Tearsheet

Visa (V)


Market Price (4/25/2026): $309.36 | Market Cap: $591.9 Bil
Sector: Financials | Industry: Transaction & Payment Processing Services

Visa (V)


Market Price (4/25/2026): $309.36
Market Cap: $591.9 Bil
Sector: Financials
Industry: Transaction & Payment Processing Services

Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.

0

Attractive operating margins
Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is 67%

Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 59%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 55%, CFO LTM is 24 Bil, FCF LTM is 23 Bil

Stock buyback support
Stock Buyback 3Y Total is 48 Bil

Low stock price volatility
Vol 12M is 20%

Megatrend and thematic drivers
Megatrends include Fintech & Digital Payments, E-commerce & Digital Retail, Cybersecurity, and AI in Financial Services. Show more.

Weak multi-year price returns
2Y Excs Rtn is -28%, 3Y Excs Rtn is -36%

Expensive valuation multiples
P/SPrice/Sales ratio is 14x, P/EBITPrice/EBIT or Price/(Operating Income) ratio is 23x, P/CFOPrice/(Cash Flow from Operations). CFO is cash before capital expenditures. is 24x

Key risks
V key risks include [1] global regulatory and antitrust challenges targeting its market dominance and fee structure, Show more.

0 Attractive operating margins
Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is 67%
1 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 59%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 55%, CFO LTM is 24 Bil, FCF LTM is 23 Bil
2 Stock buyback support
Stock Buyback 3Y Total is 48 Bil
3 Low stock price volatility
Vol 12M is 20%
4 Megatrend and thematic drivers
Megatrends include Fintech & Digital Payments, E-commerce & Digital Retail, Cybersecurity, and AI in Financial Services. Show more.
5 Weak multi-year price returns
2Y Excs Rtn is -28%, 3Y Excs Rtn is -36%
6 Expensive valuation multiples
P/SPrice/Sales ratio is 14x, P/EBITPrice/EBIT or Price/(Operating Income) ratio is 23x, P/CFOPrice/(Cash Flow from Operations). CFO is cash before capital expenditures. is 24x
7 Key risks
V key risks include [1] global regulatory and antitrust challenges targeting its market dominance and fee structure, Show more.

Valuation, Metrics & Events

Price Chart

Why The Stock Moved

Qualitative Assessment

AI Analysis | Feedback

Visa (V) stock has lost about 10% since 12/31/2025 because of the following key factors:

1. Strong Earnings, Weak Stock Reaction, and Litigation Provision.

Despite Visa reporting strong fiscal first-quarter 2026 results on January 29, 2026, with net revenue increasing 15% year-over-year to $10.9 billion and non-GAAP EPS rising 15% to $3.17, the stock experienced a decline of up to 3% on the day of the earnings report. Investors focused on processed transactions coming in slightly below the most aggressive estimates. Additionally, the company's GAAP net income for the quarter was impacted by a significant $707 million litigation provision related to the interchange multidistrict litigation case.

2. Broader Market Downturn and Valuation Compression.

The decline in Visa's stock during the specified period coincided with a broader market downturn that affected major indices in early 2026. This macroeconomic headwind contributed to a meaningful compression in Visa's valuation, with its NTM (Next Twelve Months) EV/EBITDA multiple falling from 24.2x in March 2025 to approximately 18.8x by April 2026. This repricing was largely driven by a general decline in consumer sentiment and a normalization of growth expectations across the market.

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Stock Movement Drivers

Fundamental Drivers

The -11.6% change in V stock from 12/31/2025 to 4/24/2026 was primarily driven by a -15.3% change in the company's P/E Multiple.
(LTM values as of)123120254242026Change
Stock Price ($)349.99309.42-11.6%
Change Contribution By: 
Total Revenues ($ Mil)40,00041,3913.5%
Net Income Margin (%)50.1%50.2%0.2%
P/E Multiple33.628.5-15.3%
Shares Outstanding (Mil)1,9261,9130.7%
Cumulative Contribution-11.6%

LTM = Last Twelve Months as of date shown

Market Drivers

12/31/2025 to 4/24/2026
ReturnCorrelation
V-11.6% 
Market (SPY)4.2%42.5%
Sector (XLF)-6.1%68.4%

Fundamental Drivers

The -9.0% change in V stock from 9/30/2025 to 4/24/2026 was primarily driven by a -12.3% change in the company's P/E Multiple.
(LTM values as of)93020254242026Change
Stock Price ($)340.00309.42-9.0%
Change Contribution By: 
Total Revenues ($ Mil)38,89341,3916.4%
Net Income Margin (%)52.2%50.2%-3.7%
P/E Multiple32.528.5-12.3%
Shares Outstanding (Mil)1,9381,9131.3%
Cumulative Contribution-9.0%

LTM = Last Twelve Months as of date shown

Market Drivers

9/30/2025 to 4/24/2026
ReturnCorrelation
V-9.0% 
Market (SPY)7.0%36.6%
Sector (XLF)-4.2%67.4%

Fundamental Drivers

The -11.0% change in V stock from 3/31/2025 to 4/24/2026 was primarily driven by a -16.6% change in the company's P/E Multiple.
(LTM values as of)33120254242026Change
Stock Price ($)347.86309.42-11.0%
Change Contribution By: 
Total Revenues ($ Mil)36,80241,39112.5%
Net Income Margin (%)54.3%50.2%-7.4%
P/E Multiple34.128.5-16.6%
Shares Outstanding (Mil)1,9591,9132.4%
Cumulative Contribution-11.0%

