FLWS Home Investment Highlights Valuation & Metrics Price Chart Why The Stock Moved Return vs. Risk About FLWS Interactive Breakdown Better Bets vs. FLWS Peer Outperformance Latest Trefis Analyses Trade Ideas More From Trefis Peer Comparisons FDIC Bank Data FDA Approved Drugs Data Clinical Pipeline Financials Segment Financials Price Behavior Short Interest Earnings Returns History SEC Filings Forward Guidance Insider Activity Investor Activity (13F) Trade Sentinel Investor Videos Industry Resource Links External Quote Links

    1-800-Flowers.com (FLWS)

    Market Price (9/21/2026): $2.5 | Market Cap: $-Sector: Consumer Discretionary | Industry: Other Specialty Retail

    1-800-Flowers.com (FLWS)

    Market Price (9/21/2026): $2.5
    Market Cap: $-
    Sector: Consumer Discretionary
    Industry: Other Specialty Retail

    Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.

    0

    Weak multi-year price returns
    2Y Excs Rtn is -105%, 3Y Excs Rtn is -136%

    Significant short interest
    Short Interest Days-to-CoverDTC = (Short Interest Share Quantity) / (Average Daily Trading Volume). Reflects how many days it would take to cover (close out) the short interest based on average volumes. High DTC can signify an increased risk of a short squeeze. is 30.92

    Key risks
    FLWS key risks include [1] operational execution difficulties with its order management system and [2] supply chain vulnerabilities tied to its significant reliance on fresh flowers sourced from Colombia.

    0 Weak multi-year price returns
    2Y Excs Rtn is -105%, 3Y Excs Rtn is -136%
    1 Significant short interest
    Short Interest Days-to-CoverDTC = (Short Interest Share Quantity) / (Average Daily Trading Volume). Reflects how many days it would take to cover (close out) the short interest based on average volumes. High DTC can signify an increased risk of a short squeeze. is 30.92
    2 Key risks
    FLWS key risks include [1] operational execution difficulties with its order management system and [2] supply chain vulnerabilities tied to its significant reliance on fresh flowers sourced from Colombia.

    FLWS in ETFs

    Weight = FLWS's share of each fund

    VTI0.00%
    IWM0.00%
    IWN0.56%
    FNDA0.02%
    AVUV0.00%
    VTWO0.00%
    SCHA0.00%
    DFAS0.00%
    +3 more covered ETFs

    Valuation & Metrics

    null
    null
    null

    AI Analysis | Feedback

    MetricValueDateSource
    Customers9.5 million6292025Link
    Celebration Passport Members>900,0006292025Link
    Revenue from Existing Customers74%6292025Link
    Multi-Branded Customers as a Percentage of Total Customers13%6292025Link
    Revenue from Multi-Branded Customers29%6292025Link
    Passport Members as a Percentage of Total Customers9%6292025Link
    Revenue from Passport Members19%6292025Link

    Price Chart

    Recent
    9/10/2026Earnings ReleaseRev: $293 Mil (A) vs. $294 Mil (E)
    EPS: -0.80 (A) vs. $-0.70 (E)
    Upcoming
    10/29/2026Earnings ReleaseRev: $196 Mil (E)
    EPS: $-0.57 (E)

    Why The Stock Moved

    Qualitative Assessment

    AI Analysis | Feedback

    Updated on 9/18/2026

    1-800-Flowers.com (FLWS) stock has lost about 45% since 5/31/2026 because of the following key factors:

    1. 1-800-Flowers.com reported a significant earnings miss and revenue decline for fiscal Q4 2026, which ended on June 28, 2026. The company announced an adjusted earnings per share (EPS) loss of -$0.80, falling short of analyst expectations of -$0.70 per share. Consolidated quarterly revenue decreased by 12.9% year-over-year to $293.1 million, missing the estimated $294.17 million. This disappointing performance in the fourth fiscal quarter contributed to a 9.3% drop in stock price upon the announcement on September 10, 2026. Additionally, full-year fiscal 2026 consolidated revenue declined 10.8% to $1.5 billion, with adjusted EBITDA plummeting to $2.9 million from $29.2 million in the prior year.

    2. The company issued a significantly downbeat outlook for fiscal 2027, projecting continued revenue declines and weaker-than-expected adjusted EBITDA. For fiscal 2027, 1-800-Flowers.com anticipates net revenues to decline in the mid-single-digit range. Furthermore, adjusted EBITDA is expected to be between $10 million and $15 million, which is substantially below the $27.7 million analysts had forecast. This guidance includes approximately $12 million of additional variable compensation expense compared to fiscal 2026.

    Show more
    Updated on 9/18/2026

    1-800-Flowers.com (FLWS) stock has lost about 45% since 5/31/2026 because of the following key factors:

    1. 1-800-Flowers.com reported a significant earnings miss and revenue decline for fiscal Q4 2026, which ended on June 28, 2026. The company announced an adjusted earnings per share (EPS) loss of -$0.80, falling short of analyst expectations of -$0.70 per share. Consolidated quarterly revenue decreased by 12.9% year-over-year to $293.1 million, missing the estimated $294.17 million. This disappointing performance in the fourth fiscal quarter contributed to a 9.3% drop in stock price upon the announcement on September 10, 2026. Additionally, full-year fiscal 2026 consolidated revenue declined 10.8% to $1.5 billion, with adjusted EBITDA plummeting to $2.9 million from $29.2 million in the prior year.

    2. The company issued a significantly downbeat outlook for fiscal 2027, projecting continued revenue declines and weaker-than-expected adjusted EBITDA. For fiscal 2027, 1-800-Flowers.com anticipates net revenues to decline in the mid-single-digit range. Furthermore, adjusted EBITDA is expected to be between $10 million and $15 million, which is substantially below the $27.7 million analysts had forecast. This guidance includes approximately $12 million of additional variable compensation expense compared to fiscal 2026.

    3. Deteriorating gross margins and persistent declines across core business segments highlighted fundamental operational challenges. The adjusted gross margin for fiscal Q4 2026 contracted by 80 basis points to 34.7% compared to the prior year, primarily due to sales deleveraging, elevated commodity costs (especially cocoa), and increased inventory reserves. The decline in Q4 fiscal 2026 revenue was notably driven by significant drops in key business segments: Consumer Floral & Gifts net revenue fell 13.4% and Gourmet Foods & Gift Baskets net revenue declined 15.4%.

