Tearsheet

HubSpot (HUBS)


Market Price (4/8/2026): $233.5 | Market Cap: $12.2 Bil
Sector: Information Technology | Industry: Technology Hardware, Storage & Peripherals

HubSpot (HUBS)


Market Price (4/8/2026): $233.5
Market Cap: $12.2 Bil
Sector: Information Technology
Industry: Technology Hardware, Storage & Peripherals

Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.

0

Cash is significant % of market cap
Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is -12%

Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 24%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 18%

Valuation becoming less expensive
P/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -54%

Megatrend and thematic drivers
Megatrends include Cloud Computing, Artificial Intelligence, and E-commerce & Digital Retail. Themes include Software as a Service (SaaS), Show more.

Weak multi-year price returns
2Y Excs Rtn is -90%, 3Y Excs Rtn is -109%

Expensive valuation multiples
P/EBITPrice/EBIT or Price/(Operating Income) ratio is 170x, P/EPrice/Earnings or Price/(Net Income) is 260x

Significant share based compensation
SBC/Rev LTMShare Based Compensation / Revenue (Sales), Last Twelve Months (LTM) is 17%

Yield minus risk free rate is negative
ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -3.6%

Key risks
HUBS key risks include [1] intense competition from both large enterprise companies and specialized providers that could pressure pricing and market share, Show more.

0 Cash is significant % of market cap
Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is -12%
1 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 24%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 18%
2 Valuation becoming less expensive
P/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -54%
3 Megatrend and thematic drivers
Megatrends include Cloud Computing, Artificial Intelligence, and E-commerce & Digital Retail. Themes include Software as a Service (SaaS), Show more.
4 Weak multi-year price returns
2Y Excs Rtn is -90%, 3Y Excs Rtn is -109%
5 Expensive valuation multiples
P/EBITPrice/EBIT or Price/(Operating Income) ratio is 170x, P/EPrice/Earnings or Price/(Net Income) is 260x
6 Significant share based compensation
SBC/Rev LTMShare Based Compensation / Revenue (Sales), Last Twelve Months (LTM) is 17%
7 Yield minus risk free rate is negative
ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -3.6%
8 Key risks
HUBS key risks include [1] intense competition from both large enterprise companies and specialized providers that could pressure pricing and market share, Show more.

Valuation, Metrics & Events

Price Chart

Why The Stock Moved

Qualitative Assessment

AI Analysis | Feedback

HubSpot (HUBS) stock has lost about 45% since 12/31/2025 because of the following key factors:

1. Investor fears regarding AI disruption significantly impacted HubSpot's valuation. The stock experienced a decline of approximately 30% in 2026 alone, as of late January, driven by concerns that advancements in AI technology, particularly large language models, could disrupt traditional software vendors like HubSpot and impact future growth. This sector-wide concern was highlighted by reports of a "monetization gap" between AI infrastructure and software companies and increased worry about AI coding tools affecting legacy software stocks.

2. HubSpot's 2026 guidance and mixed demand signals raised concerns about a potential slowdown in revenue growth. Despite exceeding analyst expectations for Q4 2025 with $846.7 million in revenue (20% year-over-year growth) and adjusted earnings per share of $3.10, the company's fiscal year 2026 guidance for revenue, projected between $3.69 billion and $3.70 billion (18% year-over-year growth), was viewed by some as conservative. Early in January 2026, an analyst note from Oppenheimer highlighted "mixed demand signals" and "soft fourth-quarter commentary" from a key partner, indicating that new monthly recurring revenue fell below internal goals and that growth in fiscal year 2026 might slow compared to 2025 due to fewer large deals.

