Tearsheet

Creative Realities (CREX)


Market Price (12/28/2025): $2.66 | Market Cap: $28.0 Mil
Sector: Information Technology | Industry: Application Software

Creative Realities (CREX)


Market Price (12/28/2025): $2.66
Market Cap: $28.0 Mil
Sector: Information Technology
Industry: Application Software

Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.


0 Megatrend and thematic drivers
Megatrends include Experience Economy & Premiumization, and Digital Advertising. Themes include Experiential Retail, and Ad-Tech Platforms.
Weak multi-year price returns
2Y Excs Rtn is -38%, 3Y Excs Rtn is -38%
Not profitable at operating income level
Op Inc LTMOperating Income, Last Twelve Months is -4.3 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -9.8%
1   Debt is significant
Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 85%
2   Weak revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is -18%, Rev Chg QQuarterly Revenue Change % is -27%
3   Not cash flow generative
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -5.0%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -11%
4   Yield minus risk free rate is negative
ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -37%
5   Key risks
CREX key risks include [1] strained liquidity from high debt levels and negative cash flow and [2] a dependence on a concentrated base of key clients.
0 Megatrend and thematic drivers
Megatrends include Experience Economy & Premiumization, and Digital Advertising. Themes include Experiential Retail, and Ad-Tech Platforms.
1 Weak multi-year price returns
2Y Excs Rtn is -38%, 3Y Excs Rtn is -38%
2 Not profitable at operating income level
Op Inc LTMOperating Income, Last Twelve Months is -4.3 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -9.8%
3 Debt is significant
Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 85%
4 Weak revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is -18%, Rev Chg QQuarterly Revenue Change % is -27%
5 Not cash flow generative
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -5.0%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -11%
6 Yield minus risk free rate is negative
ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -37%
7 Key risks
CREX key risks include [1] strained liquidity from high debt levels and negative cash flow and [2] a dependence on a concentrated base of key clients.

Valuation, Metrics & Events

CREX Stock


Why The Stock Moved


Qualitative Assessment

AI Analysis | Feedback

Here are the key points for why Creative Realities (CREX) stock moved by 10.8% for the approximate time period from August 31, 2025, to December 27, 2025:

<b>1. Transformational Acquisition of Cineplex Digital Media (CDM)</b><br><br>

Creative Realities announced the acquisition of Cineplex Digital Media (CDM) for CAD 70 million (approximately USD $42.7 million) in October 2025, which officially closed on November 7, 2025. This acquisition is expected to double the company's size, significantly expand its North American footprint, and contribute to over $100 million in revenue in 2026, with projected adjusted EBITDA margins in the high teens. Management anticipates at least $10 million in annualized cost synergies by the end of 2026.

<br><br>

<b>2. Positive Q2 2025 Financial Results and Debt Reduction</b><br><br>

On August 13, 2025, Creative Realities reported its second-quarter 2025 results, showing revenue of $13 million, a 34% increase from the first quarter. The company also notably reduced its debt by approximately $3.1 million during the quarter due to operating cash flow, indicating improved financial management and operational efficiency.

<br><br>

<b>3. Strategic Executive Appointments</b><br><br>

The company made two significant executive hires within the period. Dan McAllister was appointed as Chief Revenue Officer (CRO), effective November 17, 2025, bringing extensive experience in digital signage and enterprise SaaS. Subsequently, Tamra Koshewa was named Chief Financial Officer (CFO), effective December 1, 2025, with a mandate to focus on integrating the CDM acquisition, capturing synergies, pursuing margin expansion, and de-levering the balance sheet. These appointments signal a reinforced leadership team focused on strategic growth and financial health.

<br><br>

<b>4. Analyst Optimism and Price Target Increase</b><br><br>

Following these developments, particularly the CDM acquisition, analysts showed increased confidence in CREX. For instance, on December 7, 2025, Creative Realities' price target was increased by 13.04% to $8.29, reflecting a more bullish outlook from the market on the company's future prospects.

<br><br>

<b>5. Industry Recognition with DIZZIE Award</b><br><br>

Creative Realities received the 2025 DIZZIE Award in the Venues category on October 20, 2025, for its Digital Transformation project at Rogers Arena in Vancouver. This award highlights the company's innovative capabilities and successful execution in modernizing large-scale venues with digital signage and IPTV endpoints, enhancing its reputation and market position.

