Company Of The Day: Roku

What?

Roku (NASDAQ:ROKU) is apparently interested in expanding into the smart-home device space, taking on the likes of Google and Amazon, per a report from Protocol. ^[1]

Why?

Roku has been expanding beyond its core media streaming business into areas such as wireless speakers and soundbars. Smart home products could be an ideal next step.

So What?

Roku has increasingly pivoted its business model to focus on digital services such as advertising, commissions, and media sales. The business was more than twice as large as its hardware business last year. Now with an ecosystem of entertainment and smart home products, Roku could potentially lock in customers and further drive services sales.

See Our Complete Analysis For Roku

While we think Roku stock looks undervalued, it is helpful to know how its peers stack up. Roku Stock Comparison With Peers summarizes how Roku compares against peers on metrics that matter. You can find more useful comparisons on Peer Comparisons.

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1. Protocol [↩]