Why Amazon.com Stock May Drop Soon

+41.51%
Upside
208
Market
294
Trefis
AMZN: Amazon.com logo
AMZN
Amazon.com

Amazon.com (AMZN) has stumbled before. Its stock has plunged more than 30% within a span of less than 2 months on 3 occasions in recent years, wiping out billions in market value, and erasing massive gains in a single correction. If history is any guide, AMZN stock isn’t immune to sudden, sharp declines.

Specifically, we see these risks:

  1. Regulatory Drag and Looming Antitrust Showdown
  2. AI-Driven CapEx Burn Vaporizing Free Cash Flow
  3. E-commerce Market Share Erosion from New Fronts

Trefis: AMZN Stock Insights

Risk 1: Regulatory Drag and Looming Antitrust Showdown

Relevant Articles
  1. What Could Light a Fire Under Amazon.com Stock
  2. Amazon.com Stock Drop Looks Sharp, But How Deep Can It Go?
  3. Buy or Sell Amazon.com Stock?
  4. Why Amazon.com Stock May Drop Soon
  5. Amazon.com Stock on the Edge: 3 Threats You Need to Know
  6. Can Amazon.com Stock Withstand These Pressures?

  • Details: Forced business model changes impacting Prime and Marketplace profitability, Valuation multiple compression due to perpetual legal overhang
  • Segment Affected: North America and International Retail
  • Potential Timeline: Ongoing through 2026, with a major catalyst in Q4 2026
  • Evidence: Core FTC antitrust trial targeting marketplace operations scheduled for October 2026 (Feb 2026), Germany’s Federal Cartel Office banned algorithmic price controls, setting a precedent (Feb 2026), Ongoing CPSC lawsuit to classify Amazon as a ‘distributor’ for third-party products, increasing liability (Aug 2025)

Risk 2: AI-Driven CapEx Burn Vaporizing Free Cash Flow

  • Details: Negative free cash flow limiting shareholder returns (buybacks, dividends), De-rating from growth stock to a capital-intensive utility
  • Segment Affected: Amazon Web Services (AWS) and Corporate
  • Potential Timeline: Immediate and through calendar year 2026
  • Evidence: 2026 capital expenditure guidance of $200 billion, a 56% increase from 2025 (Feb 2026), Free cash flow for the trailing twelve months plummeted to $11.2 billion despite rising operating cash flow (Feb 2026), Stock dropped ~8-11% in after-hours trading following the CapEx announcement, indicating investor anxiety (Feb 2026)

Risk 3: E-commerce Market Share Erosion from New Fronts

  • Details: Slowing revenue growth in the North America segment, Margin compression from increased logistics and marketing spend to defend market share
  • Segment Affected: North America
  • Potential Timeline: Next 2-4 Quarters
  • Evidence: Walmart’s e-commerce sales surged 27% year-over-year, with marketplace revenue up 37% (Jan 2026), Cross-border platforms like Temu and Shein are rapidly gaining share with aggressive discounting (Jan 2026)

What Is The Worst That Could Happen?

Looking at Amazon’s risk during major market sell-offs gives a clearer picture. It plunged 94% in the Dot-Com crash, 65% in the Financial Crisis, and 56% during the inflation shock. Even the less severe dips, like 34% in 2018 and 23% in the Covid slump, show notable drawdowns.

But the Stocks fall even when markets are good – think events like earnings, business updates, and outlook changes. Read AMZN Dip Buyer Analyses to see how the stock has recovered from sharp dips in the past.

Is Risk Showing Up In Financials Yet?

  • Revenue Growth: 12.4% LTM and 11.7% last 3-year average.
  • Cash Generation: Nearly 1.1% free cash flow margin and 11.2% operating margin LTM.
  • Valuation: Amazon.com stock trades at a P/E multiple of 29.0

  AMZN S&P Median
Sector Consumer Discretionary
Industry Broadline Retail
PE Ratio 29.0 25.1

   
LTM* Revenue Growth 12.4% 6.5%
3Y Average Annual Revenue Growth 11.7% 5.5%

   
LTM* Operating Margin 11.2% 18.8%
3Y Average Operating Margin 9.4% 18.3%
LTM* Free Cash Flow Margin 1.1% 14.0%

*LTM: Last Twelve Months

If you want more details, read Buy or Sell AMZN Stock.

Scale Your Advisory Practice With Rules-Based Engine

Concentration risk is the #1 threat to client retention during a downturn. Our ‘Core & Satellite’ framework allows you to keep your high-conviction ideas while anchoring the bulk of assets in a defensive, rules-based model.

In 2008, when the S&P 500 collapsed by >40%, our Boston-based wealth management partner’s core strategy stayed positive. That is the power of ‘Rules-Based Investing’. By integrating Trefis strategies with their defensive asset allocation, you give your clients a portfolio designed to survive the drawdowns.