    4. Liquidity concerns emerged as the company disclosed plans to evaluate capital raising options and potential asset sales. 1-800-Flowers.com is actively assessing various strategies, including the divestiture of non-strategic assets and exploring debt or equity financings, to optimize its capital structure and support ongoing strategic initiatives. This indicates financial pressure, with net debt at fiscal year-end reaching $128 million against cash reserves of only $11 million.

    Show less
    Holding a concentrated position? Know your true downside before the momentum shifts.
    Protect Your Wealth →

    Stock Movement Drivers

    Fundamental Drivers

    null
    null

    Market Drivers

    5/31/2026 to 9/20/2026
    ReturnCorrelation
    FLWS-45.7% 
    Market (SPY)0.9%26.4%
    Sector (XLY)-8.1%40.7%

    Fundamental Drivers

    null
    null

    Market Drivers

    2/28/2026 to 9/20/2026
    ReturnCorrelation
    FLWS-28.7% 
    Market (SPY)11.6%30.5%
    Sector (XLY)-4.8%36.5%

    Fundamental Drivers

    null
    null

    Market Drivers

    8/31/2025 to 9/20/2026
    ReturnCorrelation
    FLWS-55.7% 
    Market (SPY)19.4%20.5%
    Sector (XLY)-3.6%25.1%

    Fundamental Drivers

    null
    null

    Market Drivers

    8/31/2023 to 9/20/2026
    ReturnCorrelation
    FLWS-67.1% 
    Market (SPY)75.6%31.8%
    Sector (XLY)33.0%35.9%

    Return vs. Risk

    Price Returns Compared

     202120222023202420252026Total [1]
    Returns
    FLWS Return-10%-59%13%-24%-52%-34%-90%
    Peers Return80%-22%19%11%24%6%143%
    S&P 500 Return27%-19%24%23%16%12%103%

    Monthly Win Rates [3]
    FLWS Win Rate42%33%50%50%17%44% 
    Peers Win Rate60%40%50%47%55%49% 
    S&P 500 Win Rate75%42%67%75%67%44% 

    Max Drawdowns [4]
    FLWS Max Drawdown-42%-77%-54%-36%-66%-46% 
    Peers Max Drawdown-27%-47%-40%-36%-39%-32% 
    S&P 500 Max Drawdown-5%-25%-10%-8%-19%-9% 

    [1] Cumulative total returns since the beginning of 2021
    [2] Peers: ETSY, WSM, SIG, TPR, CPRI. See FLWS Returns vs. Peers.
    [3] Win Rate = % of calendar months in which monthly returns were positive
    [4] Max drawdown represents maximum peak-to-trough decline within a year
    [5] 2026 data is for the year up to 9/18/2026 (YTD)

    How Low Can It Go

    EventFLWSS&P 500
    Summer-Fall 2023 Five Percent Yield Shock
      % Loss-25.1%-9.5%
      % Gain to Breakeven33.5%10.5%
      Time to Breakeven56 days24 days
    2023 SVB Regional Banking Crisis
      % Loss-27.0%-6.7%
      % Gain to Breakeven37.0%7.1%
      Time to Breakeven229 days31 days
    2020 COVID-19 Crash
      % Loss-38.0%-33.7%
      % Gain to Breakeven61.3%50.9%
      Time to Breakeven41 days140 days
    Q4 2018 Fed Policy Error / Growth Scare
      % Loss-12.3%-19.2%
      % Gain to Breakeven14.0%23.8%
      Time to Breakeven8 days105 days
    2015-2016 China Devaluation / Global Growth Scare
      % Loss-35.0%-12.2%
      % Gain to Breakeven53.9%13.9%
      Time to Breakeven284 days62 days
    2013 Taper Tantrum
      % Loss-19.1%-0.2%
      % Gain to Breakeven23.6%0.2%
      Time to Breakeven114 days1 days

    Compare to ETSY, WSM, SIG, TPR, CPRI

    In The Past

    1-800-Flowers.com's stock fell -6.1% during the 2024 Yen Carry Trade Unwind. Such a loss loss requires a 6.5% gain to breakeven.

    Preserve Wealth

    Limiting losses and compounding gains is essential to preserving wealth.

    Asset Allocation

    Actively managed asset allocation strategies protect wealth. Learn more.

    EventFLWSS&P 500
    Summer-Fall 2023 Five Percent Yield Shock
      % Loss-25.1%-9.5%
      % Gain to Breakeven33.5%10.5%
      Time to Breakeven56 days24 days
    2023 SVB Regional Banking Crisis
      % Loss-27.0%-6.7%
      % Gain to Breakeven37.0%7.1%
      Time to Breakeven229 days31 days
    2020 COVID-19 Crash
      % Loss-38.0%-33.7%
      % Gain to Breakeven61.3%50.9%
      Time to Breakeven41 days140 days
    2015-2016 China Devaluation / Global Growth Scare
      % Loss-35.0%-12.2%
      % Gain to Breakeven53.9%13.9%
      Time to Breakeven284 days62 days
    2011 US Debt Ceiling Crisis & European Contagion
      % Loss-32.4%-17.9%
      % Gain to Breakeven47.9%21.8%
      Time to Breakeven216 days123 days
    2010 Eurozone Sovereign Debt Crisis / Flash Crash
      % Loss-44.0%-15.4%
      % Gain to Breakeven78.7%18.2%
      Time to Breakeven287 days125 days
    2008-2009 Global Financial Crisis
      % Loss-89.9%-53.4%
      % Gain to Breakeven892.1%114.4%
      Time to Breakeven2079 days1085 days

    Compare to ETSY, WSM, SIG, TPR, CPRI

    In The Past

    1-800-Flowers.com's stock fell -6.1% during the 2024 Yen Carry Trade Unwind. Such a loss loss requires a 6.5% gain to breakeven.

    Preserve Wealth

    Limiting losses and compounding gains is essential to preserving wealth.

    Asset Allocation

    Actively managed asset allocation strategies protect wealth. Learn more.

