Tearsheet

HubSpot (HUBS)


Market Price (2/5/2026): $244.4 | Market Cap: $12.8 Bil
Sector: Information Technology | Industry: Application Software

HubSpot (HUBS)


Market Price (2/5/2026): $244.4
Market Cap: $12.8 Bil
Sector: Information Technology
Industry: Application Software

Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.

0 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 24%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 18%
Weak multi-year price returns
2Y Excs Rtn is -102%, 3Y Excs Rtn is -101%
Not profitable at operating income level
Op Inc LTMOperating Income, Last Twelve Months is -47 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -1.6%
1 Valuation becoming less expensive
P/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -50%
  Expensive valuation multiples
P/EBITPrice/EBIT or Price/(Operating Income) ratio is 566x
2 Megatrend and thematic drivers
Megatrends include Cloud Computing, Artificial Intelligence, and E-commerce & Digital Retail. Themes include Software as a Service (SaaS), Show more.
  Significant share based compensation
SBC/Rev LTMShare Based Compensation / Revenue (Sales), Last Twelve Months (LTM) is 18%
3   Yield minus risk free rate is negative
ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -4.1%
4   Key risks
HUBS key risks include [1] intense competition from both large enterprise companies and specialized providers that could pressure pricing and market share, Show more.
0 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 24%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 18%
1 Valuation becoming less expensive
P/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -50%
2 Megatrend and thematic drivers
Megatrends include Cloud Computing, Artificial Intelligence, and E-commerce & Digital Retail. Themes include Software as a Service (SaaS), Show more.
3 Weak multi-year price returns
2Y Excs Rtn is -102%, 3Y Excs Rtn is -101%
4 Not profitable at operating income level
Op Inc LTMOperating Income, Last Twelve Months is -47 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -1.6%
5 Expensive valuation multiples
P/EBITPrice/EBIT or Price/(Operating Income) ratio is 566x
6 Significant share based compensation
SBC/Rev LTMShare Based Compensation / Revenue (Sales), Last Twelve Months (LTM) is 18%
7 Yield minus risk free rate is negative
ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -4.1%
8 Key risks
HUBS key risks include [1] intense competition from both large enterprise companies and specialized providers that could pressure pricing and market share, Show more.

Valuation, Metrics & Events

Price Chart

Why The Stock Moved

Qualitative Assessment

AI Analysis | Feedback

HubSpot (HUBS) stock has lost about 50% since 10/31/2025 because of the following key factors:

1. Widespread Analyst Downgrades and Price Target Reductions

Numerous analyst firms significantly cut their price targets for HubSpot throughout late 2025 and January 2026, with some downgrading their ratings, signaling a pessimistic outlook on the company's future stock performance. For instance, BMO Capital lowered its price target to $385 from $465 on January 29, 2026. Similarly, UBS reduced its price target from $600 to $450 on January 28, 2026, and Goldman Sachs adjusted its target from $612 to $517 on the same day. This trend culminated in Piper Sandler lowering its target price to $400 from $590 on February 3, 2026.

2. Elevated Fears of AI Disruption and Decelerating Revenue Growth

Investor concerns mounted regarding the potential for AI technology to disrupt traditional software vendors, contributing to a substantial re-evaluation of HubSpot's growth prospects. The stock experienced a significant discount due to these fears, despite the company's maintained strong growth and margins. Management's guidance for Q4 2025 also indicated a projected revenue growth of 18%, or 16% on a currency-neutral basis, which was interpreted by some as a sign of stable to decelerating growth for 2026.

Show more

Stock Movement Drivers

Fundamental Drivers

The -50.4% change in HUBS stock from 10/31/2025 to 2/4/2026 was primarily driven by a -52.9% change in the company's P/S Multiple.
(LTM values as of)103120252042026Change
Stock Price ($)491.92243.93-50.4%
Change Contribution By: 
Total Revenues ($ Mil)2,8482,9884.9%
P/S Multiple9.14.3-52.9%
Shares Outstanding (Mil)53530.4%
Cumulative Contribution-50.4%

LTM = Last Twelve Months as of date shown

Market Drivers

10/31/2025 to 2/4/2026
ReturnCorrelation
HUBS-50.4% 
Market (SPY)0.6%31.7%
Sector (XLK)-8.1%37.4%