LTM = Last Twelve Months as of date shown

Market Drivers

3/31/2025 to 4/24/2026
ReturnCorrelation
V-11.0% 
Market (SPY)28.1%61.1%
Sector (XLF)4.3%77.3%

Fundamental Drivers

The 40.4% change in V stock from 3/31/2023 to 4/24/2026 was primarily driven by a 37.1% change in the company's Total Revenues ($ Mil).
(LTM values as of)33120234242026Change
Stock Price ($)220.40309.4240.4%
Change Contribution By: 
Total Revenues ($ Mil)30,18741,39137.1%
Net Income Margin (%)50.3%50.2%-0.1%
P/E Multiple29.928.5-4.9%
Shares Outstanding (Mil)2,0621,9137.8%
Cumulative Contribution40.4%

LTM = Last Twelve Months as of date shown

Market Drivers

3/31/2023 to 4/24/2026
ReturnCorrelation
V40.4% 
Market (SPY)79.8%56.6%
Sector (XLF)67.0%70.8%

Return vs. Risk

Price Returns Compared

 202120222023202420252026Total [1]
Returns
V Return-0%-3%26%22%12%-12%47%
Peers Return-8%-27%12%30%-8%-16%-26%
S&P 500 Return27%-19%24%23%16%4%89%

Monthly Win Rates [3]
V Win Rate42%42%75%67%42%25% 
Peers Win Rate53%40%53%63%53%25% 
S&P 500 Win Rate75%42%67%75%67%50% 

Max Drawdowns [4]
V Max Drawdown-13%-18%-0%-2%-3%-16% 
Peers Max Drawdown-23%-36%-13%-9%-25%-24% 
S&P 500 Max Drawdown-1%-25%-1%-2%-15%-7% 


[1] Cumulative total returns since the beginning of 2021
[2] Peers: MA, AXP, PYPL, GPN, FIS. See V Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 4/24/2026 (YTD)

How Low Can It Go

Unique KeyEventVS&P 500
2022 Inflation Shock2022 Inflation Shock  
2022 Inflation Shock% Loss% Loss-29.2%-25.4%
2022 Inflation Shock% Gain to Breakeven% Gain to Breakeven41.2%34.1%
2022 Inflation ShockTime to BreakevenTime to Breakeven417 days464 days
2020 Covid Pandemic2020 Covid Pandemic  
2020 Covid Pandemic% Loss% Loss-36.4%-33.9%
2020 Covid Pandemic% Gain to Breakeven% Gain to Breakeven57.1%51.3%
2020 Covid PandemicTime to BreakevenTime to Breakeven158 days148 days
2018 Correction2018 Correction  
2018 Correction% Loss% Loss-19.3%-19.8%
2018 Correction% Gain to Breakeven% Gain to Breakeven23.9%24.7%
2018 CorrectionTime to BreakevenTime to Breakeven78 days120 days
2008 Global Financial Crisis2008 Global Financial Crisis  
2008 Global Financial Crisis% Loss% Loss-52.1%-56.8%
2008 Global Financial Crisis% Gain to Breakeven% Gain to Breakeven108.6%131.3%
2008 Global Financial CrisisTime to BreakevenTime to Breakeven332 days1,480 days

Compare to MA, AXP, PYPL, GPN, FIS

In The Past

Visa's stock fell -29.2% during the 2022 Inflation Shock from a high on 7/27/2021. A -29.2% loss requires a 41.2% gain to breakeven.

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About Visa (V)

Visa Inc. operates as a payments technology company worldwide. The company facilitates digital payments among consumers, merchants, financial institutions, businesses, strategic partners, and government entities. It operates VisaNet, a transaction processing network that enables authorization, clearing, and settlement of payment transactions. In addition, the company offers card products, platforms, and value-added services. It provides its services under the Visa, Visa Electron, Interlink, VPAY, and PLUS brands. Visa Inc. was founded in 1958 and is headquartered in San Francisco, California.

AI Analysis | Feedback

Here are 1-3 brief analogies for Visa:

  • Think of Visa as the FedEx for financial transactions. It provides the global network and infrastructure to securely and efficiently move payment data and authorizations between banks, merchants, and consumers.
  • It's like the AWS (Amazon Web Services) for digital payment infrastructure. Visa provides the essential, invisible backend technology and processing network that allows banks and businesses to handle countless digital payment transactions seamlessly.

AI Analysis | Feedback

  • VisaNet: A transaction processing network that enables the authorization, clearing, and settlement of digital payment transactions.
  • Card Products: Various branded physical and digital payment cards utilized by consumers, merchants, and institutions.
  • Platforms: Technology infrastructures that facilitate and support a wide range of payment solutions.
  • Value-Added Services: Ancillary services such as fraud management, data analytics, and consulting that enhance the core payment offerings.

AI Analysis | Feedback

The public company Visa (V) sells primarily to other companies, specifically financial institutions that issue Visa-branded cards to consumers and businesses and acquire transactions from merchants. These financial institutions leverage Visa's payment network (VisaNet), brand, and associated services.

Major customers include:

  • JPMorgan Chase & Co. (JPM)
  • Bank of America Corp. (BAC)
  • Wells Fargo & Company (WFC)
  • Citigroup Inc. (C)
  • Capital One Financial Corp. (COF)

AI Analysis | Feedback

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AI Analysis | Feedback

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Ryan McInerney, Chief Executive Officer

Ryan McInerney became the Chief Executive Officer of Visa in February 2023. Before this role, he served as President of Visa, overseeing the company's global businesses. Prior to joining Visa in 2013, Mr. McInerney was the Chief Executive Officer of consumer banking for JPMorgan Chase, a division with over 75,000 employees and approximately $14 billion in revenues. His roles at JPMorgan Chase also included Chief Operating Officer for home lending, Chief Risk Officer for Chase's consumer businesses, and Head of Product and Marketing for consumer banking. Earlier in his career, he worked as a principal consultant at McKinsey & Company, specializing in retail banking and payments.