Show more

Stock Movement Drivers

Fundamental Drivers

The 15.7% change in CREX stock from 9/27/2025 to 12/27/2025 was primarily driven by a 26.1% change in the company's P/S Multiple.
927202512272025Change
Stock Price ($)2.302.6615.65%
Change Contribution ByLTMLTM
Total Revenues ($ Mil)48.2244.32-8.08%
P/S Multiple0.500.6326.09%
Shares Outstanding (Mil)10.5010.52-0.22%
Cumulative Contribution15.65%

LTM = Last Twelve Months as of date shown

Market Drivers

9/27/2025 to 12/27/2025
ReturnCorrelation
CREX15.7% 
Market (SPY)4.3%27.3%
Sector (XLK)5.1%24.8%

Fundamental Drivers

The -16.9% change in CREX stock from 6/28/2025 to 12/27/2025 was primarily driven by a -8.8% change in the company's P/S Multiple.
628202512272025Change
Stock Price ($)3.202.66-16.87%
Change Contribution ByLTMLTM
Total Revenues ($ Mil)48.3044.32-8.24%
P/S Multiple0.690.63-8.79%
Shares Outstanding (Mil)10.4510.52-0.69%
Cumulative Contribution-16.88%

LTM = Last Twelve Months as of date shown

Market Drivers

6/28/2025 to 12/27/2025
ReturnCorrelation
CREX-16.9% 
Market (SPY)12.6%30.4%
Sector (XLK)17.0%25.1%

Fundamental Drivers

The -1.1% change in CREX stock from 12/27/2024 to 12/27/2025 was primarily driven by a -18.4% change in the company's Total Revenues ($ Mil).
1227202412272025Change
Stock Price ($)2.692.66-1.12%
Change Contribution ByLTMLTM
Total Revenues ($ Mil)54.3044.32-18.37%
P/S Multiple0.520.6321.98%
Shares Outstanding (Mil)10.4510.52-0.69%
Cumulative Contribution-1.12%

LTM = Last Twelve Months as of date shown

Market Drivers

12/27/2024 to 12/27/2025
ReturnCorrelation
CREX-1.1% 
Market (SPY)17.0%28.9%
Sector (XLK)24.0%33.1%

Fundamental Drivers

The 52.9% change in CREX stock from 12/28/2022 to 12/27/2025 was primarily driven by a 91.5% change in the company's P/S Multiple.
1228202212272025Change
Stock Price ($)1.742.6652.87%
Change Contribution ByLTMLTM
Total Revenues ($ Mil)38.2644.3215.84%
P/S Multiple0.330.6391.48%
Shares Outstanding (Mil)7.2510.52-45.09%
Cumulative Contribution21.79%

LTM = Last Twelve Months as of date shown

Market Drivers

12/28/2023 to 12/27/2025
ReturnCorrelation
CREX10.8% 
Market (SPY)48.0%27.3%
Sector (XLK)53.5%28.5%

Return vs. Risk


Price Returns Compared

 202020212022202320242025Total [1]
Returns
CREX Return-16%9%-59%36%4%8%-42%
Peers Return16%38%-12%21%26%16%150%
S&P 500 Return16%27%-19%24%23%18%114%

Monthly Win Rates [3]
CREX Win Rate33%50%42%83%33%33% 
Peers Win Rate52%65%42%68%57%52% 
S&P 500 Win Rate58%75%42%67%75%73% 

Max Drawdowns [4]
CREX Max Drawdown-53%-12%-60%-21%-4%-48% 
Peers Max Drawdown-34%-5%-26%-7%-9%-23% 
S&P 500 Max Drawdown-31%-1%-25%-1%-2%-15% 


[1] Cumulative total returns since the beginning of 2020
[2] Peers: HPQ, HPE, IBM, CSCO, AAPL.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 12/26/2025 (YTD)