Fundamental Drivers

The -53.1% change in HUBS stock from 7/31/2025 to 2/4/2026 was primarily driven by a -56.9% change in the company's P/S Multiple.
(LTM values as of)73120252042026Change
Stock Price ($)519.65243.93-53.1%
Change Contribution By: 
Total Revenues ($ Mil)2,7242,9889.7%
P/S Multiple9.94.3-56.9%
Shares Outstanding (Mil)5253-0.7%
Cumulative Contribution-53.1%

LTM = Last Twelve Months as of date shown

Market Drivers

7/31/2025 to 2/4/2026
ReturnCorrelation
HUBS-53.1% 
Market (SPY)8.9%30.8%
Sector (XLK)5.3%32.2%

Fundamental Drivers

The -68.7% change in HUBS stock from 1/31/2025 to 2/4/2026 was primarily driven by a -73.2% change in the company's P/S Multiple.
(LTM values as of)13120252042026Change
Stock Price ($)779.53243.93-68.7%
Change Contribution By: 
Total Revenues ($ Mil)2,5062,98819.2%
P/S Multiple16.04.3-73.2%
Shares Outstanding (Mil)5153-2.2%
Cumulative Contribution-68.7%

LTM = Last Twelve Months as of date shown

Market Drivers

1/31/2025 to 2/4/2026
ReturnCorrelation
HUBS-68.7% 
Market (SPY)15.0%54.9%
Sector (XLK)20.2%56.2%

Fundamental Drivers

The -29.7% change in HUBS stock from 1/31/2023 to 2/4/2026 was primarily driven by a -58.1% change in the company's P/S Multiple.
(LTM values as of)13120232042026Change
Stock Price ($)347.01243.93-29.7%
Change Contribution By: 
Total Revenues ($ Mil)1,6312,98883.2%
P/S Multiple10.24.3-58.1%
Shares Outstanding (Mil)4853-8.5%
Cumulative Contribution-29.7%

LTM = Last Twelve Months as of date shown

Market Drivers

1/31/2023 to 2/4/2026
ReturnCorrelation
HUBS-29.7% 
Market (SPY)75.1%49.5%
Sector (XLK)107.3%49.3%

Return vs. Risk

Price Returns Compared

 202120222023202420252026Total [1]
Returns
HUBS Return66%-56%101%20%-42%-39%-38%
Peers Return24%-26%39%59%-11%-8%64%
S&P 500 Return27%-19%24%23%16%1%84%

Monthly Win Rates [3]
HUBS Win Rate50%42%67%67%33%0% 
Peers Win Rate65%35%57%57%38%20% 
S&P 500 Win Rate75%42%67%75%67%50% 

Max Drawdowns [4]
HUBS Max Drawdown-12%-61%-6%-22%-49%-39% 
Peers Max Drawdown-8%-36%-19%-11%-29%-13% 
S&P 500 Max Drawdown-1%-25%-1%-2%-15%-1% 


[1] Cumulative total returns since the beginning of 2021
[2] Peers: MSFT, IBM, CRM, ADBE, BMR. See HUBS Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 2/4/2026 (YTD)

How Low Can It Go

Unique KeyEventHUBSS&P 500
2022 Inflation Shock2022 Inflation Shock  
2022 Inflation Shock% Loss% Loss-69.9%-25.4%
2022 Inflation Shock% Gain to Breakeven% Gain to Breakeven232.7%34.1%
2022 Inflation ShockTime to BreakevenTime to BreakevenNot Fully Recovered days464 days
2020 Covid Pandemic2020 Covid Pandemic  
2020 Covid Pandemic% Loss% Loss-47.3%-33.9%
2020 Covid Pandemic% Gain to Breakeven% Gain to Breakeven89.6%51.3%
2020 Covid PandemicTime to BreakevenTime to Breakeven72 days148 days
2018 Correction2018 Correction  
2018 Correction% Loss% Loss-31.1%-19.8%
2018 Correction% Gain to Breakeven% Gain to Breakeven45.2%24.7%
2018 CorrectionTime to BreakevenTime to Breakeven203 days120 days

Compare to MSFT, IBM, CRM, ADBE, BMR

In The Past

HubSpot's stock fell -69.9% during the 2022 Inflation Shock from a high on 11/16/2021. A -69.9% loss requires a 232.7% gain to breakeven.