Chris Suh, Chief Financial Officer

Chris Suh was appointed Chief Financial Officer of Visa in July 2023, assuming full responsibility for the role in August 2023. Before joining Visa, he served as Executive Vice President and CFO at Electronic Arts (EA). Mr. Suh spent over two decades at Microsoft in various senior finance leadership positions. Notably, he was the Corporate Vice President and CFO of the Cloud + AI group from 2018 to 2022 and Head of Investor Relations from 2013 to 2018, playing a critical role in Microsoft's transformation into a cloud-first company.

Paul Fabara, Chief Risk and Client Services Officer

Paul Fabara joined Visa in 2019 and is responsible for leading the company's client operations and global risk functions. Before his tenure at Visa, he spent eight years at American Express Company, holding key leadership roles such as President of the global services group and Chief Risk Officer. His career also includes serving as Global Chief Operating Officer for Barclays' credit card business, overseeing operations across 71 countries, and Chief Operating Officer of Alliance Data Systems. Mr. Fabara began his career at Providian Financial Corporation.

Jack Forestell, Chief Product and Strategy Officer

Jack Forestell is Visa's Chief Product and Strategy Officer, a role in which he oversees the design, development, and delivery of Visa's global product strategy and roadmap. He joined Visa in 2014. Prior to Visa, Mr. Forestell spent 12 years at Capital One, where his most recent position was Head of Capital One Digital, leading online and mobile banking, mobile/emerging payments, and digital product design and development. Before Capital One, he was a senior partner and a member of the Board of Directors at Mercer Management Consulting.

Frank Cooper III, Chief Marketing Officer

Frank Cooper III serves as Visa's Chief Marketing Officer, leading a global team dedicated to enhancing the company's purpose and advancing its business strategy in the global market. He is responsible for all aspects of marketing, including consumer, B2B, and client marketing, across all regions and functions. Mr. Cooper's diverse career journey includes leadership roles at Motown Records, Death Jam, AOL, Buzzfeed, Pepsi, and BlackRock. He also co-founded Urban Box Network, an online media company, in 1998.

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AI Analysis | Feedback

The key risks to Visa's business operations are primarily centered around ongoing regulatory and legal scrutiny, intense competition and technological disruption, and the persistent threat of cybersecurity breaches.

  1. Regulatory and Legal Scrutiny: Visa faces significant and increasing regulatory pressure globally, particularly concerning interchange reimbursement fees and antitrust concerns. Regulations by bodies such as the U.S. Federal Reserve already cap debit interchange rates. The Department of Justice (DoJ) has accused Visa of monopolizing the U.S. debit market, which could result in substantial financial penalties or mandates for changes to its fee structure and business practices. Proposed legislation, such as the Credit Card Competition Act (CCCA) in the U.S., aims to increase competition by requiring transactions to be routed through at least two unaffiliated networks, potentially eroding Visa's profit margins by reducing interchange fees. Similar regulatory efforts, such as the EU's Interchange Fee Regulation (IFR), also cap consumer credit and debit interchange fees within the EEA. Visa has incurred significant legal costs, including an additional accrual of $2.2 billion in fiscal year 2025 for claims related to long-running interchange multidistrict litigation. The company is also subject to complex and evolving global regulations on data privacy and corporate responsibility, which could impose technical and compliance burdens.

  2. Competition and Technological Disruption: The payments industry is highly dynamic, with Visa facing intense competition from both established players and emerging technologies. New payment methods and platforms, including mobile payments, alternative payment credentials, other ledger technologies, and increasing bilateral agreements between entities, pose a risk of disintermediation, potentially bypassing Visa's traditional network. Fintech companies like PayPal, Stripe, and Adyen are challenging incumbents with innovative digital solutions and competitive pricing. The rise of mobile wallets, cryptocurrencies, real-time payment systems, and Buy Now, Pay Later (BNPL) services also represent evolving competitive threats that could impact Visa's market share if it fails to adapt quickly and effectively.

  3. Cybersecurity Threats and Data Breaches: As a global payments technology company facilitating trillions in transactions, Visa is a prime target for cybercriminals. The proliferation of digital payments has introduced greater security threats, necessitating continuous and substantial investments in cybersecurity. Visa fends off approximately half a billion attacks on its perimeter monthly, ranging from phishing to sophisticated nation-state-backed assaults. Key cybersecurity risks include credential theft, account takeover, digital skimming (where malicious code harvests payment card details from e-commerce checkouts), and real-time payment fraud. The use of artificial intelligence by fraudsters is making cyberattacks faster, larger-scale, and more sophisticated. A major data breach or system outage could severely damage Visa's reputation, lead to significant financial losses, regulatory fines, and a loss of customer trust in its payment ecosystem.

AI Analysis | Feedback

  • Emergence and proliferation of government-backed real-time payment systems and Central Bank Digital Currencies (CBDCs) globally, offering alternative payment rails that can facilitate direct account-to-account transactions, potentially bypassing Visa's traditional network.
  • Expansion of Open Banking initiatives and direct bank-to-bank payment solutions, allowing for seamless account-to-account transfers, particularly in e-commerce and bill payment scenarios, which could reduce reliance on card network infrastructure.

