Sobr Safe (SOBR)
Market Price (1/29/2026): $1.27 | Market Cap: $1.9 MilSector: Information Technology | Industry: Electronic Equipment & Instruments
Sobr Safe (SOBR)
Market Price (1/29/2026): $1.27Market Cap: $1.9 MilSector: Information TechnologyIndustry: Electronic Equipment & Instruments
Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.
| Cash is significant % of market capNet D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is -227% | Weak multi-year price returns2Y Excs Rtn is -143%, 3Y Excs Rtn is -173% | Not profitable at operating income levelOp Inc LTMOperating Income, Last Twelve Months is -8.5 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -2331% |
| Strong revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is 98% | Meaningful short interestShort Interest % of Basic SharesShort Interest % of Basic Shares = (Short Interest Quantity) / (Basic Shares Outstanding). A high fraction of short interest can indicate potential risk of a short squeeze. is 15% | Significant share based compensationSBC/Rev LTMShare Based Compensation / Revenue (Sales), Last Twelve Months (LTM) is 70% |
| Valuation becoming less expensiveP/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -70% | Not cash flow generativeCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -1906%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -1906% | |
| Megatrend and thematic driversMegatrends include Digital Health & Telemedicine. Themes include Wearable Health Devices, Remote Patient Monitoring, and Health Data Analytics. | Yield minus risk free rate is negativeERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -432% | |
| High stock price volatilityVol 12M is 1332% | ||
| Key risksSOBR key risks include [1] significant financial instability stemming from a history of losses and a high cash burn rate, Show more. |
| Cash is significant % of market capNet D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is -227% |
| Strong revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is 98% |
| Valuation becoming less expensiveP/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -70% |
| Megatrend and thematic driversMegatrends include Digital Health & Telemedicine. Themes include Wearable Health Devices, Remote Patient Monitoring, and Health Data Analytics. |
| Weak multi-year price returns2Y Excs Rtn is -143%, 3Y Excs Rtn is -173% |
| Meaningful short interestShort Interest % of Basic SharesShort Interest % of Basic Shares = (Short Interest Quantity) / (Basic Shares Outstanding). A high fraction of short interest can indicate potential risk of a short squeeze. is 15% |
| Not profitable at operating income levelOp Inc LTMOperating Income, Last Twelve Months is -8.5 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -2331% |
| Significant share based compensationSBC/Rev LTMShare Based Compensation / Revenue (Sales), Last Twelve Months (LTM) is 70% |
| Not cash flow generativeCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -1906%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -1906% |
| Yield minus risk free rate is negativeERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -432% |
| High stock price volatilityVol 12M is 1332% |
| Key risksSOBR key risks include [1] significant financial instability stemming from a history of losses and a high cash burn rate, Show more. |
Qualitative Assessment
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Sobr Safe (SOBR) stock has lost about 65% since 9/30/2025 because of the following key factors:
1. Weakening Financial Performance Revealed in Q3 2025 Results
Sobr Safe's financial results for the third quarter of 2025, reported on November 12, 2025, indicated a deteriorating financial position despite revenue growth. The company reported a significant decrease in its gross margin, falling to 34.8% from 65.3% year-over-year, largely attributed to strategic price reductions and higher replacement costs. Furthermore, the operating loss widened to $(2.2) million. These factors suggested ongoing unprofitability and increased operational costs, leading to investor concerns about the company's long-term financial viability.
2. Dilutive Private Placement and Investor Skepticism
In late December 2025, Sobr Safe announced and subsequently closed a private placement to raise approximately $2 million. This involved selling 1,290,324 shares of common stock (or pre-funded warrants) along with Series C and D warrants at a purchase price of $1.55 per share, with an exercise price of $1.30 per share for the warrants. While intended to bolster working capital, such a financing round typically leads to dilution of existing shareholders' equity. The market reacted negatively, with the stock experiencing a significant premarket tumble after the announcement, reflecting investor skepticism regarding the dilutive nature of the offering and the company's financial health.
