Five-Year Tally: Booking Stock Delivers $33 Bil Gain
In the last five years, Booking (BKNG) stock has returned $33 Bil back to its shareholders through cold, hard cash via dividends and buybacks. Let’s look at some numbers and compare how this payout power stacks up against the market’s biggest capital-return machines.
As it turns out, BKNG stock has returned the 55th highest amount to shareholders in history.
| BKNG | S&P Median | |
|---|---|---|
| Dividends | $2.4 Bil | $3.0 Bil |
| Share Repurchase | $30 Bil | $3.0 Bil |
| Total Returned | $33 Bil | $6.0 Bil |
| Total Returned as % of Current Market Cap | 22.4% | 16.5% |
Why should you care? Because dividends and share repurchases represent direct, tangible returns of capital to shareholders. They also signal management’s confidence in the company’s financial health and ability to generate sustainable cash flows. And there are more stocks like that. Here is a list of the top 10 companies ranked by total capital returned to shareholders via dividends and stock repurchases.
Top 10 Stocks By Total Shareholder Return
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| Total Money Returned | As % Of Current Market Cap | via Dividends | via Share Repurchases | |
|---|---|---|---|---|
| AAPL | $514 Bil | 13.5% | $75 Bil | $439 Bil |
| GOOGL | $296 Bil | 7.4% | $17 Bil | $279 Bil |
| MSFT | $223 Bil | 7.6% | $105 Bil | $118 Bil |
| JPM | $176 Bil | 20.7% | $71 Bil | $105 Bil |
| META | $159 Bil | 9.5% | $10 Bil | $149 Bil |
| XOM | $152 Bil | 24.0% | $79 Bil | $73 Bil |
| BAC | $125 Bil | 31.7% | $45 Bil | $80 Bil |
| CVX | $112 Bil | 30.1% | $57 Bil | $55 Bil |
| WFC | $105 Bil | 41.1% | $22 Bil | $83 Bil |
| NVDA | $96 Bil | 2.0% | $3.0 Bil | $93 Bil |
For full ranking, visit Buybacks & Dividends Ranking
What do you notice here? The total capital returned to shareholders as a % of the current market cap appears inversely proportional to growth prospects for reinvestments. Stocks like Meta (META) and Microsoft (MSFT) are growing much faster, in a more predictable way, compared to the others, but they have returned a much lower fraction of their market cap to shareholders.
That’s the flip side to high capital returns. Sure, they are attractive, but you have to ask yourself the question: Am I sacrificing growth and sound fundamentals? With that in mind, let’s look at some numbers for BKNG. (see Buy or Sell Booking Stock for more details)
Booking Fundamentals
- Revenue Growth: 13.4% LTM and 16.5% last 3-year average.
- Cash Generation: Nearly 33.8% free cash flow margin and 34.5% operating margin LTM.
- Recent Revenue Shocks: The minimum annual revenue growth in the last 3 years for BKNG was 11.1%.
- Valuation: Booking stock trades at a P/E multiple of 27.6
| BKNG | S&P Median | |
|---|---|---|
| Sector | Consumer Discretionary | – |
| Industry | Hotels, Resorts & Cruise Lines | – |
| PE Ratio | 27.6 | 24.2 |
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| LTM* Revenue Growth | 13.4% | 6.8% |
| 3Y Average Annual Revenue Growth | 16.5% | 5.5% |
| Min Annual Revenue Growth Last 3Y | 11.1% | 0.4% |
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| LTM* Operating Margin | 34.5% | 18.6% |
| 3Y Average Operating Margin | 31.2% | 18.1% |
| LTM* Free Cash Flow Margin | 33.8% | 14.2% |
*LTM: Last Twelve Months
The table gives a good overview of what you get from BKNG stock, but what about the risk?
BKNG Historical Risk
Booking Holdings isn’t immune to big drops. It fell nearly 100% in the Dot-Com Bubble, took a 66% hit in the Global Financial Crisis, and lost about 40% during the Inflation Shock. Even less severe sell-offs like 2018 and COVID still wiped out around 27% to 45% from peak to trough. The stock can be solid, but history shows sharp pullbacks can happen when markets turn.
But the risk is not limited to major market crashes. Stocks fall even when markets are good – think events like earnings, business updates, and outlook changes. Read BKNG Dip Buyer Analyses to see how the stock has recovered from sharp dips in the past.
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