Tearsheet

eBay (EBAY)


Market Price (4/11/2026): $95.44 | Market Cap: $43.2 Bil
Sector: Consumer Discretionary | Industry: Broadline Retail

eBay (EBAY)


Market Price (4/11/2026): $95.44
Market Cap: $43.2 Bil
Sector: Consumer Discretionary
Industry: Broadline Retail

Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.

0

Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 5.9%

Attractive operating margins
Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is 21%

Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 18%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 13%

Stock buyback support
Stock Buyback 3Y Total is 7.0 Bil

Low stock price volatility
Vol 12M is 37%

Megatrend and thematic drivers
Megatrends include E-commerce & Digital Retail, Fintech & Digital Payments, and Sustainable Consumption. Themes include Online Marketplaces, Show more.

Trading close to highs
Dist 52W High is -4.4%, Dist 3Y High is -4.4%

Expensive valuation multiples
P/SPrice/Sales ratio is 3.9x

Key risks
EBAY key risks include [1] maintaining user trust by combating the fraud and counterfeit products inherent to its open marketplace model.

0 Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 5.9%
1 Attractive operating margins
Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is 21%
2 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 18%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 13%
3 Stock buyback support
Stock Buyback 3Y Total is 7.0 Bil
4 Low stock price volatility
Vol 12M is 37%
5 Megatrend and thematic drivers
Megatrends include E-commerce & Digital Retail, Fintech & Digital Payments, and Sustainable Consumption. Themes include Online Marketplaces, Show more.
6 Trading close to highs
Dist 52W High is -4.4%, Dist 3Y High is -4.4%
7 Expensive valuation multiples
P/SPrice/Sales ratio is 3.9x
8 Key risks
EBAY key risks include [1] maintaining user trust by combating the fraud and counterfeit products inherent to its open marketplace model.

Valuation, Metrics & Events

Price Chart

Why The Stock Moved

Qualitative Assessment

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eBay (EBAY) stock has gained about 10% since 12/31/2025 because of the following key factors:

1. Robust Q4 2025 Financial Performance and Optimistic Q1 2026 Outlook.

eBay reported strong fourth-quarter 2025 results on February 18, 2026, with adjusted earnings per share (EPS) of $1.41, surpassing analysts' consensus estimate of $1.24 to $1.36. Revenue reached $3.0 billion, a 15% year-over-year increase, exceeding expectations of $2.87 billion to $2.89 billion. The company further fueled investor confidence by issuing upbeat guidance for the first quarter of 2026, projecting revenue between $3.00 billion and $3.05 billion against a consensus of $2.79 billion, and non-GAAP EPS of $1.53 to $1.59 compared to an estimated $1.48.

2. Enhanced Shareholder Returns Through Increased Dividend and Share Repurchase Program.

The company demonstrated a commitment to shareholder value by increasing its quarterly cash dividend and authorizing a significant stock repurchase program. On February 18, 2026, eBay's board declared a first-quarter 2026 cash dividend of $0.31 per share, representing a 7% increase over the previous quarter's dividend. Additionally, the board authorized an incremental $2.0 billion for its stock repurchase program, adding to the approximately $798 million remaining authorization as of December 31, 2025.

Show more

Stock Movement Drivers

Fundamental Drivers

The 9.9% change in EBAY stock from 12/31/2025 to 4/10/2026 was primarily driven by a 17.3% change in the company's P/E Multiple.
(LTM values as of)123120254102026Change
Stock Price ($)86.8195.409.9%
Change Contribution By: 
Total Revenues ($ Mil)10,71411,1003.6%
Net Income Margin (%)20.4%18.3%-10.2%
P/E Multiple18.121.317.3%
Shares Outstanding (Mil)4564530.7%
Cumulative Contribution9.9%

LTM = Last Twelve Months as of date shown

Market Drivers

12/31/2025 to 4/10/2026
ReturnCorrelation
EBAY9.9% 
Market (SPY)-5.4%39.5%
Sector (XLY)-5.5%48.7%

