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RingCentral for small business phone systems.

Salesforce for small business communication services.

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• Ooma Residential (Ooma Telo): A smart home phone service offering crystal-clear nationwide calling, advanced features, and optional home security integration.
• Ooma Office: A cloud-based communication platform offering a full suite of unified communications as a service (UCaaS) features tailored for small and medium-sized businesses.
• Ooma AirDial: A cellular-based solution designed to replace traditional copper landlines (POTS lines) for critical services like fire alarms, elevators, and security systems.

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Ooma (NYSE: OOMA) sells primarily to other companies, specifically businesses of various sizes. While Ooma also offers services to individual consumers, its business segment consistently generates significantly more revenue, indicating it is the primary focus.

As Ooma serves a broad base of customers and does not have any single customer accounting for 10% or more of its revenue (as stated in their SEC filings), there are no specific "major customer companies" to list by name. Instead, Ooma's major customers fall into the following categories:

• Small and Medium Businesses (SMBs): These businesses utilize Ooma Office for cloud-based phone systems and unified communications, providing features like virtual receptionists, call forwarding, video conferencing, and mobile apps.
• Enterprises: Larger organizations leverage Ooma Enterprise for more comprehensive unified communications as a service (UCaaS) solutions, often requiring advanced features, scalability, and integration capabilities tailored to their specific needs.
• Businesses Requiring POTS Replacement: Ooma AirDial serves businesses across various industries (including retail, healthcare, hospitality, and utilities) that need to replace traditional copper Plain Old Telephone Service (POTS) lines for critical applications such as alarm systems, elevators, fax machines, point-of-sale (POS) systems, and utility meters.

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• Flex Ltd. (FLEX)
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Eric Stang, Chief Executive Officer, President, and Chairman of the Board of Directors

Eric Stang was appointed Ooma's CEO in January 2009. He also serves as President and Chairman of the Board of Directors. Prior to joining Ooma, he was President and CEO of Reliant Technologies, a medical technology company, from 2006 to 2008. From 2001 to 2006, he served as Chief Executive Officer, President, and Chairman of the Board of Directors at Lexar Media, Inc., which became a subsidiary of Micron Technology. Under his leadership, Lexar grew from a small private company to one of Silicon Valley's largest public technology companies, achieving revenues exceeding $850 million and eventually being acquired by Micron. He has also held senior roles at Raychem, Monitor Company, and McKinsey & Company. Mr. Stang is currently a member of the Board of Directors of Rambus Inc., and has previously served on the boards of InvenSense, Solta Medical, and Miradia. He holds an MBA from Harvard Business School and an A.B. in Economics from Stanford University.

Shig Hamamatsu, Chief Financial Officer

Shig Hamamatsu is responsible for managing Ooma's finances, capital structure, and financial reporting. He previously served as Chief Financial Officer of Accuray, a publicly traded medical device provider. Earlier in his career, he held senior financial roles at companies including Cepheid, Cypress Semiconductor, RPX, and NetLogic Microsystems. He is a certified public accountant in California (inactive) and holds a bachelor's degree in business administration and accounting from the University of Washington.

Jenny Yeh, SVP, Chief Legal Officer & Corporate Secretary

Jenny Yeh has been Ooma's Senior Vice President and Chief Legal Officer since December 2024, and previously served as Senior Vice President and General Counsel since December 2018. She oversees all of the company's legal and regulatory affairs and has over 25 years of experience in general corporate law, transactions, and litigation. Her career includes serving as Senior Vice President & General Counsel at Sphere 3D Corp. and as a senior legal advisory team member at General Electric, where she managed multi-billion dollar transactions across various business units.

Robert Ferrer, SVP Ooma Business Sales

Robert Ferrer is responsible for all Ooma Business sales. He has more than 20 years of senior sales leadership experience, having built, grown, and scaled enterprise and SMB sales teams for SaaS and UCaaS companies, including Cisco/Webex, Siemens, and Shoretel. He has built and led multiple $200 million organizations and possesses extensive experience in developing rapid growth field and inside sales teams, channel sales organizations, opening new routes to market, integrating acquisitions, and expanding into new geographic markets.

Chris Burgy, SVP of Corporate Development

Chris Burgy serves as Ooma's Senior Vice President of Corporate Development.