Show more

Stock Movement Drivers

Fundamental Drivers

The -43.3% change in HUBS stock from 12/31/2025 to 4/7/2026 was primarily driven by a -45.9% change in the company's P/S Multiple.
(LTM values as of)123120254072026Change
Stock Price ($)401.30227.61-43.3%
Change Contribution By: 
Total Revenues ($ Mil)2,9883,1314.8%
P/S Multiple7.13.8-45.9%
Shares Outstanding (Mil)53520.1%
Cumulative Contribution-43.3%

LTM = Last Twelve Months as of date shown

Market Drivers

12/31/2025 to 4/7/2026
ReturnCorrelation
HUBS-43.3% 
Market (SPY)-5.4%12.5%
Sector (XLK)-4.5%20.4%

Fundamental Drivers

The -51.3% change in HUBS stock from 9/30/2025 to 4/7/2026 was primarily driven by a -55.9% change in the company's P/S Multiple.
(LTM values as of)93020254072026Change
Stock Price ($)467.80227.61-51.3%
Change Contribution By: 
Total Revenues ($ Mil)2,8483,1319.9%
P/S Multiple8.73.8-55.9%
Shares Outstanding (Mil)53520.5%
Cumulative Contribution-51.3%

LTM = Last Twelve Months as of date shown

Market Drivers

9/30/2025 to 4/7/2026
ReturnCorrelation
HUBS-51.3% 
Market (SPY)-2.9%20.5%
Sector (XLK)-2.3%23.4%

Fundamental Drivers

The -60.2% change in HUBS stock from 3/31/2025 to 4/7/2026 was primarily driven by a -95.9% change in the company's P/E Multiple.
(LTM values as of)33120254072026Change
Stock Price ($)571.29227.61-60.2%
Change Contribution By: 
Total Revenues ($ Mil)2,6283,13119.2%
Net Income Margin (%)0.2%1.5%732.4%
P/E Multiple6,377.1260.1-95.9%
Shares Outstanding (Mil)5252-1.5%
Cumulative Contribution-60.2%

LTM = Last Twelve Months as of date shown

Market Drivers

3/31/2025 to 4/7/2026
ReturnCorrelation
HUBS-60.2% 
Market (SPY)16.3%43.7%
Sector (XLK)33.7%43.4%

Fundamental Drivers

The -46.9% change in HUBS stock from 3/31/2023 to 4/7/2026 was primarily driven by a -68.5% change in the company's P/S Multiple.
(LTM values as of)33120234072026Change
Stock Price ($)428.75227.61-46.9%
Change Contribution By: 
Total Revenues ($ Mil)1,7313,13180.9%
P/S Multiple12.13.8-68.5%
Shares Outstanding (Mil)4952-7.0%
Cumulative Contribution-46.9%

LTM = Last Twelve Months as of date shown

Market Drivers

3/31/2023 to 4/7/2026
ReturnCorrelation
HUBS-46.9% 
Market (SPY)63.3%44.7%
Sector (XLK)85.6%44.3%

Return vs. Risk

Price Returns Compared

 202120222023202420252026Total [1]
Returns
HUBS Return66%-56%101%20%-42%-39%-38%
Peers Return24%-26%64%14%-7%-13%36%
S&P 500 Return27%-19%24%23%16%-3%76%

Monthly Win Rates [3]
HUBS Win Rate50%42%67%67%33%25% 
Peers Win Rate65%35%62%58%32%40% 
S&P 500 Win Rate75%42%67%75%67%50% 

Max Drawdowns [4]
HUBS Max Drawdown-12%-61%-6%-22%-49%-48% 
Peers Max Drawdown-8%-36%-6%-12%-26%-26% 
S&P 500 Max Drawdown-1%-25%-1%-2%-15%-7% 


[1] Cumulative total returns since the beginning of 2021
[2] Peers: MSFT, IBM, CRM, ADBE, BGIN. See HUBS Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 4/7/2026 (YTD)

