Hour Loop (HOUR)
Market Price (10/15/2026): $1.68 | Market Cap: $59.1 MilSector: Consumer Discretionary | Industry: Broadline Retail
Hour Loop (HOUR)
Market Price (10/15/2026): $1.68Market Cap: $59.1 MilSector: Consumer DiscretionaryIndustry: Broadline Retail
Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.
Weak multi-year price returns2Y Excs Rtn is -18%, 3Y Excs Rtn is -68% | Expensive valuation multiplesP/EBITPrice/EBIT or Price/(Operating Income) ratio is 24x Key risksHOUR key risks include [1] its heavy reliance on the Amazon platform and [2] external tariff pressures impacting profitability. |
| Weak multi-year price returns2Y Excs Rtn is -18%, 3Y Excs Rtn is -68% |
| Expensive valuation multiplesP/EBITPrice/EBIT or Price/(Operating Income) ratio is 24x |
| Key risksHOUR key risks include [1] its heavy reliance on the Amazon platform and [2] external tariff pressures impacting profitability. |
Qualitative Assessment
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Updated on 10/12/2026
Hour Loop (HOUR) stock has lost about 10% since 6/30/2026 because of the following key factors:
1. Hour Loop's fiscal Q2 2026 financial results, reported on August 11, 2026, showed a decline in profitability and cash reserves, negatively impacting investor sentiment. Net income decreased to $1.1 million, or $0.03 per diluted share, in fiscal Q2 2026, down from $1.2 million, or $0.04 per diluted share, in the prior-year quarter. The gross margin also declined to 52.9% from 57.2%, attributed to a shift in sales strategy. Furthermore, cash and cash equivalents significantly decreased to $1.0 million as of June 30, 2026, from $3.8 million at year-end 2025, primarily due to related-party payments and increased inventory. Cash used in operating activities substantially increased to $3.6 million, compared to $0.9 million in the prior-year quarter. The stock declined by 2.6% the day following the earnings announcement.
2. The broader macroeconomic trend of small-cap underperformance during fiscal Q3 2026 and early fiscal Q4 2026 likely contributed to Hour Loop's stock decline. The Russell 2000 index, which represents small-cap companies, experienced a notable decline of 7.52% in fiscal Q3 2026 (July-September 2026). This trend continued into September 2026, during which smaller companies collectively fell by nearly 6%. This indicates a general market headwind for smaller stocks, including Hour Loop.
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Hour Loop (HOUR) stock has lost about 10% since 6/30/2026 because of the following key factors:
1. Hour Loop's fiscal Q2 2026 financial results, reported on August 11, 2026, showed a decline in profitability and cash reserves, negatively impacting investor sentiment. Net income decreased to $1.1 million, or $0.03 per diluted share, in fiscal Q2 2026, down from $1.2 million, or $0.04 per diluted share, in the prior-year quarter. The gross margin also declined to 52.9% from 57.2%, attributed to a shift in sales strategy. Furthermore, cash and cash equivalents significantly decreased to $1.0 million as of June 30, 2026, from $3.8 million at year-end 2025, primarily due to related-party payments and increased inventory. Cash used in operating activities substantially increased to $3.6 million, compared to $0.9 million in the prior-year quarter. The stock declined by 2.6% the day following the earnings announcement.
2. The broader macroeconomic trend of small-cap underperformance during fiscal Q3 2026 and early fiscal Q4 2026 likely contributed to Hour Loop's stock decline. The Russell 2000 index, which represents small-cap companies, experienced a notable decline of 7.52% in fiscal Q3 2026 (July-September 2026). This trend continued into September 2026, during which smaller companies collectively fell by nearly 6%. This indicates a general market headwind for smaller stocks, including Hour Loop.
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Updated on 10/12/2026
Hour Loop (HOUR) stock has lost about 10% since 6/30/2026 because of the following key factors:
1. Hour Loop's fiscal Q2 2026 financial results, reported on August 11, 2026, showed a decline in profitability and cash reserves, negatively impacting investor sentiment. Net income decreased to $1.1 million, or $0.03 per diluted share, in fiscal Q2 2026, down from $1.2 million, or $0.04 per diluted share, in the prior-year quarter. The gross margin also declined to 52.9% from 57.2%, attributed to a shift in sales strategy. Furthermore, cash and cash equivalents significantly decreased to $1.0 million as of June 30, 2026, from $3.8 million at year-end 2025, primarily due to related-party payments and increased inventory. Cash used in operating activities substantially increased to $3.6 million, compared to $0.9 million in the prior-year quarter. The stock declined by 2.6% the day following the earnings announcement.
2. The broader macroeconomic trend of small-cap underperformance during fiscal Q3 2026 and early fiscal Q4 2026 likely contributed to Hour Loop's stock decline. The Russell 2000 index, which represents small-cap companies, experienced a notable decline of 7.52% in fiscal Q3 2026 (July-September 2026). This trend continued into September 2026, during which smaller companies collectively fell by nearly 6%. This indicates a general market headwind for smaller stocks, including Hour Loop.