How Low Can It Go

Unique KeyEventCREXS&P 500
2022 Inflation Shock2022 Inflation Shock  
2022 Inflation Shock% Loss% Loss-84.7%-25.4%
2022 Inflation Shock% Gain to Breakeven% Gain to Breakeven552.6%34.1%
2022 Inflation ShockTime to BreakevenTime to BreakevenNot Fully Recovered days464 days
2020 Covid Pandemic2020 Covid Pandemic  
2020 Covid Pandemic% Loss% Loss-80.4%-33.9%
2020 Covid Pandemic% Gain to Breakeven% Gain to Breakeven411.0%51.3%
2020 Covid PandemicTime to BreakevenTime to BreakevenNot Fully Recovered days148 days
2008 Global Financial Crisis2008 Global Financial Crisis  
2008 Global Financial Crisis% Loss% Loss-95.8%-56.8%
2008 Global Financial Crisis% Gain to Breakeven% Gain to Breakeven2309.5%131.3%
2008 Global Financial CrisisTime to BreakevenTime to BreakevenNot Fully Recovered days1,480 days

Compare to HPQ, HPE, IBM, CSCO, AAPL

In The Past

Creative Realities's stock fell -84.7% during the 2022 Inflation Shock from a high on 2/17/2021. A -84.7% loss requires a 552.6% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth over time.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About Creative Realities (CREX)

Creative Realities, Inc., together with its subsidiaries, provides digital marketing technology and solutions to retail companies, individual retail brands, enterprises, and organizations in the United States and Canada. The company's technology and solutions include digital merchandising systems and omni-channel customer engagement systems; interactive digital shopping assistants; advisors and kiosks; and other interactive marketing technologies, such as mobile, social media, point-of-sale transactions, beaconing, and Web-based media that enables its customers to engage with their consumers. It also provides system hardware; professional and implementation services; software design and development; and software licensing, deployment, and maintenance and support services, as well as media management and distribution software platforms and networks; device and product management; and customized software service layers, systems, experiences, workflows, and integrated solutions. The company sells its solutions to the automotive, apparel and accessories, banking, baby/children, beauty, CPG, department stores, digital out-of-home, electronics, fashion, fitness, foodservice/quick service restaurant, financial services, gaming, luxury, mass merchants, mobile operators, and pharmacy retail industries. Creative Realities, Inc. is headquartered in Louisville, Kentucky. Creative Realities, Inc. is a subsidiary of Slipstream Communications, LLC.

AI Analysis | Feedback

Here are 1-2 brief analogies to describe Creative Realities (CREX):

  • Shopify for physical store digital experiences.
  • Square for digital signage.

AI Analysis | Feedback

  • Digital Signage Solutions: Provides a comprehensive suite of hardware (displays, media players) and software (content management systems, analytics) for managing digital displays across various industries.
  • Consulting and Creative Services: Offers strategic planning, content design, and development to create engaging and effective digital experiences tailored to client needs.
  • Managed Services and Support: Delivers installation, ongoing maintenance, monitoring, and technical support for deployed digital signage networks, ensuring continuous operation.

AI Analysis | Feedback

Creative Realities (CREX) primarily sells its digital marketing technology and solutions to other companies (B2B).

While the company's SEC filings indicate that a significant portion of its revenue comes from a few large customers (for instance, its 2022 10-K stated two customers accounted for approximately 25% and 12% of total revenues, respectively), the names of these specific major customers are not publicly disclosed by Creative Realities due to confidentiality.

Creative Realities serves a diverse range of businesses across various industries, providing digital signage, interactive experiences, and content management solutions. The major categories of companies it serves include:

  • Quick Service Restaurants (QSR) and Fast Casual Dining: This is a significant segment for CREX, where they provide digital menu boards, drive-thru displays, order kiosks, and other in-store digital experiences for large chains and franchisees.
  • Retail: CREX develops and deploys digital signage, interactive displays, and experiential marketing solutions for retailers to enhance customer engagement, improve in-store communication, and support branding efforts.
  • Automotive, Banking, and Corporate Environments: The company also provides solutions for automotive showrooms, bank lobbies, and corporate offices, focusing on customer and employee communications, brand messaging, and interactive information displays. This category can extend to other sectors such as Sports & Entertainment and Healthcare for specific digital experience needs.

