Home Depot Or Lowe’s — Which Retailer Is Doing Better In 2016?

-16.73%
Downside
243
Market
203
Trefis
LOW: Lowe's logo
LOW
Lowe's

Home Depot (NYSE:HD) and Lowe’s (NYSE:LOW) are the number one and two home improvement retailers in the U.S., holding 24% and 17% market shares, respectively. Both the retailers have begun 2016 on a bright note, even though most of the other retailers have suffered due to lower than expected customer spending. Home improvement retailers have beaten this trend. But which company did better than the other?

LOW Q&A 7-1

Facing up to Home Depot, which has more stores in the U.S. (1,977 stores compared to Lowe’s 1,805 stores), and is typically more well-known, Lowe’s is focusing on making itself more customer-centric for the non-expert — a potentially weak spot for Home Depot. [1] This could help Lowe’s gain more Do-It-Yourself customers and help it differentiate itself from Home Depot. This strategy can be seen playing out in the Q1 results where Lowe’s comps beat that of Home Depot’s, on the back of higher customer transactions.

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LOW Q&A 7-2

However, Home Depot still scored better in terms of overall sales growth, and is operating on a higher margin as compared to Lowe’s. Moreover, Lowe’s gross margin declined by 50 basis points in Q1, as sales of lower margin products grew by a high proportion. Lowe’s plans to open 45 home improvement and hardware stores this year, including stores in the U.S. and international markets. Increasing presence could help Lowe’s further narrow its gap with Home Depot.

LOW Q&A 7-3

Have more questions on Lowe’s? See the links below.

Notes:

1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com
2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for Lowe’s

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Notes:
  1. Gap narrows between Lowe’s and Home Depot, cnbc.com []