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About HubSpot (HUBS)

HubSpot, Inc. provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific. The company's CRM platform includes marketing, sales, service, and content management systems, as well as integrated applications, such as search engine optimization, blogging, website content management, messaging, chatbots, social media, marketing automation, email, predictive lead scoring, sales productivity, knowledge base, commerce, conversation routing, video hosting, ticketing and helpdesk tools, customer NPS surveys, analytics, and reporting. It also offers professional services to educate and train customers on how to leverage its CRM platform, as well as phone and/or email and chat-based support services. The company serves mid-market business-to-business companies. HubSpot, Inc. was incorporated in 2005 and is headquartered in Cambridge, Massachusetts.

AI Analysis | Feedback

Here are 1-2 brief analogies to describe HubSpot (HUBS):

  • HubSpot is like Salesforce, but a more integrated, all-in-one platform for marketing, sales, and customer service, popular with growing businesses.
  • It's the Microsoft 365 or Google Workspace for customer-facing business operations, bundling CRM, marketing, sales, and service tools for growth.

AI Analysis | Feedback

  • CRM Platform: A free, integrated customer relationship management system that serves as the foundation for all HubSpot's specialized hubs.
  • Marketing Hub: Provides software tools for inbound marketing, including SEO, social media management, email marketing, and marketing automation.
  • Sales Hub: Offers software designed to enhance sales efficiency, such as CRM, sales automation, email sequences, and meeting scheduling.
  • Service Hub: Delivers software for customer service and support, including help desk, live chat, knowledge base, and customer feedback surveys.
  • CMS Hub: A content management system for building and managing websites, blogs, landing pages, and other web content with built-in SEO and security.
  • Operations Hub: Integrates data, automates processes, and cleans customer data to streamline business operations and improve data quality.

AI Analysis | Feedback

HubSpot (symbol: HUBS) primarily sells its software and services to other companies, operating on a Business-to-Business (B2B) model.

Due to its diversified business model, HubSpot serves a vast number of customers across various industries and company sizes rather than relying on a few "major" individual customers. As such, HubSpot does not publicly disclose the names of specific customer companies, and no single customer accounts for a material portion of its revenue, as confirmed in its financial filings.

HubSpot's customer base typically consists of companies that fall into the following categories:

  • Small to Medium-sized Businesses (SMBs): These companies are often looking for integrated software solutions to manage their marketing, sales, customer service, and content management efforts efficiently. HubSpot's platform is designed to help these businesses grow by attracting, engaging, and delighting customers.
  • Mid-Market Companies: HubSpot has been increasingly successful in attracting larger organizations, offering more robust suites and enterprise-level solutions that cater to more complex needs and larger teams across various departments.

These customers span a wide array of industries globally, including technology, consulting, marketing agencies, education, healthcare, manufacturing, e-commerce, and more. They utilize HubSpot's platform to manage customer relationships (CRM), execute inbound marketing strategies, streamline sales processes, provide customer support, and manage their website content.

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  • Amazon.com, Inc. (AMZN)

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Yamini Rangan, Chief Executive Officer

Yamini Rangan has been the Chief Executive Officer of HubSpot since September 2021. Prior to this, she served as HubSpot's first Chief Customer Officer from January 2020 to September 2021. Before joining HubSpot, Ms. Rangan was the Chief Customer Officer at Dropbox and the Vice President of Sales Strategy and Operations at Workday, where she played a key role in quadrupling revenue and scaling the sales organization. She also held various leadership positions in strategy, pre-sales, and value-based selling at SAP. Ms. Rangan served on the board of directors of Splunk Inc. from 2023 to 2024.

Kate Bueker, Chief Financial Officer

Kate Bueker has served as HubSpot's Chief Financial Officer and Treasurer since June 2018. Before her tenure at HubSpot, Ms. Bueker spent over a decade at Akamai Technologies, holding various financial leadership roles, including Senior Vice President of business finance and operations. Earlier in her career, she spent nearly 10 years in investment banking, working with firms such as Credit Suisse, Donaldson, Lufkin & Jenrette, The Blackstone Group, and UBS. She has also been a board member at Procore Technologies, Inc. since April 2021.

