Herc (HRI)


Market Price (9/18/2026): $138.81 | Market Cap: $4.6 BilSector: Industrials | Industry: Diversified Support Services

Herc (HRI)


Market Price (9/18/2026): $138.81
Market Cap: $4.6 Bil
Sector: Industrials
Industry: Diversified Support Services

Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.

0

Strong revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is 37%

Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 26%

Attractive yield
Dividend Yield is 2.0%

Megatrend and thematic drivers
Megatrends include Renewable Energy Transition, and Sustainable Infrastructure. Themes include Solar Energy Generation, Wind Energy Development, Show more.

Weak multi-year price returns
2Y Excs Rtn is -29%, 3Y Excs Rtn is -55%

Debt is significant
Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 205%

Expensive valuation multiples
P/EPrice/Earnings or Price/(Net Income) is 95x

Not cash flow generative
FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -2.6%

Key risks
HRI key risks include [1] its high levels of indebtedness and [2] challenges associated with integrating acquisitions.

0 Strong revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is 37%
1 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 26%
2 Attractive yield
Dividend Yield is 2.0%
3 Megatrend and thematic drivers
Megatrends include Renewable Energy Transition, and Sustainable Infrastructure. Themes include Solar Energy Generation, Wind Energy Development, Show more.
4 Weak multi-year price returns
2Y Excs Rtn is -29%, 3Y Excs Rtn is -55%
5 Debt is significant
Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 205%
6 Expensive valuation multiples
P/EPrice/Earnings or Price/(Net Income) is 95x
7 Not cash flow generative
FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -2.6%
8 Key risks
HRI key risks include [1] its high levels of indebtedness and [2] challenges associated with integrating acquisitions.

HRI in ETFs

Weight = HRI's share of each fund

VTI0.01%
ITOT0.01%
IWM0.16%
VYM0.02%
VB0.06%
NUSC0.34%
IWO0.28%
VTWO0.16%
+11 more covered ETFs

Valuation & Metrics

Price Chart

Why The Stock Moved

Qualitative Assessment

AI Analysis | Feedback

Updated on 9/1/2026

Herc (HRI) stock has gained about 5% since 5/31/2026 because of the following key factors:

1. Strong Fiscal Q2 2026 Earnings Beat and Raised Full-Year Guidance. Herc reported adjusted earnings per share of $1.43 for the fiscal quarter ended June 30, 2026, significantly surpassing the analysts' consensus estimate of $0.76. Quarterly revenue also exceeded expectations, rising 20.2% year-over-year to $1.20 billion against a consensus of $1.16 billion. Following these strong results, the company raised its full-year 2026 guidance, projecting equipment rental revenue of $4.375–$4.475 billion and adjusted EBITDA of $2.05–$2.125 billion, indicating a confident outlook.

2. Successful Integration of H&E Acquisition and Synergy Realization. Management highlighted that the integration of the H&E Equipment Services acquisition, completed in fiscal Q1 2026, led to fiscal Q2 2026 being an "important turning point" with improving key metrics. The company is on track with its plans to capture revenue and cost synergies from the acquisition, which is enhancing performance and contributing to the positive trend.

Show more
Updated on 9/1/2026

Herc (HRI) stock has gained about 5% since 5/31/2026 because of the following key factors:

1. Strong Fiscal Q2 2026 Earnings Beat and Raised Full-Year Guidance. Herc reported adjusted earnings per share of $1.43 for the fiscal quarter ended June 30, 2026, significantly surpassing the analysts' consensus estimate of $0.76. Quarterly revenue also exceeded expectations, rising 20.2% year-over-year to $1.20 billion against a consensus of $1.16 billion. Following these strong results, the company raised its full-year 2026 guidance, projecting equipment rental revenue of $4.375–$4.475 billion and adjusted EBITDA of $2.05–$2.125 billion, indicating a confident outlook.

2. Successful Integration of H&E Acquisition and Synergy Realization. Management highlighted that the integration of the H&E Equipment Services acquisition, completed in fiscal Q1 2026, led to fiscal Q2 2026 being an "important turning point" with improving key metrics. The company is on track with its plans to capture revenue and cost synergies from the acquisition, which is enhancing performance and contributing to the positive trend.

3. Robust Demand Driven by Mega Projects and Strong Non-Residential Construction Outlook. Herc experienced robust demand, particularly from national accounts and large-scale "mega projects," supported by an increased focus on specialty equipment rentals. The broader market for non-residential construction in the U.S. is projected to grow substantially, with starts forecast to reach $501 billion in 2026, up from $305 billion in 2021. Additionally, infrastructure starts are anticipated to be $405 billion for 2026, providing a strong tailwind for equipment rental services.

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Stock Movement Drivers

Fundamental Drivers

The 4.9% change in HRI stock from 5/31/2026 to 9/17/2026 was primarily driven by a 5.4% change in the company's Total Revenues ($ Mil).
(LTM values as of)53120269172026Change
Stock Price ($)132.34138.764.9%
Change Contribution By: 
Total Revenues ($ Mil)4,6064,8575.4%
P/S Multiple1.01.0-0.3%
Shares Outstanding (Mil)3333-0.3%
Cumulative Contribution4.9%

LTM = Last Twelve Months as of date shown

Market Drivers

5/31/2026 to 9/17/2026
ReturnCorrelation
HRI4.9% 
Market (SPY)0.8%35.8%
Sector (XLI)-2.4%55.8%

Fundamental Drivers

The 0.3% change in HRI stock from 2/28/2026 to 9/17/2026 was primarily driven by a 4266.3% change in the company's Net Income Margin (%).
(LTM values as of)22820269172026Change
Stock Price ($)138.39138.760.3%
Change Contribution By: 
Total Revenues ($ Mil)4,3284,85712.2%
Net Income Margin (%)0.0%1.0%4266.3%
P/E Multiple4,622.194.6-98.0%
Shares Outstanding (Mil)33330.0%
Cumulative Contribution0.3%

