Here are 1-3 brief analogies for FreeCast (symbol: CAST):

• Spotify for video streaming services.
• A Roku-like universal guide for all your streaming content.
• Plex for finding and launching content from all your streaming apps.

• SelectTV (Streaming Aggregation Service): A platform that organizes and provides access to free and premium streaming content, live TV, and video-on-demand from various sources in one interface.
• Free Streaming Content (AVOD): Offers a large library of ad-supported movies, TV shows, and live channels accessible for free through the SelectTV platform.
• Premium Streaming Bundles & Add-ons: Provides curated packages of pay-per-view movies, premium channels, and specialized content available for subscription within the SelectTV ecosystem.

FreeCast (symbol: CAST) primarily sells its services directly to individual consumers rather than other businesses. Its flagship product, SelectTV, is a streaming media guide that aggregates content from various sources, including free content, live channels, and on-demand video, for end-users.

Based on its product offerings and value proposition, FreeCast serves the following categories of individual customers:

1. Budget-Conscious Cord-Cutters/Cord-Nevers: These customers are actively looking for affordable alternatives to traditional cable TV or expensive bundles of individual streaming subscriptions. They are attracted to FreeCast's ability to aggregate a vast amount of free content and provide a cost-effective way to access diverse entertainment, aiming to minimize their monthly entertainment expenses while maintaining content variety.

2. Content Discoverers and Aggregation Seekers: Overwhelmed by the fragmented streaming landscape and the sheer number of available services, these users seek a simplified and unified experience. They value FreeCast's comprehensive guide that allows them to discover and access content across numerous platforms, including their existing subscriptions and free options, all from a single interface. Convenience and ease of navigation are paramount for this group.

3. Diverse Entertainment Enthusiasts: These customers desire a broad spectrum of entertainment options, including both live linear television and an extensive library of on-demand movies and TV shows, from various genres and sources. They appreciate FreeCast's ability to serve as a comprehensive entertainment hub, integrating different types of content to cater to all their viewing preferences in one place.

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William (Bill) Mobley, CEO / President

William Mobley founded FreeCast in 2011 and has served as its Chief Executive Officer and Chairman of the board of directors since then. He is recognized for creating no-download media buffering in 1997, a technology used by millions globally to watch video. His entrepreneurial endeavors include founding MegaMedia Networks in 1999, which launched MegaChannels.com, the internet's first movie and TV streaming portal, featuring content from studios like Warner Bros, Miramax, and Paramount. At its peak in 2000, MegaChannels.com attracted over 800,000 daily viewers. Mobley also founded Club Casa Rosso, Nextelligence, Inc., a business creation and incubation firm in 2000, and Web2 Corp, a holding company for various internet business models, in 2005. From 2008, he was a Managing Partner at The Prize Factory. His experience encompasses capital funding, business turnaround, and the creation of publicly traded companies.

Jonathan Morris, CFO

Mr. Morris has served as FreeCast's Chief Financial Officer since May 2020. He brings over 23 years of experience as a finance executive, holding key leadership positions in financial management, mergers & acquisitions, private equity, and both merchant banking and investment banking. Mr. Morris began his career in the merchant banking division of Lombard, Odier et Cie, a private bank in Switzerland.

Chris Savine, COO and Head of Finance

Mr. Savine serves as Chief Operations Officer and Head of Finance at FreeCast, and previously held the CFO position at FreeCast from 2014 to 2020. He is an experienced Chief Financial Officer with a strong track record of financial leadership in diversified manufacturing and media businesses, as well as startup and Pre-IPO/Publicly traded companies. His expertise includes complex mergers and acquisitions, pre-acquisition due diligence, post-acquisition integration, and comprehensive reporting systems. Mr. Savine has held CFO roles at significant firms such as Capital Cities/ABC (The Walt Disney Company), Netscape, AOL Time Warner, RR Donnelley, and Cenveo.

Tim Heath, Executive Vice President of Product Innovations

Tim Heath has been the Executive Vice President of Product Innovations at FreeCast since 2016, leading product strategy and technical innovation. Over nearly nine years, he advanced from Project Manager to executive leadership. He oversees product innovation across web, mobile, and TV platforms, with skills in IT and web project management, product roadmapping, UI/UX design, prototyping, and QA.

Tracy West, EVP of Digital Content & Channel Distribution

Tracy West joined FreeCast's executive team following years of consulting with various domestic and international broadcast networks, channel distributors, television programmers, and entertainment platforms. Before FreeCast, she was the Vice President of DISH Network's International Programming and Marketing division, a unit she built from the ground up, successfully negotiating over 350 international channel agreements from 60 countries. Mrs. West has a track record of operational excellence and success in the telecommunications, media, and consumer product industries.

The key risks to FreeCast's (CAST) business involve its ability to continue as a going concern, its limited operating history within its current direct-to-consumer model, and the intense competition and fragmentation within the streaming media industry.

1. Ability to Continue as a Going Concern / Need for Additional Financing
   FreeCast may struggle to continue its operations without securing additional financing, having incurred recurring losses from its operations. The company's prospectus notes that if such financing is not available on acceptable terms, FreeCast may be compelled to cease operations.
2. Limited Operating History and Dependence on Direct-to-Consumer Model
   The company has a limited operating history under its current direct-to-consumer brand, SelectTV, which it began offering in 2016 after licensing its technology to Telebrands for Rabbit TV from 2012 to 2016. This limited history implies a lack of established long-term performance and market stability.
3. Competition and Fragmentation in the Streaming Media Industry
   FreeCast operates in a highly competitive and fragmented streaming media landscape, where "Big Tech platforms" control access and programmers face increasing costs and limited reach. The media industry's shift from wholesale to retail has led to unsustainable costs, high churn rates, and instability for many players. FreeCast's business model, which relies on commercial partnerships to scale and generate revenue from advertising and distribution, could be adversely affected if existing promoters choose to compete or exclusively support rivals.

