Huckleberry.ai (HUCK)


Market Price (10/17/2026): $3.1 | Market Cap: $120.4 MilSector: Information Technology | Industry: Application Software

Huckleberry.ai (HUCK)


Market Price (10/17/2026): $3.1
Market Cap: $120.4 Mil
Sector: Information Technology
Industry: Application Software

Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.

0

Low stock price volatility
Vol 12M is 33%

Megatrend and thematic drivers
Megatrends include Artificial Intelligence, and Autonomous Technologies. Themes include AI Software Platforms, and Machine Learning.

Weak multi-year price returns
2Y Excs Rtn is -43%, 3Y Excs Rtn is -87%

Meaningful short interest
Short Interest % of Basic SharesShort Interest % of Basic Shares = (Short Interest Quantity) / (Basic Shares Outstanding). A high fraction of short interest can indicate potential risk of a short squeeze. is 16%

Not profitable at operating income level
Op Inc LTMOperating Income, Last Twelve Months is -60 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -19%

Significant share based compensation
SBC/Rev LTMShare Based Compensation / Revenue (Sales), Last Twelve Months (LTM) is 19%

Not cash flow generative
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -3.9%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -7.0%

Key risks
HUCK key risks include [1] a fundamental uncertainty in its future strategy after divesting its core business, Show more.

0 Low stock price volatility
Vol 12M is 33%
1 Megatrend and thematic drivers
Megatrends include Artificial Intelligence, and Autonomous Technologies. Themes include AI Software Platforms, and Machine Learning.
2 Weak multi-year price returns
2Y Excs Rtn is -43%, 3Y Excs Rtn is -87%
3 Meaningful short interest
Short Interest % of Basic SharesShort Interest % of Basic Shares = (Short Interest Quantity) / (Basic Shares Outstanding). A high fraction of short interest can indicate potential risk of a short squeeze. is 16%
4 Not profitable at operating income level
Op Inc LTMOperating Income, Last Twelve Months is -60 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -19%
5 Significant share based compensation
SBC/Rev LTMShare Based Compensation / Revenue (Sales), Last Twelve Months (LTM) is 19%
6 Not cash flow generative
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -3.9%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -7.0%
7 Key risks
HUCK key risks include [1] a fundamental uncertainty in its future strategy after divesting its core business, Show more.

HUCK in ETFs

Weight = HUCK's share of each fund

VTI0.00%
IWM0.00%
IWN0.67%
IWO0.00%
SCHA0.00%
SCHB0.00%
IWV0.00%

Valuation & Metrics

Price Chart

Why The Stock Moved

Qualitative Assessment

AI Analysis | Feedback

Updated on 10/14/2026

Huckleberry.ai (HUCK) stock has lost about 10% since it went public on 9/25/2026 because of the following key factors:

1. Significant Earnings Miss. Huckleberry.ai reported an earnings per share of -0.21 USD for the last reported fiscal quarter, significantly missing the analyst estimation of 0.00 USD, which resulted in a -12,100% surprise. This substantial earnings miss likely dampened investor confidence shortly after the company's rebranding to Huckleberry.ai in September 2026.

2. Broader AI Sector Correction and Rising Interest Rates. The period from late September to mid-October 2026 was marked by a broader negative sentiment in the technology and AI sectors. "Sharp swings in AI stocks whipsawed equity books" in September 2026. This was exacerbated by news on October 8, 2026, that OpenAI's revenue was reportedly lower than investor expectations, triggering an "AI selloff" that saw the Nasdaq Composite fall 1.25%. Concurrently, rising interest rates placed considerable pressure on growth-oriented stocks, with the 10-year Treasury yield climbing to its highest level since 2002 in September 2026.