LTM = Last Twelve Months as of date shown

Market Drivers

2/28/2026 to 9/17/2026
ReturnCorrelation
HRI0.3% 
Market (SPY)11.5%41.5%
Sector (XLI)-4.3%56.1%

Fundamental Drivers

The 8.2% change in HRI stock from 8/31/2025 to 9/17/2026 was primarily driven by a 55.1% change in the company's Net Income Margin (%).
(LTM values as of)83120259172026Change
Stock Price ($)128.29138.768.2%
Change Contribution By: 
Total Revenues ($ Mil)3,5364,85737.4%
Net Income Margin (%)0.7%1.0%55.1%
P/E Multiple167.394.6-43.5%
Shares Outstanding (Mil)3033-10.2%
Cumulative Contribution8.2%

LTM = Last Twelve Months as of date shown

Market Drivers

8/31/2025 to 9/17/2026
ReturnCorrelation
HRI8.2% 
Market (SPY)19.2%37.0%
Sector (XLI)12.3%49.4%

Fundamental Drivers

The 12.8% change in HRI stock from 8/31/2023 to 9/17/2026 was primarily driven by a 826.2% change in the company's P/E Multiple.
(LTM values as of)83120239172026Change
Stock Price ($)122.98138.7612.8%
Change Contribution By: 
Total Revenues ($ Mil)3,0744,85758.0%
Net Income Margin (%)11.1%1.0%-90.9%
P/E Multiple10.294.6826.2%
Shares Outstanding (Mil)2833-15.0%
Cumulative Contribution12.8%

LTM = Last Twelve Months as of date shown

Market Drivers

8/31/2023 to 9/17/2026
ReturnCorrelation
HRI12.8% 
Market (SPY)75.3%46.4%
Sector (XLI)62.7%57.1%

Return vs. Risk

Price Returns Compared

 202120222023202420252026Total [1]
Returns
HRI Return136%-14%16%29%-20%-2%136%
Peers Return30%6%29%5%28%27%203%
S&P 500 Return27%-19%24%23%16%10%101%

Monthly Win Rates [3]
HRI Win Rate67%50%42%58%50%56% 
Peers Win Rate63%45%48%55%55%53% 
S&P 500 Win Rate75%42%67%75%67%44% 

Max Drawdowns [4]
HRI Max Drawdown-22%-50%-41%-26%-51%-49% 
Peers Max Drawdown-23%-37%-28%-22%-29%-25% 
S&P 500 Max Drawdown-5%-25%-10%-8%-19%-9% 


[1] Cumulative total returns since the beginning of 2021
[2] Peers: URI, CAT, DE, OSK, TEX.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 9/17/2026 (YTD)

How Low Can It Go

EventHRIS&P 500
2025 US Tariff Shock
  % Loss-43.1%-18.8%
  % Gain to Breakeven75.9%23.1%
  Time to Breakeven290 days79 days
Summer-Fall 2023 Five Percent Yield Shock
  % Loss-22.2%-9.5%
  % Gain to Breakeven28.5%10.5%
  Time to Breakeven47 days24 days
2023 SVB Regional Banking Crisis
  % Loss-38.5%-6.7%
  % Gain to Breakeven62.5%7.1%
  Time to Breakeven236 days31 days
2022 Inflation Shock & Fed Tightening
  % Loss-43.4%-24.5%
  % Gain to Breakeven76.6%32.4%
  Time to Breakeven217 days427 days
2020 COVID-19 Crash
  % Loss-71.3%-33.7%
  % Gain to Breakeven248.1%50.9%
  Time to Breakeven201 days140 days
Q4 2018 Fed Policy Error / Growth Scare
  % Loss-49.8%-19.2%
  % Gain to Breakeven99.1%23.8%
  Time to Breakeven316 days105 days

Compare to URI, CAT, DE, OSK, TEX

In The Past

Herc's stock fell -43.1% during the 2025 US Tariff Shock. Such a loss loss requires a 75.9% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

EventHRIS&P 500
2025 US Tariff Shock
  % Loss-43.1%-18.8%
  % Gain to Breakeven75.9%23.1%
  Time to Breakeven290 days79 days
Summer-Fall 2023 Five Percent Yield Shock
  % Loss-22.2%-9.5%
  % Gain to Breakeven28.5%10.5%
  Time to Breakeven47 days24 days
2023 SVB Regional Banking Crisis
  % Loss-38.5%-6.7%
  % Gain to Breakeven62.5%7.1%
  Time to Breakeven236 days31 days
2022 Inflation Shock & Fed Tightening
  % Loss-43.4%-24.5%
  % Gain to Breakeven76.6%32.4%
  Time to Breakeven217 days427 days
2020 COVID-19 Crash
  % Loss-71.3%-33.7%
  % Gain to Breakeven248.1%50.9%
  Time to Breakeven201 days140 days
Q4 2018 Fed Policy Error / Growth Scare
  % Loss-49.8%-19.2%
  % Gain to Breakeven99.1%23.8%
  Time to Breakeven316 days105 days

Compare to URI, CAT, DE, OSK, TEX

In The Past

Herc's stock fell -43.1% during the 2025 US Tariff Shock. Such a loss loss requires a 75.9% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About Herc (HRI)

Herc Holdings Inc. (HRI) - Company Overview for Investors

Herc Holdings Inc. (HRI) operates as a prominent equipment rental supplier with a significant presence across the United States and internationally. The company's core business revolves around renting a wide array of equipment essential for various projects. This includes heavy machinery like aerial lifts, earthmoving equipment, and material handlers, alongside trucks, trailers, air compressors, and specialized lighting equipment. Herc also provides sophisticated industry-specific solutions under its ProSolutions segment, covering critical services such as power generation, climate control, pump solutions, and trench shoring, in addition to professional-grade tools through ProContractor.