Fundamental Drivers

The 5.6% change in EBAY stock from 9/30/2025 to 4/10/2026 was primarily driven by a 11.6% change in the company's P/E Multiple.
(LTM values as of)93020254102026Change
Stock Price ($)90.3395.405.6%
Change Contribution By: 
Total Revenues ($ Mil)10,47011,1006.0%
Net Income Margin (%)20.9%18.3%-12.3%
P/E Multiple19.121.311.6%
Shares Outstanding (Mil)4614531.8%
Cumulative Contribution5.6%

LTM = Last Twelve Months as of date shown

Market Drivers

9/30/2025 to 4/10/2026
ReturnCorrelation
EBAY5.6% 
Market (SPY)-2.9%36.3%
Sector (XLY)-5.6%36.6%

Fundamental Drivers

The 42.8% change in EBAY stock from 3/31/2025 to 4/10/2026 was primarily driven by a 31.6% change in the company's P/E Multiple.
(LTM values as of)33120254102026Change
Stock Price ($)66.7995.4042.8%
Change Contribution By: 
Total Revenues ($ Mil)10,28311,1007.9%
Net Income Margin (%)19.2%18.3%-4.7%
P/E Multiple16.221.331.6%
Shares Outstanding (Mil)4784535.5%
Cumulative Contribution42.8%

LTM = Last Twelve Months as of date shown

Market Drivers

3/31/2025 to 4/10/2026
ReturnCorrelation
EBAY42.8% 
Market (SPY)16.3%28.5%
Sector (XLY)15.0%28.5%

Fundamental Drivers

The 127.2% change in EBAY stock from 3/31/2023 to 4/10/2026 was primarily driven by a 67.3% change in the company's P/S Multiple.
(LTM values as of)33120234102026Change
Stock Price ($)41.9895.40127.2%
Change Contribution By: 
Total Revenues ($ Mil)9,79511,10013.3%
P/S Multiple2.33.967.3%
Shares Outstanding (Mil)54345319.9%
Cumulative Contribution127.2%

LTM = Last Twelve Months as of date shown

Market Drivers

3/31/2023 to 4/10/2026
ReturnCorrelation
EBAY127.2% 
Market (SPY)63.3%33.7%
Sector (XLY)54.4%32.8%

Return vs. Risk

Price Returns Compared

 202120222023202420252026Total [1]
Returns
EBAY Return34%-36%8%45%43%10%108%
Peers Return8%-33%29%18%6%6%23%
S&P 500 Return27%-19%24%23%16%-0%82%

Monthly Win Rates [3]
EBAY Win Rate58%33%50%58%75%75% 
Peers Win Rate55%37%58%55%48%65% 
S&P 500 Win Rate75%42%67%75%67%50% 

Max Drawdowns [4]
EBAY Max Drawdown0%-44%-7%-7%-3%-9% 
Peers Max Drawdown-15%-46%-17%-15%-18%-11% 
S&P 500 Max Drawdown-1%-25%-1%-2%-15%-7% 


[1] Cumulative total returns since the beginning of 2021
[2] Peers: AMZN, WMT, MELI, ETSY, TGT. See EBAY Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 4/10/2026 (YTD)

How Low Can It Go

Unique KeyEventEBAYS&P 500
2022 Inflation Shock2022 Inflation Shock  
2022 Inflation Shock% Loss% Loss-54.3%-25.4%
2022 Inflation Shock% Gain to Breakeven% Gain to Breakeven118.9%34.1%
2022 Inflation ShockTime to BreakevenTime to Breakeven1,026 days464 days
2020 Covid Pandemic2020 Covid Pandemic  
2020 Covid Pandemic% Loss% Loss-31.6%-33.9%
2020 Covid Pandemic% Gain to Breakeven% Gain to Breakeven46.1%51.3%
2020 Covid PandemicTime to BreakevenTime to Breakeven32 days148 days
2018 Correction2018 Correction  
2018 Correction% Loss% Loss-43.4%-19.8%
2018 Correction% Gain to Breakeven% Gain to Breakeven76.7%24.7%
2018 CorrectionTime to BreakevenTime to Breakeven527 days120 days
2008 Global Financial Crisis2008 Global Financial Crisis  
2008 Global Financial Crisis% Loss% Loss-74.7%-56.8%
2008 Global Financial Crisis% Gain to Breakeven% Gain to Breakeven295.3%131.3%
2008 Global Financial CrisisTime to BreakevenTime to Breakeven1,137 days1,480 days