Dharmesh Shah, Co-Founder, Chief Technology Officer, and Director

Dharmesh Shah co-founded HubSpot in 2006 and serves as its Co-Chief Technology Officer and a Director. Prior to HubSpot, he was the founder and Chief Executive Officer of Pyramid Digital Solutions, a vertical CRM software company. He also founded OnStartups.com, a prominent startup blog and community.

Kipp Bodnar, Chief Marketing Officer

Kipp Bodnar is the Chief Marketing Officer at HubSpot, a role he has held since 2015. He joined HubSpot in 2010 as an Inbound Marketing Strategist and progressed through various marketing leadership positions. Prior to HubSpot, he worked in the marketing agency industry and as a social media marketing manager. He also founded his own company, Social Media B2B, and is a co-author of "The B2B Social Media Book." Mr. Bodnar advises several SaaS companies on marketing strategy.

Stephanie Cuthbertson, Chief Product Officer

Stephanie Cuthbertson joined HubSpot as Chief Product Officer in October 2021, where she leads product strategy, design, and user experience teams. Before HubSpot, she spent eight years at Google, leading product management, design, and UX for Google Ads and Android. Her prior experience also includes key Product Management roles at Amazon and Microsoft.

AI Analysis | Feedback

The key risks to HubSpot's business operations are primarily centered around intense market competition, its dependency on customer acquisition and retention, and the need to continually adapt to a rapidly evolving technological landscape.

  1. Intense Competition: HubSpot operates within a highly competitive software market, facing pressure from both large, established companies like Salesforce, Microsoft, and Adobe, as well as specialized providers such as Zoho, Freshworks, and Pipedrive. This competitive environment can hinder HubSpot's ability to attract new customers, retain its existing client base, and may lead to pricing pressures.
  2. Reliance on Customer Growth and Retention: The company's financial performance is significantly tied to its ability to acquire new customers, ensure the renewal of existing customer subscriptions, and increase revenue from its current customer base. Factors such as economic downturns or a failure to meet evolving customer demands could negatively impact these critical growth drivers.
  3. Rapidly Changing Technology and Market: HubSpot's industry is characterized by rapid technological advancements, including the integration of artificial intelligence, and constantly shifting customer expectations. The company must continually innovate and enhance its platform to remain competitive and address these evolving industry standards and customer needs.

AI Analysis | Feedback

The emergence of AI-native business operating systems and platforms that leverage advanced large language models and agentic AI to autonomously orchestrate complex marketing, sales, and service workflows through conversational interfaces. This shift could potentially make traditional modular, UI-driven CRM and marketing automation platforms (like HubSpot) appear less efficient or outdated for certain tasks or user segments, as new entrants build solutions from the ground up in this new paradigm.

AI Analysis | Feedback

HubSpot (HUBS) operates within a broad addressable market encompassing various software solutions for customer relationship management, marketing, sales, customer service, content management, operations, and B2B commerce. The addressable markets for their main product "Hubs" are detailed below:

  • CRM Platform (Smart CRM): The global Customer Relationship Management (CRM) market is expected to reach approximately $97.90 billion in 2025. This market is projected to grow significantly, potentially reaching $262.74 billion by 2032.
  • Marketing Hub (Marketing Automation Software): The global marketing automation software market was valued at $6.45 billion in 2024 and is projected to grow to $7.23 billion in 2025. It is anticipated to reach $16.81 billion by 2032.
  • Sales Hub (Sales Software): As a component of CRM, the Sales Hub addresses a segment within the larger global CRM market. The overall global CRM market, which includes sales force automation, is projected to reach $97.90 billion in 2025.
  • Service Hub (Customer Service Software): The global customer service software market is estimated to be valued at $51.3 billion in 2025 and is projected to grow to $96.6 billion by 2035.
  • Content Hub (Content Management System Software): The global content management software market is projected to reach $31.18 billion in 2025, growing from $28.33 billion in 2024, and is expected to reach $64.68 billion by 2032.
  • Operations Hub (Revenue Operations Software): The global revenue operations software market was valued at $3.7 billion in 2023 and is estimated to reach $15.9 billion by 2033, growing at a compound annual growth rate of 15.4%. Based on this, an estimated market size for 2025 would be approximately $4.94 billion.