Beyond its extensive rental fleet and specialized solutions, Herc offers a comprehensive suite of value-added services. These include vital equipment repair and maintenance, dedicated equipment management, and safety training, ensuring clients receive optimal support for their operations. The company further enhances its offerings with equipment re-rental, on-site support, and ancillary services like transport, rental protection, and refueling. To complement its rental business, Herc also sells used equipment from its fleet and a range of new contractor supplies, including consumables, tools, and safety gear.

Herc serves a highly diverse and extensive customer base spanning numerous sectors. Key markets include various segments of the construction industry, from non-residential and residential to specialty trade and remediation contractors. Industrial manufacturing, encompassing automotive, aerospace, power, and petrochemical industries, represents another significant customer segment. Additionally, Herc supports critical infrastructure and government projects, as well as commercial facilities, hospitality, healthcare, and the entertainment production industry, providing essential equipment and services for a wide spectrum of operational and project demands.

AI Analysis | Feedback

Here are 1-3 brief analogies to describe Herc:

  • Enterprise Rent-A-Car for industrial and construction equipment.
  • The U-Haul of professional machinery and project tools.

AI Analysis | Feedback

  • Equipment Rental: Herc provides a wide range of rental equipment including aerial, earthmoving, material handling, trucks, trailers, air compressors, compaction, lighting, and studio and production gear.
  • ProSolutions: These are industry-specific solution-based services such as power generation, climate control, remediation and restoration, pump services, and trench shoring.
  • ProContractor Professional Tools: The company offers rental of professional-grade tools for various applications.
  • Equipment Maintenance & Support Services: Herc provides repair, maintenance, equipment management, safety training, transport, rental protection, cleaning, refueling, and on-site support services.
  • Used Equipment Sales: The company sells its used rental equipment directly to customers.
  • Contractor Supplies Sales: Herc offers sales of construction consumables, tools, small equipment, and safety supplies.

AI Analysis | Feedback

Herc Holdings Inc. (HRI) primarily serves other companies and organizations. Based on the provided description, its major customers are:
  • Construction and related contractors, including non-residential and residential construction, specialty trade, restoration, remediation and environment, and facility maintenance contractors.
  • Industrial manufacturing industries, such as automotive and aerospace, power, metals and mining, agriculture, pulp, paper and wood, food and beverage, and refineries and petrochemical industries.
  • Infrastructure and government sectors.
  • Commercial facilities, hospitality, healthcare, recreation, entertainment production, and special event management customers.

AI Analysis | Feedback

  • Caterpillar (CAT)
  • Terex Corporation (TEX)
  • Oshkosh Corporation (OSK)
  • John Deere (DE)
  • Komatsu (TYO:6301)
  • AB Volvo (STO:VOLV-B)

AI Analysis | Feedback

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Lawrence H. Silber, Chief Executive Officer

Mr. Silber joined Herc Rentals Inc. in May 2015. He served as an executive advisor at Court Square Capital Partners, LLP, a private equity firm, from 2014 to 2015. Prior to that, he was Chief Operating Officer of Hayward Industries from 2008 to 2012. From 1978 to 2008, Mr. Silber held various leadership roles at Ingersoll-Rand plc, a publicly traded manufacturer, where he led major business groups including Utility Equipment, Rental and Remarketing, and the Equipment and Services businesses. He also led the divestiture and transition of certain businesses for Ingersoll Rand.

Aaron D. Birnbaum, President and Chief Operating Officer

Effective January 1, 2026, Mr. Birnbaum serves as President and Chief Operating Officer. He has over 35 years of experience in the equipment rental industry, all of which have been with Herc Rentals Inc. and its predecessor business. He served as Chief Operating Officer since January 2020, overseeing sales, operations, fleet, and safety activities. Throughout his career, Mr. Birnbaum has held leadership responsibilities related to strategic planning, operational execution, and mergers and acquisitions.

Mark Humphrey, Senior Vice President and Chief Financial Officer

Mr. Humphrey was appointed Senior Vice President and Chief Financial Officer in March 2023. He joined Herc Holdings in April 2017, initially serving as the company's Vice President and Chief Accounting Officer. Before joining Herc, Mr. Humphrey was the Chief Financial Officer and Chief Accounting Officer of Alico, Inc. His nearly 30-year career also includes roles as Chief Financial Officer for Compass Management Group and approximately 10 years in public accounting with PricewaterhouseCoopers LLP.

S. Wade Sheek, Senior Vice President, Chief Legal Officer and Secretary

Mr. Sheek was appointed Senior Vice President, Chief Legal Officer, and Corporate Secretary in November 2019. He brings over 18 years of experience in the legal profession, primarily leading corporate legal organizations. His prior roles include General Counsel and Secretary for Republic Airways Holdings Inc. and Deputy General Counsel and Corporate Secretary at Allegion plc, where he was responsible for SEC matters, corporate governance, and M&A initiatives. Earlier in his career, he served as Senior Associate General Counsel and Assistant Secretary at Ingersoll-Rand plc, where he led the spin-off of the company's security technology business, and held key securities and corporate counsel positions at UnitedHealth Group Incorporated and The Home Depot.

Christian Cunningham, Chief Human Resources Officer

Mr. Cunningham joined Herc Holdings in September 2014. Before joining the company, he served as Vice President, Corporate HR and HR Services at DFC Global Corporation. He also held positions as Vice President, HR, compensation, and benefits at Sunoco Inc. and Sunoco Logistics, and as Vice President, Global Compensation and Strategy at ARAMARK.