How Low Can It Go

Unique KeyEventHUBSS&P 500
2022 Inflation Shock2022 Inflation Shock  
2022 Inflation Shock% Loss% Loss-69.9%-25.4%
2022 Inflation Shock% Gain to Breakeven% Gain to Breakeven232.7%34.1%
2022 Inflation ShockTime to BreakevenTime to BreakevenNot Fully Recovered days464 days
2020 Covid Pandemic2020 Covid Pandemic  
2020 Covid Pandemic% Loss% Loss-47.3%-33.9%
2020 Covid Pandemic% Gain to Breakeven% Gain to Breakeven89.6%51.3%
2020 Covid PandemicTime to BreakevenTime to Breakeven72 days148 days
2018 Correction2018 Correction  
2018 Correction% Loss% Loss-31.1%-19.8%
2018 Correction% Gain to Breakeven% Gain to Breakeven45.2%24.7%
2018 CorrectionTime to BreakevenTime to Breakeven203 days120 days

Compare to MSFT, IBM, CRM, ADBE, BGIN

In The Past

HubSpot's stock fell -69.9% during the 2022 Inflation Shock from a high on 11/16/2021. A -69.9% loss requires a 232.7% gain to breakeven.

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About HubSpot (HUBS)

HubSpot, Inc. provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific. The company's CRM platform includes marketing, sales, service, and content management systems, as well as integrated applications, such as search engine optimization, blogging, website content management, messaging, chatbots, social media, marketing automation, email, predictive lead scoring, sales productivity, knowledge base, commerce, conversation routing, video hosting, ticketing and helpdesk tools, customer NPS surveys, analytics, and reporting. It also offers professional services to educate and train customers on how to leverage its CRM platform, as well as phone and/or email and chat-based support services. The company serves mid-market business-to-business companies. HubSpot, Inc. was incorporated in 2005 and is headquartered in Cambridge, Massachusetts.

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  • Salesforce for integrated marketing, sales, and customer service.
  • The Shopify for business customer management and growth.

AI Analysis | Feedback

  • HubSpot CRM Platform: A comprehensive cloud-based platform that integrates various business functions to manage customer relationships effectively.
  • Marketing System: Provides tools for inbound marketing, including SEO, blogging, social media, email marketing, and automation to attract and engage customers.
  • Sales System: Offers functionalities for sales productivity, lead scoring, and commerce to help businesses manage their sales pipeline and close deals.
  • Service System: Delivers tools such as chatbots, ticketing, knowledge base, and customer surveys to support and satisfy customers.
  • Content Management System (CMS): Enables businesses to manage their website content, blogging, and other digital assets within the CRM platform.
  • Professional Services: Offers education and training to customers, empowering them to maximize the utility of the HubSpot CRM platform.
  • Support Services: Provides customer assistance through multiple channels, including phone, email, and chat, for operational help and troubleshooting.

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HubSpot (HUBS) sells its cloud-based CRM platform and related services primarily to other companies, operating on a business-to-business (B2B) model. According to the company description, it serves "mid-market business-to-business companies" across various industries globally.

Due to the nature of its Software-as-a-Service (SaaS) business model, HubSpot has a highly diversified customer base consisting of tens of thousands of small to mid-sized businesses. As such, no single customer or small group of customers accounts for a material portion of HubSpot's revenue. Therefore, HubSpot does not publicly disclose specific "major customers" by name, as is common for companies with a fragmented customer base rather than a few large enterprise clients.

Instead of specific named companies, HubSpot's customer base can be broadly characterized by:

  • Mid-Market Businesses: Companies generally ranging from 20 to 2,000 employees.
  • Diverse Industries: Customers come from a wide array of sectors, including software, services, manufacturing, media, and more.
  • Growth-Oriented Companies: Businesses looking to grow their customer base, streamline operations, and improve customer experience through integrated marketing, sales, service, and content management tools.

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  • Amazon (AMZN)
  • Alphabet (GOOGL)

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Yamini Rangan, Chief Executive Officer

Yamini Rangan is the CEO of HubSpot, appointed in September 2021, after serving as the company's first-ever Chief Customer Officer from January 2020. She has over 25 years of experience in the tech industry, spanning product marketing, sales, and strategy. Before joining HubSpot, Rangan was Chief Customer Officer at Dropbox and served as VP of Sales Strategy and Operations at Workday, where she helped quadruple revenue and scale the sales organization. Earlier in her career, she held customer-facing leadership roles at SAP. Rangan holds a bachelor's degree in electronics engineering, a master's in computer engineering, and an MBA from the Haas School of Business at the University of California, Berkeley.

