• Public Storage for apartments
• Marriott for apartment buildings

• Multifamily Apartment Rentals: Providing apartment homes for lease to residents.
• Multifamily Real Estate Development & Redevelopment: Developing and redeveloping apartment communities.
• Multifamily Property Management: Managing the daily operations and services for its apartment communities.
• Multifamily Real Estate Transactions: Acquiring and selling apartment communities to optimize its portfolio.

UDR, Inc. primarily serves individual customers, referred to as "Residents" in their company description, by providing apartment homes for rent. As a multifamily real estate investment trust (REIT), its major customers fall into the following categories:

1. Urban Professionals and Young Adults: This category includes individuals and couples who are drawn to dynamic city centers or close-in suburban locations, valuing convenience, access to employment centers, public transportation, and a vibrant social and entertainment scene. They often seek modern amenities and a maintenance-free lifestyle.
2. Families and Established Households: These customers typically look for stable and spacious apartment living within attractive communities. They may prioritize factors such as good local schools (where applicable to the community), neighborhood amenities, and a comfortable environment for raising a family or establishing a long-term household.
3. Empty Nesters and Lifestyle Renters: This group includes individuals or couples who choose the convenience and amenities of apartment living over homeownership. They may be downsizing from single-family homes, seeking a maintenance-free lifestyle, or looking for well-located properties with desirable amenities and services.

Thomas W. Toomey, Chairman, President, and Chief Executive Officer

Thomas W. Toomey has served as Chief Executive Officer and a member of the board of UDR, Inc. since joining the Company in 2001. Over his tenure, he has been instrumental in repositioning UDR's portfolio through approximately $23 billion in acquisitions and dispositions of multifamily communities and over $5 billion in development. Prior to UDR, Mr. Toomey held various senior positions, including Chief Operating Officer and Chief Financial Officer, with AIMCO, a multifamily REIT peer. At AIMCO, he played a key role in transforming the company into the largest apartment owner in the U.S., growing its portfolio tenfold. Before AIMCO, Mr. Toomey was a Senior Vice President with Lincoln Property Company for five years.

Dave Bragg, Chief Financial Officer

Dave Bragg was appointed Chief Financial Officer of UDR, Inc. effective July 24, 2025. He joined UDR from Roots Management Group, where he most recently served as CFO and previously as Chief Strategy Officer and Head of Investment Management since 2022. Prior to Roots, Mr. Bragg spent nine years as Managing Director at Green Street, where he led strategic and residential real estate research efforts. His experience also includes senior positions at Zelman & Associates, ISI Group, and Merrill Lynch.

Michael D. Lacy, Senior Vice President – Chief Operating Officer

Michael D. Lacy joined UDR in November 2006 and was promoted to Chief Operating Officer effective January 1, 2025. He has served in a variety of operational roles within the Company, including Operational Strategist, Senior Acquisitions Analyst, Director of Pricing and Revenue Management, and Vice President – Property Operations. Mr. Lacy oversees UDR's property operations, information technology, and human resources teams. He began his career as an accountant at RedPeak Properties.

Matthew A. Cozad, Senior Vice President – Corporate Services and Innovation

Matthew A. Cozad joined UDR in 2008 and has served in various operational roles, including Head of Internal Audit. He has led many of the Company's revenue and expense-related operating initiatives, as well as Environmental, Social and Governance (“ESG”) execution and compliance. Before joining UDR, Mr. Cozad was a Manager in the Risk Advisory Services group at Keiter Stephens, where he was the lead-Manager for Sarbanes-Oxley services provided to UDR from 2004 to 2007.

Tracy L. Hofmeister, Senior Vice President – Chief Accounting Officer

Tracy L. Hofmeister is the Senior Vice President – Chief Accounting Officer of UDR, Inc. He has served in a variety of accounting roles since joining the Company in 2013, including Vice President – Technical Accounting and SEC Reporting, Vice President – Controller, and Vice President – Accounting.

The key risks to UDR's business operations primarily stem from its reliance on market conditions within the multifamily real estate sector. These risks are:

1. Economic Downturns and Market Volatility: UDR's profitability is highly sensitive to overall economic conditions and market volatility. Recessions or economic uncertainty can lead to reduced occupancy rates, increased rental concessions, and a diminished ability to raise rents, which collectively can significantly impact the company's financial performance and growth prospects. The company's reliance on rental income makes it particularly vulnerable to these market fluctuations.
2. Interest Rate Fluctuations: As a real estate investment trust, UDR is susceptible to changes in interest rates. Rising interest rates can substantially increase debt servicing costs, especially given that a portion of the company's debt may be subject to variable rates. This can lead to higher expenses and a reduction in cash flow and overall profitability.
3. Competition and Supply Increases: The multifamily housing market is highly competitive. UDR faces ongoing challenges from competitive pressures and potential increases in housing supply in its targeted regions. Increased supply can lead to limitations on rent growth and may necessitate continuous investment in property improvements and marketing efforts to attract and retain tenants, thereby impacting revenue and expenses.

