, specialty coatings, stains, and waterproofing products, as well as paint applicators and accessories; cabinet and door hardware, functional hardware, wall plates, hook and rail products, closet organization systems, and picture hanging accessories; decorative bath hardware, mirrors, and shower accessories and doors; and decorative indoor and outdoor lighting fixtures, ceiling fans, landscape lighting, and LED lighting systems. This segment provides its products under the BEHR, KILZ, WHIZZ, Elder & Jenks, LIBERTY, BRAINERD, FRANKLIN BRASS, KICHLER, and ÉLAN brands. It sells its products to the plumbing, heating, and hardware wholesalers; home centers and online retailers; hardware stores; electrical and landscape distributors; lighting showrooms; building supply outlets; and other mass merchandisers. Masco Corporation was incorporated in 1929 and is headquartered in Livonia, Michigan.
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- A Procter & Gamble for home fixtures and finishes.
- Like an LVMH, but for essential home improvement brands such as Delta faucets and Behr paint.
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Faucets and Showers: A broad range of kitchen and bath faucets, showerheads, and related accessories.
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Bath and Shower Units: Includes bathtubs, shower bases, and complete shower systems.
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Plumbing Fixtures and Components: Toilets, plumbing valves, connectors, and repair parts for water delivery systems.
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Cabinet and Decorative Hardware: Hardware products for cabinets, furniture, and doors, such as knobs, pulls, and hinges.
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Masco Corporation (MAS) primarily sells its products to other companies, specifically large home improvement retailers.
Its major customers include:
- The Home Depot (NYSE: HD)
- Lowe's Companies, Inc. (NYSE: LOW)
These retailers then sell Masco's branded products (such as Delta faucets, Behr paint, and Kilz primers) to both individual consumers (DIYers) and professional contractors.
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Jonathon J. Nudi, President and Chief Executive Officer
Jonathon Nudi was appointed President and Chief Executive Officer of Masco in July 2025. Prior to joining Masco, he had a distinguished 30-year career at General Mills, where he held various leadership positions, including Group President of its Pet, International and North America Foodservice segments. Mr. Nudi's background includes extensive strategic and operational experience, driving profitable growth, and significant experience with consumer-branded products and international business.
Richard Westenberg, Vice President, Chief Financial Officer and Treasurer
Richard Westenberg was appointed Vice President, Chief Financial Officer of Masco in October 2023, and assumed the role of Treasurer in April 2024. He oversees Masco's Corporate Development and Information Technology Departments. With over 25 years of experience, including nearly 15 years leading global finance organizations, Mr. Westenberg previously served as Vice President and Chief Financial Officer of General Motors North America, overseeing financial management for that approximately $125 billion segment. He also served as Vice President, Finance and Chief Financial Officer of SAIC-General Motors, a joint venture in China.
Keith Allman, Former President, Chief Executive Officer, Director (Retired July 2025)
Keith Allman served as Masco's President, Chief Executive Officer, and Director from 2014 until his retirement in July 2025. He joined Masco in 1998 and held various leadership roles, including Vice President of Manufacturing for Merillat Industries, President of Delta Faucet Company (2007-2011), and Group President with responsibility for Masco's Plumbing and North American Cabinet businesses (2011-2014). Before joining Masco, Mr. Allman worked at General Motors for 13 years in engineering, manufacturing, and quality positions.
John G. Sznewajs, Former Vice President, Chief Financial Officer (Served 2007-2023)
John Sznewajs served as Masco's Vice President and Chief Financial Officer from 2007 to 2023, having spent 27 years with the company. He was responsible for enterprise-wide strategic and operational financial functions, including accounting, tax, financial reporting, and M&A. Mr. Sznewajs also served as head of IT and had operational responsibility for three international operations. He is currently a Partner at Shore Capital, a lower middle-market private equity firm, and has a long history of investing in every fund since its inception in 2009. He has led more than $15 billion in M&A transactions throughout his career.
Jai Shah, Group President-Plumbing Products
Jai Shah was named Group President-Plumbing Products in January 2023, overseeing brands such as Delta Faucet Company and Hansgrohe SE. Prior to this role, he was Group President-Architectural Products since 2018 and served as President of Delta Faucet Company from 2014. Mr. Shah joined Masco in 2003 and has held a variety of leadership positions in finance, human resources, corporate strategy, and group operations.