Compare to AMZN, WMT, MELI, ETSY, TGT

In The Past

eBay's stock fell -54.3% during the 2022 Inflation Shock from a high on 10/22/2021. A -54.3% loss requires a 118.9% gain to breakeven.

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About eBay (EBAY)

eBay Inc. operates marketplace platforms that connect buyers and sellers in the United States and internationally. The company's Marketplace platform includes its online marketplace at ebay.com and the eBay suite of mobile apps. Its platforms enable users to list, buy, sell, and pay for items through various online, mobile, and offline channels that include retailers, distributors, liquidators, import and export companies, auctioneers, catalog and mail-order companies, directories, search engines, commerce participants, shopping channels, and networks. The company was founded in 1995 and is headquartered in San Jose, California.

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  • Airbnb for physical goods, connecting individual buyers and sellers globally.
  • Amazon's marketplace, but specializing in used items, collectibles, and auctions.
  • A global, structured Craigslist, complete with integrated payments and shipping.

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  • Online Marketplace Platform: eBay provides a global digital platform, including its website and mobile apps, that connects buyers and sellers to list, discover, and purchase a wide variety of goods.
  • Payment Facilitation Services: The company offers integrated services that enable users to securely process payments for transactions conducted on its marketplace platform.
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AI Analysis | Feedback

eBay (EBAY) operates a marketplace platform that connects buyers and sellers. Its primary customers, from whom it generates revenue, are the sellers who utilize its platform to list and sell items. Given the nature of a broad, open marketplace, eBay does not have a few specific "major customer companies" in the traditional B2B sense. Instead, its customer base is highly fragmented and consists of millions of sellers, ranging from individuals to large enterprises.

Therefore, eBay primarily serves a wide array of individuals and businesses as sellers. The categories of customers that eBay serves, based on their selling activity and scale, include:

  1. Individual/Casual Sellers: These are individuals who use eBay to sell personal items, collectibles, used goods, or items they no longer need, often on an irregular basis or as a hobby.
  2. Small to Medium-sized Business (SMB) Sellers: This category includes entrepreneurs, small businesses, and professional merchants who leverage eBay as a significant sales channel. They often operate dedicated eBay Stores, selling new or specialized products to a wider audience.
  3. Larger Merchant/Liquidator Sellers: These are larger enterprises, distributors, or liquidators who utilize eBay for specific sales strategies, such as inventory clearance, selling overstock items, or reaching niche markets, often in high volumes.

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  • Alphabet Inc. (GOOG)
  • Adyen N.V. (ADYEN.AS)

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Here is the management team for eBay:

Jamie Iannone, President and Chief Executive Officer

Jamie Iannone was appointed CEO of eBay in April 2020. He has over 20 years of experience in digital and omnichannel platforms. Prior to rejoining eBay, he served as COO of Walmart eCommerce and CEO of SamsClub.com, where he led digital transformation initiatives and operational oversight. He also held the position of Executive Vice President of Digital Products at Barnes & Noble, Inc. Iannone had an earlier tenure at eBay from 2001 to 2009, holding various leadership roles in areas such as global search and buyer experience. He holds a Bachelor of Science from Princeton University and an MBA from the Stanford Graduate School of Business.

Peggy Alford, Chief Financial Officer

Peggy Alford assumed the role of eBay's Chief Financial Officer effective May 12, 2025. She brings over 20 years of experience leading finance, operations, and global teams in the technology sector. Previously, Alford served as Executive Vice President, Global Sales of PayPal Holdings, Inc. from March 2020 to January 2024. She also held roles as Senior Vice President, Core Markets at PayPal and Chief Financial Officer and Head of Operations at the Chan Zuckerberg Initiative. Earlier in her career, Alford held various finance and business leadership positions at both PayPal and eBay. She is a CPA and began her career in auditing and consulting. Alford currently serves on the board of directors of Meta Platforms, Inc.