The addressable market for UDR, Inc.'s main products and services, which include managing, buying, selling, developing, and redeveloping apartment homes, is the multifamily real estate and apartment rental market in the U.S.

The U.S. multifamily market was valued at approximately $265 billion in 2022 and is projected to reach $466 billion by 2030, demonstrating a compound annual growth rate (CAGR) of 7.31% from 2023 to 2030. More specifically, the apartment rental market in the U.S. was valued at $300.6 billion in 2025 and is estimated to grow to $305.7 billion in 2026. This market has experienced growth at a 1.7% CAGR between 2020 and 2025, and a 3.3% CAGR between 2021 and 2026.

UDR, Inc. (NYSE: UDR) is expected to drive future revenue growth over the next 2-3 years through several key strategies:

1. Blended Lease Rate Growth: UDR anticipates that increases in rental rates will be a significant contributor to revenue. For 2026, the company forecasts average blended lease rate growth of 1.5% to 2%. This acceleration is attributed to a projected 35% year-over-year reduction in new apartment supply completions, which is expected to lessen supply pressures and allow for market concessions to burn off towards the end of the year.
2. Other Income Innovation and Value-Added Services: Growth in "other income innovation" is expected to contribute approximately 45 basis points to same-store revenue growth in 2026, representing about $10 million or nearly 5% year-over-year growth in this category. This growth is primarily driven by the continued rollout of property-wide Wi-Fi and the introduction of various value-added services for residents.
3. Sustained High Occupancy and Improved Resident Retention: Maintaining high occupancy rates, specifically in the high 96% range, is a critical driver for consistent revenue generation. UDR has reported a 1,000-basis-point improvement in resident retention compared to historical levels, largely due to enhancements in its customer experience strategy, which has resulted in approximately $35 million of higher annualized cash flow.
4. Strategic Acquisitions and Development Projects: UDR continues to pursue strategic portfolio enhancements. While the company expects to be a net seller of assets in 2026, it has recently expanded its joint venture with LaSalle Investment Management by $231.6 million and acquired The Enclave at Potomac Club for approximately $147.7 million in Q4 2025. Earlier in 2025, UDR acquired a partner's stake in a Philadelphia community and commenced a new 300-home apartment development in Riverside, California, indicating ongoing efforts to grow its portfolio.
5. Data-Driven Decisions and Operational Efficiency: UDR places a strong emphasis on leveraging data and technology, including AI, to enhance operational efficiency and optimize revenue. The company uses data-driven approaches for capital allocation, innovation, and to refine its operations platform. AI-driven initiatives have been cited as successes contributing to reduced resident turnover and informing dynamic pricing strategies for renewals based on customer feedback.

Share Repurchases

• UDR repurchased approximately $120 million of its common stock in 2025.
• During the fourth quarter of 2025, UDR repurchased around 2.6 million shares of common stock for a total cost of $92.8 million.
• In the third quarter of 2025, the company repurchased approximately 928,000 shares for $35 million, with an additional $10 million in repurchases made subsequent to quarter-end.

Share Issuance

• In the three months ending December 31, 2025, UDR issued 14,651 shares of common stock upon the redemption of Operating Partnership Units.
• UDR's strategy includes raising capital through equity issuance, a practice expected to continue.
• The company utilizes forward sales agreements for the future issuance of its common stock.

Outbound Investments

• In Q2 2025, UDR acquired its partner's stake to consolidate a 478-unit Philadelphia community.
• UDR acquired The Enclave at Potomac Club, a 406-apartment home community in suburban Metropolitan Washington, D.C., for approximately $147.7 million in Q4 2025, with funding expected from dispositions.
• The company expanded an existing joint venture with LaSalle Investment Management by contributing four communities valued at $231 million (totaling 974 apartment homes across Portland, Orlando, and Richmond) in Q4 2025, receiving approximately $202.8 million in cash proceeds.

Capital Expenditures

• In 2025, UDR incurred $56.1 million in major renovations focused on structural changes and architectural revisions to existing buildings.
• UDR commenced the development of a new 300-home apartment community in Riverside, California, in Q1 2025, with an anticipated completion by Q2 2027.
• Capital allocation decisions, including capital expenditures, are driven by a data-driven and collaborative approach aimed at maximizing long-term cash flow per share growth.