Masco (MAS)
Market Price (5/30/2026): $70.28 | Market Cap: $14.3 BilSector: Industrials | Industry: Building Products
Masco (MAS)
Market Price (5/30/2026): $70.28Market Cap: $14.3 BilSector: IndustrialsIndustry: Building Products
Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.
Attractive yieldTotal YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 7.7%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 3.5%, FCF Yield is 6.6% Attractive cash flow generationCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 14%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 12% Stock buyback supportStock Buyback 3Y Total is 1.8 Bil Low stock price volatilityVol 12M is 32% Megatrend and thematic driversMegatrends include Water Infrastructure, and Sustainable Resource Management. Themes include Water Treatment & Delivery, Resource Efficiency Solutions, Show more. | Weak multi-year price returns2Y Excs Rtn is -38%, 3Y Excs Rtn is -38% | Weak revenue growthRev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -3.1% Key risksMAS key risks include [1] declining demand directly impacting its Decorative Architectural Products segment and [2] intense competition threatening the market position of its key brands like Delta and Behr. |
| Attractive yieldTotal YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 7.7%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 3.5%, FCF Yield is 6.6% |
| Attractive cash flow generationCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 14%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 12% |
| Stock buyback supportStock Buyback 3Y Total is 1.8 Bil |
| Low stock price volatilityVol 12M is 32% |
| Megatrend and thematic driversMegatrends include Water Infrastructure, and Sustainable Resource Management. Themes include Water Treatment & Delivery, Resource Efficiency Solutions, Show more. |
| Weak multi-year price returns2Y Excs Rtn is -38%, 3Y Excs Rtn is -38% |
| Weak revenue growthRev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -3.1% |
| Key risksMAS key risks include [1] declining demand directly impacting its Decorative Architectural Products segment and [2] intense competition threatening the market position of its key brands like Delta and Behr. |
Qualitative Assessment
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Updated on 5/28/2026
Masco (MAS) stock has gained about 5% since 1/31/2026 because of the following key factors:
1. Strong First Quarter 2026 Financial Performance Exceeded Expectations.
Masco reported robust first-quarter 2026 results on April 22, 2026, significantly surpassing analyst estimates. Adjusted earnings per share (EPS) grew 20% year-over-year to $1.04, exceeding the Zacks Consensus Estimate of $0.88 by 19.3%. Net sales increased 6.5% to $1.918 billion, topping the consensus mark of $1.839 billion by 4.3%. This strong performance was primarily driven by effective pricing actions and cost-savings initiatives, leading to a 90 basis point expansion in adjusted operating margin to 16.9%.
2. Enhanced Shareholder Returns Through Buybacks and Dividends.
The company demonstrated a strong commitment to returning capital to shareholders throughout the period. In the first quarter of 2026, Masco repurchased 3.1 million shares for $202 million. This was part of a larger $2 billion share repurchase authorization announced on February 10, 2026, which included a $300 million accelerated share repurchase agreement on May 7, 2026. Additionally, Masco declared a quarterly dividend of $0.32 per common share on May 11, 2026, payable on June 8, 2026.
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Masco (MAS) stock has gained about 5% since 1/31/2026 because of the following key factors:
1. Strong First Quarter 2026 Financial Performance Exceeded Expectations.
Masco reported robust first-quarter 2026 results on April 22, 2026, significantly surpassing analyst estimates. Adjusted earnings per share (EPS) grew 20% year-over-year to $1.04, exceeding the Zacks Consensus Estimate of $0.88 by 19.3%. Net sales increased 6.5% to $1.918 billion, topping the consensus mark of $1.839 billion by 4.3%. This strong performance was primarily driven by effective pricing actions and cost-savings initiatives, leading to a 90 basis point expansion in adjusted operating margin to 16.9%.
2. Enhanced Shareholder Returns Through Buybacks and Dividends.
The company demonstrated a strong commitment to returning capital to shareholders throughout the period. In the first quarter of 2026, Masco repurchased 3.1 million shares for $202 million. This was part of a larger $2 billion share repurchase authorization announced on February 10, 2026, which included a $300 million accelerated share repurchase agreement on May 7, 2026. Additionally, Masco declared a quarterly dividend of $0.32 per common share on May 11, 2026, payable on June 8, 2026.