Kate Bueker, Chief Financial Officer

Kate Bueker serves as the Chief Financial Officer at HubSpot, overseeing the company's financial strategy and operations. She joined HubSpot in June 2018. Prior to HubSpot, Bueker spent over a decade at Akamai Technologies in finance and business development leadership roles, most recently as Senior Vice President of Business Finance & Operations. Her career also includes nearly 10 years in investment banking at firms such as The Blackstone Group, UBS, Credit Suisse, and Donaldson, Lufkin & Jenrette. She holds a Bachelor of Arts in Mathematics from Cornell University and an MBA from the Massachusetts Institute of Technology.

Dharmesh Shah, Co-Founder and Chief Technology Officer

Dharmesh Shah is the co-founder and Chief Technology Officer (CTO) of HubSpot, which he co-founded in 2006. Before HubSpot, Shah was the founder and CEO of Pyramid Digital Solutions, which was acquired by SunGard Data Systems in 2005. He is also the founder of OnStartups.com, a prominent startup blog and community. Shah is an active angel investor in over 60 startups and co-authored "Inbound Marketing: Get Found Using Google, Social Media and Blogs." He holds a BS in Computer Science from UAB and an MS in the Management of Technology from MIT.

Andy Pitre, Executive Vice President of Product

Andy Pitre is the Executive Vice President of Product at HubSpot, where he leads product strategy and helps build tools for businesses. He joined HubSpot in 2009 and has held various key positions within the product team, including GM, SVP of Product, and Director of Product. Pitre was part of the original team that built HubSpot CRM and played instrumental roles in launching Sales, Service, and Operations Hub. Before HubSpot, he worked in marketing and sales and also founded two small businesses, which influenced his approach to product strategy. He holds a Bachelor's degree in Anthropology from the University of Connecticut.

Alison Elworthy, Chief of Staff to the CEO and Executive Vice President of Central Strategy

Alison Elworthy serves as Chief of Staff to the CEO and Executive Vice President of Central Strategy at HubSpot, where she collaborates with the executive team to define and communicate the company's strategy. Over the past decade, prior to her current role, Elworthy led various functions at HubSpot, including EVP of Revenue Operations, SVP of Customer Success, and VP of Operations, contributing to the company's scaling efforts. She also serves on the board of directors at Varicent and the Posse Foundation. Elworthy holds a BS in human factors engineering from Tufts University and an MBA from the Tuck School of Business at Dartmouth.

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Here are the key risks to HubSpot's business:

  1. Intensifying Competition

    HubSpot operates in a highly competitive market for CRM and marketing automation platforms. The company faces significant competition from large, established players such as Salesforce, Microsoft, and Adobe, especially when vying for enterprise-level deals and offering advanced marketing capabilities. Additionally, more cost-effective challengers like Zoho and Freshworks exert pricing pressure, particularly in the small and medium-sized business (SMB) segments that HubSpot traditionally targets. This competitive landscape necessitates continuous innovation and differentiation to maintain market share and pricing power.

  2. Data Security, Privacy, and Compliance

    As a cloud-based platform handling vast amounts of sensitive customer data, HubSpot faces substantial risks related to data security vulnerabilities, potential breaches, and the need to comply with an evolving global patchwork of data protection regulations such as GDPR and CCPA. The platform's open architecture and extensive integration capabilities, while beneficial for functionality, can also expand the attack surface for cyber threats and introduce vulnerabilities through third-party tools if not meticulously vetted and secured. Failure to adequately protect data or comply with regulations can lead to severe financial penalties, legal repercussions, and a significant loss of customer trust and brand reputation.