3. Rising interest rates and persistent inflation concerns in fiscal Q3 2026 created a challenging economic environment for e-commerce retailers. The Federal Reserve raised interest rates in September 2026, leading to bond prices falling and rates climbing to their highest levels since the mid-2000s. Higher crude oil prices also revived inflation concerns during this period. These factors, coupled with consumer confidence falling to its lowest level since 2014 in September 2026 due to higher prices, likely impacted consumer spending and the e-commerce sector, thus affecting Hour Loop.
Show less
Hour Loop (HOUR) stock has lost about 10% since 6/30/2026 because of the following key factors:
1. Hour Loop's fiscal Q2 2026 financial results, reported on August 11, 2026, showed a decline in profitability and cash reserves, negatively impacting investor sentiment. Net income decreased to $1.1 million, or $0.03 per diluted share, in fiscal Q2 2026, down from $1.2 million, or $0.04 per diluted share, in the prior-year quarter. The gross margin also declined to 52.9% from 57.2%, attributed to a shift in sales strategy. Furthermore, cash and cash equivalents significantly decreased to $1.0 million as of June 30, 2026, from $3.8 million at year-end 2025, primarily due to related-party payments and increased inventory. Cash used in operating activities substantially increased to $3.6 million, compared to $0.9 million in the prior-year quarter. The stock declined by 2.6% the day following the earnings announcement.
2. The broader macroeconomic trend of small-cap underperformance during fiscal Q3 2026 and early fiscal Q4 2026 likely contributed to Hour Loop's stock decline. The Russell 2000 index, which represents small-cap companies, experienced a notable decline of 7.52% in fiscal Q3 2026 (July-September 2026). This trend continued into September 2026, during which smaller companies collectively fell by nearly 6%. This indicates a general market headwind for smaller stocks, including Hour Loop.
3. Rising interest rates and persistent inflation concerns in fiscal Q3 2026 created a challenging economic environment for e-commerce retailers. The Federal Reserve raised interest rates in September 2026, leading to bond prices falling and rates climbing to their highest levels since the mid-2000s. Higher crude oil prices also revived inflation concerns during this period. These factors, coupled with consumer confidence falling to its lowest level since 2014 in September 2026 due to higher prices, likely impacted consumer spending and the e-commerce sector, thus affecting Hour Loop.
Show less
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Stock Movement Drivers
Fundamental Drivers
The -9.2% change in HOUR stock from 6/30/2026 to 10/14/2026 was primarily driven by a -10.8% change in the company's Net Income Margin (%).| (LTM values as of) | 6302026 | 10142026 | Change |
|---|---|---|---|
| Stock Price ($) | 1.84 | 1.67 | -9.2% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 147 | 153 | 4.7% |
| Net Income Margin (%) | 1.3% | 1.1% | -10.8% |
| P/E Multiple | 34.5 | 33.6 | -2.7% |
| Shares Outstanding (Mil) | 35 | 35 | 0.0% |
| Cumulative Contribution | -9.2% |
Market Drivers
6/30/2026 to 10/14/2026| Return | Correlation | |
|---|---|---|
| HOUR | -9.2% | |
| Market (SPY) | 3.1% | 18.5% |
| Sector (XLY) | -4.9% | 7.6% |
Fundamental Drivers
The -5.4% change in HOUR stock from 3/31/2026 to 10/14/2026 was primarily driven by a -7.7% change in the company's P/E Multiple.| (LTM values as of) | 3312026 | 10142026 | Change |
|---|---|---|---|
| Stock Price ($) | 1.76 | 1.67 | -5.4% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 142 | 153 | 7.7% |
| Net Income Margin (%) | 1.2% | 1.1% | -4.8% |
| P/E Multiple | 36.4 | 33.6 | -7.7% |
| Shares Outstanding (Mil) | 35 | 35 | 0.0% |
| Cumulative Contribution | -5.4% |
Market Drivers
3/31/2026 to 10/14/2026| Return | Correlation | |
|---|---|---|
| HOUR | -5.4% | |
| Market (SPY) | 18.6% | 14.1% |
| Sector (XLY) | 2.5% | 12.7% |
Fundamental Drivers
The -43.0% change in HOUR stock from 9/30/2025 to 10/14/2026 was primarily driven by a -74.7% change in the company's P/E Multiple.| (LTM values as of) | 9302025 | 10142026 | Change |
|---|---|---|---|
| Stock Price ($) | 2.93 | 1.67 | -43.0% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 138 | 153 | 10.8% |