Jordan Sweetnam, Chief Commercial Officer

Jordan Sweetnam leads eBay's newly combined Global Markets and Product organization as Chief Commercial Officer, a role he assumed as part of executive leadership changes announced in April 2025.

Mazen Rawashdeh, Chief Technology Officer

Mazen Rawashdeh leads eBay's unified engineering organization as Chief Technology Officer, a position he took on following executive leadership changes announced in April 2025.

Stefanie Jay, Chief Business and Strategy Officer

Stefanie Jay was appointed as eBay's Chief Business and Strategy Officer in May 2021. In this role, she leads an organization that integrates Strategy, Business Operations, Analytics, and Communications.

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Here are the key risks to eBay's business:

  1. Intense Competition

    eBay operates in a highly competitive e-commerce market, facing significant challenges from larger, diversified platforms like Amazon, which offers extensive product selections, faster shipping, and comprehensive fulfillment services, often overshadowing eBay's market share. The competitive landscape also includes specialized marketplaces (e.g., StockX, Poshmark for specific categories) and traditional retailers that have expanded their online presence. This intense competition is exacerbated by low barriers to entry in certain e-commerce segments and evolving consumer preferences, such as a decreasing brand loyalty where price, convenience, and quality often dictate purchasing decisions over platform allegiance.

  2. Regulatory and Compliance Challenges

    eBay faces increasing regulatory scrutiny and compliance obligations, particularly in international markets. As a "very large online platform" under the EU's Digital Services Act (DSA), eBay has explicit statutory duties to implement risk-mitigation measures for illicit products. Recent enforcement actions by French authorities (DGCCRF) have cited eBay for the availability of prohibited items, setting a precedent for potential significant financial penalties, which could amount to up to 10% of global revenue for serious violations. Furthermore, the General Product Safety Regulation (GPSR) in the EU and Northern Ireland, effective December 2024, places primary liability on marketplaces like eBay to ensure product compliance, introducing further financial and operational risks related to non-compliance.

  3. Fraud, Counterfeit Goods, and Cybersecurity Risks

    Maintaining a secure and trustworthy environment is critical for eBay's marketplace model. The platform is continuously exposed to various forms of fraudulent activities, including the sale of stolen or counterfeit items, payment fraud, bid manipulation, phishing scams, and feedback extortion. These issues can significantly damage eBay's brand reputation, erode consumer and seller confidence, and increase operational costs and loss rates. Additionally, as a prominent online platform, eBay remains a target for cyberattacks and security breaches. Such incidents can lead to the compromise of sensitive user data, disruption of operations, and a substantial loss of user trust, as demonstrated by a past data breach in 2014 that resulted in a revenue decline.

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The following clear emerging threats have been identified for eBay:

  • The rise of social commerce platforms: Platforms such as TikTok Shop and Instagram Shopping are increasingly integrating direct product sales into their social media experiences. These platforms leverage short-form video, live streaming, and influencer marketing to create an entertainment-driven and highly engaging shopping journey. This model presents a fundamental shift in how consumers discover and purchase items, challenging eBay's traditional search-and-browse, destination-site marketplace approach by capturing consumer attention and e-commerce spending through a different paradigm of product discovery and transaction.
  • The proliferation of specialized, authenticated marketplaces: For high-value and niche categories (e.g., luxury goods, collectible sneakers, trading cards, vintage items), there is a growing trend towards highly specialized online marketplaces. Platforms like StockX, GOAT, and The RealReal offer enhanced authentication services, tailored user experiences, and specific escrow or verification processes. These specialized platforms address key trust and authenticity concerns for specific product types, potentially drawing away significant transaction volume and sellers from eBay's broader, generalist marketplace, particularly in categories where eBay has historically been strong.

