NIQ Global Intelligence (NIQ)
Market Price (4/11/2026): $10.455 | Market Cap: $2.9 BilSector: Information Technology | Industry: Application Software
NIQ Global Intelligence (NIQ)
Market Price (4/11/2026): $10.455Market Cap: $2.9 BilSector: Information TechnologyIndustry: Application Software
Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.
Valuation becoming less expensiveP/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -38% Megatrend and thematic driversMegatrends include E-commerce & Digital Retail, and Digital Advertising. Themes include Online Marketplaces, Direct-to-Consumer Brands, Show more. | Weak multi-year price returns2Y Excs Rtn is -76%, 3Y Excs Rtn is -111% | Debt is significantNet D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 116% Not cash flow generativeFCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -1.9% Yield minus risk free rate is negativeERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -22% Key risksNIQ key risks include [1] being relegated by advances in AI to a low-margin data broker rather than a provider of insights. |
| Valuation becoming less expensiveP/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -38% |
| Megatrend and thematic driversMegatrends include E-commerce & Digital Retail, and Digital Advertising. Themes include Online Marketplaces, Direct-to-Consumer Brands, Show more. |
| Weak multi-year price returns2Y Excs Rtn is -76%, 3Y Excs Rtn is -111% |
| Debt is significantNet D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 116% |
| Not cash flow generativeFCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -1.9% |
| Yield minus risk free rate is negativeERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -22% |
| Key risksNIQ key risks include [1] being relegated by advances in AI to a low-margin data broker rather than a provider of insights. |
Qualitative Assessment
AI Analysis | Feedback
1. Q4 2025 Earnings Per Share Miss: NIQ Global Intelligence reported a normalized Earnings Per Share (EPS) of $0.20 for Q4 2025, missing the consensus estimate of $0.29 by 31%. While Q4 2025 revenue of $1.14 billion slightly surpassed forecasts, this significant EPS underperformance indicated challenges in profitability and cost management.
2. Analyst Downgrades and Price Target Reductions: Multiple analysts revised their ratings and price targets for NIQ Global Intelligence downward. For instance, Wells Fargo & Company reduced its target price from $21.00 to $18.00 in March 2026. The average price target across analysts has been revised downward by 8.38% in the past three months, reflecting diminishing confidence in the stock's near-term potential.
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Stock Movement Drivers
Fundamental Drivers
The -36.7% change in NIQ stock from 12/31/2025 to 4/10/2026 was primarily driven by a 0.0% change in the company's Shares Outstanding (Mil).| (LTM values as of) | 12312025 | 4102026 | Change |
|---|---|---|---|
| Stock Price ($) | 16.49 | 10.43 | -36.7% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | � | � | 0.0% |
| Net Income Margin (%) | � | � | 0.0% |
| P/E Multiple | � | � | 0.0% |
| Shares Outstanding (Mil) | 245 | 245 | 0.0% |
| Cumulative Contribution | 0.0% |
Market Drivers
12/31/2025 to 4/10/2026| Return | Correlation | |
|---|---|---|
| NIQ | -36.7% | |
| Market (SPY) | -5.4% | 17.4% |
| Sector (XLK) | -0.9% | 21.9% |
Fundamental Drivers
The -33.6% change in NIQ stock from 9/30/2025 to 4/10/2026 was primarily driven by a 0.0% change in the company's Shares Outstanding (Mil).| (LTM values as of) | 9302025 | 4102026 | Change |
|---|---|---|---|