| Net Income Margin (%) | 0.6% | 1.1% | 103.9% |
| P/E Multiple | 133.1 | 33.6 | -74.7% |
| Shares Outstanding (Mil) | 35 | 35 | -0.1% |
| Cumulative Contribution | -43.0% |
Market Drivers
9/30/2025 to 10/14/2026| Return | Correlation | |
|---|---|---|
| HOUR | -43.0% | |
| Market (SPY) | 16.5% | 21.0% |
| Sector (XLY) | -6.4% | 16.9% |
Fundamental Drivers
The 18.4% change in HOUR stock from 9/30/2023 to 10/14/2026 was primarily driven by a 36.6% change in the company's Total Revenues ($ Mil).| (LTM values as of) | 9302023 | 10142026 | Change |
|---|---|---|---|
| Stock Price ($) | 1.41 | 1.67 | 18.4% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 112 | 153 | 36.6% |
| P/S Multiple | 0.4 | 0.4 | -13.0% |
| Shares Outstanding (Mil) | 35 | 35 | -0.4% |
| Cumulative Contribution | 18.4% |
Market Drivers
9/30/2023 to 10/14/2026| Return | Correlation | |
|---|---|---|
| HOUR | 18.4% | |
| Market (SPY) | 86.2% | 10.2% |
| Sector (XLY) | 41.7% | 12.7% |
Price Returns Compared
| 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| HOUR Return | - | -67% | -47% | 63% | -20% | -4% | -78% |
| Peers Return | 34% | -57% | -28% | -18% | -30% | -16% | -80% |
| S&P 500 Return | 27% | -19% | 24% | 23% | 16% | 14% | 108% |
Monthly Win Rates [3] | |||||||
| HOUR Win Rate | - | 50% | 25% | 58% | 33% | 40% | |
| Peers Win Rate | 43% | 33% | 43% | 45% | 30% | 40% | |
| S&P 500 Win Rate | 75% | 42% | 67% | 75% | 67% | 50% | |
Max Drawdowns [4] | |||||||
| HOUR Max Drawdown | - | - | -57% | -49% | -68% | -37% | |
| Peers Max Drawdown | -50% | -69% | -64% | -55% | -64% | -53% | |
| S&P 500 Max Drawdown | -5% | -25% | -10% | -8% | -19% | -9% | |
[1] Cumulative total returns since the beginning of 2021
[2] Peers: PRTS, FLWS, PETS, PLBY, LOVE.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 10/14/2026 (YTD)
How Low Can It Go
| Event | HOUR | S&P 500 |
|---|---|---|
| 2025 US Tariff Shock | ||
| % Loss | -40.9% | -18.8% |
| % Gain to Breakeven | 69.3% | 23.1% |
| Time to Breakeven | 104 days | 79 days |
| Summer-Fall 2023 Five Percent Yield Shock | ||
| % Loss | -15.6% | -9.5% |
| % Gain to Breakeven | 18.5% | 10.5% |
| Time to Breakeven | 406 days | 24 days |
| 2023 SVB Regional Banking Crisis | ||
| % Loss | -40.5% | -6.7% |
| % Gain to Breakeven | 68.1% | 7.1% |
| Time to Breakeven | 606 days | 31 days |
In The Past
Hour Loop's stock fell -40.9% during the 2025 US Tariff Shock. Such a loss loss requires a 69.3% gain to breakeven.
Preserve Wealth
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Asset Allocation
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| Event | HOUR | S&P 500 |
|---|---|---|
| 2025 US Tariff Shock | ||
| % Loss | -40.9% | -18.8% |
| % Gain to Breakeven | 69.3% | 23.1% |
| Time to Breakeven | 104 days | 79 days |
| 2023 SVB Regional Banking Crisis | ||
| % Loss | -40.5% | -6.7% |
| % Gain to Breakeven | 68.1% | 7.1% |
| Time to Breakeven | 606 days | 31 days |
In The Past
Hour Loop's stock fell -40.9% during the 2025 US Tariff Shock. Such a loss loss requires a 69.3% gain to breakeven.
Preserve Wealth
Limiting losses and compounding gains is essential to preserving wealth.
Asset Allocation
Actively managed asset allocation strategies protect wealth. Learn more.
About Hour Loop (HOUR)
Hour Loop, Inc. (NASDAQ: HOUR) is an e-commerce retailer primarily engaged in online sales within the United States. The company operates as a direct-to-consumer online merchant, offering a broad array of products to a wide customer base across the country.
Hour Loop's product catalog includes diverse categories such as home/garden décor, toys, kitchenware, apparel, and electronics. The company utilizes a multi-channel sales approach, distributing its products through its own website, hourloop.com, as well as through major third-party e-commerce platforms like Amazon.com and Walmart.com.
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Here are 1-3 brief analogies for Hour Loop:
- Like a smaller, diversified online retailer, much akin to a miniature Amazon.
- An online general store, similar to a digital version of Target or Walmart.
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- Home/Garden Décor: Products designed for decorating and furnishing homes and outdoor garden spaces.