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1. Weakening Financial Performance Revealed in Q3 2025 Results
Sobr Safe's financial results for the third quarter of 2025, reported on November 12, 2025, indicated a deteriorating financial position despite revenue growth. The company reported a significant decrease in its gross margin, falling to 34.8% from 65.3% year-over-year, largely attributed to strategic price reductions and higher replacement costs. Furthermore, the operating loss widened to $(2.2) million. These factors suggested ongoing unprofitability and increased operational costs, leading to investor concerns about the company's long-term financial viability.
2. Dilutive Private Placement and Investor Skepticism
In late December 2025, Sobr Safe announced and subsequently closed a private placement to raise approximately $2 million. This involved selling 1,290,324 shares of common stock (or pre-funded warrants) along with Series C and D warrants at a purchase price of $1.55 per share, with an exercise price of $1.30 per share for the warrants. While intended to bolster working capital, such a financing round typically leads to dilution of existing shareholders' equity. The market reacted negatively, with the stock experiencing a significant premarket tumble after the announcement, reflecting investor skepticism regarding the dilutive nature of the offering and the company's financial health.
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Stock Movement Drivers
Fundamental Drivers
The -63.6% change in SOBR stock from 9/30/2025 to 1/28/2026 was primarily driven by a -69.9% change in the company's P/S Multiple.| (LTM values as of) | 9302025 | 1282026 | Change |
|---|---|---|---|
| Stock Price ($) | 3.49 | 1.27 | -63.6% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 0 | 0 | 20.8% |
| P/S Multiple | 17.6 | 5.3 | -69.9% |
| Shares Outstanding (Mil) | 2 | 2 | 0.0% |
| Cumulative Contribution | -63.6% |
Market Drivers
9/30/2025 to 1/28/2026| Return | Correlation | |
|---|---|---|
| SOBR | -63.6% | |
| Market (SPY) | 4.4% | 3.5% |
| Sector (XLK) | 5.9% | 4.1% |
Fundamental Drivers
The -56.1% change in SOBR stock from 6/30/2025 to 1/28/2026 was primarily driven by a -65.2% change in the company's P/S Multiple.| (LTM values as of) | 6302025 | 1282026 | Change |
|---|---|---|---|
| Stock Price ($) | 2.89 | 1.27 | -56.1% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 0 | 0 | 44.9% |
| P/S Multiple | 15.2 | 5.3 | -65.2% |
| Shares Outstanding (Mil) | 1 | 2 | -12.9% |
| Cumulative Contribution | -56.1% |
Market Drivers
6/30/2025 to 1/28/2026| Return | Correlation | |
|---|---|---|
| SOBR | -56.1% | |
| Market (SPY) | 12.9% | 7.6% |
| Sector (XLK) | 18.0% | 7.2% |
Fundamental Drivers
The -89.1% change in SOBR stock from 12/31/2024 to 1/28/2026 was primarily driven by a -97.9% change in the company's Shares Outstanding (Mil).| (LTM values as of) | 12312024 | 1282026 | Change |
|---|---|---|---|
| Stock Price ($) | 11.60 | 1.27 | -89.1% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 0 | 0 | 98.1% |
| P/S Multiple | 2.0 | 5.3 | 165.2% |
| Shares Outstanding (Mil) | 0 | 2 | -97.9% |
| Cumulative Contribution | -89.1% |
Market Drivers
12/31/2024 to 1/28/2026| Return | Correlation | |
|---|---|---|
| SOBR | -89.1% | |
| Market (SPY) | 19.7% | -28.0% |
| Sector (XLK) | 29.0% | -21.7% |
Fundamental Drivers
The -99.9% change in SOBR stock from 12/31/2022 to 1/28/2026 was primarily driven by a -99.4% change in the company's P/S Multiple.| (LTM values as of) | 12312022 | 1282026 | Change |
|---|---|---|---|
| Stock Price ($) | 1044.89 | 1.27 | -99.9% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 0 | 0 | 2759.8% |
| P/S Multiple | 818.6 | 5.3 | -99.4% |
| Shares Outstanding (Mil) | 0 | 2 | -99.3% |
| Cumulative Contribution | -99.9% |
Market Drivers