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eBay Inc. operates marketplace platforms that connect buyers and sellers globally. The addressable markets for its main products and services, primarily its online marketplace, can be identified within the broader e-commerce market and specifically the online marketplace segment.

The global e-commerce market was estimated at USD 25.93 trillion in 2023 and is projected to reach USD 83.26 trillion by 2030, growing at a Compound Annual Growth Rate (CAGR) of 18.9% from 2024 to 2030.

More specifically, the Top 100 global online marketplaces are projected to reach a Gross Merchandise Value (GMV) of USD 3.832 trillion by the end of 2024.

In the U.S. region, total e-commerce sales reached a record high of USD 1.1 trillion in 2023 and are forecast to rise to USD 1.7 trillion by 2028.

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Here are the expected drivers of future revenue growth for eBay (EBAY) over the next 2-3 years:

1. Growth in Strategic Focus Categories, Consumer-to-Consumer (C2C), and Recommerce Initiatives: eBay continues to prioritize and invest in specific categories, its consumer-to-consumer marketplace, and the recommerce segment (pre-owned and refurbished goods). These areas have been significant drivers of Gross Merchandise Volume (GMV) growth in 2025 and are expected to sustain this momentum into 2026.

2. Expansion of Advertising Revenue: The company has demonstrated effective monetization strategies, with its first-party advertising products showing strong growth. Advertising revenue has been a notable contributor to overall revenue, with significant year-over-year increases in late 2025.

3. Development of New Growth Vectors: Emerging areas such as "eBay Live," the interactive live-stream shopping experience, and the vehicles category are showing promising results and are expected to contribute to strategic priorities in 2026. eBay Live, for example, has experienced substantial year-over-year growth and expanded into new markets.

4. Integration of AI Technologies: eBay is leveraging AI to enhance the user experience and operational efficiency through innovations like AI-powered card scanning and agentic search. These technological advancements are aimed at improving customer satisfaction and engagement, which can indirectly drive revenue growth.

5. Strategic Acquisitions, such as Depop: The acquisition of Depop for approximately $1.2 billion is a strategic move to strengthen eBay's C2C offerings and expand its presence in the circular fashion segment, particularly targeting a younger demographic. This acquisition is anticipated to contribute to total FX-neutral GMV growth.

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Share Repurchases

  • eBay completed a multi-year $8.20 billion buyback program in February 2026.
  • In Q4 2025, eBay repurchased $625 million of its common stock.
  • In December 2024, eBay's Board of Directors authorized an additional $3.0 billion under its stock repurchase program. In February 2026, an incremental $2.0 billion was authorized under the stock repurchase program.

Outbound Investments

  • eBay completed the acquisition of Caramel, an end-to-end online automotive transaction solution provider, in February 2025, after signing a definitive agreement in January 2025.
  • eBay announced the acquisition of Depop, a leading C2C fashion marketplace, for approximately $1.2 billion in cash, expected to close in Q2 2026.
  • eBay Ventures, established in 2022, invests in disruptive companies revolutionizing the commerce landscape, with a focus on early-stage investments in areas such as marketplaces, e-commerce enablers, and the future of commerce, including AI.

Capital Expenditures

  • eBay's capital expenditures averaged $454 million for the fiscal years ending December 2020 to 2024.
  • Capital expenditures for fiscal year 2025 were $525 million.
  • Expected capital expenditures are $549.9 million for 2026 and $558.8 million for 2027.

Better Bets vs. eBay (EBAY)

Trade Ideas

Select ideas related to EBAY.

Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
SKY_3312026_Dip_Buyer_FCFYield03312026SKYChampion HomesDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
0.0%0.0%0.0%
DPZ_3272026_Dip_Buyer_FCFYield03272026DPZDomino's PizzaDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
3.1%3.1%0.0%
ETSY_3272026_Dip_Buyer_FCFYield03272026ETSYEtsyDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
5.6%5.6%0.0%
OLLI_3272026_Dip_Buyer_ValueBuy03272026OLLIOllie's Bargain OutletDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
3.1%3.1%0.0%
PATK_3272026_Insider_Buying_GTE_1Mil_EBITp+DE_V203272026PATKPatrick IndustriesInsiderInsider Buys | Low D/EStrong Insider Buying
Companies with strong insider buying in the last 1 month, positive operating income and reasonable debt / market cap
3.4%3.4%-1.6%
EBAY_10102025_Quality_Momentum_RoomToRun_10%10102025EBAYeBayQualityQ | Momentum | UpsideQuality Stocks with Momentum and Upside
Buying quality stocks with strong momentum but still having room to run
3.5%3.5%-10.0%
EBAY_6302022_Dip_Buyer_FCFYield06302022EBAYeBayDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
1.4%9.6%-11.2%
EBAY_10312018_Dip_Buyer_FCFYield10312018EBAYeBayDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
30.7%22.8%-10.0%

Recent Active Movers

Peer Comparisons

Peers to compare with:

Financials

EBAYAMZNWMTMELIETSYTGTMedian
NameeBay Amazon.c.Walmart MercadoL.Etsy Target  
Mkt Price95.40238.38126.771,773.9652.69121.89124.33
Mkt Cap43.22,553.01,010.589.95.255.272.6
Rev LTM11,100716,924713,16328,8932,884104,78066,836
Op Inc LTM2,27779,97529,8253,2013685,1174,159
FCF LTM1,4347,69514,92310,7736392,8355,265
FCF 3Y Avg1,78724,26314,2347,4876713,7095,598
CFO LTM1,959139,51441,56512,1166936,5629,339
CFO 3Y Avg2,266113,44637,9118,3917177,5177,954

Growth & Margins

EBAYAMZNWMTMELIETSYTGTMedian
NameeBay Amazon.c.Walmart MercadoL.Etsy Target  
Rev Chg LTM7.9%12.4%4.7%39.1%2.7%-1.7%6.3%
Rev Chg 3Y Avg4.3%11.7%5.3%38.9%4.0%-1.3%4.8%
Rev Chg Q15.0%13.6%5.6%44.6%3.5%-1.5%9.6%
QoQ Delta Rev Chg LTM3.6%3.7%1.4%10.3%1.0%-0.4%2.5%
Op Mgn LTM20.5%11.2%4.2%11.1%12.8%4.9%11.1%
Op Mgn 3Y Avg20.8%9.4%4.2%12.8%13.0%5.1%11.1%
QoQ Delta Op Mgn LTM-0.2%0.1%0.1%-0.9%-1.0%-0.1%-0.1%
CFO/Rev LTM17.6%19.5%5.8%41.9%24.0%6.3%18.6%
CFO/Rev 3Y Avg21.7%17.5%5.6%38.0%25.5%7.1%19.6%
FCF/Rev LTM12.9%1.1%2.1%37.3%22.2%2.7%7.8%
FCF/Rev 3Y Avg17.1%3.9%2.1%34.0%23.9%3.5%10.5%

Valuation

EBAYAMZNWMTMELIETSYTGTMedian
NameeBay Amazon.c.Walmart MercadoL.Etsy Target  
Mkt Cap43.22,553.01,010.589.95.255.272.6
P/S3.93.61.43.11.80.52.5
P/EBIT16.925.631.330.013.910.621.3
P/E21.332.946.245.031.814.932.3
P/CFO22.118.324.37.47.58.413.4
Total Yield5.9%3.0%2.9%2.2%3.1%10.4%3.1%
Dividend Yield1.2%0.0%0.7%0.0%0.0%3.7%0.4%
FCF Yield 3Y Avg6.3%1.3%2.3%8.2%10.2%6.5%6.4%
D/E0.20.10.10.10.60.40.1
Net D/E0.10.00.10.10.30.30.1