- Toy Products: A diverse range of toys catering to various age groups and interests.
- Kitchenware: Items and utensils used for cooking, baking, and serving food in the kitchen.
- Apparel: Clothing and fashion items for different styles and occasions.
- Electronics Products: Consumer electronic devices and related accessories.
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Hour Loop (symbol: HOUR) primarily sells its products to individual consumers.
Based on its broad product offerings and sales channels (its own website, amazon.com, and walmart.com), the company serves a wide range of online shoppers. The major customer categories Hour Loop serves include:
- General Online Shoppers: Individuals who seek convenience and variety in their purchasing, buying everyday items, home goods, and gifts across a wide range of categories like home/garden décor, kitchenware, toys, apparel, and electronics.
- Household Purchasers: Customers specifically looking for items to furnish, decorate, or improve their homes and gardens, as well as functional kitchenware for daily use.
- Leisure and Personal Interest Shoppers: Individuals purchasing products for personal enjoyment, hobbies, or as gifts, such as toys for children, apparel, and various electronic gadgets.
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Sam Lai, Chairman, Chief Executive Officer, and Interim Chief Financial Officer
Mr. Lai co-founded Hour Loop, Inc. in 2013 and has served as its Chief Executive Officer since June 2013 and Chairman of the Board since April 2021. He also assumed the role of Interim Chief Financial Officer on March 29, 2022. With 18 years of experience as a software engineer, Mr. Lai has developed software and code for Hour Loop, Inc., Amazon.com, Inc., UnifiedEdge, Inc., Kits, and Applied Research Labs. His tenure at Amazon.com, Inc. as a Software Development Engineer spanned from December 2009 to June 2017 and previously from September 2005 to February 2007. He holds a Bachelor's Degree in Computer Science from the University of Texas at Austin and a Master's Degree in Computer Science from the University of California, San Diego. Sam Lai and Maggie Yu are married and collectively hold approximately 94.8% of the voting power of Hour Loop's outstanding common stock.
Sau Kuen (Maggie) Yu, Senior Vice President and Director
Ms. Yu co-founded Hour Loop, Inc. in 2013. She has been the Senior Vice President and a member of the Board of Directors since June 2013. Ms. Yu graduated with a Bachelor's Degree in Computer Science from the University of California, San Diego in 2004. Prior to joining Hour Loop in June 2013, she had no other employment history. She and Sam Lai are married and together beneficially own approximately 94.8% of the voting power of Hour Loop's outstanding common stock.
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Here are the key risks to Hour Loop's business:
- High Dependence on Amazon.com: Hour Loop generates virtually all of its revenue as a third-party seller on Amazon.com. This makes the company highly vulnerable to any changes in Amazon's selling policies, fee structures, algorithms, or even the potential for Amazon to favor its own products or other sellers. Furthermore, Hour Loop's aggressive pricing strategies on Amazon have been noted by other sellers as potentially damaging to brand perception and relationships with manufacturers, which could lead to vendors cutting ties with Hour Loop.
- Intense Competition and Pressure on Profitability: The e-commerce market in which Hour Loop operates is described as "hyper competitive." This environment leads to significant pricing pressure, with competitors sometimes selling at low prices or even a loss. While Hour Loop states it avoids matching loss-making prices to remain profitable, this strategy could impact its market share and growth. The company has also experienced "intense competition" and an "e-commerce traffic slowdown."
- Declining Financial Performance: Hour Loop has experienced a decline in earnings by 44.2% per year over the past five years. Its profit margins have also decreased, from 1.2% to 0.6% in the last year. Additionally, the company's cash and cash equivalents decreased from $2.5 million in 2023 to $2.1 million in 2024, mainly due to loan repayment. These financial trends indicate potential challenges in sustaining profitability and maintaining a strong financial position within the competitive e-commerce landscape.
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The addressable markets for Hour Loop's main products and services in the United States are substantial, with several categories representing multi-billion dollar opportunities.
- Home/Garden Décor: The U.S. home decor market was valued at approximately USD 237.87 billion in 2024 and is projected to reach USD 392.56 billion by 2030, demonstrating a compound annual growth rate (CAGR) of 8.9% from 2025 to 2030. Other estimates for the U.S. home decor market include USD 191.5 billion in 2025, anticipated to grow to USD 257.0 billion by 2034 with a CAGR of 3.23% from 2026-2034, and USD 215.21 billion in 2025, expected to reach USD 292.71 billion by 2031 with a CAGR of 5.18% from 2026-2031. The North American garden décor market, a subset of home/garden décor, is projected to reach USD 11.3 billion by 2035, growing from USD 6.9 billion in 2025 at a CAGR of approximately 5.1% from 2026 to 2035.