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The key risks to Ooma's business include intense competition and market commoditization, the challenges associated with integrating recent acquisitions, and the ongoing ability to attract and retain customers.

1. Intense Competition and Market Commoditization: Ooma operates in a highly competitive and dynamic telecom and cloud communications market. The increasing commoditization of communication services poses a significant risk, as price wars can erode margins and make it challenging for Ooma to differentiate its offerings. This intense competition can impact the company's ability to gain and maintain market share and sustain profitability.
2. Acquisition and Integration Risks: Ooma has recently undertaken acquisitions, such as FluentStream and Phone.com. The successful integration of these acquired businesses and the realization of their expected benefits are critical. There is a material risk that these integrations may not proceed as planned, potentially leading to increased costs, operational disruptions, or a failure to achieve the anticipated financial and strategic advantages.
3. Inability to Attract and Retain Customers: A consistent risk for Ooma is its ability to attract new customers cost-effectively and retain its existing customer base. In a competitive market with numerous providers, Ooma faces ongoing challenges in acquiring new users and preventing customer churn, particularly for its residential services, where revenue has shown flatness or slight declines.

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1. Expansion of Ooma Business and Premium Services: Ooma is strategically shifting its focus towards business communications, with Ooma Business being a primary revenue driver. This includes the growth of Ooma Office, Ooma Enterprise, and a particular emphasis on increasing the adoption of higher-tier services like Office Pro and Pro Plus users, which lead to higher average revenue per user (ARPU). The company expects business subscription and services revenue to continue growing.
2. Accelerated Growth of AirDial (POTS Replacement): Ooma's AirDial solution, designed to replace traditional analog phone lines (POTS), is a significant growth catalyst. The company has reported accelerating momentum, record bookings, and an expanding partner ecosystem, including large customer wins and new reseller agreements. This market opportunity is considered sizable, with companies increasingly driven to replace aging copper lines.
3. Leveraging the 2600Hz Platform for Enterprise and Carrier Opportunities: The acquisition of 2600Hz is expected to create additional opportunities in the enterprise and carrier markets. Ooma views 2600Hz as a modern platform for wholesale Unified Communications as a Service (UCaaS), Contact Center as a Service (CCaaS), and Communications Platform as a Service (CPaaS), aiming to replace older, less agile platforms.
4. Increased Average Revenue Per User (ARPU) through AI and Enhanced Offerings: Ooma plans to enhance its Ooma Office offerings with advanced AI capabilities, targeting a 10-15% increase in ARPU by 2026. This focus on premium features and higher-value services is expected to boost revenue per user across its business segments.
5. Strategic Mergers and Acquisitions (M&A): Ooma's CEO has signaled a renewed focus on M&A to accelerate market penetration and expand into larger enterprise accounts. With strong cash reserves, Ooma is well-positioned to pursue strategic tuck-in acquisitions that could fast-track its expansion efforts.

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Share Repurchases

• In June 2024, Ooma's Board of Directors authorized a stock repurchase plan of up to $4.0 million.
• This plan was subsequently increased by an additional $10.0 million in December 2024.
• As of July 31, 2024, the company had repurchased $0.9 million of common stock, with approximately $3.1 million remaining authorized under the plan for future repurchases.

Share Issuance

• In fiscal year 2025, employees purchased 0.3 million shares through the Employee Stock Purchase Plan (ESPP) at a weighted-average price of $7.35 per share.
• In June 2025, shareholders approved an increase of 795,144 additional shares for issuance under the ESPP and an increase of 330,000 shares under the 2015 Equity Incentive Plan (EIP).
• The company received proceeds from the issuance of common stock amounting to $5.056 million in fiscal 2025 and $2.664 million in fiscal 2024.

Outbound Investments

• Ooma acquired 2600Hz in October 2023.
• The company acquired OnSIP in July 2022.
• In November 2025, Ooma announced a definitive agreement to acquire FluentStream.

Capital Expenditures

• Capital expenditures for fiscal year 2025 were $6.447 million, following $6.159 million in fiscal 2024 and $5.211 million in fiscal 2023.
• The average capital expenditures for Ooma from fiscal years 2021 to 2025 was approximately $5.036 million.
• The primary focus of capital expenditures includes investing in new products, market expansion, and launching additional features for Ooma Business.