Intuit Stock at Support Zone – Bargain or Trap?
Intuit (INTU) stock should be on your watchlist. Here is why – it is currently trading in the support zone ($518.13 – $572.67), levels from which it has bounced meaningfully before. In the last 10 years, Intuit stock received buying interest at this level 5 times and subsequently went on to generate 23.9% in average peak returns.
| Peak Return | Days to Peak Return | |
|---|---|---|
| 8/23/2021 | 4.6% | 32 |
| 10/15/2021 | 25.8% | 45 |
| 11/14/2023 | 27.9% | 365 |
| 2/25/2025 | 12.6% | 1 |
| 4/8/2025 | 48.9% | 113 |
Yet, a support zone alone isn’t enough; rebounds are more likely when fundamentals, sentiment, and market conditions line up. How does that look for INTU?
Rebound likely; strong fundamentals at support.
Intuit’s Q1 2026 results exceeded expectations with 18% revenue growth and a raised dividend. Analyst consensus is “Strong Buy,” projecting 42-46% upside from current levels near a historical support zone, suggesting undervaluation. Key drivers include robust QuickBooks Online and ecosystem expansion, ongoing AI integration across platforms, and share repurchases. Despite macroeconomic sensitivity and competition, Intuit’s core platforms and strategic AI focus position it for recovery within the evolving fintech landscape.
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How Do INTU Financials Look Right Now?
- Revenue Growth: 17.1% LTM and 13.5% last 3-year average.
- Cash Generation: Nearly 32.7% free cash flow margin and 26.7% operating margin LTM.
- Recent Revenue Shocks: The minimum annual revenue growth in the last 3 years for INTU was 10.8%.
- Valuation: INTU stock trades at a PE multiple of 37.0
| INTU | S&P Median | |
|---|---|---|
| Sector | Information Technology | – |
| Industry | Application Software | – |
| PE Ratio | 37.0 | 24.3 |
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| LTM* Revenue Growth | 17.1% | 6.4% |
| 3Y Average Annual Revenue Growth | 13.5% | 5.6% |
| Min Annual Revenue Growth Last 3Y | 10.8% | 0.2% |
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| LTM* Operating Margin | 26.7% | 18.8% |
| 3Y Average Operating Margin | 24.2% | 18.4% |
| LTM* Free Cash Flow Margin | 32.7% | 13.5% |
*LTM: Last Twelve Months | For more details on INTU fundamentals, read Buy or Sell INTU Stock.
And What If The Support Breaks?
Intuit isn’t immune to big sell-offs. It plunged 72% in the Dot-Com bubble, took a 49% hit during the inflation shock, and dropped about 38% in both the Global Financial Crisis and the Covid pandemic. Even smaller market hiccups, like the 2018 correction, caused a 20%+ dip. The stock has solid fundamentals, but history shows sharp declines can still happen when trouble hits.
But the risk is not limited to major market crashes. Stocks fall even when markets are in good shape – think events like earnings, business updates, outlook changes. Read INTU Dip Buyer Analyses to see how the stock has recovered from sharp dips in the past.
Still not sure about INTU stock? Consider the portfolio approach.
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