| Stock Price ($) | 15.70 | 10.43 | -33.6% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | � | � | 0.0% |
| Net Income Margin (%) | � | � | 0.0% |
| P/E Multiple | � | � | 0.0% |
| Shares Outstanding (Mil) | 245 | 245 | 0.0% |
| Cumulative Contribution | 0.0% |
Market Drivers
9/30/2025 to 4/10/2026| Return | Correlation | |
|---|---|---|
| NIQ | -33.6% | |
| Market (SPY) | -2.9% | 20.2% |
| Sector (XLK) | 1.4% | 17.2% |
Fundamental Drivers
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Market Drivers
3/31/2025 to 4/10/2026| Return | Correlation | |
|---|---|---|
| NIQ | ||
| Market (SPY) | 16.3% | 23.4% |
| Sector (XLK) | 38.8% | 18.3% |
Fundamental Drivers
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Market Drivers
3/31/2023 to 4/10/2026| Return | Correlation | |
|---|---|---|
| NIQ | ||
| Market (SPY) | 63.3% | 23.4% |
| Sector (XLK) | 92.6% | 18.3% |
Price Returns Compared
| 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| NIQ Return | - | - | - | - | -13% | -36% | -44% |
| Peers Return | 61% | -35% | -6% | -33% | -28% | -21% | -63% |
| S&P 500 Return | 27% | -19% | 24% | 23% | 16% | -0% | 82% |
Monthly Win Rates [3] | |||||||
| NIQ Win Rate | - | - | - | - | 33% | 25% | |
| Peers Win Rate | 72% | 33% | 44% | 39% | 44% | 33% | |
| S&P 500 Win Rate | 75% | 42% | 67% | 75% | 67% | 50% | |
Max Drawdowns [4] | |||||||
| NIQ Max Drawdown | - | - | - | - | -37% | -38% | |
| Peers Max Drawdown | -5% | -49% | -35% | -41% | -44% | -27% | |
| S&P 500 Max Drawdown | -1% | -25% | -1% | -2% | -15% | -7% | |
[1] Cumulative total returns since the beginning of 2021
[2] Peers: IT, FORR, SCOR.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 4/10/2026 (YTD)
How Low Can It Go
NIQ has limited trading history. Below is the Information Technology sector ETF (XLK) in its place.
| Event | XLK | S&P 500 |
|---|---|---|
| 2022 Inflation Shock | ||
| % Loss | -34.0% | -25.4% |
| % Gain to Breakeven | 51.6% | 34.1% |
| Time to Breakeven | 278 days | 464 days |
| 2020 Covid Pandemic | ||
| % Loss | -31.5% | -33.9% |
| % Gain to Breakeven | 46.0% | 51.3% |
| Time to Breakeven | 79 days | 148 days |
| 2018 Correction | ||
| % Loss | -24.1% | -19.8% |
| % Gain to Breakeven | 31.8% | 24.7% |
| Time to Breakeven | 105 days | 120 days |
| 2008 Global Financial Crisis | ||
| % Loss | -53.6% | -56.8% |
| % Gain to Breakeven | 115.3% | 131.3% |
| Time to Breakeven | 1,183 days | 1,480 days |
Compare to IT, FORR, SCOR
In The Past
SPDR Select Sector Fund's stock fell -34.0% during the 2022 Inflation Shock from a high on 12/27/2021. A -34.0% loss requires a 51.6% gain to breakeven.
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About NIQ Global Intelligence (NIQ)
AI Analysis | Feedback
Here are 1-3 brief analogies to describe NIQ Global Intelligence:
- NIQ is like **Bloomberg for consumer shopping data.**
- NIQ is like **S&P Global for global consumer and retail insights.**
AI Analysis | Feedback
NIQ Global Intelligence provides the following major products and services:
- Consumer Intelligence Platform: An AI/ML-powered technology platform that aggregates, harmonizes, and enriches vast amounts of global consumer shopping data to deliver a comprehensive market view.
- Intelligence Offerings: Subscription-based services providing clients with continuous access to proprietary data, market insights, and analytical tools.
- On-demand Analytics: Bespoke analytical services tailored to specific client objectives, offering deep insights and strategic recommendations.
- Strategic Decision Support Solutions: Software applications and analytics designed to help clients optimize sales performance, pricing, promotion strategies, market positioning, and drive profitable growth.
