Yahoo Launches Axis With The Hope To Redefine Search Experience

by Trefis Team
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Yahoo (NASDAQ:YHOO) has seen a lot of turmoil and restructuring in the past couple of months, but it may finally be getting back on track with the new product launches. It launched Yahoo Axis, a new search oriented add-on for web browsers last month. With Axis, it is trying to redefine the search experience and make it more visual, which will enable users to access information they’re searching for without the need to open search results in another tab. It has an attractive visual interface and works with most of the popular browsers. Yahoo also launched an iOS app for Axis. [1]

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While still an experiment and albeit an impressive one, if Axis takes off, Yahoo could see a slight increase in its search market share, but that looks unlikely for now. Nevertheless, by leveraging Yahoo’s 700 million user base, Axis could attract a significant number of users in the coming months. The company could also make some more money by tying in advertising with the Axis browser.

For now, it’s good to see Yahoo focusing on products again.

Yahoo competes primarily with Google (NASDAQ:GOOG) and Microsoft (NASDAQ:MSFT) in the search space. Both Google and Microsoft have rolled out a number of significant updates in the last month, in a bid to grow their market share in search.

We currently have a $18 Trefis price estimate for Yahoo, which stands nearly 20% above its market price.

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Notes:
  1. Yahoo Debuts Axis, Their New (And Impressive) Desktop And Mobile Search Experience, Techcrunch []
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