A Fitbit for continuous alcohol monitoring.

The Apple Watch for workplace sobriety and safety.

• SOBRsure: A discreet, wearable wristband that continuously monitors transdermal alcohol content for compliance and safety programs.
• SOBRcheck: A contactless or touch-based alcohol screening device designed for rapid, high-volume testing in workplaces or designated entry points.
• SOBRcloud: A cloud-based data management and analytics platform that integrates data from SOBRsure and SOBRcheck devices, offering real-time insights and reporting.

Sobr Safe (SOBR) primarily sells its alcohol detection and monitoring solutions to other companies (Business-to-Business, B2B).

While Sobr Safe often does not publicly disclose the names of its specific major customer companies due to confidentiality agreements, their target market and publicly announced partnerships indicate that they serve a range of entities in industries where employee safety and sobriety monitoring are critical. The major categories of customer companies that Sobr Safe targets and serves include:

• Transportation and Logistics Companies: This category includes commercial fleet operators (e.g., trucking, ride-sharing, last-mile delivery services, public transportation), airlines, and other entities managing a large mobile workforce. They leverage Sobr Safe's technology for pre-shift screening, continuous monitoring, and overall safety and compliance.
• Construction and Manufacturing Firms: Companies in heavy industry, general construction, specialized trades, and manufacturing facilities are key customers. They utilize Sobr Safe's solutions to ensure a sober workforce, reduce accident risks, and comply with stringent safety regulations on job sites and in operational environments.
• Judicial and Monitoring Programs: This segment includes government agencies, probation departments, drug courts, correctional facilities, and private organizations that require reliable and non-invasive remote sobriety monitoring for individuals as part of legal mandates, rehabilitation efforts, or supervised release programs.

• Jabil Inc. (JBL)
• Venture Corporation Limited (V03)

Dave Gandini is a serial entrepreneur with a career focused on telecommunications, technology, software, and automated packaging. He most recently served as President of IPS Denver, a bank card personalization and packaging entity, where he grew the company from concept to $46 million in revenue before it was acquired by a public company in 2014. Prior to IPS, he was the COO at First World Communications, a major U.S. internet and Data Center provider, and participated in its successful IPO in 2000, raising over $250 million. Gandini also founded Pace Network Services, which provided carrier SS7 signaling to U.S. long-distance providers, and facilitated a successful exit to ICG Communications. He co-founded Detroit-based Digital Signal in the fiber optic long-haul market sector, where he executed a successful exit to SP Telecom.

Christopher Whitaker has served as Sobr Safe's Chief Financial Officer since January 2024, having previously been the Company's Vice President of Finance and Accounting since February 2022. He brings over 30 years of experience in executive finance positions across large public multi-national corporations and small entrepreneurial companies, starting his career with KPMG LLP. Before joining Sobr Safe, Whitaker served as President - Americas and Vice President of Finance and Administration for Elixinol, Inc., a public, multinational corporation, from February 2020 through June 2021. Prior to Elixinol, Inc., he was the Managing Director of AEGIS Financial Consulting, LLC, from January 2015 through January 2020, where he led a team providing fractional CFO and financial consulting services to diverse public and private sector businesses.

Scott Bennett has more than 20 years of experience as a senior executive in technology-driven enterprises. Before joining SOBRsafe, he co-founded the cybersecurity firm GBprotect and served as its COO until its successful sale to Nuspire. He also previously held roles as CTO/CISO of fintech businesses Catalyst Card Company and Integrated Printing Solutions.

The increasing development and market penetration of alternative wearable and non-invasive alcohol monitoring technologies that measure transdermal alcohol content (TAC) through sweat. Companies such as BACtrack (with products like Skyn) and Proof Alcohol Monitor (Milo Sensors) are developing and marketing such devices, which offer continuous, passive alcohol monitoring and could represent a superior or more widely adopted solution compared to Sobr Safe's touch-based wristband system. Advances in accuracy, comfort, and integration of these alternative methods could significantly disrupt Sobr Safe's market.