Returns

EBAYAMZNWMTMELIETSYTGTMedian
NameeBay Amazon.c.Walmart MercadoL.Etsy Target  
1M Rtn4.1%12.1%2.9%0.4%0.0%2.6%2.7%
3M Rtn5.3%-3.6%10.9%-18.6%-14.9%16.7%0.8%
6M Rtn8.5%10.2%25.0%-16.9%-23.3%45.8%9.3%
12M Rtn54.9%31.5%41.1%-8.3%20.9%37.5%34.5%
3Y Rtn131.8%138.6%162.3%38.0%-49.2%-19.9%84.9%
1M Excs Rtn3.5%11.5%2.3%-0.2%-0.6%2.0%2.1%
3M Excs Rtn6.8%-1.7%13.9%-17.1%-12.4%17.3%2.6%
6M Excs Rtn3.4%4.9%22.8%-19.6%-25.8%37.0%4.1%
12M Excs Rtn25.7%2.9%19.6%-39.7%-7.7%6.8%4.8%
3Y Excs Rtn61.2%63.1%101.1%-30.0%-118.2%-84.5%15.6%

Comparison Analyses

Financials

Segment Financials

Revenue by Segment
$ Mil20252024202320222021
Single Segment10,28310,112   
Marketplace  9,79510,4208,894
Total10,28310,1129,79510,4208,894


Price Behavior

Price Behavior
Market Price$95.40 
Market Cap ($ Bil)43.2 
First Trading Date09/24/1998 
Distance from 52W High-4.4% 
   50 Days200 Days
DMA Price$89.48$87.75
DMA Trendupup
Distance from DMA6.6%8.7%
 3M1YR
Volatility37.0%36.8%
Downside Capture0.500.26
Upside Capture184.6588.53
Correlation (SPY)35.4%21.9%
EBAY Betas & Captures as of 3/31/2026

 1M2M3M6M1Y3Y
Beta0.660.971.131.110.560.70
Up Beta1.10-0.130.170.480.350.50
Down Beta0.690.490.621.180.700.70
Up Capture75%154%206%136%75%77%
Bmk +ve Days7162765139424
Stock +ve Days12253773140402
Down Capture45%115%122%118%70%91%
Bmk -ve Days12233358110323
Stock -ve Days10172552111346

[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with EBAY
EBAY62.9%36.9%1.39-
Sector ETF (XLY)28.9%22.5%1.0525.4%
Equity (SPY)31.2%17.3%1.4724.0%
Gold (GLD)60.1%27.8%1.699.8%
Commodities (DBC)29.8%16.6%1.586.4%
Real Estate (VNQ)21.3%15.2%1.0715.4%
Bitcoin (BTCUSD)-5.7%43.7%-0.0116.5%

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Based On 5-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with EBAY
EBAY10.3%32.7%0.36-
Sector ETF (XLY)6.3%23.7%0.2347.5%
Equity (SPY)11.1%17.0%0.5048.0%
Gold (GLD)22.1%17.8%1.0212.6%
Commodities (DBC)11.8%18.8%0.528.8%
Real Estate (VNQ)3.7%18.8%0.1040.3%
Bitcoin (BTCUSD)4.0%56.5%0.2920.0%

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Based On 10-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with EBAY
EBAY16.2%31.0%0.55-
Sector ETF (XLY)12.2%22.0%0.5148.4%
Equity (SPY)13.8%17.9%0.6648.8%
Gold (GLD)14.2%15.9%0.747.8%
Commodities (DBC)8.6%17.6%0.4113.6%
Real Estate (VNQ)5.1%20.7%0.2234.7%
Bitcoin (BTCUSD)67.4%66.9%1.0711.2%

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Short Interest

Short Interest: As Of Date3312026
Short Interest: Shares Quantity13.1 Mil
Short Interest: % Change Since 31520261.5%
Average Daily Volume5.3 Mil
Days-to-Cover Short Interest2.5 days
Basic Shares Quantity453.0 Mil
Short % of Basic Shares2.9%

