Here are 1-2 brief analogies to describe House of Doge (HODO):

• It's like Twitch for college esports, with tournaments sponsored by major brands.
• Think of it as Discord meets a non-monetary DraftKings, but focused on college gaming rivalries.

• Esports Platform: A vertically integrated online platform offering casual college gamers a social network, interactive streaming, and gamified engagement through competitions and non-monetary "Brags."
• Esports Tournament Hosting & Production: Services for corporate sponsors including the marketing, production, streaming, and live broadcast of esports tournaments to engage the Gen Z audience.
• Advertising & Brand Marketing Services: Connecting advertisers and brands with college-aged gamers and esports fans through digital promotions, event advertising, and tailored strategies.
• Gen Z Data Insights (Planned): Future service (Q2 2025) providing anonymized, aggregated data on Gen Z habits and values to brands for highly personalized marketing campaigns.
• Premium User Subscriptions (Planned): Tiered membership options for users, granting access to additional platform features, exclusive prizes, and in-platform virtual currency (Brag Bucks).

House of Doge (HODO), operating as Brag House, primarily sells to other companies (B2B).

The major categories of its customers are:

1. Corporate Entities and Fortune 500 Companies: These companies sponsor Brag House's esports tournaments and leverage their platform for brand exposure and engagement with the Gen Z audience. The company has generated significant revenue from these sponsorships.
2. Major Sports Enterprises: Similar to general corporate entities, these enterprises partner with Brag House for tournament sponsorships and advertising to reach their target demographic.
3. Brand Advertisers: Brands and advertisers utilize Brag House's platform for advertising and marketing fees, as well as for accessing data insights into the habits, values, and social media use of their Gen Z user base to craft targeted marketing strategies.

The provided description does not explicitly name any specific customer companies, public or otherwise, that currently generate revenue for House of Doge.

Lavell Juan Malloy, II - Co-founder and Chief Executive Officer

Lavell Juan Malloy, II is a co-founder of Brag House. The vision for Brag House began with him recognizing a need in the gaming industry for an esports platform focused on the casual college gamer.

Daniel Leibovich - Co-founder, Chief Operating Officer and Interim Chief Financial Officer

Daniel Leibovich is a co-founder of Brag House. He, along with Lavell Juan Malloy, II, recognized a need in the gaming industry for an esports platform focused on the casual college gamer, which led to the vision for Brag House.

The primary key risk to Brag House (trading under the symbol HODO) is its **heavy reliance on B2B tournament and sponsorship revenue with unproven and undeveloped alternative revenue streams.**

The company explicitly states that all its current revenue has been generated from B2B tournaments and tertiary fees. For 2025, it anticipates that tournaments and sponsorships with major sports enterprises and corporate entities will constitute approximately 99% of its revenue. Concurrently, other intended revenue sources, such as subscriptions, merchandise, data insights, and advertising and marketing fees, have not yet generated meaningful revenue. As of December 31, 2024, the company had not even commenced offering paid subscriptions. This significant concentration of revenue from a single source type, coupled with the undeveloped and unproven nature of its planned diversification strategies, creates a substantial financial risk if B2B tournament sponsorships decline or fail to materialize as anticipated.

Here are the expected drivers of future revenue growth for House of Doge (HODO) over the next 2-3 years:

1. Expansion of B2B Tournaments and Sponsorships: House of Doge anticipates that tournaments and sponsorships with major sports enterprises and corporate entities will continue to be a primary revenue source, projecting approximately 99% of revenue from this channel in 2025. The company leverages its esports tournaments to enhance and monetize these B2B partnerships, performing all publicity, marketing, hosting, and production of these events.
2. Launch of B2C Subscription Model: The company plans to introduce a subscription model for its users in 2025. This model will offer different membership tiers, providing access to additional features, prizes, and Brag Bucks, a non-monetized virtual coin used within the platform's ecosystem.
3. Monetization of Data Insights: Beginning in Q2 2025, House of Doge intends to implement a data insights model. This model will collect anonymized and aggregated data on the habits, values, and social media use of its Generation Z audience, aiming to empower brand advertisers with unparalleled insights for crafting highly effective, hyper-personalized marketing strategies.
4. Growth in Advertising and Marketing Fees: As Brag House expands its network of users, it aims to connect advertisers with college-aged gamers, consumers, and esports fans. This involves soliciting advertisers to promote their products through both digital channels (social media, Brag House Platform) and physical channels (billboards, signs at live events), leading to increased advertising and marketing fee revenue.
5. Expansion of User Base and University Footprint: Through its Collegiate Leads Program, Brag House plans to significantly expand its presence, aiming to have over 50 Collegiate Leads across 50 campuses and establish a gaming presence in over 150 colleges and universities in the United States by the end of 2025. This broadens the overall user base, serving as a foundational driver for all other B2B and B2C revenue streams.

Share Repurchases

• A previously authorized share repurchase program of $543,455 existed, with an unused portion funding a special cash dividend of $519,000 on June 30, 2026.

Share Issuance

• Brag House Holdings, Inc. issued approximately 594 million shares of common stock and around 69.25 million convertible securities to existing House of Doge Inc. stockholders during the reverse merger, making House of Doge Inc. the majority shareholder of the combined entity.
• As of July 1, 2026, the combined company, House of Doge Inc. (HODO), has approximately 75.9 million shares outstanding.
• Brag House Holdings, Inc. completed an Initial Public Offering (IPO) in March 2025, pricing its shares at $4 per share.

Inbound Investments

• The reverse merger, completed on June 30, 2026, where Brag House Holdings, Inc. acquired House of Doge Inc., enabled the newly combined public company, now named House of Doge Inc. (HODO), to gain direct access to U.S. capital markets.
• The merger integrated House of Doge's assets, including over 837 million Dogecoin, into the combined entity, aiming to advance Dogecoin as a widely accepted global currency.

Capital Expenditures

• The newly formed House of Doge Inc. plans to utilize its access to public capital to fund and scale its business plan across digital payments, cryptocurrency treasury management, real-world asset tokenization, and professional sports.