AT&T (NYSE:T) is offering among the most attractive discounts on the just-launched iPhone 13 series. For instance, the carrier will offer the iPhone 13 Pro for free to new and existing subscribers under certain conditions, a deal that’s worth as much as $1,000.
AT&T is in the process of shedding its media assets, refocusing on its core wireless and telecom businesses. The launch of new versions of Apple’s iconic smartphones should give the company a good opportunity to drive subscriber growth and lock in existing subscribers.
While the deal will have an impact on the carrier’s average revenues per user, it could have a positive overall impact on AT&T’s revenue and bottom line, if subscriber growth improves.