K’s 5.2% One Day Pop Begs The Question: Is SJM Better Instead?
JM Smucker (SJM) offers superior revenue growth across key periods, better profitability, and relatively lower valuation vs Kellanova (K), suggesting you may be better off investing in SJM
- SJM’s quarterly revenue growth was -0.6%, vs. K’s -3.7%.
- In addition, its Last 12 Months revenue growth came in at 2.5%, ahead of K’s -2.7%.
- SJM leads on profitability over both periods – LTM margin of 15.5% and 3-year average of 16.2%.
K produces and markets popular snack, cereal, and frozen food brands across North America, Europe, Latin America, and Asia Middle East Africa. SJM manufactures and markets branded food and beverage products, including coffee, peanut butter, specialty spreads, pet foods, and cooking ingredients under various well-known brands.
Valuation & Performance Overview
| K | SJM | Preferred | |
|---|---|---|---|
| Valuation | |||
| P/EBIT Ratio | 14.8 | 8.5 | SJM |
| Revenue Growth | |||
| Last Quarter | -3.7% | -0.6% | SJM |
| Last 12 Months | -2.7% | 2.5% | SJM |
| Last 3 Year Average | 2.3% | 2.9% | SJM |
| Operating Margins | |||
| Last 12 Months | 15.1% | 15.5% | SJM |
| Last 3 Year Average | 11.8% | 16.2% | SJM |
| Momentum | |||
| Last 3 Year Return | 34.6% | -13.6% | K |
Note: For “Last 3 Year Return” metric, preferred stock is one with higher returns unless the returns are too high (>300%) which creates risk of sell off.
See more revenue details: K Revenue Comparison | SJM Revenue Comparison
See more margin details: K Operating Income Comparison | SJM Operating Income Comparison
But do these numbers tell the full story? Read Buy or Sell SJM Stock to see if JM Smucker’s edge holds up under the hood or if Kellanova still has cards to play (see Buy or Sell K Stock).
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Historical Market Performance
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Total [1] | Avg | Best | |
|---|---|---|---|---|---|---|---|---|---|
| Returns | |||||||||
| K Return | -7% | 7% | 14% | -13% | 50% | 3% | 46% | ||
| SJM Return | 15% | 21% | 21% | -18% | -10% | 2% | 27% | ||
| S&P 500 Return | 16% | 27% | -19% | 24% | 23% | 13% | 106% | <=== | |
| Monthly Win Rates [3] | |||||||||
| K Win Rate | 58% | 50% | 58% | 42% | 75% | 62% | 58% | ||
| SJM Win Rate | 50% | 67% | 75% | 33% | 42% | 50% | 53% | ||
| S&P 500 Win Rate | 58% | 75% | 42% | 67% | 75% | 62% | 63% | <=== | |
| Max Drawdowns [4] | |||||||||
| K Max Drawdown | -22% | -9% | -6% | -26% | -4% | -3% | -12% | <=== | |
| SJM Max Drawdown | -7% | -4% | -9% | -30% | -13% | -13% | -13% | ||
| S&P 500 Max Drawdown | -31% | -1% | -25% | -1% | -2% | -15% | -12% | ||
[1] Cumulative total returns since the beginning of 2020
[2] 2025 data is for the year up to 9/29/2025 (YTD)
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year