AI Analysis | Feedback

null

AI Analysis | Feedback

Rick Mills Chief Executive Officer and Interim Chief Financial Officer
Background: Mr. Mills has over 32 years of industry experience. He founded ConeXus World Global, a digital media services company, in 2010 and served as its CEO. ConeXus World Global was subsequently acquired by Creative Realities. He also founded Strategic Communications LLC in 2002. Prior to founding ConeXus, Mr. Mills held positions as President and Director at Beacon Enterprise Solutions Group, Inc., a public telecom and technology infrastructure services provider. His previous executive roles also include Chief Operating Officer & Director at Pomeroy IT Solutions, Inc. from 1995 to 1999, President & Director at FTE Networks, Inc. from 2007 to 2010, and President at Suncrest Global Energy Corp. from 2007 to 2008. He has dedicated his career to restructuring, rebuilding, and rebranding technology companies for client-centricity, performance, growth, and shareholder return.

George Sautter Chief Strategy Officer, Head of Corporate Development
Background: Mr. Sautter is responsible for leading corporate development and strategy at Creative Realities.

Lee Summers President, Sports and Entertainment
Background: Mr. Summers serves as President, overseeing the Sports and Entertainment division, and is also listed as President of Ad Tech & Media.

Lisa Lemon-Clark SVP, Client Experience & Partnerships
Background: Ms. Lemon-Clark focuses on client experience and partnerships for Creative Realities.

Bart Massey EVP, Software Development
Background: Mr. Massey oversees software development initiatives and operations at Creative Realities.

AI Analysis | Feedback

The key risks to Creative Realities (CREX) business are:

  1. Liquidity and Capital Resources: Creative Realities faces significant risks related to its liquidity and capital resources, including high debt levels and a need for sufficient capital to fund operations, invest in growth, and meet financial obligations. The company has taken on substantial debt to finance acquisitions and address past losses, and it has also experienced negative free cash flow. This financial strain could impede its ability to sustain operations and pursue growth opportunities.
  2. Intense Industry Competition and Technological Obsolescence: The digital signage and retail solutions market in which Creative Realities operates is highly competitive, with numerous companies, including larger firms, possessing greater financial and technical resources. The industry is also characterized by rapid technological advancements, presenting a risk of technological obsolescence if Creative Realities cannot keep pace with new innovations.
  3. Dependence on Key Clients and Projects: Creative Realities' financial results could be materially and adversely affected by the loss of a major client or the cancellation of a significant project. While the company serves well-known brands, a concentrated customer base introduces vulnerability to the termination or reduction of business from these key accounts.

AI Analysis | Feedback

The accelerating advancement and adoption of artificial intelligence (AI) for automated content generation, dynamic personalization, and predictive analytics, coupled with increasingly sophisticated, user-friendly, and cost-effective cloud-based "Digital Signage as a Service" (DSaaS) platforms. This trend threatens to commoditize traditional content creation, managed services, and system integration, potentially allowing businesses to create and manage their digital signage solutions with less reliance on specialized full-service providers like CREX.

AI Analysis | Feedback

Creative Realities (CREX) operates within the digital signage and experiential marketing sectors, which represent substantial addressable markets.

  • Digital Signage: The global digital signage market was valued at approximately USD 29.95 billion in 2024 and is projected to grow at a Compound Annual Growth Rate (CAGR) of 8.3% during the forecast period. Another estimate places the global market at USD 28.83 billion in 2024, with a projection to reach USD 45.94 billion by 2030, growing at a CAGR of 8.1% from 2025 to 2030. North America holds a significant share, dominating the digital signage market with over 34.0% in 2024.
  • Experiential Marketing: Global spending on experiential marketing is projected to reach USD 128.4 billion in 2024. The global Experiential Marketing Service Market is expected to grow from USD 53.83 billion in 2025 to USD 73.47 billion by 2035, at a CAGR of 3.16%. The United States alone constituted the largest market in 2023, with spending of USD 52.80 billion, accounting for 45.5% of global experiential marketing expenditure.