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Stock Movement Drivers
Fundamental Drivers
The 7.3% change in MAS stock from 1/31/2026 to 5/29/2026 was primarily driven by a 3.4% change in the company's P/E Multiple.| (LTM values as of) | 1312026 | 5292026 | Change |
|---|---|---|---|
| Stock Price ($) | 65.49 | 70.25 | 7.3% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 7,597 | 7,679 | 1.1% |
| Net Income Margin (%) | 10.9% | 10.9% | 0.1% |
| P/E Multiple | 16.6 | 17.1 | 3.4% |
| Shares Outstanding (Mil) | 209 | 204 | 2.5% |
| Cumulative Contribution | 7.3% |
Market Drivers
1/31/2026 to 5/29/2026| Return | Correlation | |
|---|---|---|
| MAS | 7.3% | |
| Market (SPY) | 9.6% | 45.0% |
| Sector (XLI) | 4.9% | 53.8% |
Fundamental Drivers
The 10.0% change in MAS stock from 10/31/2025 to 5/29/2026 was primarily driven by a 6.1% change in the company's P/E Multiple.| (LTM values as of) | 10312025 | 5292026 | Change |
|---|---|---|---|
| Stock Price ($) | 63.86 | 70.25 | 10.0% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 7,597 | 7,679 | 1.1% |
| Net Income Margin (%) | 10.9% | 10.9% | 0.1% |
| P/E Multiple | 16.1 | 17.1 | 6.1% |
| Shares Outstanding (Mil) | 209 | 204 | 2.5% |
| Cumulative Contribution | 10.0% |
Market Drivers
10/31/2025 to 5/29/2026| Return | Correlation | |
|---|---|---|
| MAS | 10.0% | |
| Market (SPY) | 11.5% | 43.6% |
| Sector (XLI) | 12.4% | 55.8% |
Fundamental Drivers
The 18.7% change in MAS stock from 4/30/2025 to 5/29/2026 was primarily driven by a 8.2% change in the company's P/E Multiple.| (LTM values as of) | 4302025 | 5292026 | Change |
|---|---|---|---|
| Stock Price ($) | 59.20 | 70.25 | 18.7% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 7,703 | 7,679 | -0.3% |
| Net Income Margin (%) | 10.3% | 10.9% | 5.9% |
| P/E Multiple | 15.8 | 17.1 | 8.2% |
| Shares Outstanding (Mil) | 212 | 204 | 3.9% |
| Cumulative Contribution | 18.7% |
Market Drivers
4/30/2025 to 5/29/2026| Return | Correlation | |
|---|---|---|
| MAS | 18.7% | |
| Market (SPY) | 38.0% | 48.8% |
| Sector (XLI) | 33.7% | 58.8% |
Fundamental Drivers
The 38.5% change in MAS stock from 4/30/2023 to 5/29/2026 was primarily driven by a 22.0% change in the company's P/E Multiple.| (LTM values as of) | 4302023 | 5292026 | Change |
|---|---|---|---|
| Stock Price ($) | 50.72 | 70.25 | 38.5% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 8,458 | 7,679 | -9.2% |
| Net Income Margin (%) | 9.7% | 10.9% | 12.8% |
| P/E Multiple | 14.0 | 17.1 | 22.0% |
| Shares Outstanding (Mil) | 226 | 204 | 10.8% |
| Cumulative Contribution | 38.5% |
Market Drivers
4/30/2023 to 5/29/2026| Return | Correlation | |
|---|---|---|
| MAS | 38.5% | |
| Market (SPY) | 89.0% | 50.6% |
| Sector (XLI) | 81.1% | 63.1% |
Price Returns Compared
| 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| MAS Return | 30% | -32% | 46% | 10% | -11% | 12% | 41% |
| Peers Return | 23% | -31% | 28% | -4% | -12% | -0% | -9% |
| S&P 500 Return | 27% | -19% | 24% | 23% | 16% | 10% | 101% |
Monthly Win Rates [3] | |||||||
| MAS Win Rate | 58% | 33% | 50% | 67% | 50% | 60% | |
| Peers Win Rate | 52% | 32% | 48% | 48% | 43% | 72% | |
| S&P 500 Win Rate | 75% | 42% | 67% | 75% | 67% | 60% | |
Max Drawdowns [4] | |||||||
| MAS Max Drawdown | -17% | -38% | -22% | -18% | -28% | -24% | |
| Peers Max Drawdown | -19% | -43% | -21% | -20% | -28% | -28% | |
| S&P 500 Max Drawdown | -5% | -25% | -10% | -8% | -19% | -9% | |
[1] Cumulative total returns since the beginning of 2021
[2] Peers: SHW, PPG, RPM, FBIN, SWK. See MAS Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 5/29/2026 (YTD)
How Low Can It Go
| Event | MAS | S&P 500 |
|---|---|---|
| 2025 US Tariff Shock | ||
| % Loss | -23.1% | -18.8% |
| % Gain to Breakeven | 30.0% | 23.1% |
| Time to Breakeven | 150 days | 79 days |
| Summer-Fall 2023 Five Percent Yield Shock | ||
| % Loss | -19.8% | -9.5% |
| % Gain to Breakeven | 24.7% | 10.5% |
| Time to Breakeven | 35 days | 24 days |
| 2023 SVB Regional Banking Crisis | ||
| % Loss | -16.4% | -6.7% |
| % Gain to Breakeven | 19.6% | 7.1% |
| Time to Breakeven | 70 days | 31 days |
| 2022 Inflation Shock & Fed Tightening | ||
| % Loss | -34.7% | -24.5% |
| % Gain to Breakeven | 53.0% | 32.4% |
| Time to Breakeven | 420 days | 427 days |
| 2020 COVID-19 Crash | ||
| % Loss | -38.7% | -33.7% |
| % Gain to Breakeven | 63.0% | 50.9% |
| Time to Breakeven | 57 days | 140 days |
| Q4 2018 Fed Policy Error / Growth Scare | ||
| % Loss | -24.5% | -19.2% |
| % Gain to Breakeven | 32.4% | 23.8% |
| Time to Breakeven | 105 days | 105 days |
In The Past
Masco's stock fell -23.1% during the 2025 US Tariff Shock. Such a loss loss requires a 30.0% gain to breakeven.