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AI Analysis | Feedback

Herc Holdings Inc. (HRI) faces several key risks inherent to its business model and recent strategic activities. The most significant risks include its high financial leverage, the complexities associated with integrating recent acquisitions, and the cyclical and seasonal nature of the equipment rental industry. Here are the key risks to Herc Holdings Inc.: * **High Financial Leverage and Debt Load** Herc Holdings Inc. carries a significant debt load, largely due to its growth-by-acquisition strategy, including the recent acquisition of H&E Equipment Services. As of late 2025, the company's net debt to Adjusted EBITDA leverage ratio was 3.8 times, which is above its target range of 2 to 3 times, making it highly sensitive to interest rate changes. The company's debt-to-equity ratio was approximately 5.07 to 5.17, indicating a heavy reliance on debt financing. While liquidity is a strength, solvency is a key concern, with management focused on reducing leverage to meet its target within two years of the acquisition. * **Integration Challenges of Acquisitions** The acquisition of H&E Equipment Services in June 2025 significantly expanded Herc Holdings Inc.'s footprint and fleet, but it also introduced substantial operational complexity and execution risk. There is a risk that the company may not capture the expected cost and revenue synergies as planned, or that integration efforts could disrupt ongoing operations or experience delays. Any shortfall or delay in realizing these anticipated synergies could negatively impact operating results, cash flows, earnings per share, and market sentiment, potentially leading to a decline in the company's stock price. * **Cyclical and Seasonal Nature of the Industry** The demand for equipment rental services is inherently tied to the cyclical nature of industries Herc Holdings Inc. serves, such as non-residential and residential construction, industrial manufacturing, and infrastructure. Economic downturns, slower local construction activity (potentially influenced by interest rates), and uneven market demand can lead to fluctuations in revenue and profitability. Additionally, the equipment rental industry experiences seasonality, with demand typically waning during winter months, which necessitates careful management of fleet capacity and staffing levels.

AI Analysis | Feedback

The emergence of online equipment rental marketplaces and peer-to-peer sharing platforms poses a clear emerging threat. These technology-driven platforms can aggregate a wide range of equipment from various owners, including contractors with idle machinery, offering more flexible and potentially lower-cost rental options than traditional rental companies. This model directly challenges Herc's core business by providing alternative channels for customers to access equipment, particularly for smaller tools and more common machinery, thereby impacting market share and pricing dynamics.

AI Analysis | Feedback

Herc Holdings Inc. (HRI) operates in several addressable markets related to equipment rental and specialized services. The market sizes vary by product or service and region, with the company having a significant presence primarily in North America.

Equipment Rental Market

  • Global Equipment Rental Market: The global equipment rental market was valued at approximately $145 billion in 2023 and is projected to reach around $250 billion by 2032, growing at a Compound Annual Growth Rate (CAGR) of 6.1%. Other estimates place the global construction equipment rental market at USD 132.35 billion in 2025, with a projection to reach USD 229.19 billion by 2034, exhibiting a CAGR of 6.4%. Another source estimates the global construction equipment rental market size at USD 213.68 billion in 2025, projected to reach USD 339.04 billion by 2033, growing at a CAGR of 6.1%. The broader machinery rental and leasing market size in 2026 is estimated at USD 142.73 billion, with projections showing USD 181.04 billion by 2031, growing at a 4.86% CAGR.
  • North America Equipment Rental Market: The American Rental Association (ARA) projected the overall equipment rental market in North America to hit nearly $82.6 billion in 2025. The North American construction equipment rental market generated a revenue of USD 66,421.3 million in 2025 and is expected to grow at a CAGR of 4.5% from 2026 to 2033, reaching USD 93,573.0 million. North America is identified as the largest market for rental equipment, with the U.S. holding approximately 70% of the market share. The U.S. equipment rental market alone grew to $47.8 billion in 2021. Another estimate for the North American construction equipment rental market valued it at USD 67.86 billion in 2024 and anticipates it to reach USD 71.89 billion in 2025. The North American construction equipment rental market was valued at USD 42,648.3 million in 2022 and is projected to reach USD 58,492.3 million by 2029, growing at a 4.6% CAGR.

ProSolutions (Specialty Services)

  • Power Generation Rental Market: The global power rental market size was estimated at USD 11.76 billion in 2025 and is projected to reach USD 19.10 billion by 2033, growing at a CAGR of 6.3%. Another report valued the rental power generation market at USD 23.7 billion in 2023, with a projection to grow to USD 35.4 billion by 2032 at a CAGR of 6.04% from 2025 to 2034. The power generator rental market size in 2026 is estimated at USD 14.05 billion and is projected to grow to USD 18.75 billion by 2031 at a 5.95% CAGR. North America is the largest market for rental power generation, holding approximately 45% of the global market share.
  • Climate Control (HVAC Rental Services) Market: The global HVAC rental services market size was estimated at USD 2,228.5 million in 2024 and is projected to reach USD 3,124.5 million by 2030, growing at a CAGR of 5.9%. The global HVAC rental equipment market was valued at USD 4.70 billion in 2020 and is projected to grow to USD 7.25 billion by 2030. North America holds the largest share of the HVAC Rental Equipment Market, accounting for 40% of the total market share. The global temperature control rental services market size is forecasted to be worth USD 5.73 billion in 2026, expected to achieve USD 10.53 billion by 2035 with a CAGR of 7.9%.
  • Pump Rental Market: The global industrial pump rental market size is expected to increase by USD 3.25 billion, at a CAGR of 9% from 2024 to 2029. This market is estimated to be valued at approximately USD 3.97 billion in 2026 and is projected to reach USD 7.22 billion by 2035, expanding at a CAGR of 7.78%. North America dominates the industrial pump rental market with a 40–45% share. Another report values the global industrial pump rental market at USD 6.48 billion in 2024 and projects it to reach USD 11.3 billion by 2035 at a CAGR of 5.20%.
  • Trench Shoring Rental Market: The North American trench shoring equipment rental market reached revenues of $1,858.5 million in 2022 and is projected to maintain a CAGR of over 6.0% from 2022 to 2029. The U.S. trench shoring equipment market size was estimated at USD 455.6 million in 2023 and is projected to grow at a CAGR of 5.8% from 2024 to 2030, reaching USD 677.0 million by 2030. The global trench shoring equipment market is projected to reach USD 2.84 billion by 2032, exhibiting a CAGR of 3.7% during the forecast period (2024-2032).
  • Studio and Production Equipment Rental Market: The global film & video equipment rental market size was estimated at USD 26.91 billion in 2025 and is expected to reach USD 42.78 billion by 2032, at a CAGR of 6.84%. The global studio equipment market was valued at approximately USD 6.25 billion in 2024 and is projected to reach around USD 10.12 billion by 2033, growing at a CAGR of 4.8% from 2025 to 2033. The global film equipment rental market, estimated at $5 billion in 2025, is projected to exhibit a CAGR of approximately 8% from 2025 to 2033, reaching a value exceeding $9 billion by the end of the forecast period. Herc's "Cinelease studio entertainment business" is a component of this market.

