How Does Amazon.com Stock Compare With Peers?
Amazon’s stock has underperformed several peers over the past year (as of 11/18/2025), but how does it measure up against giants scaling in e-commerce and cloud? A closer look reveals robust revenue growth and a moderate valuation relative to some tech giants, yet its profitability and free cash flow margins are modest compared to its high-tech peers, suggesting upside tied to efficient capital deployment.
- AMZN’s 11.4% operating margin, strong but below MSFT (46.3%), reflects its lower-margin retail balancing high-margin AWS cloud.
- AMZN’s 10.9% LTM revenue growth, outpacing peers save MSFT’s AI-cloud surge, reflects robust AWS, ad services, and third-party sales.
- AMZN’s 10.3% stock gain (33.5 PE) reflects cloud profit, but AI-driven MSFT and WMT’s e-commerce strength delivered stronger returns.
Here’s how Amazon.com stacks up across size, valuation, and profitability versus key peers.
| AMZN | MSFT | AAPL | WMT | BABA | W | |
|---|---|---|---|---|---|---|
| Market Cap ($ Bil) | 2,367.3 | 3,670.3 | 3,985.6 | 808.9 | 370.8 | 12.5 |
| Revenue ($ Bil) | 670.0 | 293.8 | 408.6 | 693.2 | 1,000.8 | 12.2 |
| PE Ratio | 33.5 | 35.0 | 40.1 | 37.9 | 2.5 | -38.3 |
| LTM Revenue Growth | 10.9% | 15.6% | 6.0% | 4.2% | 5.3% | 3.4% |
| LTM Operating Margin | 11.4% | 46.3% | 31.9% | 4.2% | 14.6% | -0.5% |
| LTM FCF Margin | 2.0% | 26.6% | 23.5% | 2.0% | 15.0% | 2.3% |
| 12M Market Return | 10.3% | 19.7% | 17.8% | 21.8% | 81.8% | 138.0% |
For more details on Amazon.com, read Buy or Sell AMZN Stock. Below we compare AMZN’s growth, margin, and valuation with peers across years
Revenue Growth Comparison
| LTM | 2025 | 2024 | 2023 | 2022 | |
|---|---|---|---|---|---|
| AMZN | 10.9% | – | 11.0% | 11.8% | 9.4% |
| MSFT | 15.6% | 14.9% | 15.7% | 6.9% | |
| AAPL | 6.0% | – | 2.0% | -2.8% | 7.8% |
| WMT | 4.2% | 5.1% | 6.0% | 6.7% | |
| BABA | 5.3% | 5.9% | 8.3% | 1.8% | |
| W | 3.4% | – | -1.3% | -1.8% | -10.9% |
Operating Margin Comparison
| LTM | 2025 | 2024 | 2023 | 2022 | |
|---|---|---|---|---|---|
| AMZN | 11.4% | – | 10.8% | 6.4% | 2.4% |
| MSFT | 46.3% | 45.6% | 44.6% | 41.8% | |
| AAPL | 31.9% | – | 31.5% | 29.8% | 30.3% |
| WMT | 4.2% | 4.3% | 4.2% | 3.3% | |
| BABA | 14.6% | 14.8% | 13.2% | 11.9% | |
| W | -0.5% | – | -2.9% | -6.1% | -10.8% |
PE Ratio Comparison
| LTM | 2025 | 2024 | 2023 | 2022 | |
|---|---|---|---|---|---|
| AMZN | 33.5 | – | 38.8 | 51.5 | -314.4 |
| MSFT | 35.0 | 30.8 | 31.7 | 24.7 | |
| AAPL | 40.1 | – | 41.0 | 31.3 | 21.1 |
| WMT | 37.9 | 37.4 | 27.4 | 33.1 | |
| BABA | 2.5 | 1.5 | 2.4 | 3.2 | |
| W | -38.3 | – | -11.1 | -9.5 | -2.6 |
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