  3. Impact of AI Disruption and Adoption

    The rapid advancement and integration of artificial intelligence (AI) present both opportunities and significant disruption risks to HubSpot's core business model. There are concerns that AI could automate many functions currently performed by HubSpot's marketing tools, particularly impacting its offerings for smaller businesses. While HubSpot is actively incorporating AI into its platform, the uncertainty surrounding the long-term impact of AI, and the company's ability to effectively pivot from managing disruption to leveraging AI for sustained growth, remains a key challenge. Furthermore, the regulatory landscape for AI and sensitive data is still evolving, adding another layer of complexity and potential compliance risks.

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The emergence of AI-native CRM platforms. These platforms are built from the ground up to leverage advanced artificial intelligence (including generative AI and autonomous agents) to automate and augment sales, marketing, and service functions. Unlike traditional CRM systems that integrate AI features, AI-native platforms could fundamentally shift the paradigm by proactively managing leads, generating personalized content, handling complex customer interactions, and optimizing entire sales and marketing funnels with significantly reduced human intervention. This could offer a fundamentally different cost structure and level of efficiency, potentially disrupting the market for existing human-centric CRM suites like HubSpot.

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HubSpot (symbol: HUBS) operates in several significant addressable markets for its main products and services:

  • Total Addressable Market (TAM): HubSpot's total addressable market is estimated at $45 billion. This market size is for their targeted segment of small and mid-sized organizations (ranging from 20 to 2,000 employees) across sales, marketing, and customer service software.
  • Global CRM Software Market: The global CRM software market surpassed $80 billion in 2025 and is projected to reach $130 billion or more by 2030. Another estimate indicates the global CRM market grew to $80 billion in 2024 and is expected to reach $106.1 billion by 2029.
  • Global Marketing Automation Software Market: The global marketing automation software market size was valued at USD 7.23 billion in 2025 and is projected to grow from $8.14 billion in 2026 to $20.12 billion by 2034, exhibiting a Compound Annual Growth Rate (CAGR) of 12.00%. North America held the largest revenue share in the global marketing automation market in 2024, at 43.6%.
  • Global Sales Software Market: The sales software market was valued at USD 35.9 billion in 2026 and is projected to reach USD 71.83 billion by 2031, growing at a CAGR of 14.86%.
  • Global Customer Service Software Market: The global customer service software market was valued at USD 22.90 billion in 2025 and is projected to grow to USD 36.77 billion by 2032, at a CAGR of 7.00%.

AI Analysis | Feedback

Here are 3-5 expected drivers of future revenue growth for HubSpot (HUBS) over the next 2-3 years:

  1. AI-Driven Product Innovation and Adoption: HubSpot's "AI-first strategy" and the continued development and integration of its Breeze AI platform across its CRM hubs are significant growth drivers. The company is launching numerous AI features and agents (such as Copilot, Customer Agent, and Prospecting Agent) to enhance efficiency, personalization, and customer engagement across marketing, sales, and service functions. This is expected to drive increased product adoption and expand usage.
  2. Multi-Hub Adoption and Platform Consolidation: A key strategy for HubSpot is to encourage both new and existing customers to adopt multiple "hubs" (Marketing, Sales, Service, Content, Operations, and Commerce). This focus on cross-selling and platform consolidation leads to increased average subscription revenue per customer (ASRPC) and improved net revenue retention, as customers utilize more of HubSpot's integrated offerings.
  3. Upmarket Expansion: HubSpot is actively pursuing larger businesses, expanding its reach into the upmarket segment. This involves attracting customers with higher seat counts and larger monthly recurring revenue (MRR) deals, supported by the introduction of enterprise-tier features, advanced controls, and dedicated sales teams. This strategic shift aims to capture a significant growth opportunity.
  4. International Expansion: International markets represent a substantial and growing portion of HubSpot's total revenue, currently accounting for nearly half. The company continues to invest in global expansion, including new regional data centers and localized infrastructure, to further penetrate these markets and diversify its revenue streams.
  5. New Customer Acquisition and Seat-Based Pricing Model: HubSpot consistently adds thousands of new customers each quarter, contributing to its overall revenue growth. The company's seat-based pricing model is designed to facilitate easier onboarding for new clients and encourage broader adoption and increased usage over time, driving further customer acquisition and expansion within those accounts.