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Asset Allocation
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| Event | MAS | S&P 500 |
|---|---|---|
| 2025 US Tariff Shock | ||
| % Loss | -23.1% | -18.8% |
| % Gain to Breakeven | 30.0% | 23.1% |
| Time to Breakeven | 150 days | 79 days |
| 2022 Inflation Shock & Fed Tightening | ||
| % Loss | -34.7% | -24.5% |
| % Gain to Breakeven | 53.0% | 32.4% |
| Time to Breakeven | 420 days | 427 days |
| 2020 COVID-19 Crash | ||
| % Loss | -38.7% | -33.7% |
| % Gain to Breakeven | 63.0% | 50.9% |
| Time to Breakeven | 57 days | 140 days |
| Q4 2018 Fed Policy Error / Growth Scare | ||
| % Loss | -24.5% | -19.2% |
| % Gain to Breakeven | 32.4% | 23.8% |
| Time to Breakeven | 105 days | 105 days |
| 2011 US Debt Ceiling Crisis & European Contagion | ||
| % Loss | -39.5% | -17.9% |
| % Gain to Breakeven | 65.3% | 21.8% |
| Time to Breakeven | 94 days | 123 days |
| 2010 Eurozone Sovereign Debt Crisis / Flash Crash | ||
| % Loss | -43.8% | -15.4% |
| % Gain to Breakeven | 77.9% | 18.2% |
| Time to Breakeven | 848 days | 125 days |
| 2008-2009 Global Financial Crisis | ||
| % Loss | -81.8% | -53.4% |
| % Gain to Breakeven | 449.4% | 114.4% |
| Time to Breakeven | 1418 days | 1085 days |
In The Past
Masco's stock fell -23.1% during the 2025 US Tariff Shock. Such a loss loss requires a 30.0% gain to breakeven.
Preserve Wealth
Limiting losses and compounding gains is essential to preserving wealth.
Asset Allocation
Actively managed asset allocation strategies protect wealth. Learn more.
About Masco (MAS)
Masco Corporation designs, manufactures, and distributes home improvement and building products in North America, Europe, and internationally. The company's Plumbing Products segment offers faucets, showerheads, handheld showers, valves, bath hardware and accessories, bathing units, shower bases and enclosures, sinks, toilets, acrylic tubs, shower trays, spas, exercise pools, and fitness systems; brass, copper, and composite plumbing system components; connected water products; thermoplastic solutions, extruded plastic profiles, specialized fabrications, and PEX tubing products; and other non-decorative plumbing products. This segment provides its products under the DELTA, BRIZO, PEERLESS, HANSGROHE, AXOR, KRAUS, EASY DRAIN, STEAMIST, ELITESTEAM, GINGER, NEWPORT BRASS, BRASSTECH, WALTEC, BRISTAN, HERITAGE, MIROLIN, HOT SPRING, CALDERA, FREEFLOW SPAS, FANTASY SPAS, ENDLESS POOLS, BRASSCRAFT, PLUMB SHOP, COBRA, COBRA PRO, and MASTER PLUMBER brands. Its Decorative Architectural Products segment offers paints, primers, specialty coatings, stains, and waterproofing products, as well as paint applicators and accessories; cabinet and door hardware, functional hardware, wall plates, hook and rail products, closet organization systems, and picture hanging accessories; decorative bath hardware, mirrors, and shower accessories and doors; and decorative indoor and outdoor lighting fixtures, ceiling fans, landscape lighting, and LED lighting systems. This segment provides its products under the BEHR, KILZ, WHIZZ, Elder & Jenks, LIBERTY, BRAINERD, FRANKLIN BRASS, KICHLER, and ÉLAN brands. It sells its products to the plumbing, heating, and hardware wholesalers; home centers and online retailers; hardware stores; electrical and landscape distributors; lighting showrooms; building supply outlets; and other mass merchandisers. Masco Corporation was incorporated in 1929 and is headquartered in Livonia, Michigan.
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Here are 1-3 brief analogies to describe Masco (MAS):
- A Procter & Gamble for home building and renovation brands.
- The Whirlpool of plumbing, paint, and home hardware.
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```html- Plumbing Fixtures and Accessories: Masco designs and manufactures a wide range of products including faucets, showerheads, bathing units, sinks, toilets, and spas.
- Plumbing System Components: The company produces various components such as brass, copper, and composite plumbing system parts, along with PEX tubing and thermoplastic solutions.
- Paints and Coatings: Masco offers a comprehensive line of paints, primers, specialty coatings, stains, and waterproofing products.
- Decorative Hardware: This category includes cabinet and door hardware, functional hardware, wall plates, closet organization systems, and decorative bath hardware.
- Lighting Fixtures: Masco provides decorative indoor and outdoor lighting fixtures, ceiling fans, landscape lighting, and LED lighting systems.
