Why Ford’s Q1 Sales Gains In The U.S. Should Worry Investors

+13.64%
Upside
13.04
Market
14.82
Trefis
F: Ford Motor logo
F
Ford Motor

In Q1 of Fiscal Year 2016, the contribution of sales made to fleet buyers has increased in the overall sales mix for Ford, driven mainly by sales to daily rental fleet buyers, the least desirable segment due to its lower margins.

ford fail

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1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com

2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for Ford Motor

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