AI Analysis | Feedback

Herc Holdings Inc. (HRI) is expected to drive future revenue growth over the next two to three years through several key strategies and market trends:

  1. Realizing Revenue Synergies from Acquisitions: A significant driver of future revenue growth is the integration of the H&E Equipment Services acquisition, completed in 2025. Herc anticipates realizing incremental revenue synergies projected to be approximately $100 million to $120 million in 2026 alone. This strategic expansion significantly increased Herc's footprint and fleet, with the focus now on maximizing the value from this integration.
  2. Expansion of Specialty Equipment and Solutions: Herc is strategically expanding its specialty fleet and increasing its presence in specialty locations. The company plans to increase the proportion of specialty gear within its fleet from approximately 18% to the low 20s over the next three years, demonstrating a commitment to higher-margin offerings and solution-based services.
  3. Capitalizing on Mega Projects and Infrastructure Spending: Herc is well-positioned to benefit from substantial investments in large-scale infrastructure and mega projects, including chip plants, data centers, and renewable energy projects. These high-value projects are a consistent source of demand for equipment rentals, with Herc targeting a 10%-15% market share in this segment.
  4. Organic Growth in Core Equipment Rental and Local Markets: The company expects continued organic growth through a combination of positive pricing and increased rental volume in its core equipment rental business. While 2026 guidance assumes a neutral local market environment, improvements are anticipated in 2027, driven by factors such as interest rate cuts and sustained demand from non-residential construction, industrial spending, and specialty trade contractors.

AI Analysis | Feedback

Share Repurchases

  • Herc Holdings completed a share repurchase program, initially announced in March 2014, repurchasing 4,626,401 shares for $838.4 million by December 31, 2025.
  • The company reported $115 million in common stock repurchases in 2022 and $120 million in 2023.
  • As of December 31, 2021, approximately $395.9 million remained available for share repurchases under the 2014 program.

Share Issuance

  • In June 2025, as part of the H&E Equipment Services acquisition, Herc Holdings issued 0.1287 shares of its common stock per H&E share to H&E shareholders, in addition to cash.
  • Herc Holdings' shares outstanding for the quarter ending September 30, 2025, increased by 16.84% year-over-year to 0.033 billion.
  • Over a two-year period, the company has diluted shareholders, with the share count growing by 17.6%.

Outbound Investments

  • Herc Holdings completed its largest acquisition, H&E Equipment Services, in June 2025, which was described as a transformative move significantly expanding its North American footprint.
  • The H&E acquisition added over 120 locations and a $10 billion fleet, increasing Herc's total footprint to more than 600 locations.
  • The company's net debt increased to $8.1 billion, and its net leverage rose to 3.95x in 2025, following $4.257 billion in acquisition spending related to the H&E deal.

Capital Expenditures

  • Net rental equipment capital expenditures for the full year 2025 were reported at $649 million.
  • Herc Holdings projects net rental equipment capital expenditures for 2026 to be between $500 million and $800 million, with gross capital expenditures estimated to range from $800 million to $1.1 billion.
  • The primary focus of these capital expenditures is on investing in and optimizing its fleet, capitalizing on recent acquisitions and greenfield opportunities, and enhancing its diversified product portfolio.

Better Bets vs. Herc (HRI)

