How Fast Are Priceline’s Advertising Revenues Growing?
Advertising and media contributes to only 7% of Priceline’s revenue. However, the segment is growing solidly post Priceline’s Kayak (2013) and OpenTable (2014) acquisitions. Prior to Kayak’s acquisition (2013), advertising accounted for less than 1% of our valuation for Priceline. Currently Priceline’s advertising and media revenue is growing at a CAGR of 60% over the three-year period ending 2016, while its overall revenue is growing at a CAGR of 16%.
Have more questions on Priceline? See the links below.
- What Is Priceline’s Fundamental Value On The Basis Of Its Forecasted 2015 Results?
- How Has Priceline’s Revenue And EBITDA Composition Changed Over 2012-2016E?
- What Is Priceline’s Revenue And EBITDA Breakdown?
- Top 3 U.S. OTAs: A Comparison Of Operating Margins
- How Has Priceline’s Stock Performed In The Last Five Years?
- What Drove Priceline’s Revenue And EBITDA Growth Over The Last Five Years?
- Where Can Priceline’s Growth Come From In The Next 5 Years?
- What Is Priceline’s Fundamental Value Based On 2016 Estimated Numbers?
- Top 3 U.S. OTAs: A Comparison Of Operating Margins
- Why Might TripAdvisor Be An Attractive Acquisition Target For Priceline?
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- Which Will Be The Most Important Segment To Fuel Priceline’s Future Growth?
Notes:
1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com
2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for Priceline
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