AI Analysis | Feedback

Creative Realities (CREX) is poised for future revenue growth over the next 2-3 years, driven by several key initiatives and market trends. Here are 3-5 expected drivers of future revenue growth:
  • Acquisition of Cineplex Digital Media (CDM): The recent acquisition of Cineplex Digital Media for C$70 million is a significant growth driver. CDM reported sales nearing C$56 million in 2024 and is projected to grow by 25% year-over-year in 2025. This acquisition is expected to more than double the size of Creative Realities and accelerate its growth trajectory.
  • Expansion into New Markets and Industry Verticals: Creative Realities is focusing on expanding its digital signage and media solutions into high-growth verticals. Specifically, Quick Service Restaurants (QSR) are identified as 30-35% penetrated, and convenience stores (C-stores) are under 25% penetrated, indicating significant market opportunity. The company also sees growth in IPTV solutions for sports and entertainment venues.
  • Growth of In-Store Retail Media Networks and the AdLogic CPM+ Platform: Creative Realities is actively developing and deploying in-store retail media networks, a segment expected to boost revenue and recurring Software-as-a-Service (SaaS) income in 2026 and beyond. The AdLogic CPM+ platform is designed to deliver targeted advertising campaigns efficiently, generating additional advertising and SaaS revenue.
  • Increasing Annual Recurring Revenue (ARR) through SaaS-based models: A strategic focus for Creative Realities is the transition of legacy contracts to a SaaS model, which enhances recurring revenue. New deployments are anticipated to have a cascading effect, further increasing SaaS-based ARR.
  • Robust Pipeline of Large Contracts: The company has consistently highlighted a strong pipeline of opportunities, with multiple large contracts expected to be secured and implemented in the coming months and quarters, contributing to future revenue growth.

AI Analysis | Feedback

Share Issuance

  • In February 2022, Creative Realities issued 2,333,334 shares of common stock as part of the acquisition of Reflect Systems.
  • A public offering of common stock totaling $6 million was announced in August 2023.
  • Creative Realities secured $30 million in convertible preferred equity from North Run Capital in October/November 2025 as part of the financing for the Cineplex Digital Media acquisition.
  • A 1:3 reverse stock split was executed on March 27, 2023.

Inbound Investments

  • North Run Capital LP provided $30 million in convertible preferred equity to Creative Realities, which was used to partially finance the Cineplex Digital Media acquisition in November 2025.
  • Institutional investors collectively purchased approximately $719.24K in Creative Realities stock during a 24-month period leading up to late 2023.

Outbound Investments

  • Creative Realities acquired Reflect Systems in February 2022 for $16.1 million in cash, alongside the issuance of company stock.
  • The company completed the acquisition of Cineplex Digital Media for CAD $70 million in cash in November 2025. This acquisition is expected to double the company's size and expand its North American footprint.

Capital Expenditures

  • Capital expenditures were approximately -$112,000 in the 12 months prior to late 2025.

Better Bets than Creative Realities (CREX)

Latest Trefis Analyses

Title
0ARTICLES

Trade Ideas

Select ideas related to CREX. For more, see Trefis Trade Ideas.

Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
ENPH_11302025_Dip_Buyer_High_CFO_Margins_ExInd_DE11302025ENPHEnphase EnergyDip BuyDB | CFO/Rev | Low D/EDip Buy with High Cash Flow Margins
Buying dips for companies with significant cash flows from operations and reasonable debt / market cap
14.4%14.4%-0.9%
PD_11262025_Dip_Buyer_High_FCF_Yield_ExInd_DE_RevG11262025PDPagerDutyDip BuyDB | FCF Yield | Low D/EDip Buy with High Free Cash Flow Yield
Buying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap
13.1%13.1%0.0%
CRM_11212025_Dip_Buyer_FCFYield11212025CRMSalesforceDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
17.3%17.3%-0.1%
HUBS_11212025_Dip_Buyer_High_CFO_Margins_ExInd_DE11212025HUBSHubSpotDip BuyDB | CFO/Rev | Low D/EDip Buy with High Cash Flow Margins
Buying dips for companies with significant cash flows from operations and reasonable debt / market cap
12.0%12.0%0.0%
FIVN_11212025_Dip_Buyer_High_FCF_Yield_ExInd_DE_RevG11212025FIVNFive9Dip BuyDB | FCF Yield | Low D/EDip Buy with High Free Cash Flow Yield
Buying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap
5.5%5.5%0.0%

Recent Active Movers

More From Trefis

Peer Comparisons for Creative Realities

Peers to compare with:

