Adobe Banking on HTML 5 and Tablet Apps to Drive Growth Going Forward
Adobe (NASDAQ:ADBE) unveiled its product roadmap and its plans for the future at the Max 2011 conference last week. Flash is likely to become obsolete with the emergence of tablet platforms in the consumer and enterprise space. Apple‘s (NASDAQ:AAPL) iPad doesn’t support Flash and even Microsoft (NASDAQ:MSFT) announced that it won’t support Flash in the Metro UI view.
Adobe is already trying to transition from Flash to HTML 5. It recently announced HTML 5 development tools like Adobe Edge which will be included in the Creative Suite. It also acquired the maker of PhoneGap, an app development platform which allows you to build cross platform mobile apps easily using web technologies like HTML 5 and JavaScript.
Adobe is also focusing on tablets. It recently announced Photoshop Touch for the iPad and Android tablets, as well as 5 other new tablet apps. It also unveiled Creative Cloud, a cloud storage system for Creative Suite users. Adobe is the largest player in the Creative Software market, in which it competes with Apple, Quark and Corel.
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Adobe’s stock jumped more than 5% on Friday, after Roger McNamee, co-founder of Elevation Partners, stated that Adobe is best positioned to take advantage of HTML 5.
We have a $35 Trefis price estimate for Adobe, which stands more than 25% above its current market price.
Check out our complete analysis for Adobe.
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