12/31/2022 to 1/28/2026| Return | Correlation | |
|---|---|---|
| SOBR | -99.9% | |
| Market (SPY) | 88.6% | -20.1% |
| Sector (XLK) | 144.7% | -14.9% |
Price Returns Compared
| 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| SOBR Return | 0% | 2614% | -53% | -98% | -82% | -39% | -97% |
| Peers Return | 21% | -26% | 10% | -3% | -1% | 2% | -4% |
| S&P 500 Return | 27% | -19% | 24% | 23% | 16% | 2% | 86% |
Monthly Win Rates [3] | |||||||
| SOBR Win Rate | 0% | 33% | 25% | 25% | 33% | 0% | |
| Peers Win Rate | 62% | 43% | 57% | 50% | 50% | 60% | |
| S&P 500 Win Rate | 75% | 42% | 67% | 75% | 67% | 100% | |
Max Drawdowns [4] | |||||||
| SOBR Max Drawdown | 0% | 0% | -53% | -98% | -97% | -39% | |
| Peers Max Drawdown | -6% | -38% | -16% | -25% | -20% | -6% | |
| S&P 500 Max Drawdown | -1% | -25% | -1% | -2% | -15% | -1% | |
[1] Cumulative total returns since the beginning of 2021
[2] Peers: MVIS, ROP, KEYS, TDY, TRMB.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 1/28/2026 (YTD)
How Low Can It Go
| Event | SOBR | S&P 500 |
|---|---|---|
| 2022 Inflation Shock | ||
| % Loss | -88.7% | -25.4% |
| % Gain to Breakeven | 784.4% | 34.1% |
| Time to Breakeven | Not Fully Recovered days | 464 days |
| 2020 Covid Pandemic | ||
| % Loss | -59.4% | -33.9% |
| % Gain to Breakeven | 146.2% | 51.3% |
| Time to Breakeven | 818 days | 148 days |
| 2018 Correction | ||
| % Loss | -77.8% | -19.8% |
| % Gain to Breakeven | 351.4% | 24.7% |
| Time to Breakeven | 50 days | 120 days |
Compare to MVIS, ROP, KEYS, TDY, TRMB
In The Past
Sobr Safe's stock fell -88.7% during the 2022 Inflation Shock from a high on 10/27/2022. A -88.7% loss requires a 784.4% gain to breakeven.
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About Sobr Safe (SOBR)
SOBR Safe, Inc. develops a non-invasive alcohol detection and identity verification systems. It engages in the development of SOBRcheck, a stationary identification and alcohol monitoring product; SOBRsure, a transdermal, alcohol-detecting wearable band; and SOBRSafe software platform for non-invasive alcohol detection and identity verification. The company was formerly known as TransBiotec, Inc. and changed its name to SOBR Safe, Inc. in March 2020. The company was founded in 2004 and is based in Greenwood Village, Colorado.
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A Fitbit for continuous alcohol monitoring.
The Apple Watch for workplace sobriety and safety.
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- SOBRsure: A discreet, wearable wristband that continuously monitors transdermal alcohol content for compliance and safety programs.
- SOBRcheck: A contactless or touch-based alcohol screening device designed for rapid, high-volume testing in workplaces or designated entry points.
- SOBRcloud: A cloud-based data management and analytics platform that integrates data from SOBRsure and SOBRcheck devices, offering real-time insights and reporting.
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Sobr Safe (SOBR) primarily sells its alcohol detection and monitoring solutions to other companies (Business-to-Business, B2B).
While Sobr Safe often does not publicly disclose the names of its specific major customer companies due to confidentiality agreements, their target market and publicly announced partnerships indicate that they serve a range of entities in industries where employee safety and sobriety monitoring are critical. The major categories of customer companies that Sobr Safe targets and serves include:
- Transportation and Logistics Companies: This category includes commercial fleet operators (e.g., trucking, ride-sharing, last-mile delivery services, public transportation), airlines, and other entities managing a large mobile workforce. They leverage Sobr Safe's technology for pre-shift screening, continuous monitoring, and overall safety and compliance.