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HubSpot (HUBS) is expected to drive future revenue growth over the next 2-3 years through several key strategies:

  1. Platform Consolidation and Multi-Hub Adoption: HubSpot's strategy emphasizes customers adopting more of its integrated product hubs (Marketing, Sales, Service, CMS, Operations, Commerce). This approach allows businesses to consolidate their go-to-market technology stacks, leading to reduced total cost of ownership and a unified view of their customers. In Q3 2025, 43% of the Pro Plus installed base by annual recurring revenue (ARR) subscribed to three core hubs, marking a 4-point increase year-over-year, with 39% utilizing four or more hubs, up 6 points. This trend of expanding usage across HubSpot's platform is a consistent driver of growth.
  2. Upmarket Momentum and Expansion to Larger Customers: The company is increasingly attracting and retaining larger businesses. Deals with over $5,000 in monthly recurring revenue (MRR) grew 35% year-over-year in Q3 2025, demonstrating HubSpot's success in serving the "upmarket" segment. This expansion is attributed to years of product investment, strong partner alignment, and increasing brand awareness among decision-makers in larger organizations.
  3. Artificial Intelligence (AI) Capabilities and New Product Development: HubSpot views AI as a significant multi-year tailwind for revenue growth. The company launched over 200 new updates and products at its INBOUND conference, substantially enhancing its AI capabilities across the platform. Key AI-powered innovations include Customer Agent, Prospecting Agent, Data Agent, and Marketing Studio, designed to improve efficiency in marketing, sales, and customer service. Additionally, the introduction of Data Hub and Commerce Hub further expands HubSpot's product ecosystem, catering to evolving business needs.
  4. Pricing Changes and Seat Upgrades: Recent adjustments to HubSpot's pricing model, particularly the shift to seat-based pricing and the introduction of new Commerce Hub Professional and Enterprise seats, are anticipated to serve as a revenue tailwind. The company expects continued growth as these pricing changes and seat upgrade opportunities are fully realized across its customer base through 2025 and 2026.
  5. Consistent Customer Acquisition and Strong Retention: HubSpot continues to grow its customer base, adding 10,900 net new customers in Q3 2025, bringing the total customer count to nearly 279,000, representing a 17% year-over-year increase. The company also maintains a healthy net retention rate of 103% and growing annual recurring revenue (ARR), indicating that existing customers are expanding their use of HubSpot's services, which is crucial for sustained revenue growth.

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Share Repurchases

  • In May 2025, HubSpot's Board of Directors authorized a share repurchase program of up to $500.0 million over a period of 12 months.
  • The company completed its 2025 Share Repurchase Program, repurchasing $500 million of stock in 2025, including $375.0 million in the third quarter of 2025.

Share Issuance

  • HubSpot's annual stock-based compensation, which includes stock options, restricted stock units (RSUs), and employee stock purchase plan shares, amounted to $0.505 billion in 2024.
  • Stock-based compensation for the twelve months ending June 30, 2025, was $1.250 billion.

Inbound Investments

  • HubSpot raised $400 million in a Post IPO funding round in June 2020.

Outbound Investments

  • HubSpot Ventures has made 53 investments in companies across sectors such as MarketingTech, AI-Native, and Sales Force Automation, including recent investments in Recall.ai (September 2025) and Bot Press.
  • Recent acquisitions include Dashworks (April 2025), Frame AI (December 2024), and Clearbit (December 2023), aimed at enhancing AI, data, and digital workspace capabilities.
  • In December 2020, HubSpot committed $20 million to social impact investing, with an initial allocation of $12.5 million to the Black Economic Development Fund.

Capital Expenditures

  • HubSpot's capital expenditures were -$37.94 million in fiscal year 2024.
  • The company expects capital expenditures to be approximately 6% of revenue for the full year 2025, driven by higher capitalized software expenses.

