Under Armour Stock Drop Looks Sharp, But How Deep Can It Go?

+16.19%
Upside
6.41
Market
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Trefis
UA: Under Armour logo
UA
Under Armour

Under Armour (UA) stock is down 9.0% in 5 trading days. The recent slide reflects renewed concerns around weak demand, tariff impacts, and declining North American sales, but sharp drops like this often raise a tougher question: is the weakness temporary, or a sign of deeper cracks in the story?

Before judging its downturn reslience, let’s look at where Under Armour stands today.

  • Size: Under Armour is a $2.8 Bil company with $5.0 Bil in revenue currently trading at $6.70.
  • Fundamentals: Last 12 month revenue growth of -6.4% and operating margin of -1.3%.
  • Liquidity: Has Debt to Equity ratio of 0.59 and Cash to Assets ratio of 0.1
  • Valuation: Under Armour stock is currently trading at P/E multiple of -5.5 and P/EBIT multiple of -43.1
  • Has returned (median) -11.5% within a year following sharp dips since 2010. See UA Dip Buy Analysis.

These metrics point to a Very Weak operational performance, alongside Very Low valuation – making the stock Unattractive. For details, see Buy or Sell UA Stock

That brings us to the key consideration for investors worried about this fall: how resilient is UA stock if markets turn south? This is where our downturn resilience framework comes in. Suppose UA stock falls another 20-30% to $5 – can investors comfortably hold on? Turns out, the stock has fared much worse than the S&P 500 index during various economic downturns, based on (a) how much the stock fell and, (b) how quickly it recovered. Below, we dive deeper into each such downturn.

Relevant Articles
  1. What’s Next For Under Armour Stock?
  2. Down 20% This Year, Will Under Armour’s Stock Recover Following Q4 Results?
  3. Down 25% This Year Will Under Armour Stock Rebound After Its Q2?
  4. Under Armour Stock Down 24% This Year, What’s Next?
  5. Under Armour Stock Up 28% Over Last Month, What’s Next?
  6. What To Watch For In Under Armour’s Stock Post Q1?

Trefis: UA Stock Insights

2022 Inflation Shock

  • UA stock fell 73.8% from a high of $22.63 on 19 November 2021 to $5.92 on 20 October 2022 vs. a peak-to-trough decline of 25.4% for the S&P 500.
  • The stock is yet to recover to its pre-Crisis high
  • The highest the stock has reached since then is $11.18 on 2 February 2023 , and currently trades at $6.70

  UA S&P 500
% Change from Pre-Recession Peak -73.8% -25.4%
Time to Full Recovery Not Fully Recovered 464 days

 
2020 Covid Pandemic

  • UA stock fell 64.2% from a high of $19.27 on 3 January 2020 to $6.89 on 2 April 2020 vs. a peak-to-trough decline of 33.9% for the S&P 500.
  • However, the stock fully recovered to its pre-Crisis peak by 3 March 2021

  UA S&P 500
% Change from Pre-Recession Peak -64.2% -33.9%
Time to Full Recovery 335 days 148 days

 
2018 Correction

  • UA stock fell 61.2% from a high of $27.32 on 10 January 2017 to $10.59 on 3 November 2017 vs. a peak-to-trough decline of 19.8% for the S&P 500.
  • The stock is yet to recover to its pre-Crisis high

  UA S&P 500
% Change from Pre-Recession Peak -61.2% -19.8%
Time to Full Recovery Not Fully Recovered 120 days

 
Feeling jittery about UA stock? Consider portfolio approach.

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