AI Analysis | Feedback

Visa Inc. (V) operates within several large and expanding addressable markets globally:

  • Digital Payments Market (Global): The global digital payment market size was valued at USD 95.5 trillion in 2022 and is projected to reach USD 457.8 trillion by 2032. Other estimates for the global digital payment market size range from USD 114.41 billion in 2024, projected to reach USD 361.30 billion by 2030, to USD 147.06 billion in 2024, anticipated to reach USD 474.53 billion by 2032. North America accounted for the largest share of the digital payments market in 2024.
  • Card Payments Market (Global): The global card payments market was valued at USD 28.6 trillion in 2023 and is projected to reach USD 56.4 trillion by 2033. Another source estimates the global card payments market to expand from USD 3.74 trillion in 2025 to USD 5.49 trillion by 2032. Asia-Pacific is noted as dominating the card payments market size.
  • Payment Processing Solutions Market (Global): The global payment processing solutions market size was valued at USD 66.8 billion in 2024 and is projected to reach USD 198.9 billion by 2034, growing at a CAGR of 11.7% from 2025 to 2034. North America held approximately a 35% share of this market in 2024.
  • Value-Added Services (Global): Visa estimates a potential annual revenue opportunity of USD 520 billion in its Value-Added Services (VAS) globally.
  • New Payment Flows (Global):
    • Business-to-Business (B2B) Payments: This represents a substantial market of USD 145 trillion globally.
    • Person-to-Person (P2P), Business-to-Consumer (B2C), and Government-to-Consumer (G2C) Payments: These segments collectively represent a non-B2B money movement opportunity of USD 55 trillion globally.

AI Analysis | Feedback

Here are 3-5 expected drivers of future revenue growth for Visa (V) over the next 2-3 years:

  1. Growth in Value-Added Services (VAS): Visa anticipates significant revenue growth from its Value-Added Services, which include areas such as advisory, risk, and security services. This segment has shown strong momentum, with revenue growing 28% year-over-year in Q1 2026 and contributing approximately 50% to Visa's overall revenue growth in that quarter. Visa projects that Value-Added Services and new payment flows will account for half of its total revenue by 2026.
  2. Expansion in Commercial and Money Movement Solutions: Visa is focused on expanding its commercial and money movement solutions, encompassing Business-to-Business (B2B) payments and Visa Direct. Commercial payments volume increased by 10% year-over-year in Q1 2026 and Q4 2025. Visa Direct transactions also saw substantial growth, increasing by 23% year-over-year in both Q1 2026 and Q4 2025, driven by both domestic and cross-border activity. This area, which contributed only 5% of net revenue in fiscal year 2024, represents a significant growth opportunity for the company.
  3. Growth in Cross-Border Volume: Cross-border transactions continue to be a key driver of revenue. Cross-border volume, excluding intra-Europe, grew by 11% year-over-year in Q1 2026, supported by strong commercial volumes and increased U.S. inbound transactions from Canada. Cross-border volume as a whole increased by 12% in Q4 2025. This segment is considered a high-margin area for Visa.
  4. Innovation in New Payment Flows and Technologies: Visa is investing in and expanding new payment technologies and flows, including stablecoins, tokenization, and "agentic commerce." The company has expanded its stablecoin capabilities, with a settlement run rate of nearly $4.6 billion globally by the end of Q1 2026 and plans to scale stablecoin-linked card programs to 100 countries. Visa is also re-architecting its network to capitalize on "agentic commerce," where AI agents conduct autonomous transactions, which is expected to increase transaction density.
  5. Continued Strength in Core Consumer Payments: Despite the focus on new areas, sustained growth in core consumer payments remains a fundamental driver. Global payments volume grew by 8% year-over-year in constant dollars in Q1 2026, and processed transactions increased by 9% year-over-year. This reflects resilient consumer spending, which is a consistent contributor to Visa's net revenue growth.

AI Analysis | Feedback

Share Repurchases

  • Visa reported annual share buybacks of $12.101 billion in 2023, $16.713 billion in 2024, and $18.316 billion in 2025.
  • As of December 4, 2025, Visa had a remaining repurchase authorization of $24.9 billion.
  • During the three months ending December 31, 2022, Visa repurchased $3.1 billion of Class A common stock, with $14.0 billion of authorized funds remaining for future share repurchases as of that date.

Share Issuance

  • Visa's shares outstanding have consistently declined over the last few years, indicating net repurchases exceeding any issuances.
  • Shares outstanding were 2.34 billion in 2023, 2.242 billion in 2024, and 2.1 billion in 2025.
  • For the quarter ending December 31, 2025, shares outstanding were 2.067 billion, representing a 2.5% decline year-over-year.

Capital Expenditures

  • Visa's capital expenditures were $705 million in 2021, $970 million in 2022, $1.06 billion in 2023, $1.26 billion in 2024, and $1.48 billion in 2025.
  • The capital expenditures increased each fiscal year from 2021 to 2025.
  • Visa's capital expenditures margin, which is capital expenditures as a percentage of revenue, peaked in September 2025 at 3.7%.

Better Bets vs. Visa (V)

Trade Ideas

Select ideas related to V.

Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
HBAN_3312026_Insider_Buying_45D_2Buy_200K03312026HBANHuntington BancsharesInsiderInsider Buys 45DStrong Insider Buying
Companies with multiple insider buys in the last 45 days
0.0%0.0%0.0%
NP_3312026_Insider_Buying_45D_2Buy_200K03312026NPNeptune InsuranceInsiderInsider Buys 45DStrong Insider Buying
Companies with multiple insider buys in the last 45 days
0.0%0.0%0.0%
JKHY_3272026_Monopoly_xInd_xCD_Getting_Cheaper03272026JKHYJack Henry & AssociatesMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple
3.1%3.1%0.0%
MKTX_3202026_Dip_Buyer_FCFYield03202026MKTXMarketAxessDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-5.2%-5.2%-5.7%
RYAN_3202026_Insider_Buying_GTE_1Mil_EBITp+DE_V203202026RYANRyan SpecialtyInsiderInsider Buys | Low D/EStrong Insider Buying
Companies with strong insider buying in the last 1 month, positive operating income and reasonable debt / market cap
-2.7%-2.7%-8.5%
V_11142025_Monopoly_xInd_xCD_Getting_Cheaper11142025VVisaMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple
-8.2%-8.2%-10.3%
V_12312022_Monopoly_xInd_xCD_Getting_Cheaper12312022VVisaMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple
14.8%26.3%-0.2%
V_6302022_Monopoly_xInd_xCD_Getting_Cheaper06302022VVisaMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple
6.3%21.9%-9.6%
V_11302021_Monopoly_xInd_xCD_Getting_Cheaper11302021VVisaMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple
9.9%13.1%-7.8%
V_10312020_Monopoly_xInd_xCD_Getting_Cheaper10312020VVisaMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple
28.9%17.2%0.0%

Recent Active Movers

Peer Comparisons

Peers to compare with:

Financials

VMAAXPPYPLGPNFISMedian
NameVisa Masterca.American.PayPal Global P.Fidelity. 
Mkt Price309.42504.17314.0850.4867.7645.73188.59
Mkt Cap592.1451.7215.147.016.023.6131.1
Rev LTM41,39132,79174,17133,1728,30910,67732,982
Op Inc LTM27,72319,514-6,3961,5631,7596,396
FCF LTM22,92816,43314,3245,5642,0391,8279,944
FCF 3Y Avg20,81513,63716,1775,5172,1042,2129,577
CFO LTM24,44317,64817,4686,4162,6572,81611,942
CFO 3Y Avg22,12414,80318,4066,2362,7553,07410,520

Growth & Margins

VMAAXPPYPLGPNFISMedian
NameVisa Masterca.American.PayPal Global P.Fidelity. 
Rev Chg LTM12.5%16.4%10.5%4.3%-0.2%5.4%8.0%
Rev Chg 3Y Avg11.1%13.8%10.2%6.4%-1.7%-3.5%8.3%
Rev Chg Q14.6%17.6%11.4%3.7%-0.0%8.2%9.8%
QoQ Delta Rev Chg LTM3.5%4.2%2.7%0.9%-0.0%2.0%2.4%
Op Inc Chg LTM13.7%19.5%-11.0%-12.9%-0.2%11.0%
Op Inc Chg 3Y Avg11.2%15.4%-16.6%-0.8%8.8%11.2%
Op Mgn LTM67.0%59.5%-19.3%18.8%16.5%19.3%
Op Mgn 3Y Avg66.8%58.6%-18.0%20.0%16.6%20.0%
QoQ Delta Op Mgn LTM0.6%0.4%-0.1%-2.3%-0.2%0.1%
CFO/Rev LTM59.1%53.8%23.6%19.3%32.0%26.4%29.2%
CFO/Rev 3Y Avg59.6%51.3%27.6%19.7%34.4%30.3%32.4%
FCF/Rev LTM55.4%50.1%19.3%16.8%24.5%17.1%21.9%
FCF/Rev 3Y Avg56.0%47.2%24.4%17.4%26.3%21.9%25.3%

Valuation

VMAAXPPYPLGPNFISMedian
NameVisa Masterca.American.PayPal Global P.Fidelity. 
Mkt Cap592.1451.7215.147.016.023.6131.1
P/S14.313.82.91.41.92.22.6
P/Op Inc21.423.1-7.410.313.413.4
P/EBIT23.423.4-7.08.015.115.1
P/E28.530.219.29.011.562.123.8
P/CFO24.225.612.37.36.08.410.4
Total Yield4.1%3.3%5.2%11.1%10.2%5.2%5.2%
Dividend Yield0.6%0.0%0.0%0.0%1.5%3.6%0.3%
FCF Yield 3Y Avg3.5%2.9%9.0%8.2%8.4%6.1%7.1%
D/E0.00.00.30.21.40.60.2
Net D/E0.00.00.0-0.00.80.50.0

Returns

VMAAXPPYPLGPNFISMedian
NameVisa Masterca.American.PayPal Global P.Fidelity. 
1M Rtn1.5%0.5%4.9%12.6%-4.3%-3.9%1.0%
3M Rtn-4.9%-3.8%-12.9%-10.6%-9.6%-23.8%-10.1%
6M Rtn-10.6%-11.8%-11.7%-27.3%-21.9%-31.5%-16.9%
12M Rtn-7.1%-5.3%18.7%-21.6%-4.8%-41.3%-6.2%
3Y Rtn37.9%39.2%108.5%-29.3%-33.9%-10.6%13.6%
1M Excs Rtn-7.2%-8.2%-3.8%3.9%-12.9%-12.6%-7.7%
3M Excs Rtn-8.6%-7.4%-16.5%-14.2%-13.2%-27.4%-13.7%
6M Excs Rtn-17.0%-18.4%-17.2%-32.4%-27.4%-38.6%-22.9%
12M Excs Rtn-40.1%-37.6%-11.3%-52.0%-37.7%-74.2%-38.9%
3Y Excs Rtn-36.4%-34.8%24.8%-105.1%-108.9%-84.3%-60.3%