- Toy: The United States toy market was valued at USD 32.09 billion in 2025 and is projected to grow to USD 60.98 billion by 2034, with a CAGR of 7.4% from 2026 to 2034. Another report estimates the U.S. toy market size at USD 42.8 billion in 2024, with a projected increase to USD 56.9 billion in 2032, at a CAGR of 3.6% from 2025-2032.
- Kitchenware: The U.S. kitchenware market was estimated at USD 17.12 billion in 2024 and is projected to reach USD 24.84 billion by 2033, growing at a CAGR of 4.17% from 2025 to 2033. Another source indicates the U.S. kitchenware market size was estimated at USD 8.95 billion in 2024 and is expected to grow at a CAGR of 5.2% from 2025 to 2033.
- Apparel: The United States apparel market is estimated at USD 365.70 billion in 2025 and is projected to grow at a CAGR of 2.11% between 2025 and 2028. Further data suggests the U.S. apparel market reached a value of nearly USD 361.68 billion in 2025 and is projected to grow at a CAGR of 2.40% during the forecast period of 2026-2035 to reach nearly USD 458.48 billion by 2035.
- Electronics: The United States consumer electronics market was valued at USD 316.61 billion in 2024 and is anticipated to grow to USD 581.97 billion by 2033, advancing at a CAGR of 7.02% from 2026 through 2033. Another report notes the U.S. consumer electronics market generated revenue of around USD 185.8 billion in 2024.
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Here are 3-5 expected drivers of future revenue growth for Hour Loop (HOUR) over the next 2-3 years:
- Expansion of Product Offerings (SKUs): Hour Loop plans to rapidly expand its business by increasing the number of Stock Keeping Units (SKUs) it offers. This strategy aims to broaden the product selection available to customers, thereby attracting new buyers and increasing sales volume.
- Growth in Vendor Relationships: The company intends to grow its business by increasing the number of vendors it works with. Expanding the vendor base can lead to a wider array of products, potentially more competitive pricing, and improved supply chain resilience, all of which can contribute to revenue growth.
- Expansion to New Marketplaces/Sales Channels: Beyond its primary presence on Amazon.com and Walmart.com, Hour Loop has expanded its operations to other marketplaces such as eBay and Etsy. This diversification of sales channels allows the company to reach a broader customer base and tap into different market segments, driving additional revenue streams.
- Improved Operational Efficiency and Strategic Inventory Management: Hour Loop has focused on enhancing its operational efficiency and making strategic investments in inventory to ensure higher product availability. By maintaining robust stock levels and improving the efficiency of its operations, the company can better meet customer demand, reduce fulfillment times, and capitalize on sales opportunities, particularly during peak seasons.
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Share Issuance
- Hour Loop completed its initial public offering (IPO) on January 11, 2022, issuing 1,725,000 shares of common stock at $4.00 per share, resulting in aggregate gross proceeds of $6,900,000.
- The company's 2021 Equity Incentive Plan, approved on June 27, 2021, authorized the issuance of 4,995,000 shares of common stock for various equity awards.
- The number of common stock shares issued and outstanding increased from 35,082,464 as of December 31, 2023, to 35,143,460 as of December 31, 2024.
Capital Expenditures
- Hour Loop's capital expenditures in 2024 resulted in a net investment of -$36,000.
- The company's 3-year trailing twelve months (TTM) Capital Expenditure Compound Annual Growth Rate (CAGR) was -42.91% as of September 30, 2025.
- Hour Loop strategically invested in inventories in the first and second quarters of 2025, increasing inventory levels to $15.9 million by March 31, 2025, and $20.9 million by June 30, 2025, to support its e-commerce operations.
Peer Outperformance in Broadline Retail
nullShare of Broadline Retail constituents that HOUR has outperformed, by holding period. Peers without a full price history over a given window are excluded from that window.
1Y
40%
of 15 industry peers · -31.9% return
3Y
43%
of 14 industry peers · 20.1% return
5Y
—
insufficient peer history
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Median price return by industry across the Consumer Discretionary sector, ranked by 5Y. Broadline Retail is HOUR's own industry. Use this to see which corners of the sector have carried the returns.
