Forecast of The Day: Adobe’s Digital Media Revenue
What?
Adobe’s (NASDAQ:ADBE) Digital Media Revenue rose from $7.7 billion in 2019 to $11.5 billion in 2021. Trefis expects the metric to rise to $15 billion by 2023.
Why?
We expect Adobe to continue to expand sales of its industry-leading products such as Photoshop and Illustrator, while increasingly pivoting to cloud-based offerings.
So What?
The Digital Media business accounts for over 70% of Adobe’s revenues. If DM sales pick up further, we could see Adobe stock – which has been a relative underperformer over the last year – also rally.
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Returns | Apr 2022 MTD [1] |
2022 YTD [1] |
2017-22 Total [2] |
ADBE Return | -8% | -26% | 306% |
S&P 500 Return | -2% | -6% | 99% |
Trefis Multi-Strategy Portfolio | -4% | -12% | 248% |
[1] Month-to-date and year-to-date as of 4/22/2022
[2] Cumulative total returns since the end of 2016
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