Financials

Segment Financials

Revenue by Segment
$ Mil20252024202320222021
Payment Services35,92632,65329,31024,10521,846
Total35,92632,65329,31024,10521,846


Price Behavior

Price Behavior
Market Price$309.42 
Market Cap ($ Bil)592.1 
First Trading Date03/19/2008 
Distance from 52W High-16.6% 
   50 Days200 Days
DMA Price$310.35$332.52
DMA Trenddowndown
Distance from DMA-0.3%-6.9%
 3M1YR
Volatility22.5%20.4%
Downside Capture0.550.59
Upside Capture51.9164.93
Correlation (SPY)46.1%42.2%
V Betas & Captures as of 3/31/2026

 1M2M3M6M1Y3Y
Beta0.340.620.570.510.760.71
Up Beta0.850.871.090.540.740.79
Down Beta0.010.450.340.270.690.72
Up Capture28%51%25%43%58%36%
Bmk +ve Days7162765139424
Stock +ve Days11233159127419
Down Capture57%77%87%75%97%86%
Bmk -ve Days12233358110323
Stock -ve Days11193267125332

[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with V
V-6.8%20.4%-0.45-
Sector ETF (XLF)8.9%14.7%0.3668.6%
Equity (SPY)34.0%12.6%2.0542.5%
Gold (GLD)42.9%27.2%1.29-5.4%
Commodities (DBC)46.4%18.0%1.97-23.8%
Real Estate (VNQ)14.2%13.3%0.7428.9%
Bitcoin (BTCUSD)-16.6%42.1%-0.328.3%

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Based On 5-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with V
V7.3%22.5%0.27-
Sector ETF (XLF)9.6%18.7%0.4066.8%
Equity (SPY)12.7%17.1%0.5864.4%
Gold (GLD)21.2%17.8%0.971.9%
Commodities (DBC)14.5%19.1%0.627.7%
Real Estate (VNQ)3.7%18.8%0.1048.0%
Bitcoin (BTCUSD)7.0%56.3%0.3423.1%

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Based On 10-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with V
V15.3%24.3%0.59-
Sector ETF (XLF)12.7%22.2%0.5369.2%
Equity (SPY)14.9%17.9%0.7174.9%
Gold (GLD)13.9%15.9%0.731.0%
Commodities (DBC)10.1%17.8%0.4720.1%
Real Estate (VNQ)5.4%20.7%0.2357.3%
Bitcoin (BTCUSD)68.3%66.9%1.0716.9%

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Short Interest

Short Interest: As Of Date4152026
Short Interest: Shares Quantity23.4 Mil
Short Interest: % Change Since 3312026-0.2%
Average Daily Volume5.6 Mil
Days-to-Cover Short Interest4.2 days
Basic Shares Quantity1,913.5 Mil
Short % of Basic Shares1.2%

Earnings Returns History

Expand for More
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
1/29/2026-3.0%-0.6%-3.2%
10/28/2025-1.6%-1.9%-3.6%
7/29/2025-0.1%-3.9%-0.1%
4/29/20251.2%1.8%6.3%
1/30/2025-0.4%1.3%5.6%
10/29/20242.9%4.0%11.9%
7/23/2024-4.0%-0.6%1.5%
4/23/20240.3%-2.0%0.7%
...
SUMMARY STATS   
# Positive111415
# Negative13109
Median Positive2.2%2.2%6.3%
Median Negative-1.6%-2.1%-3.0%
Max Positive10.6%12.3%16.8%
Max Negative-6.9%-9.8%-12.2%

V Trade Sentinel


Stock Conviction

ACCUMULATE (Score 7-8)

CONVICTION RATIONALE

The analysis yields a probability-adjusted skew of 1.75x, placing it in Tier 2. The powerful Alpha Driver of high-margin services growth and the secular tailwind of digital payments provide a compelling bull case. While the regulatory Anti-Alpha is a significant and structural threat, its timing and probability are uncertain. The current valuation fairly prices in this risk, offering an attractive, asymmetric risk/reward for a high-quality compounder.

STOCK ARCHETYPE
Mature Cash Cow

Visa fits the 'Mature Cash Cow' archetype due to its dominant market position, high and stable operating margins (~66-69%), immense and recurring free cash flow generation, and moderate but highly predictable growth. The focus is on capital efficiency and defending its pricing power.

Looking for high-conviction positions with a better risk/reward profile? See what's currently in the Trefis High Quality Portfolio.
INVESTMENT THESIS
Value-Added Services Revenue Growth & Margin Mix Shift

The primary driver of upside is the accelerating growth in Visa's high-margin Value-Added Services segment, which provides a durable growth engine independent of nominal payments volume and helps insulate the business from fee pressure on core transaction processing.

Mechanism: As Visa deepens its relationships with financial institutions and merchants, it cross-sells higher-margin services like data analytics, fraud prevention, and consulting. This shifts the revenue mix towards more profitable and stickier offerings, enhancing overall profitability even if core volume growth moderates.
Supporting Evidence:
  • Value-Added Services revenue grew 28% YoY in Q1 2026, accelerating from 25% in the prior quarter.
  • This segment accounted for approximately 50% of total revenue growth in Q1 2026.
  • The growth in Value-Added Services contributes to Visa maintaining its high and stable operating margins of approximately 66-69%.
PRIMARY RISK
Regulatory Interchange Fee Compression via Legislative Action

The most significant risk to the investment thesis is government intervention, specifically through legislation like the Credit Card Competition Act (CCCA), which aims to reduce interchange fees by introducing network competition. This directly threatens Visa's primary revenue and profit driver.

