Celsius Stock (+9.5%): CAGNY Presentation Fuels Shelf Space Optimism

Celsius, a high-growth energy drink maker, saw its stock surge after management presented an upbeat growth outlook at the Consumer Analyst Group of new York (CAGNY) conference. The aggressive move reversed a multi-week downtrend, fueled by promises of significant retail shelf space expansion. But with earnings just days away, is this a durable re-rate or just a conference-driven sentiment flip?

The fundamental driver was management’s presentation at the CAGNY conference on February 19th and 20th. The company articulated a clear path to continued double-digit growth, underpinned by its partnership with PepsiCo and a significant expansion of its retail footprint. This forward-looking commentary, rather than a specific financial release, was the primary catalyst.

• Projected 17%+ increase in Celsius brand shelf space in upcoming spring resets.
• Alani Nu brand expecting a massive 100%+ increase in shelf space.
• Management identified convenience stores (~60% of energy sales) as a key growth area.

Trade Mechanics & Money Flow

Trade Mechanics: What Happened?

CELH closed at $48.32, a sharp 9.5% rally. This price is approximately 25.5% below its 52-week high of $64.86 (from 10/17/2025) and trades at a 2.3x multiple to its 52-week low of $21.28 (from 2/12/2025). The move came on higher than average volume, suggesting strong institutional interest following the conference.

• Trading volume was 6.58M shares, higher than the recent average.
• Unusually large call option activity was reported, with 32,147 contracts purchased.
• Short interest had recently decreased by 19.6% as of the last report in late January.

How Is The Money Flowing?

The move appears to be driven by smart money repositioning ahead of a potential growth acceleration. The combination of high trading volume and significant call option buying on the day of a major investor conference points toward institutional accumulation, not a retail-driven chase. The stock decisively reclaimed its footing after a month-long pullback.

• The rally broke a four-week downtrend, suggesting a technical bottom is in.
• Price action cleared the mid-$40s, a recent area of congestion, with conviction.
• The next major resistance level to watch is the psychological $50 mark.

Understanding trade mechanics, money flow, and price behavior can give you and edge. See more.

What Next?

FOLLOW. The CAGNY presentation provided a credible, data-backed catalyst for renewed growth expectations, specifically tied to quantifiable shelf space gains. The move was supported by institutional-level volume and options activity. The key level to watch now is the ~$50 psychological barrier. A confident break and hold above this level would confirm the momentum shift and suggest a re-test of the $55-$57 range is the next logical step before the full earnings report.

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