How Has Sina’s Revenue & EBITDA Composition Changed In The Last Five Years?
Sina’s advertising business has grown at a steady pace over the last few years, while its mobile value added services (MVAS) business has fallen significantly. The increasing penetration of mobile internet has significantly cannibalized the market for paid mobile value added services such as short-messaging service (SMS), multimedia messaging service (MMS), interactive voice response (IVR) and KJava-based games. As a result, the revenue and EBITDA contribution of the MVAS segment to Sina’s top line and bottom line has decreased over the last few years.
Notes:
- Why Sina’s Revenues Will Likely See Only A Marginal Growth in 2020
- Decline In Sina’s Q3 Advertising Revenue Isn’t A Cause For Concern Yet
- Can Sina’s Revenue Growth Numbers Recover This Year?
- Sina’s Strength In Fintech Should Make Up For Weakness In Weibo Going Forward
- Sina Likely To Report Forgettable Q1 Results, But Revenues Should Recover Sharply In The Near Future
- How Much Can Chinese Stimulus Impact Sina’s Valuation?
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