AI Analysis | Feedback
NIQ Global Intelligence (symbol: NIQ) primarily sells its comprehensive consumer intelligence solutions, analytics, and software applications to other companies.
Its diverse client base, consisting of approximately 23,000 companies, includes many of the world's largest consumer brands and retailers. Major customer examples mentioned in the provided description include:
- Coca-Cola (NYSE: KO)
- Nestlé (OTC: NSRGY)
- Samsung (Traded on KRX: 005930, also OTC in US)
- Sony (NYSE: SONY)
- SharkNinja (NYSE: SN)
- Target (NYSE: TGT)
- Walmart (NYSE: WMT)
- Malk (Private Company)
- Great Lakes Brewing (Private Company)
- Serenity Kids (Private Company)
- ALDI (Private Company)
- LIDL (Private Company)
AI Analysis | Feedback
nullAI Analysis | Feedback
Jim Peck Executive Chairman and CEO
Jim Peck became the Executive Chairman and CEO of NIQ (formerly NielsenIQ) in March 2021, a role he assumed in partnership with Advent International, a private equity firm, during their acquisition of the business from Nielsen. He has a history of leading companies backed by private equity. Prior to NIQ, he was the CEO of TransUnion, which was owned by Advent International and Goldman Sachs when he joined in 2012. During his tenure at TransUnion, he spearheaded the company's transformation and growth. Before TransUnion, Jim oversaw growth at LexisNexis, where he led significant acquisitions, including the $4 billion acquisition and integration of ChoicePoint.
Michael Burwell Chief Financial Officer
Michael Burwell has served as the Chief Financial Officer of NIQ since January 2023, responsible for global financial strategy and operations. In March 2024, his responsibilities expanded to include oversight of NIQ's Real Estate and Procurement functions. With over 30 years of experience in financial leadership, capital markets, and strategic transformation, Mike previously held CFO positions at Datavant and Willis Towers Watson. He also spent more than three decades at PwC, where he advised clients on mergers and acquisitions, IPOs, valuation, and integration.
Mohit Kapoor Chief Technology Officer
Mohit Kapoor was appointed Chief Technology Officer of NIQ in March 2021. In this role, he has been instrumental in leading NIQ's AI-powered digital transformation, which included a $400 million technology investment. Before joining NIQ, Mohit held senior leadership positions at TransUnion, HSBC, Accenture, Coopers and Lybrand, and EDS.
Shaun Zitting Chief Human Resources Officer
Shaun Zitting serves as the Chief Human Resources Officer for NIQ. In this role, he is a key member of the executive leadership team.
John Blenke Chief Legal Officer & Corporate Secretary
John Blenke is NIQ's Chief Legal Officer and Corporate Secretary, a position he has held since joining the company in 2022. He is responsible for all legal, legislative, and regulatory matters globally for NIQ. Prior to NIQ, he retired as Executive Vice President and Corporate General Counsel from TransUnion in 2018. John has extensive experience leading legal and regulatory functions for global publicly traded enterprises. From 2019 to 2022, he also worked as a consultant for private equity firms, advising on investment considerations.
AI Analysis | Feedback
NIQ Global Intelligence (symbol: NIQ) faces several key risks to its business, primarily stemming from the dynamic nature of the consumer intelligence market and its reliance on technology and data. The most significant risks include:
- Intense Competition and Technological Disruption: NIQ operates in a highly competitive landscape that is constantly evolving. While it directly competes with firms like Circana and Kantar, it also faces increasing pressure from large consulting firms expanding their data analytics capabilities and specialized technology companies offering nimble, AI-driven solutions. The company's core value proposition relies on its "best-in-class technology" and "AI-powered technology platform." Therefore, rapid advancements in technology and the emergence of more sophisticated, AI-driven solutions from competitors pose a significant threat to NIQ's current offerings and ability to maintain its market position. NIQ's challenge is to innovate fast enough to maintain its value proposition against these new threats.