    About 1-800-Flowers.com (FLWS)

    1-800-FLOWERS.COM, Inc. (FLWS) is a prominent e-commerce and direct-to-consumer provider of gifts for a wide array of occasions, operating through a diversified portfolio of brands. The company primarily serves consumers looking for thoughtful gifts, encompassing everything from celebratory moments to expressions of sympathy. Its business model leverages an extensive online platform to reach customers both in the United States and internationally, streamlining the process of gifting across various categories.

    The company's extensive product offerings include fresh-cut flowers, floral and fruit arrangements, and live plants. Beyond traditional floristry, FLWS has significantly expanded into gourmet foods and personalized gifts. This includes an impressive selection of dipped berries, gourmet popcorns, cookies, chocolates, candies, wines, and high-quality gift baskets. Key brands under its umbrella, such as Harry & David, Cheryl's Cookies, Shari's Berries, The Popcorn Factory, and PersonalizationMall.com, signify its broad reach and market presence across these diverse gifting categories.

    FLWS primarily targets individual consumers making purchases for personal gifting needs across holidays, birthdays, anniversaries, and other special events. While its main focus is on direct-to-consumer sales via its online channels, the company also operates BloomNet, a business-to-business segment that provides products and services to professional florists. This hybrid approach allows FLWS to cater to both end-consumers and the floral industry, solidifying its position as a comprehensive player in the gifting market.

    AI Analysis | Feedback

    1-800-Flowers.com is:

    • The Amazon for gifts and special occasions, offering a vast online selection beyond just flowers.

    • The Procter & Gamble of gifting, owning a portfolio of well-known brands like Harry & David, Cheryl's Cookies, and Shari's Berries.

    AI Analysis | Feedback

    ```html
    • Fresh Flowers & Plants: Offers a variety of fresh-cut flowers, floral arrangements, and live plants.
    • Gourmet Foods & Gift Baskets: Provides a wide selection of gourmet edibles such as dipped berries, popcorns, cookies, chocolates, candies, wines, and gift-quality fruits, often packaged in gift baskets.
    • Personalized Products: Sells customizable items that can be designed with unique names, messages, or photos.
    ```

    AI Analysis | Feedback

    1-800-Flowers.com (FLWS) primarily sells to individuals. Its extensive portfolio of brands such as 1-800-Flowers.com, Harry & David, Cheryl's Cookies, and PersonalizationMall.com are largely direct-to-consumer businesses, providing gifts and gourmet foods for a wide range of personal occasions.

    The up to three categories of customers that 1-800-Flowers.com primarily serves are:

    • Individuals purchasing gifts for personal milestones and celebrations: This includes customers buying flowers, gourmet foods, or personalized items for birthdays, anniversaries, graduations, engagements, Mother's Day, Valentine's Day, and other celebratory events.
    • Individuals purchasing gifts for expressions of sympathy or support: Customers sending floral arrangements, fruit baskets, or comfort items for condolences, get-well wishes, or to offer support during difficult times.
    • Individuals purchasing gourmet foods and specialty items for personal consumption or entertaining: This segment includes customers buying products from brands like Harry & David, Cheryl's Cookies, or The Popcorn Factory for their own household enjoyment, family meals, or social gatherings, rather than specifically as a gift for others.

    AI Analysis | Feedback

    • FedEx Corporation (FDX)
    • United Parcel Service, Inc. (UPS)

    AI Analysis | Feedback

    Adolfo Villagomez, Chief Executive Officer

    Adolfo Villagomez was appointed Chief Executive Officer of 1-800-FLOWERS.COM, Inc. in May 2025, becoming the first person outside the McCann family to hold this role. He brings over two decades of leadership experience in driving digital transformations and previously served as Chief Executive Officer of Progress Residential, where he led the largest private owner and operator of single-family rentals in over 40 U.S. markets.

    James Langrock, Senior Vice President, Chief Financial Officer

    James Langrock became Chief Financial Officer of 1-800-FLOWERS.COM, Inc. in January 2025, after joining the company as Chief Administrative Officer in April 2024. Prior to his tenure at 1-800-FLOWERS.COM, Inc., Mr. Langrock held Chief Financial Officer positions at several public and privately held companies, including Charcuterie Artisans, The Hain Celestial Group, and Monster Worldwide, Inc.

    James F. McCann, Founder & Chairman of the Board

    Jim McCann founded 1-800-FLOWERS.COM, Inc. in 1976 when he purchased his first retail floral shop in Manhattan. He is credited with revolutionizing the floral industry by pioneering the use of toll-free telephone numbers and embracing e-commerce early on, establishing the company's internet presence in the 1990s. Under his leadership, the company expanded into a leading floral and gourmet foods gifting company through a combination of organic growth and strategic acquisitions of brands like Harry & David and Cheryl's Cookies. Mr. McCann also co-founded Smile Farms Inc., a non-profit organization providing job opportunities for individuals with developmental disabilities.

    Melanie Babcock, Chief Marketing and Growth Officer

    Melanie Babcock leads all aspects of marketing strategy, brand positioning, customer acquisition and retention, and revenue growth initiatives for 1-800-FLOWERS.COM, Inc. A digital pioneer, she previously spent over a decade at The Home Depot in various leadership roles, most recently as Vice President of Orange Apron Media and Monetization, where she built the retail media division. Her prior experience also includes leadership positions at Cardlytics, MSL GROUP/Publicis Groupe, and Ketchum.

    Alex Zelikovsky, Chief Information Officer

    Alexander Zelikovsky was appointed Chief Information Officer of 1-800-FLOWERS.COM, Inc. in December 2025. He is responsible for leading the company's enterprise-wide technology strategy to accelerate digital transformation, including IT applications, data architecture, cybersecurity, and business intelligence. With over 25 years of technology leadership experience, he previously served as Executive Vice President and Global CIO at Pitney Bowes, and held divisional CIO and Head of Digital Technology roles at Kimberly-Clark. Mr. Zelikovsky began his journey into digital technology as part of the team that pioneered Amazon's global distribution network.

    AI Analysis | Feedback

    The key risks to 1-800-Flowers.com (FLWS) include:

    1. Fluctuations in Consumer Discretionary Spending: The company faces significant risk from reduced consumer discretionary spending due to macroeconomic factors such as inflation and economic uncertainty. As flowers and gourmet gifts are often considered non-essential items, demand for 1-800-Flowers.com's products is highly sensitive to the economic well-being and confidence of consumers, directly impacting revenue and profitability.

