Here are 1-2 brief analogies to describe 8x8:

• Imagine Zoom and Twilio combined, specifically for business communications and customer contact centers.

• The all-in-one cloud communications platform for businesses, similar to Microsoft Teams but with a deeper focus on customer contact center solutions.

• 8x8 Work: A unified communications solution providing enterprise voice, video meetings, and team messaging.
• 8x8 Contact Center: A cloud-based, multi-channel solution for managing customer interactions.
• 8x8 CPaaS: A set of global communications Platform-as-a-Service for embedding communication capabilities into applications.
• X1-X8 Solution Tiers: Bundled offerings that combine enterprise-grade voice, unified communications, team collaboration, and contact center functionalities.

8x8 (symbol: EGHT) primarily sells its Software-as-a-Service solutions to other companies and organizations rather than individuals.

Based on their business model and public disclosures, 8x8 serves a diverse customer base and does not have any single customer accounting for 10% or more of its revenue. Therefore, there are no specific "major customers" in terms of revenue concentration that are publicly identified.

However, 8x8 serves a wide range of organizations, which can be categorized as:

• Small and mid-size businesses
• Mid-market and larger enterprises
• Government agencies
• Other organizations worldwide

• Alphabet Inc. (GOOGL)

Samuel Wilson, Chief Executive Officer, Director
Samuel Wilson has over 25 years of experience in financial analysis, investment management, and sales. He joined 8x8 in 2017 and has held various leadership positions within the company, including Interim CEO, CFO, Chief Customer Officer, and SVP of SMBs & eCommerce. Before 8x8, Wilson made significant contributions at MobileIron, where he played a key role in its IPO and drove substantial growth. He also spent 14 years in technology banking, recognized as a top-rated Wall Street analyst. Wilson is a US Army veteran and holds an Electrical Engineering degree from Seattle University and an MBA from the University of California, Berkeley.

Kevin Kraus, Chief Financial Officer
Kevin Kraus joined 8x8 in 2019 and has served as interim CFO and Senior Vice President of Finance before being appointed CFO. His career prior to 8x8 includes positions as Vice President of Finance at Imperva, a cybersecurity software company, and Senior Director of Finance at Gigamon. Kraus also played a pivotal role at MobileIron, where he contributed to taking the company public and significantly increasing its annual billings. He holds a Bachelor's degree in Electrical Engineering from Seattle University and an MBA from the University of California, Berkeley.

Hunter Middleton, Chief Product Officer
Hunter Middleton serves as 8x8's Chief Product Officer, leading product management and design for all of the company's integrated cloud communication, contact center, and video collaboration solutions. He is an experienced product management leader with a 21-year record in telecommunications, social collaboration, and enterprise software applications. Prior to 8x8, Middleton was Vice President and Head of Product Management at Jive Software. He also had a 9-year tenure at Google, where he was Head of Product Management for Google Enterprise and led the Google Apps Enterprise product team as it grew G-Suite. Middleton earned his Ph.D. in Physics from Princeton University and holds a master's degree in management from the Kellogg Graduate School of Business at Northwestern University.

Bruno Bertini, Chief Marketing Officer
Bruno Bertini is the Chief Marketing Officer at 8x8, responsible for developing and executing a global marketing strategy to foster growth and market presence. He joined 8x8 in 2023, bringing over 15 years of experience in customer-experience and SaaS marketing leadership. Previously, Bertini served as Global Vice President of Demand Generation & Growth Marketing at Freshworks and held multiple leadership roles as a marketing executive at Genesys, including Global Vice President, Partnerships, Alliances & Ecosystem Marketing. He holds a bachelor's degree in administration and management from Universidade Nove de Julho and has completed executive programs at Northwestern's Kellogg School of Management and Harvard Business School.

Walt Weisner, Chief Customer Officer
Walt Weisner was appointed Chief Customer Officer at 8x8, responsible for the end-to-end experience for 8x8 customers globally. He is a seasoned customer care leader in the SaaS industry, with a track record of building and scaling high-performing teams. Before joining 8x8, Weisner held senior management positions leading global customer care and support operations at cloud and Software-as-a-Service companies such as BlueJeans Network by Verizon, RingCentral, and WebEx. He is recognized as a pioneer in customer experience in the SaaS industry.

The key risks to 8x8's business operations and financial performance are:

1. Intense Competition and Rapidly Evolving Cloud Communications Market: 8x8 operates in a highly competitive and rapidly evolving cloud communications industry. The company faces significant competition from both existing players and new market entrants, including large, well-capitalized companies. This intense competitive landscape poses a threat to 8x8's market share and pricing power, and can adversely affect its revenue growth. The unpredictability of future operating results and the potential for customer churn further exacerbate this risk.

2. Financial Health and High Debt Levels: 8x8 has a notable level of debt, with a high net debt to equity ratio (164% at one point). While the company has shown improvements in some financial metrics, such as a reduced net loss, its overall debt load is a concern. The ability to effectively manage and reduce this debt is critical, as high debt can elevate the risk of permanent capital loss for shareholders if the company cannot easily pay it off.

3. Operational Risks, including Reliance on Third-Party Vendors and Integration of Acquisitions: The company is heavily reliant on third-party vendors for essential services such as network infrastructure, IP phones, and software endpoints. Any disruption, deterioration in quality, or increased cost from these vendors could negatively impact 8x8's operations and service delivery. Additionally, the complexity and length of the sales cycle for enterprise customers, along with the ongoing need to efficiently scale operations, present continuous challenges. The successful integration of past acquisitions, such as Fuze, Inc., and the realization of anticipated synergies from these integrations, remain critical to the company's future success.