Mechanism: If enacted, the CCCA would require large card-issuing banks to offer at least two network choices for transaction processing. This would introduce direct price competition on swipe fees, fundamentally eroding Visa's take rate and compressing margins on its core transaction business.
Supporting Evidence:
  • The Credit Card Competition Act (CCCA) was reintroduced in Congress in January 2026.
  • President Trump voiced support for the CCCA in January 2026, increasing its political momentum.
  • Regulatory actions, such as the Durbin Amendment and EU Interchange Fee Regulation, have historically resulted in capped rates for payment networks.
Key KPI Watchlist
KPI Threshold Rationale
Value-Added Services Revenue Growth YoY>25%This is the core of the Alpha Driver. If this growth decelerates meaningfully below 25%, the thesis of a high-margin mix shift offsetting core business risks is weakened.
Processed Transactions Growth YoYStable at ~8-9% or re-acceleratingA key reason for the negative stock reaction post-earnings was a miss on this metric. Further deceleration would confirm a slowdown in the core business, putting more pressure on valuation.
News flow on Credit Card Competition Act (CCCA)Scheduling of a congressional floor voteThis is the primary trigger for the downside scenario. Any legislative momentum that increases the probability of passage would cause an immediate de-rating of the stock.
Core Investment Debate

Regulatory Headwinds vs. New Growth Engines

BULL VIEW

The 28% YoY growth in Value-Added Services is a durable, high-margin engine that makes Visa less reliant on traditional interchange fees.

CORE TENSION

Can accelerating, high-margin Value-Added Services offset the structural threat of interchange fee regulation and decelerating core transaction growth?


PREVAILING SENTIMENT
BEARISH

The market's negative reaction to Q1 2026 earnings, despite a beat, was driven by a miss on processed transactions and cautious guidance, confirming investor focus on deceleration and risk.

BEAR VIEW

The Credit Card Competition Act (CCCA) and DOJ lawsuits pose an existential threat to the core revenue model, which transaction deceleration cannot offset.

Next 6 months: Risks and Catalysts
Timeline Event & Metric To Watch
Early May 2026
Q2 2026 Earnings Report
Watch: Year-over-year growth rate of Processed Transactions and Payments Volume.
Ongoing (Next 6 Months)
Credit Card Competition Act (CCCA) Legislative Progress
Watch: Scheduling of a committee hearing or floor vote in the U.S. Congress.
Ongoing (Next 6 Months)
DOJ Antitrust Lawsuit Ruling
Watch: Any significant court ruling on pre-trial motions or the setting of a firm trial date.
Key Events in Last 6 Months
Date Event Stock Impact
2025-08-18
Capital Return Action
Details: Effective date for the release of $1.4 billion in value from Series B and C preferred stock, a technical action related to the 2016 Visa Europe acquisition.
Muted (-0.5%)
$343.78 -> $342.06
2025-10-28
Q4 2025 Earnings Report
Details: Visa reported strong Q4 results with 12% revenue growth, beating expectations. However, the stock dipped slightly as the company booked a significant litigation provision for ongoing interchange lawsuits.
Slight -1.6% pullback
$346.21 -> $340.60
2025-12-15
Strategic Outlook Published
Details: Visa published its top payments predictions for 2026, highlighting themes of AI-driven commerce and the milestone of card payments reaching 50% of global consumer transactions.
Muted (-0.5%)
$346.89 -> $345.11
2026-01-06
DOJ Lawsuit Update
Details: Despite reports that the DOJ was actively pursuing its antitrust lawsuit over the debit market, the stock showed resilience and gained modestly on the day.
Modest 1.1% gain
$353.80 -> $357.56
2026-01-13
Regulatory Threat Intensifies
Details: Stock dropped following former President Trump's vocal support for the Credit Card Competition Act (CCCA), increasing the perceived likelihood of legislation that could cap interchange fees.
Fell notably by 4.5%
$343.20 -> $327.88
2026-01-29
Q1 2026 Earnings Report
Details: Visa beat revenue and EPS estimates, driven by 15% net revenue growth. However, the stock fell as Processed Transactions missed consensus and Q2 guidance implied slowing growth.
Fell notably by 3.0%
$331.80 -> $321.83
Risk Management
Position Sizing

1% - 3%

CONSERVATIVE

Volatility is moderate, but the fundamental conviction is low. The combination of a Bearish sentiment, expensive valuation, and significant regulatory overhangs requires a Conservative sizing until visibility on these risks improves.

Diversification Alternatives
MA
INDUSTRY

Mastercard offers similar exposure to the secular growth of digital payments but recently reported stronger cross-border volume growth (14% vs. V's 11%) and secured a key partnership renewal with Capital One.

Core Thesis: As the other half of the global payments duopoly, Mastercard shares the same powerful network effects and asset-light, high-margin business model as Visa.
AXP
SECTOR

American Express's closed-loop network and focus on premium consumers provides a different risk profile, less directly exposed to interchange fee regulation and more levered to high-end consumer spending.

Core Thesis: A premium brand with a loyal, high-spending cardmember base that generates revenue from both discount fees and net interest income, creating a more diversified model than pure payment networks.
How Is The Market Pricing V?

Visa is evolving from a consumer credit card network into a diversified global 'network of networks,' driving new growth by processing non-card-based payments for B2B, P2P, and government use cases.

Filter all news through the lens of Visa's expansion beyond consumer card payments into 'New Flows' and high-margin 'Value-Added Services.'

What will confirm the thesis

Growth in Visa Direct transactions >+20%; Commercial payments volume growth outpacing consumer volume; acquisitions that add new data or security services; partnerships with fintechs or governments for new payment flows.

