What Is The Timeline With Regards To Philip Morris’ Reduced Risk Products (RRPs)?
Philip Morris uses the term Reduced Risk Products (RRPs) to refer to products with the “potential to reduce individual risk and population harm in comparison to smoking cigarettes.” The company has a number of products in various stages of development and commercialization, with numerous scientific studies being carried out to determine whether the claims for reduced risks can be substantiated. The firm’s aim is to garner 10%-15% of its sales from its RRPs portfolio within a decade. The company is betting on one such product, iQOS — a black pen-shaped device that heats sticks containing tobacco — and feels it will become more popular than e-cigarettes sold by other companies. Based on favorable tests in Italy and Japan, the company decided to accelerate its rollout in 2015, to more geographies than initially planned.
Have more questions on Philip Morris? See the links below:
- How Did The Cigarette Shipment Volume Change In Q1 2016, As Compared To Q1 2015?
- How Did The Market Share For Philip Morris Change in Q1 2016 In EU And Its Key Markets There, As Compared To Q1 2015?
- How Did The Revenue And Operating Companies Income In Each Region Change In Q1 2016, As Compared To Q1 2015?
- Philip Morris Misses Q1 Revenue And EPS Estimates
- Will Philip Morris Beat Expectations This Earnings Season?
- How Did Philip Morris Perform In The European Union, And Its Key Markets There, In 2015?
- How Did Philip Morris Perform In Russia, Given The Currency Headwinds And Excise Tax Rise?
- How Has Philip Morris Fared In Comparison To Its Peers?
- How Has Philip Morris’ Shipment Volume, By Brand, Changed Over The Past 3 Years?
- How Has Philip Morris’ Revenue And EBITDA Composition Changed In The Last 5 Years?
- How Will Philip Morris’ Revenue And EBITDA Change In The Next 3 Years?
- Philip Morris: Year 2015 In Review
- By What Percentage Did Philip Morris’ Revenue & EBITDA Change In The Last 5 Years?
- What is Philip Morris’ Fundamental Value Based On Expected 2016 Results?
- What is Philip Morris’ Revenue And EBITDA Breakdown?
- IQOS Helps Philip Morris Navigate Well In Q1
- Should You Pick Philip Morris Stock After 7% Fall This Year And Q4 Miss?
- Will Philip Morris Stock Rebound After A 10% Fall This Year?
- After 8% Drop This Year, Pricing Growth To Bolster Philip Morris’ Q3
- Pricing Gains To Drive Philip Morris’ Q2?
- Does Philip Morris Stock Have Upside Potential To Its Pre-Inflation Peak?
Notes:
Global Large Cap | U.S. Mid & Small Cap | European Large & Mid Cap
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