Show more
Updated on 10/14/2026

Huckleberry.ai (HUCK) stock has lost about 10% since it went public on 9/25/2026 because of the following key factors:

1. Significant Earnings Miss. Huckleberry.ai reported an earnings per share of -0.21 USD for the last reported fiscal quarter, significantly missing the analyst estimation of 0.00 USD, which resulted in a -12,100% surprise. This substantial earnings miss likely dampened investor confidence shortly after the company's rebranding to Huckleberry.ai in September 2026.

2. Broader AI Sector Correction and Rising Interest Rates. The period from late September to mid-October 2026 was marked by a broader negative sentiment in the technology and AI sectors. "Sharp swings in AI stocks whipsawed equity books" in September 2026. This was exacerbated by news on October 8, 2026, that OpenAI's revenue was reportedly lower than investor expectations, triggering an "AI selloff" that saw the Nasdaq Composite fall 1.25%. Concurrently, rising interest rates placed considerable pressure on growth-oriented stocks, with the 10-year Treasury yield climbing to its highest level since 2002 in September 2026.

3. Historical Underperformance and High Volatility. The company, formerly known as Domo, Inc., has a history of significant stock depreciation, with HUCK stock showing a -76.48% decrease over the last year and reaching an all-time low of $1.84 on June 16, 2026. This long-term trend of underperformance, coupled with the stock's high volatility (evidenced by a beta coefficient of 2.72), likely contributed to investor caution and magnified price movements following the company's rebranding and through the specified period.

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Stock Movement Drivers

Fundamental Drivers

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Market Drivers

6/30/2026 to 10/16/2026
ReturnCorrelation
HUCK  
Market (SPY)2.2%39.2%
Sector (XLK)-3.7%21.5%

Fundamental Drivers

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Market Drivers

3/31/2026 to 10/16/2026
ReturnCorrelation
HUCK  
Market (SPY)17.7%39.2%
Sector (XLK)38.2%21.5%

Fundamental Drivers

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Market Drivers

9/30/2025 to 10/16/2026
ReturnCorrelation
HUCK  
Market (SPY)15.5%39.2%
Sector (XLK)30.7%21.5%

Fundamental Drivers

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Market Drivers

9/30/2023 to 10/16/2026
ReturnCorrelation
HUCK  
Market (SPY)84.7%39.2%
Sector (XLK)127.8%21.5%

Return vs. Risk

Price Returns Compared

 202120222023202420252026Total [1]
Returns
HUCK Return------5%-5%
Peers Return-3%-52%104%76%22%12%128%
S&P 500 Return27%-19%24%23%16%14%108%

Monthly Win Rates [3]
HUCK Win Rate-----0% 
Peers Win Rate50%33%57%50%48%54% 
S&P 500 Win Rate75%42%67%75%67%50% 

Max Drawdowns [4]
HUCK Max Drawdown------ 
Peers Max Drawdown-41%-58%-27%-34%-39%-41% 
S&P 500 Max Drawdown-5%-25%-10%-8%-19%-9% 


[1] Cumulative total returns since the beginning of 2021
[2] Peers: PLTR, AI, SNOW, CRM, MSFT.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 10/16/2026 (YTD)

How Low Can It Go

HUCK has limited trading history. Below is the Information Technology sector ETF (XLK) in its place.

EventXLKS&P 500
2025 US Tariff Shock
  % Loss-25.7%-18.8%
  % Gain to Breakeven34.5%23.1%
  Time to Breakeven65 days79 days
2024 Yen Carry Trade Unwind
  % Loss-17.0%-7.8%
  % Gain to Breakeven20.4%8.5%
  Time to Breakeven92 days18 days
Summer-Fall 2023 Five Percent Yield Shock
  % Loss-10.0%-9.5%
  % Gain to Breakeven11.2%10.5%
  Time to Breakeven15 days24 days
2022 Inflation Shock & Fed Tightening
  % Loss-33.1%-24.5%
  % Gain to Breakeven49.5%32.4%
  Time to Breakeven246 days427 days
2020 COVID-19 Crash
  % Loss-31.2%-33.7%
  % Gain to Breakeven45.2%50.9%
  Time to Breakeven78 days140 days
Q4 2018 Fed Policy Error / Growth Scare
  % Loss-23.8%-19.2%
  % Gain to Breakeven31.2%23.8%
  Time to Breakeven100 days105 days

