Amazon.com vs Ollie’s Bargain Outlet: Which Stock Could Rally?
Even as Amazon.com surged 9.6% during the past Day, its peer Ollie’s Bargain Outlet may be a better choice. Consistently evaluating alternatives is core to sound investment approach. Ollie’s Bargain Outlet (OLLI) stock offers superior revenue growth across key periods, better profitability, and relatively lower valuation vs Amazon.com (AMZN) stock, suggesting you may be better off investing in OLLI
- OLLI’s quarterly revenue growth was 17.5%, vs. AMZN’s 13.3%.
- In addition, its Last 3-Year Average revenue growth came in at 11.9%, ahead of AMZN’s 11.3%.
- OLLI’s 3-year average margin is stronger: 10.7% vs. AMZN’s 7.9%.
A single stock can be risky, but there is a huge value to a broader, diversified approach. Quiz time: Over the last 5 years, which index do you think the Trefis High Quality Portfolio outperformed — the S&P 500, the S&P 1500 Equal Weighted, or both? The answer might surprise you. See how our advisory framework helps stack the odds in your favor.
AMZN engages in global retail sales, subscriptions, cloud services, and manufactures electronic devices like Kindle, Fire tablets, Fire TVs, Ring, and Echo. OLLI operates discount retail stores offering brand name merchandise including housewares, food, beauty products, toys, electronics, and more across 29 states.
Valuation & Performance Overview
| AMZN | OLLI | Preferred | |
|---|---|---|---|
| Valuation | |||
| P/EBIT Ratio | 34.1 | 27.9 | OLLI |
| Revenue Growth | |||
| Last Quarter | 13.3% | 17.5% | OLLI |
| Last 12 Months | 10.9% | 10.1% | AMZN |
| Last 3 Year Average | 11.3% | 11.9% | OLLI |
| Operating Margins | |||
| Last 12 Months | 11.4% | 10.9% | AMZN |
| Last 3 Year Average | 7.9% | 10.7% | OLLI |
| Momentum | |||
| Last 3 Year Return | 138.4% | 115.7% | AMZN |
Note: For “Last 3 Year Return” metric, preferred stock is one with higher returns unless the returns are too high (>300%) which creates risk of sell off.
See more revenue details: AMZN Revenue Comparison | OLLI Revenue Comparison
See more margin details: AMZN Operating Income Comparison | OLLI Operating Income Comparison
But do these numbers tell the full story? Read Buy or Sell OLLI Stock to see if Ollie’s Bargain Outlet’s edge holds up under the hood or if Amazon.com still has cards to play (see Buy or Sell AMZN Stock).
Historical Market Performance
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Total [1] | Avg | Best | |
|---|---|---|---|---|---|---|---|---|---|
| Returns | |||||||||
| AMZN Return | 76% | 2% | -50% | 81% | 44% | 2% | 143% | <=== | |
| OLLI Return | 25% | -37% | -8% | 62% | 45% | 11% | 79% | ||
| S&P 500 Return | 16% | 27% | -19% | 24% | 23% | 16% | 110% | ||
| Monthly Win Rates [3] | |||||||||
| AMZN Win Rate | 67% | 50% | 25% | 83% | 75% | 44% | 57% | ||
| OLLI Win Rate | 42% | 42% | 42% | 83% | 50% | 67% | 54% | ||
| S&P 500 Win Rate | 58% | 75% | 42% | 67% | 75% | 67% | 64% | <=== | |
| Max Drawdowns [4] | |||||||||
| AMZN Max Drawdown | -9% | -9% | -51% | -1% | -5% | -24% | -17% | ||
| OLLI Max Drawdown | -48% | -43% | -26% | -0% | -10% | -12% | -23% | ||
| S&P 500 Max Drawdown | -31% | -1% | -25% | -1% | -2% | -15% | -12% | <=== | |
[1] Cumulative total returns since the beginning of 2020
[2] 2025 data is for the year up to 10/31/2025 (YTD)
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
No matter how good the numbers, stock investment is never a smooth ride. There is a risk you must factor in. Read OLLI Dip Buyer Analyses and AMZN Dip Buyer Analyses to see how these stocks have fallen and recovered in the past.
The Trefis High Quality (HQ) Portfolio, with a collection of 30 stocks, has a track record of comfortably outperforming its benchmark that includes all 3 — the S&P 500, S&P mid-cap, and Russell 2000 indices. Why is that? As a group, HQ Portfolio stocks provided better returns with less risk versus the benchmark index; less of a roller-coaster ride, as evident in HQ Portfolio performance metrics.