| Industry | Names | 1Y med | 3Y med | 5Y med | Top 3 by 5Y |
|---|---|---|---|---|---|
| Education Services | 14 | -17.3% | 83.1% | 86.7% | CVSA 263% · PRDO 237% · LRN 146% |
| Homebuilding | 18 | -4.7% | 32.5% | 46.0% | GRBK 183% · PHM 145% · TOL 140% |
| Specialty Stores | 7 | 9.7% | 37.8% | 17.7% | ASO 40% · DKS 29% · FIVE 18% |
| Hotels, Resorts & Cruise Lines | 21 | 9.7% | 36.6% | 13.7% | RCL 236% · MAR 151% · LIND 142% |
| Home Furnishings | 3 | -4.3% | 47.1% | 1.4% | SGI 50% · MHK -34% |
| Home Improvement Retail | 5 | -20.3% | 2.4% | -2.0% | HD -1% · LOW -2% · FND -62% |
| Footwear | 9 | 69.5% | 49.8% | -11.3% | DECK 45% · SHOO 19% · CROX -11% |
| Automotive Retail | 18 | -15.4% | 3.5% | -11.4% | MUSA 229% · PAG 119% · ORLY 111% |
| Specialized Consumer Services | 10 | -12.0% | 15.0% | -14.3% | HRB 110% · FTDR 86% · SCI 38% |
| Distributors | 4 | -8.8% | -26.5% | -15.4% | ARMK 116% · GPC 22% · LKQ -52% |
| Restaurants | 36 | -8.9% | -8.2% | -18.5% | EAT 321% · CAKE 188% · TXRH 100% |
| Apparel Retail | 26 | 0.5% | 17.4% | -39.9% | ANF 303% · TJX 140% · ROST 124% |
| Leisure Facilities | 12 | 6.5% | -8.0% | -40.7% | OSW 130% · LTH 128% · PLNT -40% |
| Household Appliances | 18 | 3.3% | 1.7% | -40.7% | |
| Computer & Electronics Retail | 3 | 15.4% | 46.5% | -40.8% | BBY 0% · GME -41% |
| Leisure Products | 14 | -17.8% | -16.9% | -44.8% | GOLF 84% · HAS 33% · MAT -12% |
| Automotive Parts & Equipment | 39 | -7.6% | -20.0% | -46.5% | MOD 1343% · GTX 258% · BWA 57% |
| Broadline Retail ← | 14 | -5.4% | 25.5% | -48.5% | EBAY 70% · AMZN 57% · OLLI 39% |
| Casinos & Gaming | 20 | -7.9% | -23.6% | -49.4% | MCRI 95% · RRR 15% · BYD 10% |
| Apparel, Accessories & Luxury Goods | 29 | 2.1% | 18.9% | -49.5% | RL 254% · TPR 241% · KTB 67% |
| Consumer Electronics | 11 | -22.5% | -25.3% | -76.5% | GRMN 98% · SONO -44% |
| Other Specialty Retail | 17 | -31.9% | -37.6% | -78.3% | ULTA 46% · TSCO -5% · BBWI -68% |
| Automobile Manufacturers | 8 | -73.1% | -54.8% | -79.0% | GM 52% · TSLA 39% · F 6% |
Median of constituents with a full price history over each window. Top names are limited to companies above $2B market cap.
Latest Trefis Analyses
| Title | Date | |
|---|---|---|
| DASHBOARDS | ||
| Hour Loop Earnings Notes | 12/16/2025 | |
| With Hour Loop Stock Surging, Have You Considered The Downside? | 10/17/2025 |
| Title | |
|---|---|
| ARTICLES |
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Peer Comparisons
| Peers to compare with: |
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 2.22 |
| Mkt Cap | 0.1 |
| Rev LTM | 169 |
| Op Inc LTM | -28 |
| FCF LTM | -11 |
| FCF 3Y Avg | -14 |
| CFO LTM | -0 |
| CFO 3Y Avg | -9 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | -10.7% |
| Rev Chg 3Y Avg | -8.4% |
| Rev Chg Q | -10.7% |
| QoQ Delta Rev Chg LTM | -2.8% |
| Op Inc Chg LTM | 47.9% |
| Op Inc Chg 3Y Avg | -121.3% |
| Op Mgn LTM | -5.3% |
| Op Mgn 3Y Avg | -6.1% |
| QoQ Delta Op Mgn LTM | -0.3% |
| CFO/Rev LTM | -0.0% |
| CFO/Rev 3Y Avg | -1.6% |
| FCF/Rev LTM | -0.9% |
| FCF/Rev 3Y Avg | -3.9% |
Price Behavior
Price Behavior
| Market Price | $1.67 | |
| Market Cap ($ Bil) | 0.1 | |
| First Trading Date | 01/07/2022 | |
| Distance from 52W High | -37.2% | |
| 50 Days | 200 Days | |
| DMA Price | $1.84 | $1.91 |
| DMA Trend | down | down |
| Distance from DMA | -9.1% | -12.6% |
| 3M | 1YR | |