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Unique Key

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Peer Comparisons

Peers to compare with:

Financials

HUBSMSFTIBMCRMADBEBMRMedian
NameHubSpot MicrosoftInternat.Salesfor.Adobe Beamr Im. 
Mkt Price243.93414.19289.05199.44279.711.77261.82
Mkt Cap12.83,077.8269.9189.1116.6-189.1
Rev LTM2,988305,45365,40240,31723,769-40,317
Op Inc LTM-47142,55911,5448,8808,706-8,880
FCF LTM53077,41211,85412,8959,852-11,854
FCF 3Y Avg38871,62911,75311,1948,222-11,194
CFO LTM707160,50613,48313,50210,031-13,483
CFO 3Y Avg518129,57913,49811,8828,463-11,882

Growth & Margins

HUBSMSFTIBMCRMADBEBMRMedian
NameHubSpot MicrosoftInternat.Salesfor.Adobe Beamr Im. 
Rev Chg LTM19.2%16.7%4.5%8.4%10.5%-10.5%
Rev Chg 3Y Avg22.4%14.4%2.6%10.0%10.5%-10.5%
Rev Chg Q20.9%16.7%9.1%8.6%10.5%-10.5%
QoQ Delta Rev Chg LTM4.9%4.0%2.1%2.1%2.5%-2.5%
Op Mgn LTM-1.6%46.7%17.7%22.0%36.6%-22.0%
Op Mgn 3Y Avg-3.0%45.3%16.4%19.2%35.6%-19.2%
QoQ Delta Op Mgn LTM0.8%0.4%0.6%0.8%0.4%-0.6%
CFO/Rev LTM23.7%52.5%20.6%33.5%42.2%-33.5%
CFO/Rev 3Y Avg20.1%48.5%21.4%31.8%39.1%-31.8%
FCF/Rev LTM17.7%25.3%18.1%32.0%41.4%-25.3%
FCF/Rev 3Y Avg15.1%27.2%18.6%30.0%37.9%-27.2%

Valuation

HUBSMSFTIBMCRMADBEBMRMedian
NameHubSpot MicrosoftInternat.Salesfor.Adobe Beamr Im. 
Mkt Cap12.83,077.8269.9189.1116.6-189.1
P/S4.310.14.14.74.9-4.7
P/EBIT566.120.623.721.313.0-21.3
P/E-3,626.325.834.126.216.4-25.8
P/CFO18.119.220.014.011.6-18.1
Total Yield-0.0%4.7%5.2%4.4%6.1%-4.7%
Dividend Yield0.0%0.8%2.3%0.6%0.0%-0.6%
FCF Yield 3Y Avg1.5%2.3%6.0%4.1%4.4%-4.1%
D/E0.00.00.20.10.1-0.1
Net D/E-0.1-0.00.2-0.00.0--0.0

Returns

HUBSMSFTIBMCRMADBEBMRMedian
NameHubSpot MicrosoftInternat.Salesfor.Adobe Beamr Im. 
1M Rtn-35.7%-12.4%-2.0%-22.2%-15.6%-6.3%-14.0%
3M Rtn-47.5%-18.2%-5.8%-20.9%-16.6%-25.6%-19.6%
6M Rtn-50.5%-20.8%16.0%-19.7%-19.1%-39.4%-20.3%
12M Rtn-68.1%1.2%12.1%-41.7%-36.5%-50.3%-39.1%
3Y Rtn-33.3%64.2%135.5%18.0%-26.3%-51.5%-4.1%
1M Excs Rtn-35.5%-12.1%-1.7%-21.9%-15.4%-6.1%-13.7%
3M Excs Rtn-51.1%-20.2%-5.6%-24.0%-17.6%-30.5%-22.1%
6M Excs Rtn-59.7%-30.5%7.5%-28.4%-26.7%-49.9%-29.5%
12M Excs Rtn-82.9%-13.3%-1.1%-55.6%-51.0%-65.0%-53.3%
3Y Excs Rtn-101.4%3.4%67.0%-48.8%-94.3%-122.8%-71.6%

Financials

Segment Financials

Revenue by Segment
$ Mil20242023202220212020
Single segment2,170    
Professional services and other 40423029
Subscription 1,6911,258853646
Total2,1701,7311,301883675


Price Behavior

Price Behavior
Market Price$243.93 
Market Cap ($ Bil)12.8 
First Trading Date10/09/2014 
Distance from 52W High-70.2% 
   50 Days200 Days
DMA Price$357.58$478.07
DMA Trenddowndown
Distance from DMA-31.8%-49.0%
 3M1YR
Volatility58.0%50.6%
Downside Capture427.98229.04
Upside Capture21.8179.03
Correlation (SPY)29.3%54.5%
HUBS Betas & Captures as of 1/31/2026