The rapid advancement and widespread availability of Generative AI models from companies like OpenAI, Google, and Anthropic, combined with the expanding communication service offerings from hyperscale cloud providers (AWS, Microsoft Azure, Google Cloud). This trend enables enterprises to increasingly build highly customized, AI-first communication and contact center solutions directly, potentially disintermediating specialized Unified Communications as a Service (UCaaS), Contact Center as a Service (CCaaS), and Communication Platform as a Service (CPaaS) vendors such as 8x8 by providing alternative, build-your-own platforms for voice, video, chat, and advanced customer engagement applications.

Unified Communications (UC) / Unified Communications as a Service (UCaaS)

• The global unified communications market size was valued at USD 136.11 billion in 2023 and is projected to reach USD 417.86 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 17.4% from 2024 to 2030.
• Another estimate places the global unified communications market size at USD 146.2 billion in 2024, with a projection to reach USD 530.5 billion by 2033, growing at a CAGR of 14.63% from 2025 to 2033.
• The global unified communications market was valued at USD 164.9 billion in 2024 and is poised to grow to USD 662 billion by 2033, at a CAGR of 16.7% during the forecast period (2026–2033).
• The global Unified Communications & Collaboration (UC&C) market is projected to be worth USD 341.01 billion by 2034, with a CAGR of 13.24%.
• For Unified Communications as a Service (UCaaS), the global market is estimated at USD 70.56 billion in 2026 and is projected to reach USD 221.14 billion by 2031, with a CAGR of 25.67%.
• North America represented 26.0% of the global unified communications market in 2023.

Contact Center (CC) / Contact Center as a Service (CCaaS)

• The global contact center software market size was estimated at USD 47.71 billion in 2025 and is projected to reach USD 227.57 billion by 2033, growing at a CAGR of 21.9% from 2026 to 2033.
• Another report indicates the global contact center software market size was approximately USD 46.18 billion in 2024 and is predicted to grow to around USD 399.41 billion by 2034, at a CAGR of roughly 21.8% between 2025 and 2034.
• The global contact center software market size was valued at USD 63.88 billion in 2025 and is projected to grow from USD 77.82 billion in 2026 to USD 263.75 billion by 2034, exhibiting a CAGR of 16.50% during the forecast period.
• For Contact Center as a Service (CCaaS), the global market size was valued at USD 6.08 billion in 2024 and is poised to grow to USD 29.53 billion by 2033, at a CAGR of 19.2% during the forecast period (2026–2033).
• North America accounted for 36.4% of the overall contact center software market in 2025.

Communication Platform as a Service (CPaaS)

• The global Communication Platform as a Service (CPaaS) market size was estimated at USD 12.50 billion in 2022 and is projected to reach USD 45.30 billion by 2027, growing at a CAGR of 29.4% from 2022 to 2027.
• The global CPaaS market is valued at USD 17.2 billion in 2026 and is projected to expand at an 18.4% CAGR from 2026 to 2036, reaching USD 87.8 billion.
• The global CPaaS market size was valued at USD 21.3 billion in 2024 and is poised to grow from USD 26.92 billion in 2025 to USD 175.42 billion by 2033, growing at a CAGR of 26.4% during the forecast period (2026–2033).
• Another source values the global communications platform-as-a-service market size at USD 29.70 billion in 2026 and expects it to grow to USD 215.36 billion by 2034, registering a CAGR of 28.10% during 2026–2034.
• The global CPaaS market is forecast to increase by USD 34.22 billion at a CAGR of 24.6% between 2024 and 2029.
• The global CPaaS market should surge from USD 12.3 billion in 2024 to USD 121 billion by 2034.
• North America dominated the CPaaS market with a valuation of USD 6.76 billion in 2025 and USD 8.66 billion in 2026.

Share Repurchases

• In June 2025, 8x8, Inc. repurchased approximately one million shares of its common stock for about $1.85 million in open market transactions under an existing program authorized in 2017.
• Approximately 10.7 million shares of common stock were repurchased as part of a balance sheet restructuring in August 2022.
• The company's stock repurchases amounted to $60.2 million in the fiscal year ended March 2023 and $45 million in the fiscal year ended March 2024.

Share Issuance

• 8x8's shares outstanding increased from 0.106 billion in March 2021 to 0.130 billion in March 2025, reflecting ongoing share issuance.
• Approximately $5.082 million in shares were issued in connection with a term loan and convertible senior notes for the nine months ended December 31, 2022.
• The company has historically utilized an Employee Stock Purchase Plan and employee equity grants, with recent efforts to limit the dilutive impact of such grants.

Outbound Investments

• In January 2022, 8x8 completed the acquisition of Fuze, Inc., a privately held Unified Communications as a Service (UCaaS) company. This acquisition aimed to accelerate 8x8 XCaaS™ innovation and expand its enterprise customer base and global presence.

Capital Expenditures

• Capital expenditures were approximately $3.45 million in the last 12 months (ending around March 2026).
• Capital expenditures were reported as $17 million for the fiscal year ended March 2023 and $17 million for the fiscal year ended March 2024.
• The company plans to continue investing in research and development to drive innovation across its Platform for CX and in technologies for intelligent automation solutions.