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Masco Corporation (MAS) primarily sells its products to other businesses rather than directly to individual consumers. Its major customers are large retailers, home centers, and online retailers that then distribute or sell Masco's brands to end-users, including homeowners and professionals.
Based on the company description, the major customer categories and specific public companies within those categories include:
- Home Centers: These are large retail stores specializing in home improvement products. Masco's brands like DELTA, BEHR, KILZ, and KICHLER are commonly found in these establishments.
- The Home Depot, Inc. (NYSE: HD)
- Lowe's Companies, Inc. (NYSE: LOW)
- Online Retailers and Mass Merchandisers: Platforms that offer a wide range of products, including home improvement items, through e-commerce and physical stores.
- Amazon.com, Inc. (NASDAQ: AMZN)
- Plumbing, Heating, Hardware Wholesalers and Distributors: These businesses act as intermediaries, selling Masco's products to contractors, builders, and smaller retail outlets. While many are private or regional, they represent a significant customer channel for Masco's plumbing and building products segments.
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Jonathon Nudi President and Chief Executive Officer (effective July 7, 2025)
Jonathon Nudi will assume the role of President and Chief Executive Officer of Masco Corporation on July 7, 2025. He joined Masco's Board of Directors in June 2023. Nudi brings extensive strategic, operational, and international experience from a 30-year career at General Mills. At General Mills, he most recently served as Group President of its Pet, International, and North America Foodservice segments, which were the company's three largest growth areas. He also previously served as Group President, North America Retail, and President, Europe & Australasia. Nudi earned a bachelor's degree from Penn State University and an MBA from Northwestern University's Kellogg School of Management.
Richard Westenberg Vice President, Chief Financial Officer and Treasurer
Richard Westenberg was appointed Vice President, Chief Financial Officer of Masco Corporation in October 2023, and assumed the role of Treasurer in April 2024. He is also responsible for Masco's Corporate Development and Information Technology Departments. Westenberg has over 25 years of experience, including nearly 15 years leading global finance organizations. Before joining Masco, he served as Vice President and Chief Financial Officer of General Motors North America, overseeing the financial management of this approximately $125 billion segment. He also held the position of Vice President, Finance and Chief Financial Officer of SAIC-General Motors, a $30 billion joint venture in China. His tenure at General Motors included roles such as Corporate Treasurer and head of Corporate Financial Planning and Analysis. Westenberg holds an M.B.A. from the University of Chicago, Booth School of Business, a Bachelor of Business Administration from the University of Notre Dame, and is a Certified Public Accountant.
Jai Shah Group President, Plumbing and Wellness
Jai Shah was appointed Group President, Plumbing and Wellness in December 2025. In this role, he oversees BrassCraft Manufacturing Company, Bristan Group, Delta Faucet Company, Hansgrohe SE, Liberty Hardware, Masco Support Services, Masco Canada, Mercury Plastics, and Watkins Wellness. Prior to this, he was Group President-Plumbing Products since January 2023 and Group President-Architectural Products since 2018. Shah served as President of Delta Faucet Company from 2014. He joined Masco in 2003 and has held various leadership positions in finance, human resources, corporate strategy, and group operations. Shah is a Certified Public Accountant and holds an MBA from the University of Michigan, a Master of Accounting, and a Bachelor of Arts from the University of Waterloo in Ontario, Canada. He previously worked as a Senior Auditor at KPMG Peat Marwick LLP from 1988 to 1991.
Kenneth G. Cole Vice President, General Counsel and Secretary
Kenneth G. Cole was appointed Vice President, General Counsel and Secretary of Masco Corporation in July 2013. He joined Masco in June 2004 and has held increasingly responsible positions within its Legal Department, including Senior Assistant General Counsel and Director of Commercial Legal Affairs. Before joining Masco, Mr. Cole was a partner at the law firm of Thompson Hine in Cleveland, Ohio, where he specialized in antitrust and complex business counseling and litigation. He earned a Juris Doctor degree and a Bachelor of Science in Mechanical Engineering degree from the University of Notre Dame.
Jennifer Stone Vice President, Chief Human Resources Officer (effective January 1, 2026)
Jennifer Stone will join Masco as Vice President and Chief Human Resources Officer, effective January 1, 2026. She comes to Masco from Owens & Minor, Inc., a global healthcare solutions company, where she served as Executive Vice President and Chief Human Resources Officer. Prior to her role at Owens & Minor, Stone held various HR leadership positions at Medtronic and Target Corporation.
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The key risks to Masco's business operations are primarily linked to broader economic factors, input costs, and competitive market dynamics.
- Sensitivity to Macroeconomic Conditions and Housing Market Fluctuations: Masco's sales and margins are significantly influenced by the health of the housing market, particularly the repair and remodel (R&R) segment, which accounts for approximately 80% to 90% of its business. Elevated mortgage rates and a slowdown in existing home sales can reduce demand for high-ticket remodeling projects and new construction, thereby capping Masco's overall growth potential and EBITDA expansion. While Masco's focus on R&R generally provides stability, a decline in consumer discretionary spending on home improvements due to economic uncertainty or higher interest rates directly impacts revenue and volumes.