- Client Retention and Market Volatility: A substantial portion of NIQ's revenue, approximately 80% in fiscal year 2024, is recurring and underpinned by long-term subscription contracts and high client retention rates. The company emphasizes that its ability to retain clients is crucial for its predictable and scalable revenue model. However, the business is exposed to market volatility, as economic fluctuations and changes in consumer behavior can impact demand for NIQ's services and its clients' spending on intelligence solutions. While NIQ has demonstrated strong client retention, the risk remains that clients may seek alternative solutions or reduce their spend if market conditions or their business needs shift, directly impacting NIQ's revenue predictability.
- Regulatory Changes and Data Privacy Concerns: Operating in over 90 countries and aggregating vast amounts of global consumer shopping data exposes NIQ to complex and evolving data privacy regulations, such as GDPR. Changes in these regulations, or a failure to comply with them, could significantly affect NIQ's operations, leading to potential legal repercussions, reputational damage, and restrictions on its ability to collect and process data. Maintaining client trust and navigating diverse regulatory landscapes is crucial for a company whose business is fundamentally built on handling consumer data.
AI Analysis | Feedback
nullAI Analysis | Feedback
NIQ Global Intelligence operates within a global total addressable market (TAM) estimated at approximately $57 billion. This market encompasses consumer intelligence and data analytics services that provide brands, retailers, and other clients a holistic view of consumer shopping behavior globally. NIQ's services are deeply embedded across various verticals, including fast-moving consumer goods (FMCG), tech and durables (T&D), financial services, government, media, and advertising. For context within these served industries: * The global market research industry, which includes consumer intelligence, generated an estimated $140 billion in revenue in 2024, with projections to reach $150 billion by the end of 2025. * The global retail analytics market, a segment of NIQ's offerings, was valued at approximately $10.20 billion in 2025 and is projected to grow to about $37.18 billion by 2034. * The global customer intelligence platform market generated approximately $3.09 billion in revenue in 2024 and is expected to reach around $13.81 billion by 2030.AI Analysis | Feedback
NIQ Global Intelligence (symbol: NIQ) is expected to drive future revenue growth over the next 2-3 years through several key strategies:
- AI-Powered Product Innovation and Client Adoption: The company emphasizes the expansion of its technological capabilities through AI, including new agentic AI features and tools like "Ask Arthur," a generative AI tool designed to enhance client decision-making. Increased client adoption of these AI-native products leads to deeper integration into client workflows and faster investment growth from adopters.
- Growth in the Intelligence Segment and Recurring Subscription Revenue: The Intelligence segment remains a primary growth driver, demonstrating strong organic constant currency revenue growth. NIQ continues to focus on its annualized Intelligence Subscription revenue, which has shown consistent growth and high retention rates, reinforcing the predictability and scalability of its revenue model.
- Expansion of Core Services and Cross-Selling New Capabilities: Future revenue growth is anticipated from strong renewals and the expansion of core services. The company aims to further penetrate its client base by cross-selling new capabilities, indicating a strategy of deepening relationships and increasing the value provided to existing clients.
- Accelerated E-commerce Revenue Growth: NIQ has seen significant acceleration in its e-commerce revenue growth, which increased by 32% in 2025. The company projects continued strong growth in this area for 2026 and beyond, leveraging its omnichannel view of consumer shopping behavior.
- Implementation of New Pricing Models: To align pricing more closely with value creation, NIQ is evaluating new pricing models for 2026, including usage-based approaches and an AI innovation index. These initiatives are expected to optimize revenue generation from its services.
AI Analysis | Feedback
Share Issuance
- NIQ Global Intelligence completed its Initial Public Offering (IPO) on July 24, 2025, selling 50,000,000 ordinary shares at $21.00 per share, which generated gross proceeds of approximately $1.05 billion.
