Here Are Some Important Strategies That Expedia Is Focusing On For Its Future Growth
Expedia’s Chief Dara Khosrowshahi recently spoke to Tnooz about some of the strategies that the company is currently focusing upon, in order to achieve long term growth. Below we list a few of those strategies:
- With an eye towards a greater customer reach, the company is concentrating on social media and voice interaction. Though it feels that it has a mid level influence on social media platforms, on the voice front, it is still in the initial stages.
- The company aims on taking HomeAway’s business from offline to online. Prior to its acquisition, HomeAway was delivering around $15 billion worth of annual transactions online. In early 2016, Expedia imposed a booking fee on HomeAway, to the tune of ~6% of the rental amount excluding taxes and any refundable deposits for its vacation rentals. Though HomeAway faced customer dissatisfaction due to this, this decision might make it one of the most profitable platforms for Expedia. The brands under Expedia’s umbrella might further help in cross selling HomeAway’s products and expand its reach.
- Expedia is upgrading the functionalities of its PartnerCentral, the tool through which hoteliers can compare the pricing and availability versus other rival OTA websites.
- It is growing the Expedia Affiliate Network by offering better perks to hotel suppliers. Expedia had recently strengthened its partnerships with hotel chains such as Marriott International and Red Lion Hotels.
- Currently, 50% of Expedia’s traffic comes from mobile and hence the company is investing in more innovative features and better services through this medium.
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- Have more questions on Expedia? See the links below.
- What Drove Expedia’s Revenue And EBITDA Growth Over The Last Five Years?
- What Is Expedia’s Fundamental Value On The Basis Of Its Forecasted 2015 Results?
- Expedia Year 2015 Review
- How Have Expedia’s Different Segments Performed Over The Last Five Years?
- Expedia Q1 2016 Earnings Results
- How Does Expedia’s Financial State Currently Look?
- What Percentage of Expedia’s Stock Price Can Be Attributed To Growth?
- Who Relies More On Debt: Priceline Or Expedia?
- What Might Be The Long-Term Impacts Of Brexit On The Online Travel Agencies?
- Where Might Expedia Be Looking For Acquisition Opportunities Currently?
- Expedia’s Q2 2016 Earnings Preview
- Expedia’s Second Quarter Growth Was Undermined By Integration Issues Of Its Acquired Entities
- How Do We Expect Expedia’s Hotels Division To Trend?
- How Is Expedia’s Top Line Trending?
- Expedia’s Evolved Relationship With Marriott International And Its Significance
Notes:
1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for ExpediaRelevant Articles- Expedia Stock is Up 75% Since 2023. Where Is It Headed Post Q4?
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