    2. Supply Chain Volatility and Increased Costs: As a business heavily reliant on perishable goods, 1-800-Flowers.com is vulnerable to disruptions and rising costs within its supply chain. This includes volatility in agricultural commodity prices, increased transportation and fuel costs, international shipping delays, geopolitical tensions impacting sourcing, potential tariffs on imported flowers, and the impact of extreme weather events on agricultural production. These factors can lead to higher operational expenses, product availability issues, and squeezed profit margins.

    3. Intense Competition and Marketing Inefficiency: The floral and gifting industry is highly competitive, with numerous direct and indirect rivals. This competitive landscape often leads to a promotional sales environment that can pressure gross margins. Additionally, shifts in the digital marketing landscape, such as declining effectiveness of traditional Search Engine Optimization (SEO), pose challenges to customer acquisition and retention, potentially reducing marketing efficiency and increasing customer acquisition costs.

    AI Analysis | Feedback

    The expansion of on-demand, hyper-local delivery platforms (e.g., Uber Eats, DoorDash, Instacart) into categories such as flowers, gourmet foods, and gifts from local vendors presents a clear emerging threat. These platforms leverage existing local retail networks to offer rapid, often same-day or even same-hour delivery, setting new customer expectations for speed and convenience that can directly challenge 1-800-Flowers.com's established e-commerce and fulfillment model for spontaneous or urgent gifting occasions.

    AI Analysis | Feedback

    The addressable markets for 1-800-Flowers.com's main products and services are substantial, both in the U.S. and globally.

    Consumer Floral & Gifts

    • The global floral industry market size was valued at approximately USD 61.6 billion in 2025 and is projected to reach USD 104.1 billion by 2035, growing at a CAGR of 5.4% during the forecast period (2026-2035).
    • In the United States, the floriculture market, which includes fresh-cut flowers, floral arrangements, and plants, was estimated at USD 7.91 billion in 2026 and is projected to grow to USD 10.3 billion by 2031 with a CAGR of 5.43% (2026-2031).

    Gourmet Foods & Gift Baskets

    • The global gourmet food market size was valued at USD 542.43 billion in 2025 and is projected to grow to USD 931.15 billion by 2034, exhibiting a CAGR of 6.25%.
    • The U.S. gourmet food market is estimated to reach USD 126.11 billion in 2025.
    • Specifically for food gifting, the U.S. consumer and corporate food gifting market was valued at USD 42 billion and is poised for an average growth of 5.2% annually through 2028.
    • The global gift baskets market size was valued at USD 10.6 billion in 2025 and is expected to reach USD 19.05 billion by 2035, with a CAGR of 6% from 2025 to 2035. North America holds approximately 35% of the global market share.

    Personalized Products

    • The global personalized gifts market size was valued at USD 28.95 billion in 2024 and is projected to grow to USD 47.49 billion by 2030, expanding at a CAGR of 8.6% during the forecast period (2025–2030).
    • The U.S. personalized gifts market was valued at USD 9.69 billion in 2024 and is projected to reach USD 14.56 billion by 2030, growing at a CAGR of 7.03%.

    AI Analysis | Feedback

    1-800-Flowers.com (FLWS) is focused on several key drivers to fuel its future revenue growth over the next two to three years:

    1. Expansion of Product Categories and Strategic Acquisitions: The company is actively broadening its product portfolio through strategic acquisitions and diversification beyond traditional floral offerings. Recent examples include the acquisition of Card Isle, an e-commerce greeting card company, and Scharffen Berger, a premium chocolate manufacturer, in 2024. This strategy aims to enhance offerings in high-margin gifting areas and diversify revenue streams, allowing for a broader customer reach.

    2. Expansion into New Channels Beyond E-commerce: 1-800-Flowers.com is extending its reach by leveraging third-party marketplaces such as Amazon and Walmart.com. This initiative seeks to make products more accessible to new audiences and deepen customer engagement by meeting them where they shop. The company is also exploring new retail approaches, including a full-year store concept, after testing pop-up shops.

    3. Growth in High-Margin Occasions and Corporate Gifting: A strategic focus for the company is to capitalize on high-margin gifting occasions, with particular emphasis on weddings and the growing corporate gifting segment. Initiatives like SmartGift are pivotal to enhancing capabilities for both consumer and corporate clients and supporting the expansion of the corporate gifting business.

    4. Enhancing Customer Experience and Leveraging Technology: 1-800-Flowers.com is committed to continuous technological innovation to improve the customer experience. This includes refining its gifting platform to enhance user experience, broaden product selections, and cater to a wider range of price points. The company is also exploring the implementation of AI for advanced customer service capabilities, hyper-personalized interactions, and optimized logistics to improve delivery times and customer engagement.

    5. Optimizing Marketing Strategy for Profitable Growth: The company is shifting its marketing approach to prioritize profitable growth by focusing on contribution margin rather than solely on top-line revenue. This involves a full-funnel marketing strategy designed to balance brand awareness with efficient customer acquisition and retention, aiming to improve overall profitability and boost customer lifetime value.

    AI Analysis | Feedback

    Share Repurchases

    • 1-800-Flowers.com reported stock buybacks in fiscal year 2022.
    • The number of outstanding Class A shares decreased by 1.54% in fiscal year 2024 to 63.83 million, and by 0.9% in fiscal year 2022 to 64.67 million.

    Share Issuance

    • The number of outstanding Class A shares saw minor increases of 0.25% in fiscal year 2023 to 64.83 million and 0.82% in fiscal year 2021 to 65.26 million, indicating some share issuance activity.

    Outbound Investments

    • In fiscal year 2021, the company made cash acquisitions totaling $250.94 million, which included the acquisition of Vital Choice Seafood LLC.
    • During fiscal year 2022, 1-800-Flowers.com acquired Alice's Table, Inc. for $1.3 million, using $0.8 million in existing cash. Cash acquisitions for fiscal year 2022 totaled $21.28 million.
    • In fiscal year 2024, the company completed two acquisitions: Card Isle for approximately $3.6 million and Scharffen Berger for approximately $3.3 million. Total cash acquisitions for fiscal year 2024 were $3.67 million.