Compare to PLTR, AI, SNOW, CRM, MSFT

In The Past

State Street Technology Select Sector SPDR ETF's stock fell -25.7% during the 2025 US Tariff Shock. Such a loss loss requires a 34.5% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

HUCK has limited trading history. Below is the Information Technology sector ETF (XLK) in its place.

EventXLKS&P 500
2025 US Tariff Shock
  % Loss-25.7%-18.8%
  % Gain to Breakeven34.5%23.1%
  Time to Breakeven65 days79 days
2022 Inflation Shock & Fed Tightening
  % Loss-33.1%-24.5%
  % Gain to Breakeven49.5%32.4%
  Time to Breakeven246 days427 days
2020 COVID-19 Crash
  % Loss-31.2%-33.7%
  % Gain to Breakeven45.2%50.9%
  Time to Breakeven78 days140 days
Q4 2018 Fed Policy Error / Growth Scare
  % Loss-23.8%-19.2%
  % Gain to Breakeven31.2%23.8%
  Time to Breakeven100 days105 days
2008-2009 Global Financial Crisis
  % Loss-51.5%-53.4%
  % Gain to Breakeven106.2%114.4%
  Time to Breakeven797 days1085 days

Compare to PLTR, AI, SNOW, CRM, MSFT

In The Past

State Street Technology Select Sector SPDR ETF's stock fell -25.7% during the 2025 US Tariff Shock. Such a loss loss requires a 34.5% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About Huckleberry.ai (HUCK)

Huckleberry.ai (HUCK) operates a cloud-based business intelligence platform designed to digitally connect various facets of an organization, from leadership to frontline staff. Its core offering provides real-time access to data and insights, enabling improved decision-making and operational management across the enterprise.

The company's platform serves as a central hub, integrating people, data, and systems within an organization. A key feature is the ability for users to manage their business directly from smartphones, offering flexibility and immediate access to critical information. Huckleberry.ai caters to a wide range of customers, targeting businesses and organizations across the United States, Japan, and other international markets.

AI Analysis | Feedback

1. Like a Microsoft Power BI or Google Looker dashboard for your entire organization, providing real-time insights on your smartphone.

2. Salesforce's Tableau, but designed to connect every employee to real-time business data and insights on their smartphone.

AI Analysis | Feedback

  • Cloud-based Business Intelligence Platform: This platform digitally connects stakeholders from top executives to frontline employees, providing real-time data and insights to manage business operations from various devices, including smartphones.

AI Analysis | Feedback

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AI Analysis | Feedback

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AI Analysis | Feedback

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AI Analysis | Feedback

Here are the key risks to Huckleberry.ai (symbol: HUCK):

  1. Uncertainty of Future Business Operations and Strategy: Huckleberry.ai, formerly known as Domo, Inc., has divested its core operating business, a cloud-based business intelligence platform, to Progress Software. The company is now evaluating opportunities to deploy its capital and significant net operating loss (NOL) carryforwards. This fundamental change leaves Huckleberry.ai without an established core business, creating substantial uncertainty regarding its future strategic direction, revenue generation, and long-term viability.
  2. Risks Related to Capital Deployment and Utilization of Tax Assets: Huckleberry.ai currently holds approximately $221 million in cash and retains over $900 million in net operating loss carryforwards. The company's success heavily depends on its board's ability to identify, evaluate, and successfully execute new ventures or investments that can effectively deploy this capital and strategically utilize its NOLs. There is an inherent risk that the company may not find suitable opportunities or that any new ventures may not generate sufficient returns, potentially impacting shareholder value.
  3. Execution Risk for New Ventures/Investments: As Huckleberry.ai embarks on a new chapter without its previous operational infrastructure and business model, any future strategic shift towards new business areas or significant investments will carry inherent execution risks. The successful implementation of new plans, the ability to build new operational capabilities, and the competition in any chosen markets will be critical for the company's future performance.