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Share Repurchases

  • HubSpot authorized a $1.0 billion share repurchase program on February 7, 2026, to be executed over a period of up to 24 months.
  • On May 6, 2025, the Board of Directors authorized a share repurchase program of up to $500 million over the subsequent 12 months.
  • The company repurchased $500.019 million of common stock during the full year 2025.

Share Issuance

  • HubSpot reported proceeds of $71.394 million related to the issuance of common stock under stock plans for the full year 2025.
  • For the nine months ended September 30, 2025, proceeds from common stock issuance under stock plans were $62.717 million.
  • Weighted average basic shares outstanding increased from 50 million in 2023 to 53 million in 2025.

Outbound Investments

  • Purchases of strategic investments, which consist of non-controlling equity investments in privately held companies, amounted to $27.747 million for the nine months ended September 30, 2025. These purchases were $11.566 million for the same period in 2024.
  • Business acquisitions, net of cash acquired, totaled $71.471 million for the nine months ended September 30, 2025.
  • In 2024, net cash used in investing activities included strategic acquisitions like Frame AI.

Capital Expenditures

  • Capital expenditures were approximately $53.17 million in 2025 and $37.94 million in 2024.
  • Expected capital expenditures as a percentage of revenue were approximately 5% for the full year 2025.
  • The primary focus of capital expenditures includes technology infrastructure and AI capabilities.

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2.6%2.6%0.0%
DLB_3272026_Dip_Buyer_FCFYield03272026DLBDolby LaboratoriesDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
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PTC_3272026_Dip_Buyer_FCFYield03272026PTCPTCDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
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3.5%3.5%0.0%
HUBS_11212025_Dip_Buyer_High_CFO_Margins_ExInd_DE11212025HUBSHubSpotDip BuyDB | CFO/Rev | Low D/EDip Buy with High Cash Flow Margins
Buying dips for companies with significant cash flows from operations and reasonable debt / market cap
-31.3%-31.3%-41.1%

Recent Active Movers

Peer Comparisons

Peers to compare with:

Financials

HUBSMSFTIBMCRMADBEBGINMedian
NameHubSpot MicrosoftInternat.Salesfor.Adobe BGIN Blo. 
Mkt Price227.61372.29245.07182.96240.142.90233.88
Mkt Cap11.92,766.5229.5171.198.5-171.1
Rev LTM3,131305,45367,53641,52524,453-41,525
Op Inc LTM11142,55912,4928,9178,961-8,961
FCF LTM57777,41211,45514,40210,317-11,455
FCF 3Y Avg43271,62911,77912,1118,665-11,779
CFO LTM761160,50613,19314,99610,507-13,193
CFO 3Y Avg570129,57913,52312,7748,885-12,774

Growth & Margins

HUBSMSFTIBMCRMADBEBGINMedian
NameHubSpot MicrosoftInternat.Salesfor.Adobe BGIN Blo. 
Rev Chg LTM19.2%16.7%7.6%9.6%11.0%-11.0%
Rev Chg 3Y Avg21.9%14.4%3.8%9.8%10.8%-10.8%
Rev Chg Q20.4%16.7%12.2%12.1%12.0%-12.2%
QoQ Delta Rev Chg LTM4.8%4.0%3.3%3.0%2.9%-3.3%
Op Mgn LTM0.4%46.7%18.5%21.5%36.6%-21.5%
Op Mgn 3Y Avg-2.3%45.3%16.6%19.6%36.0%-19.6%
QoQ Delta Op Mgn LTM1.9%0.4%0.8%-0.6%0.0%-0.4%
CFO/Rev LTM24.3%52.5%19.5%36.1%43.0%-36.1%
CFO/Rev 3Y Avg21.1%48.5%21.2%33.3%39.8%-33.3%
FCF/Rev LTM18.4%25.3%17.0%34.7%42.2%-25.3%
FCF/Rev 3Y Avg15.9%27.2%18.4%31.6%38.8%-27.2%