    Capital Expenditures

    • Capital expenditures were $55.22 million in fiscal year 2021, $66.41 million in fiscal year 2022, $44.65 million in fiscal year 2023, $38.63 million in fiscal year 2024, and are projected to be $41.46 million for fiscal year 2025.
    • In fiscal year 2022, the company focused capital expenditures on deploying automation in its manufacturing, warehouse, and distribution facilities to reduce reliance on seasonal labor.
    • For fiscal year 2023, capital investments were primarily directed towards expanding and innovating the gifting platform. In fiscal year 2024, capital was allocated to strategic initiatives aimed at broadening product offerings, expanding price points, and enhancing the customer experience.

    Peer Outperformance in Other Specialty Retail

    FLWS has trailed 65% of its 17 Other Specialty Retail peers over 5Y. Other Specialty Retail ranks 23rd of 23 industries in Consumer Discretionary by median 5Y return. The sector’s gains have largely come from elsewhere.
    Share of Other Specialty Retail constituents that FLWS has outperformed, by holding period. Peers without a full price history over a given window are excluded from that window.
    1Y
    21%
    of 19 industry peers · -55.2% return
    3Y
    32%
    of 19 industry peers · -61.3% return
    5Y
    35%
    of 17 industry peers · -92.3% return
    No Other Specialty Retail peer with a comparable growth profile has beaten FLWS by more than 20pp over 5Y.
    Median price return by industry across the Consumer Discretionary sector, ranked by 5Y. Other Specialty Retail is FLWS's own industry. Use this to see which corners of the sector have carried the returns.
    Industry Names 1Y med3Y med5Y med Top 3 by 5Y
    Education Services 14 -17.9%77.7%73.5% LINC 317% · PRDO 233% · CVSA 232%
    Homebuilding 18 -12.1%31.0%49.1% GRBK 198% · PHM 161% · TOL 134%
    Specialty Stores 7 2.1%42.3%10.5% SIG 35% · FIVE 26% · ASO 18%
    Home Improvement Retail 5 -25.9%-3.0%1.9% HVT 14% · LOW 3% · HD 2%
    Hotels, Resorts & Cruise Lines 22 11.4%46.9%1.2% RCL 207% · MAR 149% · HLT 143%
    Automotive Retail 18 -20.6%-2.8%0.9% MUSA 237% · PAG 149% · ORLY 109%
    Distributors 4 -12.0%-25.6%-11.8% ARMK 162% · GPC 22% · LKQ -46%
    Home Furnishings 4 -6.3%21.5%-13.8% SGI 38% · LZB 2% · MHK -30%
    Specialized Consumer Services 10 -16.9%17.6%-18.3% HRB 109% · FTDR 76% · SCI 39%
    Footwear 9 52.2%45.9%-19.8% WEYS 161% · SHOO 16% · DECK 11%
    Restaurants 35 -15.0%-17.9%-20.2% EAT 308% · CAKE 151% · RAVE 146%
    Leisure Products 13 -24.9%-21.7%-34.7% GOLF 74% · HAS 15% · MCFT -17%
    Leisure Facilities 11 -0.2%0.1%-37.1% OSW 130% · JAKK 121% · ESCA 29%
    Apparel, Accessories & Luxury Goods 27 -13.2%2.9%-37.2% TPR 240% · RL 236% · ELA 204%
    Automotive Parts & Equipment 38 -15.3%-15.4%-40.0% MOD 1623% · GTX 304% · STRT 87%
    Casinos & Gaming 20 -13.6%-28.3%-41.9% MCRI 114% · RRR 37% · BYD 27%
    Household Appliances 18 -7.0%12.7%-43.4% FLXS 170% · KEQU 159% · HBB 132%
    Apparel Retail 25 -8.9%10.2%-44.4% ANF 260% · URBN 134% · ROST 110%
    Computer & Electronics Retail 3 -13.2%33.0%-52.3% BBY 10% · GME -52% · UPBD -63%
    Broadline Retail 15 -1.2%14.3%-56.8% DDS 310% · EBAY 69% · AMZN 52%
    Automobile Manufacturers 8 -78.7%-51.2%-71.9% GM 74% · TSLA 48% · F 41%
    Consumer Electronics 11 -14.1%-17.2%-75.4% AXIL 2829% · GRMN 83% · MSN -57%
    Other Specialty Retail ← 18 -37.2%-46.6%-78.4% TLF 114% · BBW 72% · WINA 57%
    Median of constituents with a full price history over each window. Top names are unfiltered by size in this render.

    Latest Trefis Analyses

    TitleDate
    0DASHBOARDS 
    11-800-Flowers.com Earnings Notes12/16/2025
    21-800-Flowers.com Stock Drop Looks Sharp, But How Deep Can It Go?10/17/2025
    31-800-Flowers.com vs. S&P500 Correlation10/03/2024
    41-800-Flowers.com Price Volatility09/24/2024
    5Day 5 of Loss Streak for 1-800-FLOWERS.COM Stock with -20% Return (vs. -37% YTD) [9/8/2023]09/08/2023
    6Better Bet Than FLWS Stock: Pay Less Than 1-800-FLOWERS.COM To Get More From S&P 500 Stocks PFE, EOG, PXD, COP, VLO 06/07/2023
    7Better Bet Than FLWS Stock: Pay Less Than 1-800-FLOWERS.COM To Get More From Stocks BG, WLK, NUE, STLD, CTRA 06/07/2023
    8Better Bet Than FLWS Stock: Pay Less Than 1-800-FLOWERS.COM To Get More From Sector Peers CROX, MUSA, DHI, THO, LAD 06/07/2023
    9Better Bet Than FLWS Stock: Pay Less Than 1-800-FLOWERS.COM To Get More From Sector Peers MUSA, SEAS, LAD, THO, CZR 05/07/2023
    10Better Bet Than FLWS Stock: Pay Less Than 1-800-FLOWERS.COM To Get More From S&P 500 Stocks QCOM, PFE, PXD, COP, VLO 05/02/2023
    Title
    0ARTICLES

