Yum Brands vs Starbucks: Which Is the Stronger Buy Today?
Starbucks fell -5.0% during the past Day. You may be tempted to buy more or may want to reduce your exposure. But there is an entirely different perspective you might be missing. Is there a better alternative? Turns out, its peer Yum Brands gives you more. Yum Brands (YUM) stock offers superior revenue growth across key periods, better profitability, and relatively lower valuation vs Starbucks (SBUX) stock, suggesting you may be better off investing in YUM
- YUM’s quarterly revenue growth was 6.5%, vs. SBUX’s 5.5%.
- In addition, its Last 12 Months revenue growth came in at 8.8%, ahead of SBUX’s 4.3%.
- YUM leads on profitability over both periods – LTM margin of 30.8% and 3-year average of 31.7%.
These differences become even clearer when you look at the financials side by side. The table highlights how SBUX’s fundamentals stack up against those of YUM on growth, margins, momentum, and valuation multiples.
Valuation & Performance Overview
| SBUX | YUM | Preferred | |
|---|---|---|---|
| Valuation | |||
| P/EBIT Ratio | 30.8 | 17.6 | YUM |
| Revenue Growth | |||
| Last Quarter | 5.5% | 6.5% | YUM |
| Last 12 Months | 4.3% | 8.8% | YUM |
| Last 3 Year Average | 4.8% | 6.3% | YUM |
| Operating Margins | |||
| Last 12 Months | 9.1% | 30.8% | YUM |
| Last 3 Year Average | 12.6% | 31.7% | YUM |
| Momentum | |||
| Last 3 Year Return | 1.1% | 32.9% | YUM |
Note: For “Last 3 Year Return” metric, preferred stock is one with higher returns unless the returns are too high (>300%) which creates risk of sell off.
See more revenue details: SBUX Revenue Comparison | YUM Revenue Comparison
See more margin details: SBUX Operating Income Comparison | YUM Operating Income Comparison
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- How To Earn 8.2% Yield While Waiting to Buy SBUX 30% Cheaper
- Better Value & Growth: CMG, YUM Lead Starbucks Stock
- Pay Less, Gain More: CMG, YUM Top Starbucks Stock
See detailed fundamentals on Buy or Sell YUM Stock and Buy or Sell SBUX Stock. Below we compare market return and related metrics across years.
Historical Market Performance
| 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Total [1] | Avg | Best | |
|---|---|---|---|---|---|---|---|---|---|
| Returns | |||||||||
| SBUX Return | 11% | -13% | -1% | -2% | -5% | 17% | 3% | ||
| YUM Return | 30% | -6% | 4% | 5% | 15% | 9% | 66% | ||
| S&P 500 Return | 27% | -19% | 24% | 23% | 16% | -2% | 79% | <=== | |
| Monthly Win Rates [3] | |||||||||
| SBUX Win Rate | 50% | 42% | 58% | 50% | 42% | 67% | 51% | ||
| YUM Win Rate | 67% | 33% | 50% | 58% | 50% | 67% | 54% | ||
| S&P 500 Win Rate | 75% | 42% | 67% | 75% | 67% | 33% | 60% | <=== | |
| Max Drawdowns [4] | |||||||||
| SBUX Max Drawdown | -10% | -40% | -8% | -24% | -12% | -0% | -16% | ||
| YUM Max Drawdown | -7% | -23% | -8% | -3% | -8% | -1% | -8% | ||
| S&P 500 Max Drawdown | -1% | -25% | -1% | -2% | -15% | -3% | -8% | <=== | |
[1] Cumulative total returns since the beginning of 2021
[2] 2026 data is for the year up to 3/18/2026 (YTD)
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
No matter how good the numbers, stock investment is never a smooth ride. There is a risk you must factor in. Read YUM Dip Buyer Analyses and SBUX Dip Buyer Analyses to see how these stocks have fallen and recovered in the past.
Still not sure about SBUX or YUM? Consider a portfolio approach.
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