AI Analysis | Feedback

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Recent Active Movers

Peer Comparisons

Peers to compare with:

Financials

HUCKPLTRAISNOWCRMMSFTMedian
NameHucklebe.Palantir.C3.ai SnowflakeSalesfor.Microsoft 
Mkt Price3.10184.1411.26305.00239.45527.06211.79
Mkt Cap-441.91.7106.5196.33,913.9196.3
Rev LTM3186,1562325,43543,938331,8395,795
Op Inc LTM-602,635-460-1,2379,455155,2371,287
FCF LTM-223,358-1561,19315,15466,9872,276
FCF 3Y Avg-181,921-10591413,03770,8901,418
CFO LTM-133,400-1551,25315,750182,9352,327
CFO 3Y Avg-81,946-9999413,664145,8821,470

Growth & Margins

HUCKPLTRAISNOWCRMMSFTMedian
NameHucklebe.Palantir.C3.ai SnowflakeSalesfor.Microsoft 
Rev Chg LTM0.0%78.9%-37.5%32.0%11.2%17.8%14.5%
Rev Chg 3Y Avg9.5%46.3%-1.5%30.5%9.9%16.1%13.0%
Rev Chg Q0.1%92.8%-25.5%35.1%10.8%17.7%14.3%
QoQ Delta Rev Chg LTM0.0%17.8%-7.1%8.0%2.6%4.3%3.4%
Op Inc Chg LTM-5.4%362.6%-22.2%19.7%12.8%20.8%16.2%
Op Inc Chg 3Y Avg1.1%333.7%-16.6%-9.3%31.8%20.6%10.9%
Op Mgn LTM-18.9%42.8%-198.1%-22.8%21.5%46.8%1.3%
Op Mgn 3Y Avg-23.6%23.7%-132.2%-32.9%20.6%45.7%-1.5%
QoQ Delta Op Mgn LTM0.0%4.7%-3.3%3.4%-0.3%-0.0%0.0%
CFO/Rev LTM-3.9%55.2%-66.5%23.1%35.8%55.1%29.5%
CFO/Rev 3Y Avg-2.7%44.7%-35.6%23.7%34.1%50.6%28.9%
FCF/Rev LTM-7.0%54.6%-67.0%22.0%34.5%20.2%21.1%
FCF/Rev 3Y Avg-5.7%44.1%-37.7%21.7%32.5%25.3%23.5%

Valuation

HUCKPLTRAISNOWCRMMSFTMedian
NameHucklebe.Palantir.C3.ai SnowflakeSalesfor.Microsoft 
Mkt Cap-441.91.7106.5196.33,913.9196.3
P/S-71.87.519.64.511.811.8
P/Op Inc-167.7-3.8-86.120.825.220.8
P/EBIT-167.7-3.8-99.915.523.215.5
P/E-146.5-3.9-97.720.329.320.3
P/CFO-130.0-11.385.012.521.421.4
Total Yield-0.7%-25.4%-1.0%5.7%4.1%0.7%
Dividend Yield-0.0%0.0%0.0%0.8%0.7%0.0%
FCF Yield 3Y Avg-1.0%-5.1%1.4%6.0%2.2%1.4%
D/E-0.00.00.00.20.00.0
Net D/E--0.0-0.40.00.2-0.0-0.0