- Raw Material Cost Volatility and Tariffs: Masco faces persistent operational challenges from fluctuating raw material prices, including copper, zinc, petroleum-based resins, and wood, which can directly affect its margins and increase its cost of goods sold. Geopolitical factors and newly enacted tariffs, projected to add approximately $400 million in expenses for 2025, further amplify these cost pressures. Although Masco employs strategies such as pricing adjustments, cost-saving initiatives, and supply chain diversification to mitigate these impacts, managing these elevated input costs remains crucial for maintaining profitability.
- Intense Competitive Pressures: Masco operates in a highly competitive home improvement and building products sector. Key rivals include Fortune Brands Innovations, Kohler Co., Sherwin-Williams, and PPG Industries. This competitive landscape can lead to pricing pressures and impact Masco's market share, as evidenced by revenue declines in certain segments, particularly decorative architectural products which have seen lower DIY paint demand. The company also faces threats from low-cost imports, the expansion of private-label brands by large home improvement retailers, and emerging direct-to-consumer brands.
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Addressable Markets for Masco Corporation (MAS) Products and Services
Masco Corporation operates in two primary segments: Plumbing Products and Decorative Architectural Products. The addressable markets for their main offerings are substantial across North America and globally.Plumbing Products Segment
- Plumbing Fixtures and Components: The global plumbing components market was valued at approximately $127.6 billion in 2025 and is projected to reach $186.9 billion by 2032. North America leads this global market, holding a 30% share, equating to $38.3 billion in 2025. Another report indicated the global plumbing fixtures market was an estimated $89.8 billion in 2023 and is projected to reach $120.9 billion by 2030. North America dominated the global plumbing fixtures market with a 41.8% revenue share in 2023. The global plumbing fixtures market size surpassed $98.44 billion in 2025 and is predicted to hit around $152.11 billion by 2035. Furthermore, the global plumbing fixtures and fittings market size is expected to reach $164.78 billion by 2030.
- Faucets: The global faucet market was valued at $37.86 billion in 2024 and is projected to grow to $73.84 billion by 2035. Another estimate placed the global faucet market at $25.32 billion in 2025, increasing to approximately $51.17 billion by 2034. The North America faucet market accounted for a 25.1% revenue share of the global market in 2024 and is expected to grow at a notable compound annual growth rate (CAGR) of 6.5% from 2025 to 2034. Specifically, the U.S. faucet market generated around $2.9 billion in revenue in 2023 and is expected to reach approximately $5.8 billion by 2032. The bathroom faucet segment globally was valued at about $13.79 billion in 2024.
- Showerheads: The North America showerheads market generated a revenue of $2,556.6 million (approximately $2.56 billion) in 2024 and is expected to reach $3,764.1 million (approximately $3.76 billion) by 2030. Another report estimated the North America shower heads market size at $3072.48 million (approximately $3.07 billion) in 2024, with a projected CAGR of 7.0% from 2024 to 2031. Globally, the shower head market was estimated at $14.85 billion in 2024 and is projected to reach $23.73 billion by 2035.
- Bathing Units (Bathtubs): The global bathtubs market recorded over 42 million units sold in 2023. North America accounted for 12.5 million bathtub installations in 2023. The North America and Europe bathtub market was valued at $5,638.1 million in 2022 and is estimated to reach $8,620.3 million by 2032. The global bathtub market size was valued at $11.91 billion in 2025 and is projected to grow to $20.41 billion by 2034. North America dominated the bathtub market with a 36.51% share in 2025.
Decorative Architectural Products Segment
- Paints, Primers, Specialty Coatings, and Stains (Architectural Coatings): The North America architectural coatings market size was valued at $20.35 billion in 2024 and is expected to reach $31.83 billion by 2032. Another estimate for the North America architectural coatings market is $24.5 billion in 2025, forecast to reach $29.77 billion by 2031. The global paints and coatings market size was estimated at $211.28 billion in 2024 and is anticipated to reach $280.19 billion by 2030. The global paints and coatings market size was valued at $193.91 billion in 2025 and is predicted to hit around $293.54 billion by 2035. The global primer market will grow from $30.61 billion in 2025 to $44.54 billion by 2031.
- Cabinet and Door Hardware, Functional Hardware, Decorative Bath Hardware: The global decorative hardware market size was valued at $8825.09 million (approximately $8.83 billion) in 2026 and is expected to reach $14118.91 million (approximately $14.12 billion) by 2035. North America accounts for 39% of this market. The global architectural and furniture hardware market size was valued at $63 billion in 2024 and is projected to grow to $88.36 billion by 2030. North America holds 28% of the global market share, valued at $17.6 billion in 2024. The global architectural hardware market size was valued at $19.5 billion in 2025 and is estimated to reach $27.8 billion by 2034, with North America dominating with a 29% market share in 2025. The global kitchen and bathroom hardware market is valued at approximately $28.5 billion in 2024 and is anticipated to reach around $42.3 billion by 2033, with North America dominating with around 32% share. The North America bathroom accessories market generated a revenue of $4,831.7 million (approximately $4.83 billion) in 2024 and is projected to reach $8,696.7 million (approximately $8.70 billion) by 2030. Another source states the North America bathroom accessories market was valued at $7.7 billion in 2024 and is projected to reach $12.3 billion by 2035. The global bath hardware sets market size was valued at $3.5 billion in 2024 and is projected to grow to $5.9 billion by 2034.
