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• It's like the **Nike** of fitness centers.
• It's like **Life Time Fitness**, but with a sharper focus on athletic performance and community over extensive luxury amenities.
• It's like a modernized, more aspirational version of **LA Fitness**.

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• Fitness Facility Access (Gym Memberships): Provides members with unlimited access to state-of-the-art fitness centers, diverse equipment, and amenities.
• Personalized Fitness Coaching (Personal Training): Offers one-on-one sessions and customized workout plans delivered by certified personal trainers.
• Group Exercise Programs (Fitness Classes): Delivers a wide variety of instructor-led classes, including high-intensity interval training, yoga, and spinning.
• Wellness and Nutritional Guidance (Consulting): Provides expert consultation on dietary planning, healthy eating habits, and overall holistic well-being.
• Branded Fitness Merchandise (Retail Products): Sells exclusive Fitness Champs branded apparel, accessories, and select nutritional supplements.

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Fitness Champs (FCHL) primarily serves individual customers.

The company categorizes its customers into the following groups:

• General Fitness Enthusiasts: Individuals who regularly engage in physical activity for overall health, wellness, and recreational purposes. This broad segment seeks a variety of fitness products and services to maintain an active lifestyle.
• Performance-Oriented Individuals: This category includes athletes, serious trainers, and individuals with specific performance goals, such as competitive training, strength building, or endurance improvement. They often seek advanced equipment, specialized programs, and high-performance gear.
• Beginners and Health-Conscious Users: Individuals new to fitness or primarily focused on initiating a healthier lifestyle, managing weight, or improving basic physical well-being. This segment often looks for accessible, easy-to-use products and guided programs to start their fitness journey.

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Joyce Lee, Chief Executive Officer and Executive Chair

Ms. Lee is the founder of Fitness Champs and Fitness Aquatics in November 2012, where she developed swimming programs and engaged freelance coaches. She is responsible for the overall operation and management of the business and formulation of business plans and growth strategies. Ms. Lee has over 22 years of experience in the sports-education related industry, having worked at Singapore Swimming Club as a swimming executive from April 2002 to May 2004, and as a swimming executive at Chinese Swimming Club from June 2004 to June 2007.

Siew Thim Teoh, Chief Financial Officer

Ms. Teoh serves as the Chief Financial Officer of Fitness Champs.

Koh Yong Mong, Chief Operating Officer and Executive Director

Mr. Koh is responsible for overseeing the daily operations in each of the company's departments. He joined Fitness Champs as a general manager in 2018. His prior experience includes working as an assistant housekeeper at Orchard Hotel Singapore from 1993 to 1997 and Ritz Carlton Millenia Singapore from 1995 to 1997, a housekeeping executive at Singapore Swimming Club from 1997 to 2006, and an assistant executive housekeeper at Orchard Hotel Singapore from 2006 to 2008.

Lian Lai Hong (Jerrica), Head of Administration/Business Development

Ms. Lian joined Fitness Aquatics in April 2022. Her background includes working as a laboratory technician at J.C.Penney Purchasing Corporation (Singapore) Pte Ltd from August 2003 to May 2004, an assistant engineer at DSO National Laboratories from June 2004 to December 2005, and a flight attendant for Singapore Airlines from March 2006 to July 2012. She also held various positions at Prudential Assurance Co. Singapore (Pte) Ltd from September 2017 to April 2021, and worked in clinical operations management at TLC Medical Practice Pte Ltd and Integrated Wellness Clinic Pte Ltd from May 2021 to March 2022.

Yao Peikang, Head of Training

Mr. Yao is responsible for developing training plans and programs for Fitness Champs and has over 11 years of professional experience teaching and coaching various sports. He joined the Group in January 2016 as a swim coach, where he plans and conducts swim training programs for children. His past roles include sports coordinator and youth worker at Beyond Social Services from January 2006 to February 2013, and COE-U-15 and COE U-17 Coach for the Hougang United Football Club from March 2013 to December 2014.

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The public company Fitness Champs (FCHL) faces several significant risks to its business operations and financial stability:

1. Structural Vulnerabilities and Weak Financials: Fitness Champs has exhibited declining revenues, thin operating margins, and a debt-heavy balance sheet. The company's net debt-to-equity ratio is substantially high at 8286.7%, and its debt is poorly covered by operating cash flow, at only 5.2%. Furthermore, its short-term assets are insufficient to cover its short-term liabilities.
2. Overreliance on Singapore's SwimSafer Program and Regulatory/Competitive Pressures: A substantial portion of Fitness Champs' revenue is generated from Singapore's government-mandmandated SwimSafer Program. This overreliance exposes the company to considerable risks from potential regulatory changes, shifts in government policy, and increased competitive pressures within this specific market segment. Its narrow focus and rigid pricing structures tied to government contracts limit the company's ability to adapt to market dynamics.
3. Lack of Diversification: Fitness Champs currently operates with a significant lack of geographic and product diversification. While there have been proposals for expansion into other sports, such as pickleball, tangible progress in these areas remains absent. This limited diversification makes the company particularly vulnerable to challenges within its primary market and offering.

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Fitness Champs (FCHL) is expected to drive future revenue growth over the next 2-3 years through several strategic initiatives:

1. Expansion into New Geographic Markets: The company plans to expand its presence into high-growth markets, specifically South Korea and Dubai, leveraging high-income demographics and digital fitness trends.
2. Diversification of Sports Education Offerings: Fitness Champs intends to broaden its service portfolio beyond its core swimming instruction to include other aquatic sports such as water polo, flippa ball, and lifesaving. There are also indications of potential expansion into entirely new sports, like pickleball.
3. Strengthening and Expansion of Coaching Team: A significant portion of the IPO proceeds is allocated to hiring and training more coaches, which will enable the company to increase its capacity to serve more students and support the expansion of its sports education programs.
4. Strategic Acquisitions: Fitness Champs has expressed an interest in pursuing strategic acquisitions to expand its business development and market share.
5. Enhanced Marketing and Branding Efforts: The company plans to invest in marketing and branding initiatives to increase its visibility and attract a larger customer base.

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Share Issuance

• Fitness Champs Holdings Limited completed its initial public offering (IPO) on September 5, 2025, with trading commencing on the Nasdaq Capital Market on September 4, 2025.
• The company offered 2 million ordinary shares at a price of $4.00 per share, generating gross proceeds of $8.0 million before expenses.
• An additional 1.75 million shares were offered by selling shareholders as part of the total 3.75 million ordinary shares in the IPO.

Inbound Investments

• The company received $8.0 million in gross proceeds from its initial public offering in September 2025.

Outbound Investments

• Proceeds from the recent IPO are earmarked for potential strategic acquisitions to expand the business into other aquatic sports.

Capital Expenditures

• Capital expenditures were (0.03) million SGD in fiscal year 2024, (0.61) million SGD in fiscal year 2023, and (0.02) million SGD in fiscal year 2022.
• Expected capital expenditures for the upcoming year, funded by IPO proceeds, are focused on coach hiring and training, marketing efforts, and business expansion into other aquatic sports.