| Volatility | 47.1% | 64.6% |
| Downside Capture | 116.21 | 121.47 |
| Upside Capture | 12.51 | 49.79 |
| Correlation (S&P 500) | 19.4% | 18.8% |
HOUR Betas & Captures as of 9/30/2026
[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
| 1M | 2M | 3M | 6M | 1Y | 3Y | |
|---|---|---|---|---|---|---|
| Beta | -0.16 | 1.40 | 1.11 | 0.90 | 1.07 | 1.08 |
| Up Beta | -0.72 | 0.93 | 2.20 | 1.61 | 1.45 | 0.85 |
| Down Beta | 3.42 | 2.54 | 2.45 | 0.56 | 1.25 | 1.23 |
| Up Capture | -15% | 170% | 57% | 66% | 37% | 81% |
| Bmk +ve Days | 6 | 16 | 27 | 66 | 132 | 424 |
| Stock +ve Days | 11 | 21 | 30 | 52 | 97 | 314 |
| Down Capture | -115% | 103% | 32% | 78% | 117% | 101% |
| Bmk -ve Days | 16 | 26 | 37 | 60 | 120 | 328 |
| Stock -ve Days | 11 | 21 | 33 | 67 | 131 | 383 |
[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with HOUR | |
|---|---|---|---|---|
| HOUR | -34.4% | 64.6% | -0.40 | - |
| Sector ETF (XLY) | -4.1% | 19.1% | -0.35 | 15.1% |
| Equity (SPY) | 17.1% | 12.7% | 0.96 | 19.0% |
| Gold (GLD) | -0.6% | 29.4% | -0.02 | 4.7% |
| Commodities (DBC) | 49.3% | 20.7% | 1.82 | -4.4% |
| Real Estate (VNQ) | 5.7% | 13.7% | 0.15 | -5.0% |
| Bitcoin (BTCUSD) | -27.9% | 43.7% | -0.63 | 10.4% |
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Based On 5-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with HOUR | |
|---|---|---|---|---|
| HOUR | -25.4% | 142.6% | 0.25 | - |
| Sector ETF (XLY) | 5.1% | 24.1% | 0.17 | 14.6% |
| Equity (SPY) | 13.6% | 17.1% | 0.60 | 12.2% |
| Gold (GLD) | 17.9% | 18.9% | 0.76 | 0.4% |
| Commodities (DBC) | 10.0% | 19.5% | 0.39 | -1.0% |
| Real Estate (VNQ) | 1.2% | 18.8% | -0.05 | 7.1% |
| Bitcoin (BTCUSD) | 8.5% | 51.8% | 0.34 | 10.7% |
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Based On 10-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with HOUR | |
|---|---|---|---|---|
| HOUR | -13.6% | 142.6% | 0.25 | - |
| Sector ETF (XLY) | 12.0% | 22.2% | 0.49 | 14.6% |
| Equity (SPY) | 15.4% | 17.9% | 0.73 | 12.2% |
| Gold (GLD) | 12.0% | 16.4% | 0.60 | 0.4% |
| Commodities (DBC) | 8.2% | 18.1% | 0.37 | -1.0% |
| Real Estate (VNQ) | 4.8% | 20.7% | 0.19 | 7.1% |
| Bitcoin (BTCUSD) | 63.5% | 66.2% | 1.03 | 10.7% |
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Returns Analyses
Earnings Returns History
Updated 9/14/2026| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 8/11/2026 | -2.6% | -5.2% | -4.4% |
| 5/12/2026 | -5.6% | -13.8% | -14.7% |
| 3/24/2026 | 0.5% | -11.1% | 14.3% |
| 11/12/2025 | 22.3% | -0.5% | 3.1% |
| 8/12/2025 | -0.5% | -5.5% | 78.1% |
| 5/12/2025 | 14.4% | -6.8% | -5.3% |
| 3/27/2025 | -18.2% | -28.6% | -29.7% |
| 11/12/2024 | 1.4% | 14.1% | 18.8% |
| ... | |||
| SUMMARY STATS | |||
| # Positive | 7 | 6 | 6 |
| # Negative | 9 | 10 | 10 |
| Median Positive | 7.7% | 7.1% | 16.6% |
| Median Negative | -5.6% | -6.1% | -8.7% |
| Max Positive | 31.0% | 58.3% | 78.1% |
| Max Negative | -18.2% | -28.6% | -29.7% |
| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 8/11/2026 | -2.6% | -5.2% | -4.4% |
| 5/12/2026 | -5.6% | -13.8% | -14.7% |
| 3/24/2026 | 0.5% | -11.1% | 14.3% |
| 11/12/2025 | 22.3% | -0.5% | 3.1% |
| 8/12/2025 | -0.5% | -5.5% | 78.1% |
| 5/12/2025 | 14.4% | -6.8% | -5.3% |
| 3/27/2025 | -18.2% | -28.6% | -29.7% |
| 11/12/2024 | 1.4% | 14.1% | 18.8% |
| 8/9/2024 | 31.0% | 58.3% | 56.0% |
| 5/6/2024 | -7.6% | -5.1% | -9.3% |