- Decorative Lighting Fixtures: The global decorative lighting market size was estimated at $41,596.8 million (approximately $41.6 billion) in 2024 and is projected to reach $49,415.9 million (approximately $49.4 billion) by 2030. North America was the largest revenue-generating market in 2024. Another report states the global decorative lighting market size was valued at $36.7 billion in 2024 and is estimated to reach $52.03 billion by 2033. The global decorative lighting market size was valued at $41.4 billion in 2024 and is poised to grow to $56.42 billion by 2033. North America had the largest decorative lighting market in 2023, accounting for more than 35% of global revenue. The North America decorative lighting market generated a revenue of $15,212.0 million (approximately $15.21 billion) in 2024 and is expected to reach $17,715.6 million (approximately $17.72 billion) by 2030. Another report valued the North America decorative lighting market at $14 billion. The global decorative lighting market size was valued at $119.2 billion in 2024 and is expected to grow to $192.97 billion by 2032.
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```htmlMasco Corporation (MAS) anticipates several key drivers to fuel its revenue growth over the next two to three years, stemming from strategic market positioning, product innovation, and operational efficiencies.
- Recovery in the Repair & Remodel Market and Broader Housing Activity: A significant portion of Masco's revenue, approximately 80%, is derived from homeowners undertaking repair and remodel projects. While global repair and remodel markets are expected to remain relatively flat in the near term, a return to historical growth rates of 3% to 5% is anticipated for the broader market in 2026. Masco aims to slightly outperform this market, and a potential reversal in interest rate trends could further stimulate housing activity and, consequently, repair and remodel demand.
- Strategic Focus on the Professional Channel and Market Share Gains: Masco is concentrating on expanding its market share within the professional paint sector through its Behr brand, with expectations for mid-single-digit growth in pro paint sales for 2026. This strategy involves cultivating exclusive retail partnerships and offering dedicated product lines tailored for professional customers. The company's Plumbing Products segment has also demonstrated market share gains.
- Expansion of Premium and Wellness Product Offerings: Growth is expected from Masco's robust position in the premium plumbing category, featuring brands such as Brizo, Newport Brass, and Axor, which benefit from sustained demand from higher-income consumers. Additionally, the wellness category, led by Watkins Wellness, is experiencing double-digit growth following the integration of sauna products and the introduction of new cold plunge products, aligning with consumer trends in health and recovery.
- Strategic Acquisitions and International Market Expansion: Masco projects that strategic acquisitions will contribute an additional 1% to 3% to its revenue growth, actively seeking opportunities in specialty plumbing and lighting. Furthermore, international expansion efforts, particularly those spearheaded by Hansgrohe in the Asia-Pacific and Middle East regions, aim to diversify the company's geographic revenue streams. Capacity expansions, such as the one completed in Serbia in late 2024, are designed to enhance efficiency and access to European and adjacent growth markets.
- Pricing Power and Operational Efficiencies: Masco is implementing strategic pricing actions, including anticipated mid-single-digit pricing benefits in its plumbing segment for 2026, and employing strategic revenue management to mitigate rising tariff and commodity costs. Ongoing restructuring initiatives, such as the integration of Liberty Hardware into Delta Faucet Company, are expected to generate cost savings that will be reinvested into growth-oriented projects and contribute to overall margin expansion.
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Share Repurchases
- Masco authorized a new US$2.0 billion share repurchase program effective February 10, 2026, replacing the existing authorization.
- For the full year 2025, Masco returned $832 million to shareholders through dividends and share repurchases.
- In 2025, the company repurchased and retired 8.5 million shares of its common stock for approximately $576 million.
Share Issuance
- Masco's shares outstanding declined by 4.11% in 2025, 3.1% in 2024, and 2.59% in 2023.
Outbound Investments
- Masco acquired Sauna360 in July 2023.
- The company acquired Steamist in July 2021.
- Masco divested its Kichler Lighting business, which contributed to a decrease in net sales in the Decorative Architectural Products segment in 2025.
Capital Expenditures
- Masco expects to reinvest approximately $190 million through capital expenditures in 2026, with a focus on enhancing manufacturing and distribution operations.
- Capital expenditures were $156 million in 2025.
- Capital expenditures were $168 million in 2024.