 1M2M3M6M1Y3Y
Beta1.901.091.421.271.421.39
Up Beta2.031.930.040.901.451.32
Down Beta-1.28-1.090.691.121.291.50
Up Capture6%50%27%36%70%165%
Bmk +ve Days11223471142430
Stock +ve Days7212967125395
Down Capture844%376%316%216%147%109%
Bmk -ve Days9192754109321
Stock -ve Days13203258125356

[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with HUBS
HUBS-68.8%50.5%-2.14-
Sector ETF (XLK)22.0%27.1%0.7156.3%
Equity (SPY)15.9%19.2%0.6455.2%
Gold (GLD)76.1%24.5%2.27-6.4%
Commodities (DBC)9.3%16.5%0.3610.6%
Real Estate (VNQ)4.6%16.5%0.1032.1%
Bitcoin (BTCUSD)-24.7%40.5%-0.6025.7%

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Based On 5-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with HUBS
HUBS-8.4%52.7%0.03-
Sector ETF (XLK)16.8%24.7%0.6158.7%
Equity (SPY)14.2%17.0%0.6656.4%
Gold (GLD)21.5%16.8%1.045.1%
Commodities (DBC)12.1%18.9%0.528.8%
Real Estate (VNQ)5.0%18.8%0.1738.9%
Bitcoin (BTCUSD)18.0%57.4%0.5230.2%

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Based On 10-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with HUBS
HUBS19.4%49.9%0.55-
Sector ETF (XLK)22.8%24.2%0.8660.1%
Equity (SPY)15.7%17.9%0.7556.6%
Gold (GLD)15.6%15.5%0.844.7%
Commodities (DBC)8.3%17.6%0.3915.8%
Real Estate (VNQ)5.9%20.8%0.2539.1%
Bitcoin (BTCUSD)69.3%66.5%1.0920.7%

Smart multi-asset allocation framework can stack odds in your favor. Learn How

Short Interest

Short Interest: As Of Date1152026
Short Interest: Shares Quantity1.8 Mil
Short Interest: % Change Since 1231202528.3%
Average Daily Volume1.0 Mil
Days-to-Cover Short Interest1.9 days
Basic Shares Quantity52.5 Mil
Short % of Basic Shares3.5%

Earnings Returns History

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 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
11/5/2025-15.0%-15.1%-17.1%
8/6/2025-6.2%-11.1%-1.0%
5/8/2025-8.7%0.6%-8.2%
2/12/20254.4%-4.8%-22.4%
11/6/20247.8%17.1%24.1%
8/7/20243.4%5.1%7.8%
5/8/2024-0.5%4.1%1.1%
2/14/2024-3.3%-4.7%-4.5%
...
SUMMARY STATS   
# Positive161513
# Negative8911
Median Positive7.3%5.9%14.6%
Median Negative-6.2%-5.0%-8.2%
Max Positive16.4%25.9%25.4%
Max Negative-15.0%-15.1%-27.8%

SEC Filings

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Report DateFiling DateFiling
09/30/202511/05/202510-Q
06/30/202508/06/202510-Q
03/31/202505/08/202510-Q
12/31/202402/12/202510-K
09/30/202411/06/202410-Q
06/30/202408/07/202410-Q
03/31/202405/10/202410-Q
12/31/202302/14/202410-K
09/30/202311/08/202310-Q
06/30/202308/02/202310-Q
03/31/202305/03/202310-Q
12/31/202202/16/202310-K
09/30/202211/02/202210-Q
06/30/202208/04/202210-Q
03/31/202205/05/202210-Q
12/31/202102/14/202210-K

Insider Activity

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#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value
Value of
Held Shares
Form
1Halligan, Brian DirectSell12182025366.998,5003,119,415182,140,073Form
2Halligan, Brian DirectSell11202025368.118,5003,128,935185,883,034Form
3Halligan, Brian DirectSell11052025493.30235115,926253,292,778Form
4Halligan, Brian DirectSell10232025446.988,2653,694,290229,509,033Form
5Rangan, YaminiChief Executive Officer & PresDirectSell10082025500.002,3871,193,50028,138,500Form