Returns

HUCKPLTRAISNOWCRMMSFTMedian
NameHucklebe.Palantir.C3.ai SnowflakeSalesfor.Microsoft 
1M Rtn-8.0%5.6%6.6%-7.9%-4.3%7.5%0.7%
3M Rtn-8.0%39.1%27.7%13.4%40.5%34.1%30.9%
6M Rtn-8.0%25.8%21.9%111.8%32.0%25.2%25.5%
12M Rtn-8.0%3.4%-37.7%27.1%-1.8%3.9%0.8%
3Y Rtn-8.0%932.2%-57.2%91.4%16.3%62.4%39.4%
1M Excs Rtn-10.2%2.3%2.2%-12.1%-3.6%3.7%-0.7%
3M Excs Rtn-12.9%31.7%25.9%6.3%33.2%26.4%26.2%
6M Excs Rtn-17.6%16.3%12.4%102.3%22.5%15.6%16.0%
12M Excs Rtn-25.1%-14.3%-58.5%9.7%-14.9%-13.5%-14.6%
3Y Excs Rtn-86.6%850.0%-135.8%8.6%-60.0%-15.8%-37.9%

Comparison Analyses

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Financials

Segment Financials

Revenue by Segment
$ Mil20242023202220212020
Single Segment319309   
Professional services and other  352727
Subscription  223184147
Total319309258210173


Price Behavior

Price Behavior
Market Price$3.09 
First Trading Date06/29/2018 
Distance from 52W High-8.3% 
   50 Days200 Days
DMA Price  
DMA Trend  
Distance from DMA  
 3M1YR
Volatility33.4%33.4%
Downside Capture  
Upside Capture  
Correlation (S&P 500)  
HUCK Betas & Captures as of 9/30/2026

 1M2M3M6M1Y3Y
Beta0.32-0.610.87-1.25-0.89-0.18
Up Beta������
Down Beta-3.503.48-1.74-1.71-2.13-0.83
Up Capture0%0%0%0%0%0%
Bmk +ve Days6162766132424
Stock +ve Days222222
Down Capture19%13%8%5%2%1%
Bmk -ve Days16263760120328
Stock -ve Days111111

[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with HUCK
HUCK-8.3%33.4%-4.34-
Sector ETF (XLK)29.7%26.4%0.9521.5%
Equity (SPY)15.8%12.7%0.8639.2%
Gold (GLD)-1.4%29.4%-0.0544.2%
Commodities (DBC)50.4%20.7%1.86-10.2%
Real Estate (VNQ)4.8%13.7%0.0938.1%
Bitcoin (BTCUSD)-25.9%43.6%-0.5714.8%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 5-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with HUCK
HUCK-1.7%33.4%-4.34-
Sector ETF (XLK)20.2%26.0%0.6921.5%
Equity (SPY)13.2%17.1%0.5939.2%
Gold (GLD)18.4%18.9%0.7944.2%
Commodities (DBC)9.6%19.5%0.37-10.2%
Real Estate (VNQ)1.6%18.8%-0.0238.1%
Bitcoin (BTCUSD)8.8%51.8%0.3514.8%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with HUCK
HUCK-0.9%33.4%-4.34-
Sector ETF (XLK)23.9%25.0%0.8621.5%
Equity (SPY)15.2%17.9%0.7239.2%
Gold (GLD)12.3%16.4%0.6144.2%
Commodities (DBC)8.1%18.1%0.36-10.2%
Real Estate (VNQ)5.2%20.7%0.2138.1%
Bitcoin (BTCUSD)63.2%66.2%1.0314.8%

Smart multi-asset allocation framework can stack odds in your favor. Learn How

Short Interest

Short Interest: As Of Date9302026
Short Interest: Shares Quantity6.1 Mil
Short Interest: % Change Since 9152026-10.5%
Average Daily Volume1.3 Mil
Days-to-Cover Short Interest4.8 days
Basic Shares Quantity38.8 Mil
Short % of Basic Shares15.8%

