Salesforce Launches Cloud Based Database Offering
Salesforce.com (NYSE:CRM) announced the launch of Data.com, a cloud based database of company and customer contact information for use in CRM systems, at the Dreamforce 2011 conference [1]. In 2010 Salesforce acquired Jigsaw, a crowd sourced online business directory with over 30 million contacts in 2010. For Data.com, Salesforce.com will partner with Dun & Bradstreet to provide users with access to more than 200 million businesses. It will be seamlessly integrated with Jigsaw for Salesforce. Salesforce.com currently competes with heavyweights like SAP (NYSE:SAP), Oracle (NASDAQ:ORCL), Microsoft (NASDAQ:MSFT) and IBM (NYSE:IBM) in the CRM space and has a 15% share in the overall CRM market. However, it is the market leader when it comes to cloud based, on-demand CRM.
We currently have a $124 Trefis price estimate for Salesforce.com which is slightly higher than its market price.
How does Data.com Fit in?
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Data.com users will be able to extract data which will allow them to target specific markets with their service and product offerings, enabling better sales campaigns. It will also be integrated with the Chatter application allowing users to see changes to their contact data in real time. With offerings like Data.com, Salesforce.com can attract more users to its CRM platform as well as its online software suite which is tightly integrated besides generating additional revenues from the product itself. It has priced it at $99 per user per month for the standard package.
Check out our complete price analysis for Salesforce.com
Notes:- Salesforce.com, Dun & Bradstreet Launch Data.com, PC World, August 31, 2011 [↩]