- Construction and Manufacturing Firms: Companies in heavy industry, general construction, specialized trades, and manufacturing facilities are key customers. They utilize Sobr Safe's solutions to ensure a sober workforce, reduce accident risks, and comply with stringent safety regulations on job sites and in operational environments.
- Judicial and Monitoring Programs: This segment includes government agencies, probation departments, drug courts, correctional facilities, and private organizations that require reliable and non-invasive remote sobriety monitoring for individuals as part of legal mandates, rehabilitation efforts, or supervised release programs.
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David Gandini, Chairman and Chief Executive OfficerDave Gandini is a serial entrepreneur with a career focused on telecommunications, technology, software, and automated packaging. He most recently served as President of IPS Denver, a bank card personalization and packaging entity, where he grew the company from concept to $46 million in revenue before it was acquired by a public company in 2014. Prior to IPS, he was the COO at First World Communications, a major U.S. internet and Data Center provider, and participated in its successful IPO in 2000, raising over $250 million. Gandini also founded Pace Network Services, which provided carrier SS7 signaling to U.S. long-distance providers, and facilitated a successful exit to ICG Communications. He co-founded Detroit-based Digital Signal in the fiber optic long-haul market sector, where he executed a successful exit to SP Telecom.
Christopher Whitaker, Chief Financial OfficerChristopher Whitaker has served as Sobr Safe's Chief Financial Officer since January 2024, having previously been the Company's Vice President of Finance and Accounting since February 2022. He brings over 30 years of experience in executive finance positions across large public multi-national corporations and small entrepreneurial companies, starting his career with KPMG LLP. Before joining Sobr Safe, Whitaker served as President - Americas and Vice President of Finance and Administration for Elixinol, Inc., a public, multinational corporation, from February 2020 through June 2021. Prior to Elixinol, Inc., he was the Managing Director of AEGIS Financial Consulting, LLC, from January 2015 through January 2020, where he led a team providing fractional CFO and financial consulting services to diverse public and private sector businesses.
Scott Bennett, Executive Vice President of TechnologyScott Bennett has more than 20 years of experience as a senior executive in technology-driven enterprises. Before joining SOBRsafe, he co-founded the cybersecurity firm GBprotect and served as its COO until its successful sale to Nuspire. He also previously held roles as CTO/CISO of fintech businesses Catalyst Card Company and Integrated Printing Solutions.
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The key risks to Sobr Safe (SOBR) are primarily centered around its financial viability, intense market competition, and the resulting impact on its stock performance and shareholder value.Key Risks to Sobr Safe (SOBR)
- Financial Instability and Liquidity Concerns: Sobr Safe faces significant financial challenges, including a consistent history of losing money and a high cash burn rate. The company has generated limited revenue, with reports indicating less than $1 million in annual revenue and a substantial negative net income against minimal revenue in recent quarters. This operational deficit has led to concerns about the company's ability to meet future capital needs, with a reported cash runway of less than one year. The negative operating and free cash flow indicate that the company is not self-sustaining. Should Sobr Safe require additional capital, it would likely result in further equity financings, leading to dilution for existing stockholders, or debt financing, which could incur high interest expenses. The company's low current ratio also points to short-term liquidity concerns.
- High Competition and Challenges in Achieving Widespread Market Adoption: Sobr Safe operates in a competitive alcohol detection market, vying against traditional breathalyzers and emerging biometric-based solutions. Despite being a niche player, the company is noted for lacking widespread adoption, strong patents, or significant industry partnerships to establish a durable competitive advantage. There is a risk that end-users could lose confidence in the company's products due to defects or improper use, potentially resulting in a loss of revenue, profit margin, or market share. The success of Sobr Safe's products, such as SOBRcheck and SOBRsure, hinges on gaining broader market acceptance and overcoming established competition.
- Stock Price Volatility and Shareholder Dilution: The company's common stock has experienced significant volatility, partially due to being thinly traded. Shareholders have also faced substantial dilution in the past year, a trend that is likely to continue given the company's ongoing need to raise capital through stock offerings. The stock has been characterized as "very high risk" due to its price movements and wide prediction intervals. This volatility and the potential for further dilution pose considerable risks to investors, as evidenced by the stock plunging to a 52-week low amid market challenges.