Peer Outperformance in Diversified Support Services

HRI has trailed 56% of its 32 Diversified Support Services peers over 5Y. Diversified Support Services ranks 8th of 23 industries in Industrials by median 5Y return.
Share of Diversified Support Services constituents that HRI has outperformed, by holding period. Peers without a full price history over a given window are excluded from that window.
1Y
49%
of 37 industry peers · 10.8% return
3Y
42%
of 33 industry peers · 19.8% return
5Y
44%
of 32 industry peers · 18.1% return
No Diversified Support Services peer with a comparable growth profile has beaten HRI by more than 20pp over 5Y.
Median price return by industry across the Industrials sector, ranked by 5Y. Diversified Support Services is HRI's own industry. Use this to see which corners of the sector have carried the returns.
Industry Names 1Y med3Y med5Y med Top 3 by 5Y
Construction & Engineering 31 8.3%99.4%179.9% CDNL 2342% · FIX 2211% · STRL 2120%
Marine Transportation 5 84.2%67.1%173.1% HOS 45058% · MATX 201% · SFL 173%
Construction Machinery & Heavy Transportation Equipment 13 9.9%53.8%127.5% CAT 336% · ALSN 261% · WAB 228%
Aerospace & Defense 54 -3.6%71.1%75.2% ATI 996% · FTAI 988% · HWM 639%
Rail Transportation 7 29.7%60.6%49.8% FSTR 142% · CSX 69% · UNP 57%
Trading Companies & Distributors 19 5.8%37.3%49.5% DXPE 565% · AIT 296% · WCC 208%
Industrial Machinery & Supplies & Components 72 8.4%45.6%40.4% CRS 1265% · PSIX 1083% · EROC 641%
Diversified Support Services ← 33 12.8%29.9%32.6% LIME 3393% · TH 486% · WLFC 371%
Cargo Ground Transportation 16 35.2%-0.7%30.1% XPO 247% · R 243% · CVLG 206%
Passenger Ground Transportation 3 -24.8%43.1%27.2% UBER 78% · CAR 27% · LYFT -70%
Electrical Components & Equipment 41 6.3%55.7%20.2% POWL 2370% · BE 1335% · VRT 923%
Building Products 33 -13.4%0.9%19.2% LMB 675% · GFF 372% · PPIH 288%
Industrial Conglomerates 17 8.1%2.3%5.5% RCMT 471% · CSW 142% · HHS 72%
Environmental & Facilities Services 29 -10.3%23.4%-4.9% CECO 952% · GEO 358% · ADUR 353%
Agricultural & Farm Machinery 17 8.0%4.1%-7.3% BLBD 193% · DE 110% · GENC 52%
Research & Consulting Services 13 -13.5%-24.6%-9.1% HURN 203% · CRAI 92% · GRNQ 55%
Data Processing & Outsourced Services 6 -33.0%-15.3%-24.9% EXLS 45% · BR 8% · G -23%
Passenger Airlines 11 2.9%8.5%-29.7% LTM 3105% · UAL 142% · DAL 105%
Office Services & Supplies 9 9.9%23.8%-33.5% PBI 202% · TILE 142% · HNI 47%
Human Resource & Employment Services 22 5.6%-19.3%-36.6% BBSI 91% · ADP 53% · PAYX 25%
Air Freight & Logistics 12 -11.6%-20.4%-37.7% CHRW 98% · FDX 65% · EXPD 62%
Security & Alarm Services 10 -22.4%14.2%-44.5% CIX 153% · MG 117% · NL 67%
Airport Services 3 -72.3%-79.5%-58.3% JOBY -33% · ASLE -58% · UP -100%
Median of constituents with a full price history over each window. Top names are unfiltered by size in this render.

Recent Active Movers

Peer Comparisons

Peers to compare with:

Financials

HRIURICATDEOSKTEXMedian
NameHerc United R.Caterpil.Deere Oshkosh Terex  
Mkt Price138.761,002.53798.57685.63144.8957.88415.26
Mkt Cap4.662.7367.7185.09.06.635.9
Rev LTM4,85716,83274,72946,88210,6106,67713,721
Op Inc LTM6384,22413,0928,2477983822,511
FCF LTM-1286328,9943,2291,124339878
FCF 3Y Avg-1097118,9274,114476263593
CFO LTM1,2645,74213,5697,2451,3024563,522
CFO 3Y Avg1,1575,17212,6938,5447313973,165

Growth & Margins

HRIURICATDEOSKTEXMedian
NameHerc United R.Caterpil.Deere Oshkosh Terex  
Rev Chg LTM37.4%6.9%18.4%8.0%2.2%29.2%13.2%
Rev Chg 3Y Avg17.3%8.5%5.3%-7.3%6.1%11.0%7.3%
Rev Chg Q26.3%11.8%24.0%4.8%6.7%50.5%17.9%
QoQ Delta Rev Chg LTM5.4%2.9%5.6%1.2%1.8%12.7%4.2%
Op Inc Chg LTM28.9%5.1%13.7%-4.8%-17.2%2.4%3.8%
Op Inc Chg 3Y Avg3.6%5.3%5.8%-15.0%12.1%-11.1%4.4%
Op Mgn LTM13.1%25.1%17.5%17.6%7.5%5.7%15.3%
Op Mgn 3Y Avg15.9%26.0%18.7%20.4%9.0%8.4%17.3%
QoQ Delta Op Mgn LTM0.1%0.1%1.0%0.2%-0.7%0.3%0.2%
CFO/Rev LTM26.0%34.1%18.2%15.5%12.3%6.8%16.8%
CFO/Rev 3Y Avg29.9%32.7%18.7%17.7%7.0%7.0%18.2%
FCF/Rev LTM-2.6%3.8%12.0%6.9%10.6%5.1%6.0%
FCF/Rev 3Y Avg-2.8%4.6%13.1%8.5%4.5%4.6%4.6%

Valuation

HRIURICATDEOSKTEXMedian
NameHerc United R.Caterpil.Deere Oshkosh Terex  
Mkt Cap4.662.7367.7185.09.06.635.9
P/S1.03.74.93.90.91.02.4
P/Op Inc7.314.828.122.411.317.216.0
P/EBIT8.014.825.419.811.117.416.1
P/E94.623.833.938.016.344.135.9
P/CFO3.710.927.125.56.914.412.7
Total Yield3.1%5.0%3.7%3.6%7.6%3.2%3.6%
Dividend Yield2.0%0.8%0.8%0.9%1.5%0.9%0.9%
FCF Yield 3Y Avg-2.6%1.4%4.1%3.3%5.2%5.9%3.7%
D/E2.10.20.10.30.10.40.3
Net D/E2.10.20.10.30.10.30.3

Returns

HRIURICATDEOSKTEXMedian
NameHerc United R.Caterpil.Deere Oshkosh Terex  
1M Rtn-16.4%-10.2%-5.0%16.5%-1.9%-10.2%-7.6%
3M Rtn-10.1%-6.7%-18.8%16.7%4.2%-13.2%-8.4%
6M Rtn35.9%39.8%16.4%21.5%1.3%0.5%18.9%
12M Rtn10.8%8.6%78.8%48.0%9.9%11.3%11.1%
3Y Rtn19.8%127.1%196.5%73.9%53.8%1.1%63.9%
1M Excs Rtn-15.7%-9.5%-4.3%17.2%-1.2%-9.5%-6.9%
3M Excs Rtn-6.8%-7.2%-19.2%13.9%2.6%-12.5%-7.0%
6M Excs Rtn17.5%23.5%0.3%5.4%-16.1%-16.2%2.9%
12M Excs Rtn-8.7%-10.2%67.2%32.5%-7.4%-5.0%-6.2%
3Y Excs Rtn-54.9%54.2%124.4%6.4%-21.0%-68.5%-7.3%