What will damage the thesis

Sustained slowdown in cross-border travel volume; major regulatory action capping interchange or network fees; significant security breach of the VisaNet network; a large financial institution client moving payment processing in-house.

Noise: Real but irrelevant to thesis

Short-term fluctuations in quarterly consumer spending; minor changes in interchange litigation provisions (unless a major final ruling); competitive announcements from Mastercard that mirror existing Visa capabilities; individual cryptocurrency price volatility.

Repricing Catalyst

The market is re-rating Visa based on the high-margin growth of its Value-Added Services (up 28% in Q1 FY26) and Commercial & Money Movement Solutions (up 20% in Q1 FY26). These segments, encompassing services like risk management, consulting, and Visa Direct, are expanding Visa's Total Addressable Market far beyond consumer payments and carry higher, more durable margins.

What V Makes & Who Pays
TTM figures based on Q1 FY2026 Earnings Press Release, Jan 29 2026
Data Processing & Network Fees
$22.2B TTM (51% of Total) · 62% Margin
What It Is

Authorization, clearing, settlement, and other services that enable transactions on the VisaNet processing network; Value-Added Services including fraud management, risk solutions, and consulting.

Who Pays & How

Financial institutions (issuers and acquirers) pay per-transaction fees to use VisaNet's rails. The immense two-sided network effect (4.3B+ credentials, 130M+ merchant locations) makes participation essential for commerce.

Fee per transaction processed.
Competition
Mastercard - Banknet
Mastercard has a similarly scaled global network and competes aggressively on co-brand deals with major banks.
Visa's larger scale (38.7% share of purchase transactions vs. Mastercard's ~24%) creates a self-reinforcing network effect, making its network slightly more valuable to new merchants and consumers.
Service Fees (based on Payments Volume)
$19.0B TTM (33% of Total) · 62% Margin
What It Is

Fees charged to card issuers for their participation in the Visa card program, based on the volume of payments on those cards.

Who Pays & How

Card-issuing financial institutions (e.g., JPMorgan Chase, Bank of America) pay fees based on the dollar value of payments made with Visa-branded cards.

Percentage of payments volume (basis points).
Competition
Mastercard - Service Fees
Mastercard competes for exclusivity on major co-brand card portfolios (e.g., Apple Card), locking in payments volume.
Visa has the largest number of credentials in circulation, making it the default choice for many issuers and giving it a scale advantage in negotiating co-brand deals.
International Transaction Fees
$14.6B TTM (16% of Total) · 62% Margin
What It Is

Fees for currency conversion and processing of transactions where the card issuer's country differs from the merchant's country.

Who Pays & How

Financial institutions pay fees on cross-border transactions, which they typically pass on to consumers. These fees are for the service of managing multi-currency exchange and settlement.

Percentage of cross-border transaction volume.
Competition
Mastercard - Cross-Border Fees
Mastercard has a strong global footprint, particularly in Europe, and competes for cross-border travel volume.
Visa's global acceptance leadership makes it the default for many international travelers. Its scale allows for efficient currency conversion and settlement processes.
V Evolution: Price Return by Era
1958–2008 · The Bank Consortium Era
From BankAmericard to Global Standard
Beginning as a Bank of America experiment in 1958, the blue, white, and gold card evolved into a decentralized consortium of banks. This era was defined by establishing global acceptance, creating standardized rules for interchange, and building the foundational VisaNet network.
2008–2016 · The Post-IPO Era
Unleashing a Public Juggernaut +2,054% (Change since IPO)
Visa's record-breaking $17.9 billion IPO in March 2008 transformed it into a publicly-traded company. This period focused on capitalizing on the global shift from cash to cards, driving massive growth in payments volume and establishing itself as a premier growth stock.
2016–Present · The 'Network of Networks' Era
Expanding Beyond the Card +34.8% (Last 5 Years)
Marked by the $23 billion acquisition of Visa Europe in 2016 to reunify the company globally, this era is defined by the strategic expansion into 'New Flows.' Through initiatives like Visa Direct and a suite of value-added services, Visa is leveraging its network to capture B2B, P2P, and G2C payments, aiming to be the core infrastructure for all forms of digital money movement, not just consumer card transactions.
Market Appears To Be Skeptical Of Core Thesis
Price structure is in a downtrend. Multiple SMA levels broken and declining. Thesis requires reclaiming 200D before any bull case is credible. Relative to SPY: Significantly underperforming and deteriorating. Potential evidence of capital being actively rotating away. Volume and momentum are strongly confirming. The institutional accumulation is evident and momentum is accelerating. Earnings history is clearly negative. The market punished the print and the drift confirms distribution. Thesis is under pressure. NOTE: Volume character and price structure are diverging. The structural trend is not confirmed by institutional flow. This divergence typically resolves in the direction of volume, not price.
① Structure
-4
Structural pillar score (-4 to +4). Driven by trend regime, SMA cross events, proximity to 52W high, and relative strength vs SPY.
② Volume / Momentum
+3
Volume/Momentum pillar score (-4 to +4). Driven by institutional footprint score, OBV divergence, and momentum character.
③ Catalyst
-2
Catalyst pillar score (-4 to +4). Driven by earnings day reaction, 20D post-earnings drift, and post-earnings volume character.
Combined Score
-3 / 12
1 Price Structure & Trend Downtrend · -
2 Momentum Accelerating
3 Relative Strength vs. SPY Strong Underperformance
4 Institutional Footprint & Volume Mild Accumulation
5 Volatility Normal
6 Key Price Levels Range · Vol Flat
7 Earnings Reaction History Consistent Pressure
8 How the Verdict Is Derived Three Pillars