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Trade Ideas
Select ideas related to MAS.
| Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
|---|---|---|---|---|---|---|---|
| 04302026 | GEO | GEO | Dip Buy | DB | P/E OPMDip Buy with Low PE and High MarginBuying dips for companies with tame PE and meaningfully high operating margin | 0.0% | 0.0% | 0.0% |
| 04302026 | RUN | Sunrun | Special | Short Squeeze PotentialShort Squeeze PotentialHas potential for a short squeeze. High short interest, rising short interest and high debt. | 0.0% | 0.0% | 0.0% |
| 04172026 | RSG | Republic Services | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | 0.8% | 0.8% | -1.1% |
| 04102026 | VRSK | Verisk Analytics | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 12.3% | 12.3% | 0.0% |
| 04102026 | UHAL | U-Haul | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | 0.3% | 0.3% | -1.0% |
| 09302022 | MAS | Masco | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 7.7% | 17.0% | -8.1% |
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Peer Comparisons
| Peers to compare with: |
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 92.69 |
| Mkt Cap | 13.9 |
| Rev LTM | 11,473 |
| Op Inc LTM | 1,258 |
| FCF LTM | 834 |
| FCF 3Y Avg | 843 |
| CFO LTM | 1,052 |
| CFO 3Y Avg | 1,094 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | 1.4% |
| Rev Chg 3Y Avg | -0.2% |
| Rev Chg Q | 6.6% |
| QoQ Delta Rev Chg LTM | 1.5% |
| Op Inc Chg LTM | 0.8% |
| Op Inc Chg 3Y Avg | 6.6% |
| Op Mgn LTM | 13.2% |
| Op Mgn 3Y Avg | 14.2% |
| QoQ Delta Op Mgn LTM | 0.1% |
| CFO/Rev LTM | 11.4% |
| CFO/Rev 3Y Avg | 13.7% |
| FCF/Rev LTM | 7.6% |
| FCF/Rev 3Y Avg | 10.2% |
Valuation
| Median | |
|---|---|
| Name | |
| Mkt Cap | 13.9 |
| P/S | 1.7 |
| P/Op Inc | 11.3 |
| P/EBIT | 12.5 |
| P/E | 18.7 |
| P/CFO | 12.9 |
| Total Yield | 7.4% |
| Dividend Yield | 2.2% |
| FCF Yield 3Y Avg | 5.6% |
| D/E | 0.3 |
| Net D/E | 0.2 |
Returns
| Median | |
|---|---|
| Name | |
| 1M Rtn | 1.9% |
| 3M Rtn | -7.5% |
| 6M Rtn | 4.5% |
| 12M Rtn | -0.4% |
| 3Y Rtn | 26.1% |
| 1M Excs Rtn | -4.4% |
| 3M Excs Rtn | -17.6% |
| 6M Excs Rtn | -6.2% |
| 12M Excs Rtn | -28.6% |
| 3Y Excs Rtn | -59.1% |
Price Behavior
Price Behavior
| Market Price | $70.25 | |
| Market Cap ($ Bil) | 14.3 | |
| First Trading Date | 06/10/1983 | |
| Distance from 52W High | -8.9% | |
| 50 Days | 200 Days | |
| DMA Price | $66.03 | $67.09 |
| DMA Trend | indeterminate | indeterminate |
| Distance from DMA | 6.4% | 4.7% |
| 3M | 1YR | |
| Volatility | 40.3% | 32.1% |
| Downside Capture | 207.17 | 100.42 |
| Upside Capture | 125.50 | 83.74 |
| Correlation (SPY) | 61.6% | 41.9% |
MAS Betas & Captures as of 4/30/2026
[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
| 1M | 2M | 3M | 6M | 1Y | 3Y | |
|---|---|---|---|---|---|---|
| Beta | 1.73 | 1.64 | 1.19 | 1.09 | 1.29 | 0.97 |
| Up Beta | 1.98 | 2.16 | 2.16 | 1.74 | 2.23 | 1.07 |
| Down Beta | -1.66 | 1.22 | 1.20 | 0.97 | 1.10 | 0.77 |
| Up Capture | 169% | 145% | 98% | 100% | 85% | 90% |
| Bmk +ve Days | 15 | 22 | 31 | 66 | 141 | 428 |
| Stock +ve Days | 16 | 23 | 33 | 59 | 117 | 374 |
| Down Capture | -115% | 153% | 61% | 79% | 94% | 101% |
| Bmk -ve Days | 4 | 18 | 30 | 56 | 108 | 321 |
| Stock -ve Days | 6 | 20 | 31 | 65 | 133 | 376 |
[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with MAS | |
|---|---|---|---|---|
| MAS | 14.4% | 32.0% | 0.44 | - |
| Sector ETF (XLI) | 23.1% | 15.3% | 1.15 | 55.3% |
| Equity (SPY) | 30.3% | 11.8% | 1.94 | 41.8% |
| Gold (GLD) | 37.5% | 26.7% | 1.17 | 12.0% |
| Commodities (DBC) | 39.6% | 18.8% | 1.63 | -31.8% |
| Real Estate (VNQ) | 12.5% | 13.1% | 0.64 | 49.1% |
| Bitcoin (BTCUSD) | -31.8% | 41.6% | -0.81 | 16.0% |
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Based On 5-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with MAS | |
|---|---|---|---|---|