Sobr Safe (NASDAQ: SOBR) offers next-generation transdermal alcohol detection technology through its main products, SOBRcheck™ and SOBRsure™, supported by a cloud-based reporting software platform. These products are designed for preventative alcohol screening and continuous monitoring, serving industries such as transportation fleets, oil and gas operations, construction sites, manufacturing facilities, behavioral health, and judicial systems.

Addressable Market Sizes:

• Global Alcohol Monitoring Services Market: This market, which directly aligns with Sobr Safe's offerings, is projected to reach an estimated market size of $10.45 billion by 2025, with a compound annual growth rate (CAGR) of 7.2% anticipated between 2025 and 2033. North America currently dominates this market.
• Global Alcohol Sensor Market: The broader market for alcohol sensors was valued at approximately $2.97 billion in 2024 and is expected to reach $8.30 billion by 2032, growing at a CAGR of 13.70%. North America holds a dominant share, accounting for around 45% of the market in 2023.
• Global Drug and Alcohol Screening Market: This encompassing market, relevant to Sobr Safe's workplace and behavioral health applications, was valued at $13.8 billion in 2024 and is projected to reach $52.2 billion by 2034, with a CAGR of 14.5%. The North American segment of this market alone accounted for $5.9 billion in 2024 and is projected to grow to $21.2 billion by 2034.

Here are 3-5 expected drivers of future revenue growth for Sobr Safe (SOBR) over the next 2-3 years:

1. Increased Adoption and Sales of SOBRsure Devices: The recently launched SOBRsure wearable device, designed for real-time alcohol detection through skin contact, is a primary driver of future revenue. The company reported a 41% increase in SOBRsure™ devices deployed in Q1 2025 compared to the end of fiscal year 2024, and a 35.9% increase in Q2 2025 compared to Q1 2025. This device targets multiple market segments, including individuals, families, and businesses in high-risk industries like transportation and construction.
2. Growth in Recurring Software Subscription Revenue: The SOBRsure device operates with associated monthly subscription plans, creating a recurring revenue stream. Annual recurring revenue from software subscriptions significantly increased by 109.6% year-over-year in both Q1 and Q2 2025, representing over half of total revenue. The launch of premium subscription options further enhances this driver.
3. Expansion into New Markets and Applications: SOBRsafe's technology is being deployed across a wide range of applications, including substance abuse treatment, mental health, co-parenting trust, occupational safety, judicial monitoring, and fleet management. The company has specifically noted efforts to drive adoption in the behavioral health and family law markets.
4. Geographic Expansion: The company has expanded its global reach, with users and subscribers across 43 U.S. states and international markets including Canada, Australia, and New Zealand. This geographic expansion is expected to contribute to revenue growth as the company enters new territories.
5. Strategic Partnerships and Enhanced Marketing Efforts: SOBRsafe has been actively engaged in marketing initiatives to build brand awareness and drive customer adoption. Collaborations with organizations like Mothers Against Drunk Driving (MADD) and participation in industry conferences aim to stimulate market adoption and generate new sales. The company has also bolstered its go-to-market strategy with new sales and marketing personnel.

Share Issuance

• Sobr Safe completed a 1-for-110 reverse stock split on October 2, 2024, and a 1-for-10 reverse stock split on April 4, 2025.
• The April 4, 2025 reverse stock split reduced the number of outstanding common shares from approximately 15,161,445 to 1,516,145.
• The company closed a private placement transaction on October 7, 2024, issuing 2,024,691 units, each comprising one share of common stock (or pre-funded warrant) and multiple warrants.

Inbound Investments

• Sobr Safe closed an $8.2 million private placement with institutional investors on October 7, 2024, intended for general corporate purposes and working capital.
• During the first quarter of 2025, the company acquired approximately $3,395,021 in additional proceeds, net of transactional costs, from the exercise of outstanding warrants.

Capital Expenditures

• Sobr Safe reported no cash provided by or used in investing activities during the six-month periods ended June 30, 2025, or June 30, 2024.