Down 26% From Its Pre-Inflation Shock High, What Is Next For Starbucks Stock?

SBUX: Starbucks logo

[Note: Starbucks’ fiscal year 2023 ended October 1]

Starbucks stock (NASDAQ: SBUX), the world’s leading roaster, marketer, and retailer of specialty coffee worldwide, currently trades at $93 per share, around 26% below its level of $126 seen on July 26, 2021 (pre-inflation shock high), and has the potential for gains. In fiscal 2023, Starbucks booked a 12% year-over-year (y-o-y) revenue growth to almost $36 billion, led by an 8% comps growth. In addition, its earnings per share (EPS) of $3.58 was up 26% y-o-y in FY 2023. Despite its consistent revenue growth, the company has not been able to increase its margins in a meaningful way. SBUX’s FY 2023 revenue was 35% higher than FY 2019 levels but its operating margin only increased 900 basis points during this period. However, it should also be noted that the coffee king’s FY’23 comp sales rose despite people having less money due to rising interest rates. On top of this, Starbucks indicated that comp sales will grow between 5% and 7% in fiscal 2024, due in part to digital engagement and customer loyalty. Starbucks expects to grow new stores by 7%, with three-fourths of those new stores coming from outside the U.S. The company expects 10% to 12% sales growth and 15% to 20% GAAP and non-GAAP EPS growth in fiscal 2024. All told, Starbucks has consistently raised its dividend since it started paying one in the year 2010 and it will likely continue to rise going forward. In the long run, Starbucks’ dividend growth and rising earnings provide the momentum necessary to justify a higher valuation.

SBUX stock has seen little change, moving slightly from levels of $105 in early January 2021 to around current levels, vs. an increase of about 25% for the S&P 500 over this roughly 3-year period. Overall, the performance of SBUX stock concerning the index has been lackluster. Returns for the stock were 9% in 2021, -15% in 2022, and -3% in 2023. In comparison, returns for the S&P 500 have been 27% in 2021, -19% in 2022, and 24% in 2023 – indicating that SBUX underperformed the S&P in 2021 and 2023.  In fact, consistently beating the S&P 500 – in good times and bad – has been difficult over recent years for individual stocks; for heavyweights in the Consumer Discretionary sector including AMZN, TSLA, and HD, and even for the megacap stars GOOG, MSFT, and AAPL. In contrast, the Trefis High Quality (HQ) Portfolio, with a collection of 30 stocks, has outperformed the S&P 500 each year over the same period. Why is that? As a group, HQ Portfolio stocks provided better returns with less risk versus the benchmark index; less of a roller-coaster ride as evident in HQ Portfolio performance metrics. Given the current uncertain macroeconomic environment with high oil prices and elevated interest rates, could SBUX face a similar situation as it did in 2021 and 2023 and underperform the S&P over the next 12 months – or will it see a strong jump?

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  6. Can Starbucks Stock Return To Pre-Inflation Shock Highs?

Returning to the pre-inflation shock level means that SBUX will have to gain about 35% from here. While it has the potential to recover to those levels eventually, we estimate SBUX’s Valuation to be around $102 per share, almost 12% higher than the current market price. Our detailed analysis of SBUX’s upside post-inflation shock captures trends in the company’s stock during the turbulent market conditions seen over 2022 and compares these trends to the stock’s performance during the 2008 recession.

2022 Inflation Shock

Timeline of Inflation Shock So Far:

  • 2020 – early 2021: Increase in money supply to cushion the impact of lockdowns led to a high demand for goods; producers were unable to match up.
  • Early 2021: Shipping snarls and worker shortages from the coronavirus pandemic continue to hurt the supply
  • April 2021: Inflation rates cross 4% and increase rapidly
  • Early 2022: Energy and food prices spike due to the Russian invasion of Ukraine. Fed begins its rate hike process
  • June 2022: Inflation levels peak at 9% – the highest level in 40 years. The S&P 500 index declines more than 20% from peak levels.
  • July – September 2022: Fed hikes interest rates aggressively – resulting in an initial recovery in the S&P 500 followed by another sharp decline
  • October 2022 – July 2023: Fed continues rate hike process; improving market sentiments help S&P500 recoup some of its losses
  • Since August 2023: Fed keeps interest rates unchanged to quell fears of a recession, although another rate hike remains in the cards.

In contrast, here’s how SBUX stock and the broader market performed during the 2007/2008 crisis.

Timeline of 2007-08 Crisis

  • 10/1/2007: Approximate pre-crisis peak in S&P 500 index
  • 9/1/2008 – 10/1/2008: Accelerated market decline corresponding to Lehman bankruptcy filing (9/15/08)
  • 3/1/2009: Approximate bottoming out of S&P 500 index
  • 12/31/2009: Initial recovery to levels before accelerated decline (around 9/1/2008)

SBUX and S&P 500 Performance During 2007-08 Crisis

SBUX stock fell from nearly $13 in October 2007 (pre-crisis peak) to almost $5 in March 2009 (when the markets bottomed out), implying that SBUX stock lost almost 65% of its pre-crisis value. It grew from the 2008 crisis to levels of around $12 in early 2010, rising roughly 152% between March 2009 and January 2010. The S&P 500 Index saw a decline of 51%, falling from levels of $1,540 in September 2007 to $757 in March 2009. It then rallied 48% between March 2009 and January 2010 to reach levels of $1,124.

SBUX Fundamentals Over Recent Years

SBUX revenues fell from $26.5 billion in 2019 to $23.5 billion in 2020, due to the impact of Covid-19 lockdowns worldwide. However, the company’s revenue grew to about $32.3 billion in FY 2022, striking a healthy balance between rising customer traffic and increased spending during this period. Earnings per share fell to around 79 cents in FY 2020 from $2.95 in FY 2019 before rising back to $2.85 in FY 2022.


With the Fed’s efforts to tame runaway inflation rates helping market sentiment, we believe SBUX stock has the potential for strong gains once fears of a potential recession are allayed.

It is helpful to see how its peers stack up. SBUX Peers shows how SBUX stock compares against peers on metrics that matter. You will find other useful comparisons for companies across industries at Peer Comparisons.

Returns Jan 2024
MTD [1]
Since start
of 2023 [1]
Total [2]
 SBUX Return -3% -6% 68%
 S&P 500 Return 0% 25% 114%
 Trefis Reinforced Value Portfolio -2% 35% 593%

[1] Returns as of 1/19/2024
[2] Cumulative total returns since the end of 2016

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