How Does Apple Stock Stack Up Against Its Peers?
Apple‘s stock has delivered moderate returns over the past year, but how does it truly stack up against its big tech peers? A closer look reveals robust profitability and healthy free cash flow, coupled with steady revenue growth. However, its premium valuation might suggest more limited near-term upside amidst intensifying competition.
- AAPL’s 32.4% operating margin reflects brand strength, yet MSFT’s 46.7% highlights superior software/cloud profitability.
- AAPL’s 10.1% LTM revenue growth, though strong vs. HPQ, trails peers like MSFT, GOOGL, AMZN, DELL, signaling less cloud/AI infrastructure exposure.
- AAPL’s 6.4% stock gain and 32.0 P/E trails GOOGL/DELL’s stronger returns, likely due to investor preference for AI or enterprise growth.
Here’s how Apple stacks up across size, valuation, and profitability versus key peers.
| AAPL | MSFT | GOOGL | AMZN | DELL | HPQ | |
|---|---|---|---|---|---|---|
| Market Cap ($ Bil) | 3,772.3 | 2,982.2 | 3,691.3 | 2,129.0 | 78.8 | 18.1 |
| Revenue ($ Bil) | 435.6 | 305.5 | 402.8 | 716.9 | 104.1 | 55.3 |
| PE Ratio | 32.0 | 25.0 | 27.9 | 27.4 | 15.1 | 7.2 |
| LTM Revenue Growth | 10.1% | 16.7% | 15.1% | 12.4% | 10.8% | 3.2% |
| LTM Operating Margin | 32.4% | 46.7% | 32.0% | 11.2% | 6.7% | 6.6% |
| LTM FCF Margin | 28.3% | 25.3% | 18.2% | 1.1% | 4.3% | 5.1% |
| 12M Market Return | 6.4% | -1.5% | 64.9% | -13.7% | 8.5% | -39.6% |
For more details on Apple, read Buy or Sell AAPL Stock. Below we compare AAPL’s growth, margin, and valuation with peers across years
Revenue Growth Comparison
| LTM | 2025 | 2024 | 2023 | |
|---|---|---|---|---|
| AAPL | 10.1% | 6.4% | 2.0% | -2.8% |
| MSFT | 16.7% | 14.9% | 15.7% | 6.9% |
| GOOGL | 15.1% | 15.1% | 13.9% | 8.7% |
| AMZN | 12.4% | 12.4% | 11.0% | 11.8% |
| DELL | 10.8% | 8.1% | -13.6% | 1.1% |
| HPQ | 3.2% | 3.2% | -0.3% | -14.6% |
Operating Margin Comparison
| LTM | 2025 | 2024 | 2023 | |
|---|---|---|---|---|
| AAPL | 32.4% | 32.0% | 31.5% | 29.8% |
| MSFT | 46.7% | 45.6% | 44.6% | 41.8% |
| GOOGL | 32.0% | 32.0% | 32.1% | 27.4% |
| AMZN | 11.2% | 11.2% | 10.8% | 6.4% |
| DELL | 6.7% | 6.5% | 6.1% | 5.6% |
| HPQ | 6.6% | 6.6% | 7.8% | 7.9% |
PE Ratio Comparison
| LTM | 2025 | 2024 | 2023 | |
|---|---|---|---|---|
| AAPL | 32.0 | 36.3 | 41.0 | 31.3 |
| MSFT | 25.0 | 35.3 | 35.5 | 38.7 |
| GOOGL | 27.9 | 28.7 | 23.3 | 23.9 |
| AMZN | 27.4 | 31.7 | 38.8 | 51.5 |
| DELL | 15.1 | 19.3 | 24.5 | 23.0 |
| HPQ | 7.2 | 8.3 | 11.5 | 9.1 |
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