    Recent Active Movers

    Top Gainers

    TickerCompanyMkt Cap (B)1W RtnYTD Rtn
    SDGRSchrodinger2.252.6%62.3%
    PSPershing Square19.932.3%106.6%
    BBNXBeta Bionics1.032.1%-28.2%
    TEMTempus AI14.031.9%31.8%
    SECZSecuritize1.631.3%-11.7%
    TWSTTwist Bioscience10.431.3%426.5%
    EMATEvolution Metals & Technologies2.530.5%-81.1%
    GEMIGemini Space Station0.730.3%-41.4%
    RUMRumble2.626.8%43.8%
    ALMRAlamar Biosciences2.025.0%58.4%

    Top Losers

    TickerCompanyMkt Cap (B)1W RtnYTD Rtn
    ADBTAdvasa0.1-47.1%-98.0%
    SWMRSwarmer0.4-39.4%-22.6%
    ALHCAlignment Healthcare1.7-33.8%-57.7%
    XENEXenon Pharmaceuticals4.0-32.2%-11.3%
    FLNCFluence Energy1.0-26.3%-63.0%
    ENVAEnova International4.3-21.8%11.1%
    VYXNCR Voyix0.9-21.2%-33.9%
    ARWRArrowhead Pharmaceuticals9.5-19.8%0.1%
    DMRADamora Therapeutics1.4-19.6%-1.8%
    IONSIonis Pharmaceuticals7.4-18.0%-43.8%

    Top Gainers

    TickerCompanyMkt Cap (B)1M RtnYTD Rtn
    SECZSecuritize1.680.1%-11.7%
    FWDIForward Industries0.755.9%16.5%
    PURRHyperliquid Strategies1.750.1%295.8%
    GEMIGemini Space Station0.747.8%-41.4%
    MSTRStrategy54.347.6%1.3%
    SMTCSemtech17.247.6%151.1%
    CVICVR Energy5.446.3%112.4%
    SDGRSchrodinger2.246.2%62.3%
    EMATEvolution Metals & Technologies2.541.1%-81.1%
    ACVAACV Auctions1.840.3%30.7%

    Top Losers

    TickerCompanyMkt Cap (B)1M RtnYTD Rtn
    ALMSAlumis1.0-67.6%-20.4%
    IESCIES12.8-47.5%-17.2%
    SWMRSwarmer0.4-46.9%-22.6%
    RAREUltragenyx Pharmaceutical1.5-44.7%-36.9%
    TTANServiceTitan5.2-42.1%-48.3%
    FLNCFluence Energy1.0-39.4%-63.0%
    KRMNKarman4.7-38.6%-51.1%
    XENEXenon Pharmaceuticals4.0-36.2%-11.3%
    DYNDyne Therapeutics2.8-36.1%-12.5%
    DKSDick's Sporting Goods10.7-36.1%-37.5%

    More From Trefis

    Research & Analysis

    Invest in Strategies

    Wealth Management

    Peer Comparisons

    Peers to compare with:

    Financials

    FLWSETSYWSMSIGTPRCPRIMedian
    Name1-800-Fl.Etsy Williams.Signet J.Tapestry Capri  
    Mkt Price2.4872.60224.20100.38115.0014.7586.49
    Mkt Cap-6.926.4-23.11.715.0
    Rev LTM-2,8598,005-8,0043,4465,725
    Op Inc LTM-4571,537-1,91481997
    FCF LTM-6141,343-1,81283979
    FCF 3Y Avg-6471,214-1,351133931
    CFO LTM-6571,609-1,9781581,133
    CFO 3Y Avg-6941,445-1,4842331,070

    Growth & Margins

    FLWSETSYWSMSIGTPRCPRIMedian
    Name1-800-Fl.Etsy Williams.Signet J.Tapestry Capri  
    Rev Chg LTM-3.7%2.2%-14.2%-3.5%3.0%
    Rev Chg 3Y Avg-2.3%-0.9%-6.5%-13.3%0.7%
    Rev Chg Q-6.2%6.7%-8.9%-3.5%6.5%
    QoQ Delta Rev Chg LTM-1.4%1.6%-2.0%-0.8%1.5%
    Op Inc Chg LTM-5.4%5.7%-50.8%-35.7%5.6%
    Op Inc Chg 3Y Avg-7.9%6.3%-19.8%-49.9%7.1%
    Op Mgn LTM-16.0%19.2%-23.9%2.4%17.6%
    Op Mgn 3Y Avg-14.7%18.6%-19.7%4.5%16.7%
    QoQ Delta Op Mgn LTM-0.9%1.2%-1.7%0.1%1.1%
    CFO/Rev LTM-23.0%20.1%-24.7%4.6%21.5%
    CFO/Rev 3Y Avg-24.8%18.5%-20.3%6.4%19.4%
    FCF/Rev LTM-21.5%16.8%-22.6%2.4%19.1%
    FCF/Rev 3Y Avg-23.2%15.6%-18.5%3.7%17.0%

    Valuation

    FLWSETSYWSMSIGTPRCPRIMedian
    Name1-800-Fl.Etsy Williams.Signet J.Tapestry Capri  
    Mkt Cap-6.926.4-23.11.715.0
    P/S-2.43.3-2.90.52.6
    P/Op Inc-15.017.2-12.121.016.1
    P/EBIT-13.717.2-12.121.015.4
    P/E-32.722.4-15.211.118.8
    P/CFO-10.416.4-11.710.811.2
    Total Yield-3.1%5.7%-8.0%9.0%6.9%
    Dividend Yield-0.0%1.3%-1.4%0.0%0.6%
    FCF Yield 3Y Avg-10.3%5.7%-7.9%4.9%6.8%
    D/E-0.40.1-0.20.80.3
    Net D/E-0.30.0-0.10.80.2

    Returns

    FLWSETSYWSMSIGTPRCPRIMedian
    Name1-800-Fl.Etsy Williams.Signet J.Tapestry Capri  
    1M Rtn-37.5%-10.4%-5.6%23.4%-11.3%8.1%-8.0%
    3M Rtn-36.2%-1.8%-0.9%14.2%-19.6%-27.4%-10.7%
    6M Rtn-17.6%37.4%26.6%13.6%-17.8%-18.5%-2.0%
    12M Rtn-55.2%11.7%14.7%6.2%2.0%-28.0%4.1%
    3Y Rtn-61.3%13.0%232.9%42.3%318.4%-71.8%27.7%
    1M Excs Rtn-38.5%-9.0%-6.7%18.5%-11.6%3.2%-7.9%
    3M Excs Rtn-38.2%-3.8%-2.9%12.2%-21.6%-29.4%-12.7%
    6M Excs Rtn-37.6%16.8%7.9%-2.8%-34.7%-36.2%-18.8%
    12M Excs Rtn-68.7%3.9%-0.3%-8.2%-9.9%-48.3%-9.0%
    3Y Excs Rtn-135.5%-58.8%158.8%-31.1%230.7%-143.1%-44.9%