Financials

CREXHPQHPEIBMCSCOAAPLMedian
NameCreative.HP Hewlett .Internat.Cisco Sy.Apple  
Mkt Price2.6623.2624.49305.0978.16273.4051.32
Mkt Cap0.021.932.6284.9309.24,074.4158.8
Rev LTM4455,29534,29665,40257,696408,62556,496
Op Inc LTM-43,6241,64411,54412,991130,2147,584
FCF LTM-52,80062711,85412,73396,1847,327
FCF 3Y Avg-12,9781,40011,75313,879100,5037,366
CFO LTM-23,6972,91913,48313,744108,5658,590
CFO 3Y Avg33,6723,89613,49814,736111,5598,697

Growth & Margins

CREXHPQHPEIBMCSCOAAPLMedian
NameCreative.HP Hewlett .Internat.Cisco Sy.Apple  
Rev Chg LTM-18.4%3.2%13.8%4.5%8.9%6.0%5.2%
Rev Chg 3Y Avg7.0%-3.9%6.5%2.6%3.7%1.8%3.2%
Rev Chg Q-27.0%4.2%14.4%9.1%7.5%9.6%8.3%
QoQ Delta Rev Chg LTM-8.1%1.1%3.7%2.1%1.8%2.1%2.0%
Op Mgn LTM-9.8%6.6%4.8%17.7%22.5%31.9%12.1%
Op Mgn 3Y Avg-2.5%7.4%7.2%16.4%24.2%30.8%11.9%
QoQ Delta Op Mgn LTM-6.4%-0.2%-1.4%0.6%0.4%0.1%-0.1%
CFO/Rev LTM-5.0%6.7%8.5%20.6%23.8%26.6%14.6%
CFO/Rev 3Y Avg6.3%6.8%12.7%21.4%26.1%28.4%17.1%
FCF/Rev LTM-10.5%5.1%1.8%18.1%22.1%23.5%11.6%
FCF/Rev 3Y Avg-1.0%5.5%4.6%18.6%24.6%25.6%12.1%

Valuation

CREXHPQHPEIBMCSCOAAPLMedian
NameCreative.HP Hewlett .Internat.Cisco Sy.Apple  
Mkt Cap0.021.932.6284.9309.24,074.4158.8
P/S0.60.41.04.45.410.02.7
P/EBIT-3.76.819.925.122.531.321.2
P/E-3.18.6572.736.029.941.033.0
P/CFO-12.75.911.221.122.537.516.2
Total Yield-32.7%14.1%2.3%5.0%5.4%2.8%3.9%
Dividend Yield0.0%2.5%2.1%2.2%2.1%0.4%2.1%
FCF Yield 3Y Avg3.1%10.6%5.5%6.4%6.0%3.1%5.7%
D/E0.90.50.70.20.10.00.4
Net D/E0.80.30.60.20.00.00.3

Returns

CREXHPQHPEIBMCSCOAAPLMedian
NameCreative.HP Hewlett .Internat.Cisco Sy.Apple  
1M Rtn-7.3%-1.8%14.4%0.6%2.7%-1.5%-0.4%
3M Rtn15.7%-11.9%2.7%7.9%17.0%7.1%7.5%
6M Rtn-16.9%-4.0%34.5%6.6%15.2%36.3%10.9%
12M Rtn-1.1%-27.0%16.2%40.5%34.5%7.5%11.8%
3Y Rtn52.9%-1.9%71.1%143.1%81.3%120.2%76.2%
1M Excs Rtn-14.6%-5.6%12.9%-2.2%-0.0%-3.7%-3.0%
3M Excs Rtn11.3%-16.2%-1.7%3.6%12.7%2.8%3.2%
6M Excs Rtn-29.1%-16.3%22.3%-5.7%3.0%24.0%-1.3%
12M Excs Rtn-22.0%-42.9%-0.7%25.0%19.9%-8.4%-4.6%
3Y Excs Rtn-38.3%-83.5%-11.2%59.6%-1.2%28.4%-6.2%

Financials

Price Behavior

Price Behavior
Market Price$2.66 
Market Cap ($ Bil)0.0 
Distance from 52W High-31.1% 
   50 Days200 Days
DMA Price$2.84$2.56
DMA Trendupup
Distance from DMA-6.3%3.8%
 3M1YR
Volatility67.3%82.6%
Downside Capture132.38170.64
Upside Capture175.95143.41
Correlation (SPY)27.0%28.9%
CREX Betas & Captures as of 11/30/2025