Comparison Analyses

null

Financials

Segment Financials

Revenue by Segment
$ Mil20252024202320222021
Equipment rental4,3763,5683,2822,7401,910
Sales of new equipment, parts and supplies    31
Sales of rental equipment    113
Service and other revenues    19
Total4,3763,5683,2822,7402,073


Price Behavior

Price Behavior
Market Price$138.76 
Market Cap ($ Bil)4.6 
First Trading Date07/01/2016 
Distance from 52W High-22.2% 
   50 Days200 Days
DMA Price$153.49$140.57
DMA Trendupup
Distance from DMA-9.6%-1.3%
 3M1YR
Volatility50.2%56.4%
Downside Capture125.73154.99
Upside Capture55.21139.48
Correlation (SPY)31.3%39.2%
HRI Betas & Captures as of 8/31/2026

 1M2M3M6M1Y3Y
Beta3.061.491.601.811.681.64
Up Beta4.433.871.661.752.211.68
Down Beta5.830.281.802.001.851.66
Up Capture171%108%192%197%164%371%
Bmk +ve Days10213268138427
Stock +ve Days10213059117368
Down Capture241%56%118%165%129%110%
Bmk -ve Days11213259113324
Stock -ve Days11213468134383

[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with HRI
HRI6.9%56.4%0.32-
Sector ETF (XLI)12.5%17.2%0.5250.4%
Equity (SPY)16.6%12.9%0.9238.6%
Gold (GLD)17.4%29.3%0.5515.7%
Commodities (DBC)45.8%20.7%1.72-14.4%
Real Estate (VNQ)5.7%13.5%0.1621.2%
Bitcoin (BTCUSD)-34.9%43.9%-0.8514.6%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 5-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with HRI
HRI3.5%52.4%0.26-
Sector ETF (XLI)12.2%17.6%0.5362.4%
Equity (SPY)12.6%17.2%0.5652.8%
Gold (GLD)18.9%18.8%0.815.3%
Commodities (DBC)11.7%19.6%0.479.4%
Real Estate (VNQ)1.0%18.8%-0.0543.1%
Bitcoin (BTCUSD)10.4%52.5%0.3819.9%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with HRI
HRI15.6%55.9%0.49-
Sector ETF (XLI)13.0%20.1%0.5767.3%
Equity (SPY)15.1%18.0%0.7157.7%
Gold (GLD)12.0%16.4%0.603.4%
Commodities (DBC)8.5%18.1%0.3923.4%
Real Estate (VNQ)4.4%20.7%0.1746.9%
Bitcoin (BTCUSD)62.0%66.1%1.0215.9%

Smart multi-asset allocation framework can stack odds in your favor. Learn How

Short Interest

Short Interest: As Of Date8312026
Short Interest: Shares Quantity2.2 Mil
Short Interest: % Change Since 81520266.6%
Average Daily Volume0.3 Mil
Days-to-Cover Short Interest6.3 days
Basic Shares Quantity33.4 Mil
Short % of Basic Shares6.5%

Earnings Returns History

Updated 9/3/2026
Expand for More
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
7/28/2026-7.3%2.5%-2.4%
4/28/20267.5%-0.6%10.7%
2/17/2026-13.3%-15.2%-36.5%
10/28/20254.0%2.3%2.4%
7/29/2025-17.5%-24.0%-13.8%
4/22/2025-8.2%-0.3%21.7%
2/13/2025-6.0%-13.6%-37.6%
10/22/202417.5%26.9%27.5%
...
SUMMARY STATS   
# Positive81114
# Negative161310
Median Positive3.7%3.8%13.3%
Median Negative-6.2%-8.8%-13.7%
Max Positive17.5%26.9%37.4%
Max Negative-17.5%-24.0%-37.6%
Collapse to Preview
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
7/28/2026-7.3%2.5%-2.4%
4/28/20267.5%-0.6%10.7%
2/17/2026-13.3%-15.2%-36.5%
10/28/20254.0%2.3%2.4%
7/29/2025-17.5%-24.0%-13.8%
4/22/2025-8.2%-0.3%21.7%
2/13/2025-6.0%-13.6%-37.6%
10/22/202417.5%26.9%27.5%
7/23/20246.3%6.1%-5.5%
4/23/20243.4%3.0%4.0%
2/13/2024-8.7%-4.4%3.0%
10/23/2023-1.3%0.5%15.9%
7/25/2023-2.7%-1.4%-9.6%
4/20/2023-4.9%-9.1%-3.2%
2/14/2023-7.5%-6.5%-26.0%
10/20/2022-8.7%2.5%17.5%
7/21/20220.5%6.8%21.2%
4/21/2022-6.5%-19.5%-32.1%
2/10/2022-6.0%-10.1%-13.6%
10/21/2021-1.7%-8.8%0.4%
7/22/20210.1%3.8%0.1%
4/22/20210.7%12.8%7.4%
2/18/2021-0.5%22.2%37.4%
10/22/2020-1.8%-5.9%26.8%
SUMMARY STATS   
# Positive81114
# Negative161310
Median Positive3.7%3.8%13.3%
Median Negative-6.2%-8.8%-13.7%
Max Positive17.5%26.9%37.4%
Max Negative-17.5%-24.0%-37.6%