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Masco Corporation operates primarily in two business segments: Plumbing Products and Decorative Architectural Products. The addressable markets for their main products are substantial in various regions, particularly North America.
Plumbing Products
- Faucets: The global faucets market was valued at approximately USD 18 billion in 2023 and USD 23.42 billion in 2024, with projections to reach USD 51.17 billion by 2034. In North America, the U.S. market alone generated around USD 2.9 billion in revenue in 2023. The North American faucet market accounted for a revenue share of 25.1% in 2024.
- Bath and Shower Products (including bathtubs, showerheads, and shower enclosures): The global bath and shower products market was valued at USD 51.17 billion in 2024 and is projected to grow to USD 79.96 billion by 2032. Another estimate places the global market at approximately USD 58.39 billion in 2024, expected to reach USD 107.08 billion by 2034. The North American bath and shower products market was valued at USD 13.80 billion in 2024 and USD 18 billion in 2025. North America holds a 28% share of the total global market.
Decorative Architectural Products
- Paints and Coatings: The North America architectural coatings market was valued at USD 23.98 billion in 2024 and is anticipated to expand to USD 37.48 billion by 2033. The U.S. market is expected to achieve a market value of USD 21.88 billion by 2031 within this segment.
- Cabinets: The global cabinet market was valued at USD 132.10 billion in 2024 and is expected to reach USD 201.27 billion by 2033. Other estimates place the global market at USD 141.0 billion in 2025, projected to reach USD 180.25 billion in 2030. North America commanded a 40.5% market share of the global cabinet market in 2024, or 35% in 2024. The North America bathroom cabinets market alone generated a revenue of USD 18,960.4 million in 2023.
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Masco Corporation (MAS) is expected to drive future revenue growth over the next two to three years through several key strategies and market trends:
- New Product Innovation and High-End Offerings: Masco continues to leverage its strong brand portfolio and innovative product development, particularly within its Plumbing Products segment. For instance, Delta Faucet's new introductions in the water filtration category, including a tankless reverse osmosis system, have surpassed initial expectations and garnered awards. This focus on innovative, high-end plumbing products is driven by consumer demand and is a significant growth opportunity.
- Expansion in the Professional (PRO) Paint Segment: The company is focused on expanding its presence in the professional paint market. This includes a strategic partnership with Home Depot for its Behr brand. Analysts have noted increasing demand in Masco's PRO paint sales, indicating a robust recovery in longer-term project spending which contributes to growth.
- Favorable Repair and Remodel (R&R) Market Trends: Masco is poised to benefit from positive trends in the broader repair and remodel market. Gains in the wholesale plumbing segment specifically highlight a growing trend in these markets, suggesting potential revenue growth fueled by improving consumer sentiment and opportunities for market share expansion.
- Strategic Pricing Actions: Masco has demonstrated its ability to implement favorable pricing strategies. This was a contributing factor to the modest increase in North American plumbing sales in the third quarter of 2025. The company also employs pricing strategies as part of its efforts to mitigate the impact of tariffs and other costs, which can support revenue.
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Share Repurchases
- Masco repurchased 10 million shares of its common stock for approximately $757 million in 2024 under a $2 billion authorization.
- In the third quarter of 2025, Masco repurchased 1.8 million shares for $124 million. In the second quarter of 2025, 1.6 million shares were repurchased for $101 million.
- Masco anticipates using approximately $600 million for share repurchases or acquisitions in 2025. The company increased its capital allocation for share repurchases to approximately $500 million in 2025.
Outbound Investments
- Masco completed the divestiture of its Kichler Lighting business in the third quarter of 2024, which resulted in a preliminary loss of $81 million. This was part of a strategy to streamline its portfolio and focus on core businesses.
- In July 2023, Masco acquired Sauna360, a brand of home saunas and steam rooms.
- In 2021, the company acquired Steamist, Inc. and a 75.1 percent equity interest in Easy Sanitary Solutions B.V. ("ESS").
Capital Expenditures
- Masco's capital expenditures were $56 million in 2024, $38 million in 2023, and $43 million in 2022.
- The company expects approximately $175 million in capital expenditures for 2025.
- Masco targets capital expenditures to be between 2-2.5% of its sales, with a focus on reinvesting in the business, accelerating growth in high-growth/low-penetration areas, investing in digital leadership, and expanding into adjacent product categories.
