Rogers Communications Stock Pre-Market (-5.7%): Issues Full-Year Guidance Cut

Rogers Communications (RCI) – a Canadian communications and media company – is trading sharply lower in the pre-market session after the company issued a significant guidance cut for the full year 2026. The negative sentiment is palpable. The key question is whether this is a one-off reset or a sign of deeper structural issues.

The company lowered its full-year revenue and adjusted EBITDA guidance, citing intensified competition in the wireless market and slower-than-expected synergies from the Shaw acquisition.

• This directly impacts forward earnings models and suggests a deterioration in core business fundamentals.
• The competitive landscape appears to be more aggressive than previously anticipated by management.
• Slower synergy realization raises questions about the long-term value of the Shaw deal.

But here is the interesting part. You are reading about this -5.7% move after it happened. The market has already priced in the news. To avoid the next loser before the headlines, you need predictive signals, not notifications. High Quality Portfolio has a risk model designed to reduce exposure to losers.

Playbook On Market Open

How the stock trades today will depend on whether the market views this as a ‘kitchen sink’ guide down or the beginning of a negative trend.

• Initial open mechanics likely to test pre-market lows.
• $45.50 is a critical pivot; reclaim implies bounce, failure suggests further selling.
• Watch for a potential short squeeze if $45.50 holds; otherwise, momentum will press lows.

Verdict

FADE THE GAP: If RCI fails to reclaim and hold above $45.50 in the first 30 minutes, expect continued selling pressure toward fresh lows. A strong push above $45.50 could signal an early reversal.
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