SEC Filings

Expand for More
Report DateFiling DateFiling
06/30/202607/28/202610-Q
03/31/202604/28/202610-Q
12/31/202502/17/202610-K
09/30/202510/28/202510-Q
06/30/202507/29/202510-Q
03/31/202504/22/202510-Q
12/31/202402/13/202510-K
09/30/202410/22/202410-Q
06/30/202407/23/202410-Q
03/31/202404/23/202410-Q
12/31/202302/13/202410-K
09/30/202310/24/202310-Q
06/30/202307/25/202310-Q
03/31/202304/20/202310-Q
12/31/202202/14/202310-K
09/30/202210/20/202210-Q
Collapse to Preview
Report DateFiling DateFiling
06/30/202607/28/202610-Q
03/31/202604/28/202610-Q
12/31/202502/17/202610-K
09/30/202510/28/202510-Q
06/30/202507/29/202510-Q
03/31/202504/22/202510-Q
12/31/202402/13/202510-K
09/30/202410/22/202410-Q
06/30/202407/23/202410-Q
03/31/202404/23/202410-Q
12/31/202302/13/202410-K
09/30/202310/24/202310-Q
06/30/202307/25/202310-Q
03/31/202304/20/202310-Q
12/31/202202/14/202310-K
09/30/202210/20/202210-Q
06/30/202207/21/202210-Q
03/31/202204/21/202210-Q
12/31/202102/10/202210-K
09/30/202110/21/202110-Q
06/30/202107/22/202110-Q
03/31/202104/22/202110-Q
12/31/202002/18/202110-K
09/30/202010/22/202010-Q
06/30/202007/23/202010-Q
03/31/202004/23/202010-Q
12/31/201902/27/202010-K
09/30/201910/23/201910-Q

Recent Forward Guidance

Updated 7/29/2026

Latest: Q2 2026 Earnings Reported 7/28/2026

Forward GuidanceGuidance Change
MetricSourceLowMidHigh% Chg% DeltaChangePrior
2026 Equipment rental revenueReported4.38 Bil4.42 Bil4.47 Bil2.0% RaisedGuidance: 4.34 Bil for 2026
2026 Adjusted EBITDAReported2.05 Bil2.09 Bil2.12 Bil1.8% RaisedGuidance: 2.05 Bil for 2026
2026 Net rental equipment capital expendituresReported850.00 Mil900.00 Mil950.00 Mil38.5% RaisedGuidance: 650.00 Mil for 2026
2026 Gross capexReported1.25 Bil1.32 Bil1.40 Bil39.5% RaisedGuidance: 950.00 Mil for 2026


Prior: Q1 2026 Earnings Reported 4/28/2026

Forward GuidanceGuidance Change
MetricSourceLowMidHigh% Chg% DeltaChangePrior
2026 Equipment rental revenueReported4.28 Bil4.34 Bil4.40 Bil0 AffirmedGuidance: 4.34 Bil for 2026
2026 Adjusted EBITDAReported2.00 Bil2.05 Bil2.10 Bil0 AffirmedGuidance: 2.05 Bil for 2026
2026 Net rental equipment capital expendituresReported500.00 Mil650.00 Mil800.00 Mil0 AffirmedGuidance: 650.00 Mil for 2026
2026 Gross capexReported800.00 Mil950.00 Mil1.10 Bil0 AffirmedGuidance: 950.00 Mil for 2026

Q4 2025 Earnings Reported 2/17/2026

Forward GuidanceGuidance Change
MetricSourceLowMidHigh% Chg% DeltaChangePrior
2026 Equipment rental revenueReported4.28 Bil4.34 Bil4.40 Bil14.1% Higher NewGuidance: 3.80 Bil for 2025
2026 Adjusted EBITDAReported2.00 Bil2.05 Bil2.10 Bil10.8% Higher NewGuidance: 1.85 Bil for 2025
2026 Net rental equipment capital expendituresReported500.00 Mil650.00 Mil800.00 Mil30.0% Higher NewGuidance: 500.00 Mil for 2025
2026 Gross capexReported800.00 Mil950.00 Mil1.10 Bil-5.0% Lower NewGuidance: 1.00 Bil for 2025

Q3 2025 Earnings Reported 10/28/2025

Forward GuidanceGuidance Change
MetricSourceLowMidHigh% Chg% DeltaChangePrior
2025 Equipment rental revenueReported3.70 Bil3.80 Bil3.90 Bil0 AffirmedGuidance: 3.80 Bil for 2025
2025 Adjusted EBITDAReported1.80 Bil1.85 Bil1.90 Bil0 AffirmedGuidance: 1.85 Bil for 2025
2025 Net rental equipment capital expendituresReported400.00 Mil500.00 Mil600.00 Mil0 AffirmedGuidance: 500.00 Mil for 2025
2025 Gross capexReported900.00 Mil1.00 Bil1.10 Bil0 AffirmedGuidance: 1.00 Bil for 2025

Insider Activity

Updated 8/24/2026
Expand for More
#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value
Value of
Held Shares
Form
1Olsson, Erik DirectBuy8242026163.003,085502,855607,012Form
2Olin, John A DirectBuy3022026142.473,000427,410473,000Form
Collapse to Preview
#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value
Value of
Held Shares
Form
1Olsson, Erik DirectBuy8242026163.003,085502,855607,012Form
2Olin, John A DirectBuy3022026142.473,000427,410473,000Form

Investor Activity (13F)

Updated Sep 18, 2026
13F holdings as of Mar 31, 2026 (Q1 2026)

Active managers (13F portfolio over $250M, at least 3 holdings) with a position over $5M that is either over 10% of their portfolio or held in a concentrated book of 50 or fewer total positions. Index/ETF, sovereign, bank, community-bank and charitable/donor-advised filers are excluded.

Active ManagerValue% of PortfolioTotal PositionsQoQFiling
Coliseum Capital Management, LLC$165.5 Mil13.6%13Hold13F
Active Manager
Active Manager
Active ManagerValue% of PortfolioTotal PositionsQoQFiling
Coliseum Capital Management, LLC$165.5 Mil13.6%13Hold13F
Core Cache Last Updated: 9/17/2026