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The increasing development and market penetration of alternative wearable and non-invasive alcohol monitoring technologies that measure transdermal alcohol content (TAC) through sweat. Companies such as BACtrack (with products like Skyn) and Proof Alcohol Monitor (Milo Sensors) are developing and marketing such devices, which offer continuous, passive alcohol monitoring and could represent a superior or more widely adopted solution compared to Sobr Safe's touch-based wristband system. Advances in accuracy, comfort, and integration of these alternative methods could significantly disrupt Sobr Safe's market.
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Sobr Safe (NASDAQ: SOBR) offers next-generation transdermal alcohol detection technology through its main products, SOBRcheckâ„¢ and SOBRsureâ„¢, supported by a cloud-based reporting software platform. These products are designed for preventative alcohol screening and continuous monitoring, serving industries such as transportation fleets, oil and gas operations, construction sites, manufacturing facilities, behavioral health, and judicial systems.
Addressable Market Sizes:
- Global Alcohol Monitoring Services Market: This market, which directly aligns with Sobr Safe's offerings, is projected to reach an estimated market size of $10.45 billion by 2025, with a compound annual growth rate (CAGR) of 7.2% anticipated between 2025 and 2033. North America currently dominates this market.
- Global Alcohol Sensor Market: The broader market for alcohol sensors was valued at approximately $2.97 billion in 2024 and is expected to reach $8.30 billion by 2032, growing at a CAGR of 13.70%. North America holds a dominant share, accounting for around 45% of the market in 2023.
- Global Drug and Alcohol Screening Market: This encompassing market, relevant to Sobr Safe's workplace and behavioral health applications, was valued at $13.8 billion in 2024 and is projected to reach $52.2 billion by 2034, with a CAGR of 14.5%. The North American segment of this market alone accounted for $5.9 billion in 2024 and is projected to grow to $21.2 billion by 2034.
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Here are 3-5 expected drivers of future revenue growth for Sobr Safe (SOBR) over the next 2-3 years:
- Increased Adoption and Sales of SOBRsure Devices: The recently launched SOBRsure wearable device, designed for real-time alcohol detection through skin contact, is a primary driver of future revenue. The company reported a 41% increase in SOBRsureâ„¢ devices deployed in Q1 2025 compared to the end of fiscal year 2024, and a 35.9% increase in Q2 2025 compared to Q1 2025. This device targets multiple market segments, including individuals, families, and businesses in high-risk industries like transportation and construction.
- Growth in Recurring Software Subscription Revenue: The SOBRsure device operates with associated monthly subscription plans, creating a recurring revenue stream. Annual recurring revenue from software subscriptions significantly increased by 109.6% year-over-year in both Q1 and Q2 2025, representing over half of total revenue. The launch of premium subscription options further enhances this driver.
- Expansion into New Markets and Applications: SOBRsafe's technology is being deployed across a wide range of applications, including substance abuse treatment, mental health, co-parenting trust, occupational safety, judicial monitoring, and fleet management. The company has specifically noted efforts to drive adoption in the behavioral health and family law markets.
- Geographic Expansion: The company has expanded its global reach, with users and subscribers across 43 U.S. states and international markets including Canada, Australia, and New Zealand. This geographic expansion is expected to contribute to revenue growth as the company enters new territories.
- Strategic Partnerships and Enhanced Marketing Efforts: SOBRsafe has been actively engaged in marketing initiatives to build brand awareness and drive customer adoption. Collaborations with organizations like Mothers Against Drunk Driving (MADD) and participation in industry conferences aim to stimulate market adoption and generate new sales. The company has also bolstered its go-to-market strategy with new sales and marketing personnel.
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Share Issuance
- Sobr Safe completed a 1-for-110 reverse stock split on October 2, 2024, and a 1-for-10 reverse stock split on April 4, 2025.
- The April 4, 2025 reverse stock split reduced the number of outstanding common shares from approximately 15,161,445 to 1,516,145.
- The company closed a private placement transaction on October 7, 2024, issuing 2,024,691 units, each comprising one share of common stock (or pre-funded warrant) and multiple warrants.