    Comparison Analyses

    null

    Segment Financials

    Revenue by Segment
    $ Mil20252024202320222021
    Gourmet Foods & Gift Baskets8118749651,004956
    Consumer Floral & Gifts7778509211,0601,025
    BloomNet99108133146143
    Corporate01000
    Intercompany eliminations-1-1-1-2-2
    Total1,6861,8312,0182,2082,122


    Operating Income by Segment
    $ Mil20252024202320222021
    Gourmet Foods & Gift Baskets47851362149
    BloomNet2934374346
    Depreciation and amortization-54-54-54-49-43
    Consumer Floral & Gifts-956796104129
    Corporate-133-134-127-118-132
    Total-205-2-3542149


    Price Behavior

    Price Behavior
    Market Price$2.48 
    Market Cap ($ Bil)0.2 
    First Trading Date08/03/1999 
    Distance from 52W High-55.2% 
       50 Days200 Days
    DMA Price$3.77$3.87
    DMA Trendindeterminatedown
    Distance from DMA-34.2%-35.9%
     3M1YR
    Volatility56.0%80.3%
    Downside Capture248.45151.87
    Upside Capture-15.6431.55
    Correlation (SPY)16.3%20.4%
    FLWS Betas & Captures as of 8/31/2026

     1M2M3M6M1Y3Y
    Beta1.380.581.011.431.211.33
    Up Beta2.020.49-0.140.440.451.21
    Down Beta-0.091.842.262.213.431.63
    Up Capture43%19%38%164%25%92%
    Bmk +ve Days10213268138427
    Stock +ve Days7192959116353
    Down Capture245%43%149%156%105%109%
    Bmk -ve Days11213259113324
    Stock -ve Days12213164128374

    [1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
    Based On 1-Year Data
    Annualized
    Return    		Annualized
    Volatility    		Sharpe
    Ratio    		Correlation
    with FLWS
    FLWS-52.9%80.2%-0.60-
    Sector ETF (XLY)-7.6%19.5%-0.5325.6%
    Equity (SPY)16.9%12.9%0.9420.7%
    Gold (GLD)19.1%29.3%0.6011.8%
    Commodities (DBC)46.3%20.6%1.73-11.5%
    Real Estate (VNQ)4.9%13.6%0.1022.6%
    Bitcoin (BTCUSD)-30.6%44.3%-0.707.4%

    Smart multi-asset allocation framework can stack odds in your favor. Learn How
    Based On 5-Year Data
    Annualized
    Return    		Annualized
    Volatility    		Sharpe
    Ratio    		Correlation
    with FLWS
    FLWS-40.2%65.2%-0.52-
    Sector ETF (XLY)4.8%24.1%0.1641.4%
    Equity (SPY)12.9%17.2%0.5736.2%
    Gold (GLD)19.1%18.8%0.835.5%
    Commodities (DBC)11.2%19.5%0.452.8%
    Real Estate (VNQ)1.1%18.8%-0.0533.0%
    Bitcoin (BTCUSD)12.5%52.5%0.4217.6%

    Smart multi-asset allocation framework can stack odds in your favor. Learn How
    Based On 10-Year Data
    Annualized
    Return    		Annualized
    Volatility    		Sharpe
    Ratio    		Correlation
    with FLWS
    FLWS-12.3%58.1%0.01-
    Sector ETF (XLY)11.8%22.2%0.4941.2%
    Equity (SPY)15.1%18.0%0.7235.8%
    Gold (GLD)12.1%16.4%0.615.0%
    Commodities (DBC)8.3%18.1%0.377.9%
    Real Estate (VNQ)4.4%20.7%0.1831.0%
    Bitcoin (BTCUSD)62.6%66.2%1.0212.0%

    Smart multi-asset allocation framework can stack odds in your favor. Learn How

    Short Interest

    Short Interest: As Of Date8312026
    Short Interest: Shares Quantity7.7 Mil
    Short Interest: % Change Since 8152026-0.1%
    Average Daily Volume0.3 Mil
    Days-to-Cover Short Interest30.9 days

    Returns Analyses

    Earnings Returns History

    Updated 9/21/2026
    Expand for More
     Forward Returns
    Earnings Date1D Returns5D Returns21D Returns
    9/10/2026-13.0%-22.2% 
    5/7/202616.5%8.7%10.4%
    1/29/202614.6%1.5%-13.9%
    10/30/20253.7%0.0%-2.3%
    9/4/2025-2.8%-3.9%-14.1%
    5/8/2025-16.1%-18.0%-11.1%
    1/30/2025-8.4%-9.2%-21.9%
    10/31/20243.9%10.2%1.5%
    ...
    SUMMARY STATS   
    # Positive141110
    # Negative101313
    Median Positive8.7%8.7%8.9%
    Median Negative-12.6%-14.5%-13.9%
    Max Positive28.4%39.2%32.2%
    Max Negative-28.5%-24.4%-28.1%
     Collapse to Preview
     Forward Returns
    Earnings Date1D Returns5D Returns21D Returns
    9/10/2026-13.0%-22.2% 
    5/7/202616.5%8.7%10.4%
    1/29/202614.6%1.5%-13.9%
    10/30/20253.7%0.0%-2.3%
    9/4/2025-2.8%-3.9%-14.1%
    5/8/2025-16.1%-18.0%-11.1%
    1/30/2025-8.4%-9.2%-21.9%
    10/31/20243.9%10.2%1.5%
    8/29/2024-12.1%-18.1%-11.6%
    5/2/20240.7%-1.8%6.8%
    2/1/20240.3%-6.2%-1.3%
    11/2/202311.8%8.7%19.7%
    8/31/20237.9%-12.8%0.3%
    5/11/20238.4%15.6%-4.5%
    2/2/202328.4%5.1%4.8%
    11/3/202216.6%7.6%32.2%
    9/1/2022-10.7%-21.5%-25.2%
    4/28/2022-15.2%-4.3%-20.4%
    1/27/2022-28.5%-24.4%-28.1%
    10/28/20219.1%16.5%7.4%
    8/26/20214.3%5.5%10.3%
    4/29/202120.5%39.2%28.9%
    1/28/2021-11.6%-14.5%-22.2%
    10/29/2020-15.3%-17.8%-1.0%
    SUMMARY STATS   
    # Positive141110
    # Negative101313
    Median Positive8.7%8.7%8.9%
    Median Negative-12.6%-14.5%-13.9%
    Max Positive28.4%39.2%32.2%
    Max Negative-28.5%-24.4%-28.1%