| 11/13/2023 | 5.0% | 2.4% | -0.4% |
| 8/9/2023 | -0.6% | -0.6% | -5.4% |
| 5/12/2023 | -2.6% | 1.1% | -8.4% |
| 11/14/2022 | 7.7% | 11.8% | 9.7% |
| 8/12/2022 | -7.8% | 2.1% | -9.0% |
| 5/16/2022 | -9.5% | -24.9% | -25.6% |
| SUMMARY STATS | |||
| # Positive | 7 | 6 | 6 |
| # Negative | 9 | 10 | 10 |
| Median Positive | 7.7% | 7.1% | 16.6% |
| Median Negative | -5.6% | -6.1% | -8.7% |
| Max Positive | 31.0% | 58.3% | 78.1% |
| Max Negative | -18.2% | -28.6% | -29.7% |
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 06/30/2026 | 08/11/2026 | 10-Q |
| 03/31/2026 | 05/12/2026 | 10-Q |
| 12/31/2025 | 03/24/2026 | 10-K |
| 09/30/2025 | 11/12/2025 | 10-Q |
| 06/30/2025 | 08/12/2025 | 10-Q |
| 03/31/2025 | 05/12/2025 | 10-Q |
| 12/31/2024 | 03/27/2025 | 10-K |
| 09/30/2024 | 11/12/2024 | 10-Q |
| 06/30/2024 | 08/09/2024 | 10-Q |
| 03/31/2024 | 05/06/2024 | 10-Q |
| 12/31/2023 | 03/26/2024 | 10-K |
| 09/30/2023 | 11/13/2023 | 10-Q |
| 06/30/2023 | 08/09/2023 | 10-Q |
| 03/31/2023 | 05/12/2023 | 10-Q |
| 12/31/2022 | 03/31/2023 | 10-K |
| 09/30/2022 | 11/14/2022 | 10-Q |
| Report Date | Filing Date | Filing |
|---|---|---|
| 06/30/2026 | 08/11/2026 | 10-Q |
| 03/31/2026 | 05/12/2026 | 10-Q |
| 12/31/2025 | 03/24/2026 | 10-K |
| 09/30/2025 | 11/12/2025 | 10-Q |
| 06/30/2025 | 08/12/2025 | 10-Q |
| 03/31/2025 | 05/12/2025 | 10-Q |
| 12/31/2024 | 03/27/2025 | 10-K |
| 09/30/2024 | 11/12/2024 | 10-Q |
| 06/30/2024 | 08/09/2024 | 10-Q |
| 03/31/2024 | 05/06/2024 | 10-Q |
| 12/31/2023 | 03/26/2024 | 10-K |
| 09/30/2023 | 11/13/2023 | 10-Q |
| 06/30/2023 | 08/09/2023 | 10-Q |
| 03/31/2023 | 05/12/2023 | 10-Q |
| 12/31/2022 | 03/31/2023 | 10-K |
| 09/30/2022 | 11/14/2022 | 10-Q |
| 06/30/2022 | 08/12/2022 | 10-Q |
| 03/31/2022 | 05/16/2022 | 10-Q |
| 12/31/2021 | 04/01/2022 | 10-K |
| 09/30/2021 | 01/07/2022 | 424B4 |
| 06/30/2021 | 10/28/2021 | S-1 |
Recent Forward Guidance
Updated 10/4/2026Latest: Q2 2026 Earnings Reported 8/11/2026
| Forward Guidance | Guidance Change | |||||||
|---|---|---|---|---|---|---|---|---|
| Metric | Source | Low | Mid | High | % Chg | % Delta | Change | Prior |
| 2026 Revenue | Reported | 143.00 Mil | 153.00 Mil | 163.00 Mil | 0 | Affirmed | Guidance: 153.00 Mil for 2026 | |
| 2026 Net Income | Reported | 0.75 Mil | 1.12 Mil | 1.50 Mil | 0 | Affirmed | Guidance: 1.12 Mil for 2026 | |
Prior: Q1 2026 Earnings Reported 5/12/2026
| Forward Guidance | Guidance Change | |||||||
|---|---|---|---|---|---|---|---|---|
| Metric | Source | Low | Mid | High | % Chg | % Delta | Change | Prior |
| 2026 Revenue | Reported | 143.00 Mil | 153.00 Mil | 163.00 Mil | 0 | Affirmed | Guidance: 153.00 Mil for 2026 | |
| 2026 Net Income | Reported | 0.75 Mil | 1.12 Mil | 1.50 Mil | 0 | Affirmed | Guidance: 1.12 Mil for 2026 | |
Industry Resources
| Consumer Discretionary Resources |
| Retail Dive |
| Business of Fashion (BoF) |
| WWD (Women's Wear Daily) |
| National Retail Federation (NRF) |
| McKinsey & Company - Consumer |
| Mintel Consumer Trends |
| Broadline Retail Resources |
| Chain Store Age |
| RetailWire |
External Quote Links
| Y Finance | Barrons |
| TradingView | Morningstar |
| SeekingAlpha | ValueLine |
| Motley Fool | Robinhood |
| CNBC | Etrade |
| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
| FinViz |
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Core Cache Last Updated: 10/14/2026