Inbound Investments
- Sobr Safe closed an $8.2 million private placement with institutional investors on October 7, 2024, intended for general corporate purposes and working capital.
- During the first quarter of 2025, the company acquired approximately $3,395,021 in additional proceeds, net of transactional costs, from the exercise of outstanding warrants.
Capital Expenditures
- Sobr Safe reported no cash provided by or used in investing activities during the six-month periods ended June 30, 2025, or June 30, 2024.
Latest Trefis Analyses
| Title | Date | |
|---|---|---|
| DASHBOARDS | ||
| With Sobr Safe Stock Sliding, Have You Assessed The Risk? | 10/17/2025 |
| Title | |
|---|---|
| ARTICLES |
Research & Analysis
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Peer Comparisons
| Peers to compare with: |
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 145.78 |
| Mkt Cap | 22.9 |
| Rev LTM | 4,488 |
| Op Inc LTM | 725 |
| FCF LTM | 677 |
| FCF 3Y Avg | 688 |
| CFO LTM | 743 |
| CFO 3Y Avg | 756 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | 7.7% |
| Rev Chg 3Y Avg | 8.8% |
| Rev Chg Q | 12.3% |
| QoQ Delta Rev Chg LTM | 2.2% |
| Op Mgn LTM | 16.1% |
| Op Mgn 3Y Avg | 15.9% |
| QoQ Delta Op Mgn LTM | 0.6% |
| CFO/Rev LTM | 14.3% |
| CFO/Rev 3Y Avg | 15.6% |
| FCF/Rev LTM | 13.0% |
| FCF/Rev 3Y Avg | 14.2% |
Valuation
| Median | |
|---|---|
| Name | |
| Mkt Cap | 22.9 |
| P/S | 5.2 |
| P/EBIT | 22.1 |
| P/E | 30.1 |
| P/CFO | 20.4 |
| Total Yield | 2.2% |
| Dividend Yield | 0.0% |
| FCF Yield 3Y Avg | 3.3% |
| D/E | 0.1 |
| Net D/E | 0.0 |
Returns
| Median | |
|---|---|
| Name | |
| 1M Rtn | -2.9% |
| 3M Rtn | -15.4% |
| 6M Rtn | -17.1% |
| 12M Rtn | -20.5% |
| 3Y Rtn | 2.7% |
| 1M Excs Rtn | -6.6% |
| 3M Excs Rtn | -19.4% |
| 6M Excs Rtn | -27.5% |
| 12M Excs Rtn | -36.4% |
| 3Y Excs Rtn | -70.8% |
Segment Financials
Revenue by Segment| $ Mil | 2024 | 2023 | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| Designed to enable customers to purchase products and services through channel partners, sales | 0 | 0 | |||
| Total | 0 | 0 |
| $ Mil | 2024 | 2023 | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| Designed to enable customers to purchase products and services through channel partners, sales | 4 | 4 | 1 | ||
| Total | 4 | 4 | 1 |
Price Behavior
Price Behavior
| Market Price | $1.27 | |
| Market Cap ($ Bil) | 0.0 | |
| First Trading Date | 04/03/2009 | |
| Distance from 52W High | -88.7% | |
| 50 Days | 200 Days | |
| DMA Price | $1.80 | $3.04 |
| DMA Trend | down | down |
| Distance from DMA | -29.4% | -58.2% |
| 3M | 1YR | |
| Volatility | 213.1% | 1,337.6% |
| Downside Capture | 522.16 | 247.74 |
| Upside Capture | -74.79 | 11.55 |
| Correlation (SPY) | 4.4% | -28.4% |
SOBR Betas & Captures as of 12/31/2025
[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
| 1M | 2M | 3M | 6M | 1Y | 3Y | |
|---|---|---|---|---|---|---|
| Beta | 6.45 | 2.44 | 1.45 | 1.81 | -19.35 | -10.34 |
| Up Beta | -27.32 | -12.66 | -8.36 | -3.01 | -0.21 | -0.21 |
