What Could CBS’ Advertising Be Worth If It Captures 25% Market Share By 2018?
CBS’ advertising business could be worth $23 billion (~ 1.5x its current value), if it garners 25% share of the broadcasting ad market by 2018.
Have more questions about CBS? See the links below
- How Much Revenues Can CBS’ Streaming Services Add In Next 5 Years?
- By What Percentage Did CBS’ Revenue & EBITDA Grow In The Last 5 Years?
- By How Much Will CBS’ Revenue And EBITDA Grow Over The Next 3 Years?
- How Has CBS’ Revenue And EBITDA Composition Changed Over The Last 5 Years?
- What’s CBS’ Fundamental Value Based On Expected 2015 Results?
- Advertising vs Non-Advertising: What’s CBS Corp’s Revenue and EBITDA Breakdown?
- Why Is It Important For CBS To Grow Its Non-Advertising Income?
Notes:
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1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com
2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for CBS Corp
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