 1M2M3M6M1Y3Y
Beta2.481.561.601.411.231.22
Up Beta1.500.070.050.460.600.94
Down Beta1.822.372.031.331.661.22
Up Capture277%264%228%130%171%266%
Bmk +ve Days12253873141426
Stock +ve Days6182749100335
Down Capture270%101%151%193%132%108%
Bmk -ve Days7162452107323
Stock -ve Days11203167133371

[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
 Comparison of CREX With Other Asset Classes (Last 1Y)
 CREXSector ETFEquityGoldCommoditiesReal EstateBitcoin
Annualized Return-9.8%25.0%17.8%72.1%8.6%4.4%-8.2%
Annualized Volatility82.1%27.5%19.4%19.3%15.2%17.0%35.0%
Sharpe Ratio0.220.790.722.700.340.09-0.08
Correlation With Other Assets 32.8%28.6%-3.2%13.6%6.3%17.4%

ETFs used for asset classes: Sector ETF = XLK, Equity = SPY, Gold = GLD, Commodities = DBC, Real Estate = VNQ, and Bitcoin = BTCUSD
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 5-Year Data
 Comparison of CREX With Other Asset Classes (Last 5Y)
 CREXSector ETFEquityGoldCommoditiesReal EstateBitcoin
Annualized Return-4.2%18.8%14.7%18.7%11.5%4.6%30.8%
Annualized Volatility91.2%24.7%17.1%15.5%18.7%18.9%48.6%
Sharpe Ratio0.340.690.700.970.500.160.57
Correlation With Other Assets 21.2%21.1%0.6%8.3%10.6%14.5%

ETFs used for asset classes: Sector ETF = XLK, Equity = SPY, Gold = GLD, Commodities = DBC, Real Estate = VNQ, and Bitcoin = BTCUSD
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
 Comparison of CREX With Other Asset Classes (Last 10Y)
 CREXSector ETFEquityGoldCommoditiesReal EstateBitcoin
Annualized Return18.5%22.5%14.8%15.3%7.0%5.3%69.2%
Annualized Volatility443.9%24.2%18.0%14.7%17.6%20.8%55.8%
Sharpe Ratio0.460.850.710.860.320.220.90
Correlation With Other Assets 6.4%5.2%-0.2%0.8%1.4%1.5%

ETFs used for asset classes: Sector ETF = XLK, Equity = SPY, Gold = GLD, Commodities = DBC, Real Estate = VNQ, and Bitcoin = BTCUSD
Smart multi-asset allocation framework can stack odds in your favor. Learn How

Short Interest

Short Interest: As Of Date12152025
Short Interest: Shares Quantity113,527
Short Interest: % Change Since 1130202576.9%
Average Daily Volume25,910
Days-to-Cover Short Interest4.38
Basic Shares Quantity10,519,000
Short % of Basic Shares1.1%

Earnings Returns History

Expand for More
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
11/12/2025-3.9%-7.2%1.4%
8/13/202514.2%-3.3%-4.6%
5/14/20257.3%14.0%97.8%
3/30/20235.9%0.9%20.1%
11/14/20227.6%5.0%10.2%
SUMMARY STATS   
# Positive434
# Negative121
Median Positive7.4%5.0%15.2%
Median Negative-3.9%-5.3%-4.6%
Max Positive14.2%14.0%97.8%
Max Negative-3.9%-7.2%-4.6%

SEC Filings

Expand for More
Report DateFiling DateFiling
93020251112202510-Q 9/30/2025
6302025813202510-Q 6/30/2025
3312025514202510-Q 3/31/2025
12312024314202510-K 12/31/2024
93020241113202410-Q 9/30/2024
6302024814202410-Q 6/30/2024
3312024510202410-Q 3/31/2024
12312023321202410-K 12/31/2023
93020231109202310-Q 9/30/2023
6302023804202310-Q 6/30/2023
3312023515202310-Q 3/31/2023
12312022330202310-K 12/31/2022
93020221114202210-Q 9/30/2022
6302022815202210-Q 6/30/2022
3312022516202210-Q 3/31/2022
12312021322202210-K 12/31/2021

Insider Activity

Expand for More
 OwnerTitleFiling DateActionPriceSharesTransacted
Value
Value of
Held Shares
Form
0MILLS RICHARD CChief Executive Officer6042025Buy3.2616,00052,182986,903Form