• The increasing dominance and sophistication of integrated streaming ecosystems and device platforms. Major tech companies and device manufacturers (e.g., Roku, Amazon Fire TV, Google TV, Apple TV, smart TV operating systems) are continually enhancing their native content aggregation, discovery, and search functionalities, often directly incorporating their own free ad-supported streaming TV (FAST) channels and premium subscription services. This trend provides a highly integrated, one-stop user experience that directly competes with FreeCast's core value proposition as a third-party content navigator, potentially rendering its services less essential as the primary access points for streaming become more comprehensive.
• The rapid proliferation and maturation of directly offered Free Ad-supported Streaming TV (FAST) services from major media conglomerates. Companies like Paramount (Pluto TV), Fox (Tubi), NBCUniversal (Peacock Free), and others are heavily investing in and expanding their own robust, ad-supported streaming platforms, offering vast libraries of free content directly to consumers. These platforms often boast extensive content libraries, better user interfaces, and stronger brand recognition, which directly compete with FreeCast's ability to aggregate and present free content, thereby reducing the incentive for users to rely on an intermediary.

FreeCast (symbol: CAST) operates primarily within the Over-the-Top (OTT) streaming market and the Ad-Supported Video On Demand (AVOD) market, offering content discovery, aggregation, and management services through its SmartGuide® digital interactive technology, branded as SelectTV. The company enables users to stream live TV, local channels, and access a variety of free and paid movies and TV shows online, while also allowing integration of existing subscriptions like Netflix and Hulu. FreeCast also engages in digital content distribution for providers via initiatives like Broadcast-Enabled Streaming Television (BEST) Channels and a direct-to-mobile platform for telecoms.

Addressable Markets:

1. Over-the-Top (OTT) Streaming Market

• Global: The global OTT streaming market is valued at approximately USD 316.76 billion in 2024 and is projected to reach USD 2.816 trillion by 2034, exhibiting a compound annual growth rate (CAGR) of 26.42% from 2022 to 2034.
• U.S.: The U.S. video services market, which encompasses OTT streaming, represents an annual economy of USD 147 billion as of November 2025.

2. Ad-Supported Video On Demand (AVOD) Market

• Global: The global advertising-based video on demand market size was estimated at USD 49.04 billion in 2024 and is projected to reach USD 226.57 billion by 2030, growing at a CAGR of 29.2% from 2025 to 2030.
• U.S.: The U.S. OTT video streaming market's ad-supported tiers are projected to grow from USD 50.1 billion in 2024 to USD 88.6 billion by 2030.

FreeCast (CAST) is poised for future revenue growth driven by several strategic initiatives over the next 2-3 years, primarily centered around its unified streaming experience, content aggregation, and innovative monetization models:

1. Expansion through Commercial Partnerships: FreeCast plans to achieve significant scale by forming commercial partnerships, targeting millions of consumers through agreements with apartment communities, condominiums, campus housing, and the hospitality industry. This strategy aims to rapidly increase its user base without the high customer acquisition costs typically associated with direct-to-consumer models.
2. Growth in Subscription Revenue via Unified Streaming Platform: The company generates revenue through subscriptions by offering a SmartGuide digital interactive technology that aggregates numerous sources of online media into a single, user-friendly interface. By simplifying content discovery and subscription management for consumers, FreeCast aims to attract and retain a larger subscriber base. The "YouBundle" feature further simplifies subscription management by consolidating multiple streaming services into a single monthly bill.
3. Enhanced Advertising Revenue through AI-Driven Tools: FreeCast is developing a new monetization strategy that includes advanced AI-driven advertising. This technology provides precision targeting, audience segmentation, and new advertising tools, which are expected to enhance campaign performance, attract more advertisers, and generate higher ad rates, creating new revenue streams.
4. Broadcaster Partnerships and Local Streaming Expansion: FreeCast is partnering with broadcasters for local streaming and marketing, leveraging its "Broadcast-Enabled Streaming Television (BEST) Channels" initiative. This allows broadcasters to expand their distribution, particularly to cord-cutters and mobile-first audiences, and increase ad revenue by monetizing content across various devices through a revenue-sharing model.

Share Issuance

• FreeCast announced in April 2024 its plan to pursue a Nasdaq Direct Listing, departing from a traditional IPO, and stated it does not intend to generate new capital through this listing.
• In June 2023, FreeCast issued 79 new warrants to accredited investors, allowing them to purchase an aggregate of 15,275,924 shares of common stock, replacing expired warrants with exercise prices ranging from $0.25 to $4.00 per share.
• Between July 1, 2021, and October 15, 2021, FreeCast sold 1,105,000 shares of its common stock to 23 accredited investors for an aggregate purchase price of $2,210,000, from which the company received $1,910,000 after commissions.

Inbound Investments

• FreeCast has raised a total of $29.7 million in funding.
• The company's financial statements for the period ended June 30, 2025, document funding sources including convertible notes and a $5,000,000 cash line.
• An aggregate of $2,210,000 was raised from the sale of 1,105,000 shares to accredited investors between July and October 2021.

Capital Expenditures

• FreeCast stated its intent to use net proceeds from its offering for general corporate purposes, which may include funding capital expenditures and developing new products.
• The company's CEO unveiled "Six AI Monetization Engines" in August 2025, indicating a focus on harnessing advanced artificial intelligence and proprietary data insights to accelerate growth and unlock new revenue streams.