Why We Expect Apple’s iPhone Business To Shrink This Year

+2.57%
Upside
174
Market
178
Trefis
AAPL: Apple logo
AAPL
Apple

We expect iPhone revenues to decline in 2016, on account of lower ASPs (-6%) and a marginal erosion in market share.

iPhone_2016

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Notes:

1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com
2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for Apple

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