| Down Beta | -5.76 | 1.14 | 0.06 | 1.71 | -65.22 | -39.78 |
| Up Capture | 2493% | 477% | 298% | 235% | 24% | -5% |
| Bmk +ve Days | 11 | 23 | 37 | 72 | 143 | 431 |
| Stock +ve Days | 8 | 14 | 23 | 52 | 97 | 299 |
| Down Capture | 793% | 522% | 387% | 279% | 152% | 112% |
| Bmk -ve Days | 11 | 18 | 27 | 55 | 108 | 320 |
| Stock -ve Days | 14 | 27 | 40 | 73 | 149 | 437 |
[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with SOBR | |
|---|---|---|---|---|
| SOBR | -85.6% | 1,337.6% | 0.83 | - |
| Sector ETF (XLK) | 31.9% | 26.9% | 1.00 | -22.7% |
| Equity (SPY) | 17.1% | 19.3% | 0.69 | -28.6% |
| Gold (GLD) | 97.2% | 20.8% | 3.18 | -14.1% |
| Commodities (DBC) | 13.8% | 15.4% | 0.64 | -23.3% |
| Real Estate (VNQ) | 1.2% | 16.5% | -0.10 | -25.5% |
| Bitcoin (BTCUSD) | -12.7% | 39.6% | -0.25 | 3.8% |
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Based On 5-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with SOBR | |
|---|---|---|---|---|
| SOBR | -77.3% | 724.3% | 0.40 | - |
| Sector ETF (XLK) | 18.4% | 24.6% | 0.67 | -11.7% |
| Equity (SPY) | 14.1% | 17.1% | 0.66 | -15.4% |
| Gold (GLD) | 23.2% | 15.8% | 1.19 | -7.5% |
| Commodities (DBC) | 12.6% | 18.8% | 0.54 | -8.4% |
| Real Estate (VNQ) | 4.7% | 18.8% | 0.16 | -9.9% |
| Bitcoin (BTCUSD) | 23.7% | 57.6% | 0.60 | 1.5% |
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Based On 10-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with SOBR | |
|---|---|---|---|---|
| SOBR | -53.5% | 705.4% | 0.44 | - |
| Sector ETF (XLK) | 23.9% | 24.2% | 0.90 | -11.4% |
| Equity (SPY) | 16.0% | 17.9% | 0.77 | -15.0% |
| Gold (GLD) | 16.8% | 14.9% | 0.94 | -8.0% |
| Commodities (DBC) | 9.2% | 17.6% | 0.43 | -8.3% |
| Real Estate (VNQ) | 6.1% | 20.8% | 0.26 | -9.7% |
| Bitcoin (BTCUSD) | 70.9% | 66.5% | 1.10 | 1.2% |
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Returns Analyses
Earnings Returns History
Expand for More| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| SUMMARY STATS | |||
| # Positive | 0 | 0 | 0 |
| # Negative | 0 | 0 | 0 |
| Median Positive | |||
| Median Negative | |||
| Max Positive | |||
| Max Negative | |||
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 09/30/2025 | 11/12/2025 | 10-Q |
| 06/30/2025 | 08/07/2025 | 10-Q |
| 03/31/2025 | 05/15/2025 | 10-Q |
| 12/31/2024 | 04/15/2025 | 10-K |
| 09/30/2024 | 11/14/2024 | 10-Q |
| 06/30/2024 | 08/12/2024 | 10-Q |
| 03/31/2024 | 05/15/2024 | 10-Q |
| 12/31/2023 | 04/01/2024 | 10-K |
| 09/30/2023 | 11/08/2023 | 10-Q |
| 06/30/2023 | 08/09/2023 | 10-Q |
| 03/31/2023 | 05/15/2023 | 10-Q |
| 12/31/2022 | 03/31/2023 | 10-K |
| 09/30/2022 | 11/14/2022 | 10-Q |
| 06/30/2022 | 08/15/2022 | 10-Q |
| 03/31/2022 | 05/23/2022 | 10-Q |
| 12/31/2021 | 03/11/2022 | 10-K |
External Quote Links
| Y Finance | Barrons |
| TradingView | Morningstar |
| SeekingAlpha | ValueLine |
| Motley Fool | Robinhood |
| CNBC | Etrade |
| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
| FinViz |
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