Where Does Under Armour Stock Rank Among Competitors?

-23.61%
Downside
6.21
Market
4.74
Trefis
UA: Under Armour logo
UA
Under Armour

Under Armour’s stock has notably underperformed its formidable tech peers over the past year. A closer look, revealing negative profitability, declining revenue, and a negative valuation, contrasts sharply with the broader growing athletic apparel market. While some analysts hold a ‘Hold’ rating, UA’s challenges suggest limited near-term upside amidst intense competition and its own financial headwinds.

  • UA’s near-zero operating margin, lowest among peers, signals intense apparel competition and high promotions, vs. AAPL’s 31.9% from premium brand/services.
  • UA’s -6.5% revenue decline reflects weak North American demand and inconsistent execution, while peers HPQ, HPE, IBM, CSCO, AAPL saw growth from AI/cloud/services.
  • UA’s 33.1% stock drop and -24.1 P/E signify investor concerns over profitability amid restructuring, contrasting with tech peers’ AI-driven growth/innovation.

Here’s how Under Armour stacks up across size, valuation, and profitability versus key peers.

  UA HPQ HPE IBM CSCO AAPL
Market Cap ($ Bil) 2.1 21.5 32.1 282.1 306.2 4,069.7
Revenue ($ Bil) 5.0 55.3 34.3 65.4 57.7 408.6
PE Ratio -24.1 8.5 562.9 35.7 29.6 41.0
LTM Revenue Growth -6.5% 3.2% 13.8% 4.5% 8.9% 6.0%
LTM Operating Margin 0.7% 6.6% 4.8% 17.7% 22.5% 31.9%
LTM FCF Margin -0.9% 5.1% 1.8% 18.1% 22.1% 23.5%
12M Market Return -33.1% -26.7% 15.5% 40.7% 34.2% 8.8%

For more details on Under Armour, read Buy or Sell UA Stock. Below we compare UA’s growth, margin, and valuation with peers across years

Revenue Growth Comparison

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  LTM 2025 2024 2023 2022
UA -6.5% -9.4% -3.4% 3.9%  
HPQ 3.2% 3.2% -0.3% -14.6%  
HPE 13.8% 13.8% 3.4% 2.2%  
IBM 4.5% 1.4% 2.2% 5.5%
CSCO 8.9% 5.3% -5.6% 10.6%  
AAPL 6.0% 2.0% -2.8% 7.8%

Operating Margin Comparison

  LTM 2025 2024 2023 2022
UA 0.7% -2.5% 4.0% 4.5%  
HPQ 6.6% 6.6% 7.8% 7.9%  
HPE 4.8% 4.8% 8.3% 8.4%  
IBM 17.7% 16.1% 15.9% 13.5%
CSCO 22.5% 22.1% 24.1% 27.3%  
AAPL 31.9% 31.5% 29.8% 30.3%

PE Ratio Comparison

  LTM 2025 2024 2023 2022
UA -24.1 -16.0 15.8 10.8  
HPQ 8.5 12.2 10.6 8.2  
HPE 562.9 495.9 8.6 10.2  
IBM 35.7 33.6 19.9 77.5
CSCO 29.6 23.1 19.8 15.5  
AAPL 41.0 41.0 31.3 21.1

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