Earnings Returns History

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 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
2/18/20263.1%3.8%10.8%
10/29/2025-15.9%-18.6%-16.6%
7/30/202518.3%19.3%19.6%
2/26/2025-8.2%-3.7%-2.9%
10/30/2024-8.2%-2.5%1.5%
7/31/20241.1%-0.9%5.4%
5/1/2024-3.3%-2.7%6.7%
1/24/20241.3%-1.3%5.8%
...
SUMMARY STATS   
# Positive9712
# Negative131510
Median Positive2.0%6.6%6.2%
Median Negative-7.5%-3.7%-8.9%
Max Positive18.3%19.3%19.6%
Max Negative-15.9%-18.6%-16.6%

SEC Filings

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Report DateFiling DateFiling
12/31/202502/19/202610-K
09/30/202510/30/202510-Q
06/30/202507/31/202510-Q
03/31/202505/01/202510-Q
12/31/202402/27/202510-K
09/30/202410/31/202410-Q
06/30/202408/01/202410-Q
03/31/202405/02/202410-Q
12/31/202302/28/202410-K
09/30/202311/08/202310-Q
06/30/202307/27/202310-Q
03/31/202304/27/202310-Q
12/31/202202/23/202310-K
09/30/202211/03/202210-Q
06/30/202208/04/202210-Q
03/31/202205/05/202210-Q

Recent Forward Guidance [BETA]

Latest: Q4 2025 Earnings Reported 2/18/2026

Forward GuidanceGuidance Change
MetricLowMidHigh% Chg% DeltaChangePrior
Q1 2026 Revenue3.00 Bil3.02 Bil3.05 Bil5.8% RaisedGuidance: 2.86 Bil for Q4 2025
Q1 2026 FX-Neutral Y/Y Growth10.0%11.0%12.0%22.2%2.0%RaisedGuidance: 9.0% for Q4 2025
Q1 2026 Gross Merchandise Volume21.50 Bil21.70 Bil21.90 Bil4.8% RaisedGuidance: 20.70 Bil for Q4 2025
Q1 2026 Diluted GAAP EPS1.141.171.218.8% RaisedGuidance: 0.98 for Q4 2025
Q1 2026 Diluted Non-GAAP EPS1.531.561.5916.8% RaisedGuidance: 1.33 for Q4 2025

Prior: Q3 2025 Earnings Reported 10/29/2025

Forward GuidanceGuidance Change
MetricLowMidHigh% Chg% DeltaChangePrior
Q4 2025 Revenue2.83 Bil2.86 Bil2.89 Bil5.3% Higher NewActual: 2.71 Bil for Q3 2025
Q4 2025 FX-Neutral Y/Y Growth8.0%9.0%10.0%125.0%5.0%Higher NewActual: 4.0% for Q3 2025
Q4 2025 Gross Merchandise Volume20.50 Bil20.70 Bil20.90 Bil6.7% Higher NewActual: 19.40 Bil for Q3 2025
Q4 2025 Diluted GAAP EPS0.960.981.01-1.0% Lower NewActual: 0.99 for Q3 2025
Q4 2025 Diluted Non-GAAP EPS1.311.331.361.5% Higher NewActual: 1.31 for Q3 2025
2025 Revenue10.97 Bil11.00 Bil11.03 Bil   
2025 FX-Neutral Y/Y Growth6.0%6.0%6.0%   
2025 Gross Merchandise Volume78.90 Bil79.10 Bil79.30 Bil   
2025 Diluted GAAP EPS4.094.124.14   
2025 Diluted Non-GAAP EPS5.425.455.47   

Insider Activity

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#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value
Value of
Held Shares
Form
1Iannone, JamiePresident and CEODirectSell106202687.518,884777,45819,531,577Form
2Rawashdeh, MazenSVP, Chief Technology OfficerDirectSell1219202581.901,920157,248470,597Form
3Sweetnam, Jordan Douglas BradleySVP, Chief Commercial OfficerDirectSell1219202582.6786571,510391,277Form
4Boone, CorneliusSVP, Chief People OfficerDirectSell1219202583.944,462374,5557,716,159Form
5Loeger, Julie ASVP, Chief Growth OfficerDirectSell1215202582.442,896238,7464,615,816Form