- The net proceeds from the IPO were primarily used to repay outstanding amounts under the company's revolving credit facility and a portion of its US term loan facility, with any remaining proceeds allocated to working capital and general corporate purposes.
- As of February 24, 2026, there were 295,107,483 ordinary shares outstanding.
Inbound Investments
- NIQ was carved out from Nielsen Holdings in 2021 through an acquisition by an affiliate of Advent International, L.P. for $2.7 billion.
- Advent International, L.P. and KKR & Co. Inc. are backers of NIQ.
Outbound Investments
- Since its 2021 carve-out from Nielsen Holdings, NIQ has invested approximately $980 million organically and through acquisitions.
- In 2023, NIQ combined with GfK, bringing together two industry leaders to expand its global reach.
- NIQ has completed nine tuck-in acquisitions to enhance its analytics capabilities and retailer tools, including the acquisition of sensory insights platform Gastrograph AI and Brazilian SaaS company Mtrix in 2025.
Capital Expenditures
- Since the 2021 carve-out, NIQ invested approximately $400 million to build a unified, cloud-based, AI-powered platform, with this investment completed in 2024.
- Capital expenditures for the year ended December 31, 2025, decreased to $262.9 million, compared to $298.7 million in 2024, due to increased capital efficiency related to their new tech platform.
- The company anticipates continued growth-focused capital expenditures in 2026, including further investments in its AI capabilities.
Latest Trefis Analyses
| Title | Date | |
|---|---|---|
| DASHBOARDS | ||
| NIQ Global Intelligence Stock Slides 15% With A 8-Day Losing Spree | 03/18/2026 | |
| NIQ Global Intelligence Stock Pre-Market (-4.1%): Citigroup Price Target Cut | 03/07/2026 | |
| NIQ Global Intelligence Earnings Notes | 12/23/2025 |
| Title | |
|---|---|
| ARTICLES |
Trade Ideas
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| 03312026 | PANW | Palo Alto Networks | Insider | Insider Buys | Low D/EStrong Insider BuyingCompanies with strong insider buying in the last 1 month, positive operating income and reasonable debt / market cap | 0.0% | 0.0% | 0.0% |
| 03312026 | ALKT | Alkami Technology | Insider | Insider Buys 45DStrong Insider BuyingCompanies with multiple insider buys in the last 45 days | 0.0% | 0.0% | 0.0% |
| 03272026 | DBX | Dropbox | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 2.6% | 2.6% | 0.0% |
| 03272026 | DLB | Dolby Laboratories | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 3.5% | 3.5% | 0.0% |
| 03272026 | PTC | PTC | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 3.5% | 3.5% | 0.0% |
| 09302025 | NIQ | NIQ Global Intelligence | Insider | Insider Buys 45DStrong Insider BuyingCompanies with multiple insider buys in the last 45 days | -27.6% | -27.6% | -34.9% |
Research & Analysis
Invest in Strategies
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Peer Comparisons
| Peers to compare with: |
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 8.93 |
| Mkt Cap | 1.5 |
| Rev LTM | 2,249 |
| Op Inc LTM | 41 |
| FCF LTM | 9 |
| FCF 3Y Avg | 9 |
| CFO LTM | 101 |