    SEC Filings

    Expand for More
    Report DateFiling DateFiling
    06/30/202609/11/202610-K
    03/31/202605/07/202610-Q
    12/31/202501/29/202610-Q
    09/30/202510/30/202510-Q
    06/30/202509/05/202510-K
    03/31/202505/09/202510-Q
    12/31/202401/31/202510-Q
    09/30/202411/01/202410-Q
    06/30/202409/06/202410-K
    03/31/202405/08/202410-Q
    12/31/202302/08/202410-Q
    09/30/202311/13/202310-Q
    06/30/202309/15/202310-K
    03/31/202305/12/202310-Q
    12/31/202202/10/202310-Q
    09/30/202211/14/202210-Q
     Collapse to Preview
    Report DateFiling DateFiling
    06/30/202609/11/202610-K
    03/31/202605/07/202610-Q
    12/31/202501/29/202610-Q
    09/30/202510/30/202510-Q
    06/30/202509/05/202510-K
    03/31/202505/09/202510-Q
    12/31/202401/31/202510-Q
    09/30/202411/01/202410-Q
    06/30/202409/06/202410-K
    03/31/202405/08/202410-Q
    12/31/202302/08/202410-Q
    09/30/202311/13/202310-Q
    06/30/202309/15/202310-K
    03/31/202305/12/202310-Q
    12/31/202202/10/202310-Q
    09/30/202211/14/202210-Q
    06/30/202209/16/202210-K
    03/31/202205/06/202210-Q
    12/31/202102/04/202210-Q
    09/30/202111/05/202110-Q
    06/30/202109/10/202110-K
    03/31/202105/07/202110-Q
    12/31/202002/05/202110-Q
    09/30/202011/06/202010-Q
    06/30/202009/11/202010-K
    03/31/202005/08/202010-Q
    12/31/201902/07/202010-Q
    09/30/201911/08/201910-Q

    Recent Forward Guidance

    Updated 9/11/2026

    Latest: Q4 2026 Earnings Reported 9/10/2026

    Forward GuidanceGuidance Change
    MetricSourceLowMidHigh% Chg% DeltaChangePrior
    2027 Revenue GrowthReported      
    2027 Adjusted EBITDAReported10.00 Mil12.50 Mil15.00 Mil  Higher NewGuidance: 0 for 2026


    Prior: Q3 2026 Earnings Reported 5/7/2026

    Forward GuidanceGuidance Change
    MetricSourceLowMidHigh% Chg% DeltaChangePrior
    2026 Revenue GrowthReported-12.0%-11.0%-10.0% 0.0%AffirmedGuidance: -11.0% for 2026
    2026 Adjusted EBITDAReported-2.00 Mil02.00 Mil-100.0% LoweredGuidance: 12.00 Mil for 2026

    Q2 2026 Earnings Reported 1/29/2026

    Forward GuidanceGuidance Change
    MetricSourceLowMidHigh% Chg% DeltaChangePrior
    2026 Revenue GrowthReported -11.0%    
    2026 Adjusted EBITDAReported 12.00 Mil    

    Insider Activity

    Updated 9/15/2026
    Expand for More
    #OwnerTitleHoldingActionFiling DatePriceSharesTransacted
    Value    		Value of
    Held Shares    		Form
    1Fund, 1 Investments, LlcSee FootnoteSell42220264.17489,2382,038,83915,031,741Form
    2Fund, 1 Investments, LlcSee FootnoteSell42220264.19720,0003,017,37617,166,528Form
    3Fund, 1 Investments, LlcSee FootnoteSell42220264.60543,1952,498,10622,149,473Form
    4Feldman, Jonathan JPresident, BloomNetDirectSell112420253.107,25922,503158,500Form
    5Fund, 1 Investments, LlcSee FootnotesSell102420255.944,167,81324,750,62831,827,108Form
     Collapse to Preview
    #OwnerTitleHoldingActionFiling DatePriceSharesTransacted
    Value    		Value of
    Held Shares    		Form
    1Fund, 1 Investments, LlcSee FootnoteSell42220264.17489,2382,038,83915,031,741Form
    2Fund, 1 Investments, LlcSee FootnoteSell42220264.19720,0003,017,37617,166,528Form
    3Fund, 1 Investments, LlcSee FootnoteSell42220264.60543,1952,498,10622,149,473Form
    4Feldman, Jonathan JPresident, BloomNetDirectSell112420253.107,25922,503158,500Form
    5Fund, 1 Investments, LlcSee FootnotesSell102420255.944,167,81324,750,62831,827,108Form

    Investor Activity (13F)

    Updated Sep 21, 2026
    13F holdings as of Mar 31, 2026 (Q1 2026)

    Active managers (13F portfolio over $250M, at least 3 holdings) with a position over $5M that is either over 10% of their portfolio or held in a concentrated book of 50 or fewer total positions. Index/ETF, sovereign, bank, community-bank and charitable/donor-advised filers are excluded.

    Active ManagerValue% of PortfolioTotal PositionsQoQFiling
    Newtyn Management, LLC$10.6 Mil1.1%33Hold13F
    Active Manager
    Active Manager
    Active ManagerValue% of PortfolioTotal PositionsQoQFiling
    Newtyn Management, LLC$10.6 Mil1.1%33Hold13F

    1-800-Flowers.com — Investor Video Playlist

    Industry Resources

    External Quote Links


    Prefer one of these to Trefis? Tell us why.
    Core Cache Last Updated: 9/20/2026