SEC Filings

Expand for More
Report DateFiling DateFiling
10/31/202412/10/202410-Q
07/31/202409/06/202410-Q
04/30/202406/07/202410-Q
01/31/202403/28/202410-K
10/31/202312/08/202310-Q
07/31/202309/05/202310-Q
04/30/202306/09/202310-Q
01/31/202303/27/202310-K
10/31/202212/09/202210-Q
07/31/202209/08/202210-Q
04/30/202206/08/202210-Q
01/31/202203/23/202210-K
10/31/202112/10/202110-Q
07/31/202109/09/202110-Q
04/30/202106/09/202110-Q
01/31/202104/01/202110-K
Collapse to Preview
Report DateFiling DateFiling
10/31/202412/10/202410-Q
07/31/202409/06/202410-Q
04/30/202406/07/202410-Q
01/31/202403/28/202410-K
10/31/202312/08/202310-Q
07/31/202309/05/202310-Q
04/30/202306/09/202310-Q
01/31/202303/27/202310-K
10/31/202212/09/202210-Q
07/31/202209/08/202210-Q
04/30/202206/08/202210-Q
01/31/202203/23/202210-K
10/31/202112/10/202110-Q
07/31/202109/09/202110-Q
04/30/202106/09/202110-Q
01/31/202104/01/202110-K
10/31/202012/10/202010-Q
07/31/202009/09/202010-Q
04/30/202006/09/202010-Q
01/31/202004/13/202010-K
10/31/201912/12/201910-Q
07/31/201909/12/201910-Q
04/30/201906/13/201910-Q
01/31/201904/15/201910-K
10/31/201812/13/201810-Q
07/31/201809/13/201810-Q
04/30/201806/29/2018424B4

Insider Activity

Updated 10/6/2026
Expand for More
#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value
Value of
Held Shares
Form
1Jolley, David R DirectSell100620263.2012,84541,063860,310Form
2Thayne, DarenCTO & EVP of ProductDirectSell62420262.3852,365124,5031,184,166Form
3Crane, TodChief Financial OfficerDirectSell62420262.3868,483162,825658,141Form
4James, Joshua GFounder and CEODirectSell62420262.3896,088228,4593,896,584Form
5Rpd, Fund Management LlcSee footnotesSell60320264.4639,034174,09218,677,628Form
Collapse to Preview
#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value
Value of
Held Shares
Form
1Jolley, David R DirectSell100620263.2012,84541,063860,310Form
2Thayne, DarenCTO & EVP of ProductDirectSell62420262.3852,365124,5031,184,166Form
3Crane, TodChief Financial OfficerDirectSell62420262.3868,483162,825658,141Form
4James, Joshua GFounder and CEODirectSell62420262.3896,088228,4593,896,584Form
5Rpd, Fund Management LlcSee footnotesSell60320264.4639,034174,09218,677,628Form
6Rpd, Fund Management LlcSee footnotesSell60320264.1238,583158,96217,414,593Form
7Rpd, Fund Management LlcSee footnotesSell60320263.8423,86991,65716,379,236Form
8Rpd, Fund Management LlcSee footnotesSell60320263.7127,439101,79915,913,284Form
9Rpd, Fund Management LlcSee footnotesSell60320263.6815,82858,24715,885,581Form
10Rpd, Fund Management LlcSee footnotesSell60320263.6511,83743,20515,813,851Form
11Rpd, Fund Management LlcSee footnotesSell60320263.5620,87074,29715,466,060Form
12Rpd, Fund Management LlcSee footnotesSell60320263.7932,955124,89916,544,370Form
13Rpd, Fund Management LlcSee footnotesSell60320263.6616,62860,85816,097,500Form
14Rpd, Fund Management LlcSee footnotesSell60320263.4922,68379,16415,407,833Form
15Rpd, Fund Management LlcSee footnotesSell60320262.561,100,900  Form
16Rpd, Fund Management LlcSee footnotesBuy60320262.57924,7092,376,50211,404,465Form
17Daniel, Daniel David Iii Twenty Acre Capital managed accountsSell1008202515.26273,900  Form
Core Cache Last Updated: 10/16/2026