How Does Herc Stock Compare With Peers?
Herc (HRI) stock has significantly underperformed its peers over the past year, raising questions about its competitive position in the robust industrial equipment market. A closer look reveals robust LTM revenue growth relative to many peers, but this is offset by a negative free cash flow margin and a negative P/E ratio, signaling substantial profitability hurdles. Despite its growth trajectory, limited upside may persist without marked improvements in operational efficiency and earnings.
- HRI’s 11.9% operating margin, robust but below URI’s 24.7%, reflects acquisition integration costs impacting relative efficiency.
- HRI’s 12.4% LTM revenue growth outpaces peers, driven by acquisition synergies and strong demand in specialty and mega-projects.
- HRI’s -12.4% 1yr stock drop and -73.8 PE signal investor caution over acquisition integration costs, leverage, and recent losses.
Here’s how Herc stacks up across size, valuation, and profitability versus key peers.
| HRI | URI | CAT | DE | OSK | TEX | |
|---|---|---|---|---|---|---|
| Market Cap ($ Bil) | 5.1 | 57.6 | 354.1 | 179.1 | 11.3 | 4.5 |
| Revenue ($ Bil) | 3.9 | 16.1 | 67.6 | 44.7 | 10.3 | 5.4 |
| PE Ratio | -73.8 | 23.1 | 39.9 | 35.6 | 16.9 | 20.2 |
| LTM Revenue Growth | 12.4% | 4.9% | 4.3% | -11.6% | -2.5% | 5.7% |
| LTM Operating Margin | 11.9% | 24.7% | 16.5% | 18.8% | 9.3% | 8.8% |
| LTM FCF Margin | -4.8% | 4.1% | 11.0% | 7.2% | 7.3% | 5.9% |
| 12M Market Return | -12.4% | 32.0% | 120.6% | 35.5% | 61.7% | 51.9% |
For more details on Herc, read Buy or Sell HRI Stock. Below we compare HRI’s growth, margin, and valuation with peers across years

Revenue Growth Comparison
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| LTM | 2025 | 2024 | 2023 | 2022 | |
|---|---|---|---|---|---|
| HRI | 12.4% | – | 2.8% | 19.8% | 32.2% |
| URI | 4.9% | 4.9% | 7.1% | 23.1% | |
| CAT | 4.3% | 4.3% | -3.4% | 12.8% | |
| DE | -11.6% | -11.6% | -16.1% | 17.5% | |
| OSK | -2.5% | – | 11.1% | 16.6% | 7.0% |
| TEX | 5.7% | 5.7% | -0.5% | 16.6% |
Operating Margin Comparison
| LTM | 2025 | 2024 | 2023 | 2022 | |
|---|---|---|---|---|---|
| HRI | 11.9% | – | 16.3% | 20.2% | 20.4% |
| URI | 24.7% | 24.7% | 26.5% | 26.9% | |
| CAT | 16.5% | 16.5% | 20.2% | 19.3% | |
| DE | 18.8% | 18.8% | 22.6% | 24.2% | |
| OSK | 9.3% | – | 9.9% | 8.7% | 4.6% |
| TEX | 8.8% | 8.8% | 10.3% | 12.4% |
PE Ratio Comparison
| LTM | 2025 | 2024 | 2023 | 2022 | |
|---|---|---|---|---|---|
| HRI | -73.8 | – | 20.0 | 15.6 | 13.4 |
| URI | 23.1 | 20.9 | 18.1 | 16.2 | |
| CAT | 39.9 | 30.3 | 16.4 | 14.6 | |
| DE | 35.6 | 25.1 | 16.5 | 11.5 | |
| OSK | 16.9 | – | 12.1 | 10.4 | 41.0 |
| TEX | 20.2 | 15.9 | 9.2 | 7.5 |
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