| MAS | 4.9% | 29.9% | 0.19 | - |
| Sector ETF (XLI) | 12.7% | 17.4% | 0.57 | 65.6% |
| Equity (SPY) | 14.3% | 17.0% | 0.66 | 59.1% |
| Gold (GLD) | 18.8% | 18.0% | 0.85 | 7.9% |
| Commodities (DBC) | 10.2% | 19.4% | 0.41 | 1.0% |
| Real Estate (VNQ) | 3.4% | 18.8% | 0.08 | 60.4% |
| Bitcoin (BTCUSD) | 14.6% | 54.6% | 0.46 | 20.4% |
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Based On 10-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with MAS | |
|---|---|---|---|---|
| MAS | 10.1% | 29.4% | 0.38 | - |
| Sector ETF (XLI) | 14.2% | 20.0% | 0.63 | 66.7% |
| Equity (SPY) | 15.9% | 17.9% | 0.76 | 62.9% |
| Gold (GLD) | 13.3% | 16.0% | 0.69 | 5.3% |
| Commodities (DBC) | 7.3% | 17.9% | 0.33 | 11.8% |
| Real Estate (VNQ) | 5.7% | 20.7% | 0.24 | 57.0% |
| Bitcoin (BTCUSD) | 67.0% | 66.9% | 1.06 | 11.9% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Returns Analyses
Earnings Returns History
Updated 5/29/2026| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 4/22/2026 | 10.8% | 11.4% | -0.1% |
| 2/10/2026 | 8.7% | 6.4% | -12.4% |
| 10/29/2025 | -4.7% | -7.9% | -5.4% |
| 7/31/2025 | 3.7% | 5.5% | 12.4% |
| 4/23/2025 | -3.4% | -1.6% | 2.6% |
| 2/11/2025 | 1.4% | -0.4% | -7.9% |
| 10/29/2024 | -0.5% | -1.1% | -0.8% |
| 7/25/2024 | 7.5% | 10.3% | 10.6% |
| ... | |||
| SUMMARY STATS | |||
| # Positive | 15 | 14 | 12 |
| # Negative | 9 | 10 | 12 |
| Median Positive | 3.7% | 4.7% | 5.6% |
| Median Negative | -1.9% | -4.1% | -5.3% |
| Max Positive | 10.8% | 11.4% | 22.5% |
| Max Negative | -5.7% | -7.9% | -12.4% |
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 03/31/2026 | 04/22/2026 | 10-Q |
| 12/31/2025 | 02/10/2026 | 10-K |
| 09/30/2025 | 10/29/2025 | 10-Q |
| 06/30/2025 | 07/31/2025 | 10-Q |
| 03/31/2025 | 04/23/2025 | 10-Q |
| 12/31/2024 | 02/11/2025 | 10-K |
| 09/30/2024 | 10/29/2024 | 10-Q |
| 06/30/2024 | 07/25/2024 | 10-Q |
| 03/31/2024 | 04/24/2024 | 10-Q |
| 12/31/2023 | 02/08/2024 | 10-K |
| 09/30/2023 | 10/26/2023 | 10-Q |
| 06/30/2023 | 07/27/2023 | 10-Q |
| 03/31/2023 | 04/26/2023 | 10-Q |
| 12/31/2022 | 02/09/2023 | 10-K |
| 09/30/2022 | 10/26/2022 | 10-Q |
| 06/30/2022 | 07/28/2022 | 10-Q |
Recent Forward Guidance
Updated 5/28/2026Latest: Q1 2026 Earnings Reported 4/22/2026
| Forward Guidance | Guidance Change | ||||||
|---|---|---|---|---|---|---|---|
| Metric | Low | Mid | High | % Chg | % Delta | Change | Prior |
| 2026 Adjusted EPS | 4.1 | 4.2 | 4.3 | 0.0% | Affirmed | Guidance: 4.2 for 2026 | |
| 2026 EPS | 3.91 | 4.01 | 4.11 | ||||
Prior: Q4 2025 Earnings Reported 2/10/2026
| Forward Guidance | Guidance Change | ||||||
|---|---|---|---|---|---|---|---|
| Metric | Low | Mid | High | % Chg | % Delta | Change | Prior |
| 2026 Adjusted EPS | 4.1 | 4.2 | 4.3 | 7.0% | Raised | Guidance: 3.92 for 2025 | |
| 2026 Restructuring Charges | 50.00 Mil | ||||||
Insider Activity
Updated 5/12/2026| # | Owner | Title | Holding | Action | Filing Date | Price | Shares | Transacted Value | Value of Held Shares | Form |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Payne, Lisa A | Direct | Sell | 3102026 | 63.66 | 14,729 | 937,648 | 880,863 | Form | |
| 2 | Payne, Lisa A | Trust | Sell | 3102026 | 63.66 | 2,006 | 127,702 | 122,800 | Form | |
| 3 | Eisman, Heath M | VP, Controller and CAO | Direct | Sell | 2272026 | 71.92 | 747 | 53,721 | 899,657 | Form |
| 4 | Cole, Kenneth G | VP, General Counsel and Sec. | Direct | Sell | 2172026 | 77.03 | 51,900 | 3,998,009 | 3,186,929 | Form |
| 5 | Shah, Jai | Group President | Direct | Sell | 8262025 | 76.04 | 82,910 | 6,304,327 | 3,014,002 | Form |
External Quote Links
| Y Finance | Barrons |
| TradingView | Morningstar |
| SeekingAlpha | ValueLine |
| Motley Fool | Robinhood |
| CNBC | Etrade |
| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
| FinViz |
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Core Cache Last Updated: 5/29/2026