How Does Apple Stock Stack Up Against Its Peers?
Apple’s stock delivered solid returns over the past year, but how does it truly measure up against peers rapidly scaling in AI and cloud? While boasting robust profitability and free cash flow, its revenue growth is more moderate, and valuation appears stretched. Potential upside is limited unless new product cycles, like the anticipated Siri 2.0, or service innovations significantly re-accelerate growth amidst rival tech expansion.
- AAPL’s 31.9% operating margin shows strong pricing power, high vs. most peers, though MSFT’s 46.3% reflects software’s superior leverage.
- AAPL’s 6.0% revenue growth is moderate, outpacing HPQ, but lags MSFT, GOOGL, AMZN, and DELL, hinting at hardware market saturation.
- AAPL’s 7.4% stock gain and 38.9 PE, trailing MSFT, GOOGL, AMZN, suggests investor caution on future growth versus peer momentum.
Here’s how Apple stacks up across size, valuation, and profitability versus key peers.
| AAPL | MSFT | GOOGL | AMZN | DELL | HPQ | |
|---|---|---|---|---|---|---|
| Market Cap ($ Bil) | 3,865.4 | 3,562.5 | 3,971.1 | 2,631.4 | 80.9 | 20.2 |
| Revenue ($ Bil) | 408.6 | 293.8 | 385.5 | 670.0 | 104.1 | 55.3 |
| PE Ratio | 38.9 | 34.0 | 32.0 | 37.3 | 15.5 | 8.0 |
| LTM Revenue Growth | 6.0% | 15.6% | 13.4% | 10.9% | 10.8% | 3.2% |
| LTM Operating Margin | 31.9% | 46.3% | 32.2% | 11.4% | 6.7% | 6.6% |
| LTM FCF Margin | 23.5% | 26.6% | 19.1% | 2.0% | 4.3% | 5.1% |
| 12M Market Return | 7.4% | 13.7% | 70.1% | 11.4% | 2.9% | -33.0% |
For more details on Apple, read Buy or Sell AAPL Stock. Below we compare AAPL’s growth, margin, and valuation with peers across years
Revenue Growth Comparison
| LTM | 2025 | 2024 | 2023 | 2022 | |
|---|---|---|---|---|---|
| AAPL | 6.0% | – | 2.0% | -2.8% | 7.8% |
| MSFT | 15.6% | 14.9% | 15.7% | 6.9% | |
| GOOGL | 13.4% | – | 13.9% | 8.7% | 9.8% |
| AMZN | 10.9% | – | 11.0% | 11.8% | 9.4% |
| DELL | 10.8% | 8.1% | -13.6% | 1.1% | |
| HPQ | 3.2% | 3.2% | -0.3% | -14.6% |
Operating Margin Comparison
| LTM | 2025 | 2024 | 2023 | 2022 | |
|---|---|---|---|---|---|
| AAPL | 31.9% | – | 31.5% | 29.8% | 30.3% |
| MSFT | 46.3% | 45.6% | 44.6% | 41.8% | |
| GOOGL | 32.2% | – | 32.1% | 27.4% | 26.5% |
| AMZN | 11.4% | – | 10.8% | 6.4% | 2.4% |
| DELL | 6.7% | 6.5% | 6.1% | 5.6% | |
| HPQ | 6.6% | 6.6% | 7.8% | 7.9% |
PE Ratio Comparison
| LTM | 2025 | 2024 | 2023 | 2022 | |
|---|---|---|---|---|---|
| AAPL | 38.9 | – | 44.5 | 40.6 | 31.3 |
| MSFT | 34.0 | 35.3 | 35.5 | 38.7 | |
| GOOGL | 32.0 | – | 38.5 | 32.4 | 30.4 |
| AMZN | 37.3 | – | 40.8 | 74.3 | -568.7 |
| DELL | 15.5 | 19.3 | 24.5 | 23.0 | |
| HPQ | 8.0 | 8.3 | 11.5 | 9.1 |
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