| CFO 3Y Avg | 23 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | 0.4% |
| Rev Chg 3Y Avg | -1.7% |
| Rev Chg Q | 0.3% |
| QoQ Delta Rev Chg LTM | 0.1% |
| Op Mgn LTM | 2.0% |
| Op Mgn 3Y Avg | 3.3% |
| QoQ Delta Op Mgn LTM | -0.3% |
| CFO/Rev LTM | 5.8% |
| CFO/Rev 3Y Avg | 6.4% |
| FCF/Rev LTM | 2.2% |
| FCF/Rev 3Y Avg | 2.1% |
Valuation
| Median | |
|---|---|
| Name | |
| Mkt Cap | 1.5 |
| P/S | 0.5 |
| P/EBIT | -15.4 |
| P/E | -2.5 |
| P/CFO | 6.3 |
| Total Yield | -20.9% |
| Dividend Yield | 0.0% |
| FCF Yield 3Y Avg | 4.1% |
| D/E | 1.0 |
| Net D/E | 0.4 |
Returns
| Median | |
|---|---|
| Name | |
| 1M Rtn | -11.4% |
| 3M Rtn | -39.4% |
| 6M Rtn | -32.9% |
| 12M Rtn | -44.6% |
| 3Y Rtn | -61.5% |
| 1M Excs Rtn | -12.1% |
| 3M Excs Rtn | -37.1% |
| 6M Excs Rtn | -36.1% |
| 12M Excs Rtn | -81.5% |
| 3Y Excs Rtn | -127.2% |
Earnings Returns History
Expand for More| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 2/2/2026 | -10.3% | -34.7% | -22.5% |
| 11/13/2025 | -1.6% | 5.1% | 8.1% |
| 8/14/2025 | -4.9% | -5.6% | -0.4% |
| SUMMARY STATS | |||
| # Positive | 0 | 1 | 1 |
| # Negative | 3 | 2 | 2 |
| Median Positive | 5.1% | 8.1% | |
| Median Negative | -4.9% | -20.1% | -11.5% |
| Max Positive | 5.1% | 8.1% | |
| Max Negative | -10.3% | -34.7% | -22.5% |
Recent Forward Guidance [BETA]
Latest: Q3 2025 Earnings Reported 11/13/2025
| Forward Guidance | Guidance Change | ||||||
|---|---|---|---|---|---|---|---|
| Metric | Low | Mid | High | % Chg | % Delta | Change | Prior |
| Q4 2025 Revenue | 1.12 Bil | 1.12 Bil | 1.12 Bil | 9.1% | Raised | Guidance: 1.02 Bil for Q3 2025 | |
| Q4 2025 Adjusted EBITDA | 277.00 Mil | 279.00 Mil | 281.00 Mil | 37.4% | Raised | Guidance: 203.00 Mil for Q3 2025 | |
| Q4 2025 Free Cash Flow | 55.00 Mil | 57.50 Mil | 60.00 Mil | ||||
| 2025 Revenue | 4.17 Bil | 4.18 Bil | 4.18 Bil | 0.9% | Raised | Guidance: 4.14 Bil for 2025 | |
| 2025 Adjusted EBITDA | 905.00 Mil | 907.00 Mil | 909.00 Mil | 3.0% | Raised | Guidance: 880.50 Mil for 2025 | |
| 2025 Free Cash Flow | 0 | -100.0% | Lowered | Guidance: 260.00 Mil for 2025 | |||
| 2025 Levered Free Cash Flow | 280.00 Mil | 282.50 Mil | 285.00 Mil | ||||
Insider Activity
Expand for More| # | Owner | Title | Holding | Action | Filing Date | Price | Shares | Transacted Value | Value of Held Shares | Form |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Massey, Tracey Ann | Chief Operating Officer | See Note | Buy | 9082025 | 16.97 | 18,000 | 305,460 | 305,460 | Form |
| 2 | Kapoor, Mohit | Chief Technology Officer | Direct | Buy | 9052025 | 16.76 | 15,000 | 251,400 | 251,400 | Form |
| 3 | Peck, James M | See Remarks | Direct | Buy | 9032025 | 17.24 | 29,500 | 508,580 | 508,580 | Form |
| 4 | Miller, Curtis John | Chief Strategy Officer | Direct | Buy | 8292025 | 16.97 | 10,000 | 169,700 | 169,700 | Form |
| 5 | Palm, Jamie E | Chief Accounting Officer | Direct | Buy | 7282025 | 21.00 | 5,000 | 105,000 | 1,333,038 | Form |
External Quote Links
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| SeekingAlpha | ValueLine |
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| CNBC | Etrade |
| MarketWatch | Unusual Whales |
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