Valuation

HUBSMSFTIBMCRMADBEBGINMedian
NameHubSpot MicrosoftInternat.Salesfor.Adobe BGIN Blo. 
Mkt Cap11.92,766.5229.5171.198.5-171.1
P/S3.89.13.44.14.0-4.0
P/EBIT169.718.518.719.210.7-18.7
P/E260.123.221.722.913.7-22.9
P/CFO15.717.217.411.49.4-15.7
Total Yield0.4%5.2%7.3%5.1%7.3%-5.2%
Dividend Yield0.0%0.9%2.7%0.7%0.0%-0.7%
FCF Yield 3Y Avg1.6%2.3%6.0%4.5%6.2%-4.5%
D/E0.00.00.30.10.1-0.1
Net D/E-0.1-0.00.20.0-0.0--0.0

Returns

HUBSMSFTIBMCRMADBEBGINMedian
NameHubSpot MicrosoftInternat.Salesfor.Adobe BGIN Blo. 
1M Rtn-23.2%-9.0%-5.3%-9.5%-15.3%6.2%-9.2%
3M Rtn-42.5%-22.0%-18.5%-30.4%-28.5%2.1%-25.3%
6M Rtn-49.5%-28.7%-15.7%-23.6%-31.1%-41.5%-29.9%
12M Rtn-54.3%4.8%11.2%-24.6%-29.5%-41.5%-27.1%
3Y Rtn-44.2%30.7%108.2%-3.8%-36.9%-41.5%-20.4%
1M Excs Rtn-21.4%-7.1%-3.5%-7.6%-13.5%8.1%-7.4%
3M Excs Rtn-35.9%-17.0%-12.3%-24.5%-23.4%3.1%-20.2%
6M Excs Rtn-48.2%-26.3%-12.6%-22.3%-29.3%-40.1%-27.8%
12M Excs Rtn-79.5%-22.1%-19.5%-50.5%-57.2%-64.1%-53.8%
3Y Excs Rtn-108.8%-29.2%46.9%-69.2%-100.5%-104.9%-84.8%

Financials

Segment Financials

Revenue by Segment
$ Mil20252024202320222021
Single segment2,170    
Professional services and other 40423029
Subscription 1,6911,258853646
Total2,1701,7311,301883675


Price Behavior

Price Behavior
Market Price$227.61 
Market Cap ($ Bil)11.9 
First Trading Date10/09/2014 
Distance from 52W High-66.1% 
   50 Days200 Days
DMA Price$256.06$402.95
DMA Trenddowndown
Distance from DMA-11.1%-43.5%
 3M1YR
Volatility72.3%55.0%
Downside Capture1.981.39
Upside Capture147.0485.83
Correlation (SPY)13.6%39.5%
HUBS Betas & Captures as of 3/31/2026

 1M2M3M6M1Y3Y
Beta-0.530.580.710.931.281.31
Up Beta-0.100.711.290.951.411.25
Down Beta-2.58-2.79-2.53-0.310.901.24
Up Capture-16%192%127%49%77%147%
Bmk +ve Days7162765139424
Stock +ve Days13223064131394
Down Capture66%173%251%190%148%110%
Bmk -ve Days12233358110323
Stock -ve Days9203362120356

[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with HUBS
HUBS-57.8%55.1%-1.36-
Sector ETF (XLK)41.6%26.1%1.2940.7%
Equity (SPY)21.3%18.3%0.9440.9%
Gold (GLD)51.9%28.0%1.49-12.2%
Commodities (DBC)20.3%17.2%1.021.4%
Real Estate (VNQ)6.9%16.1%0.2327.5%
Bitcoin (BTCUSD)-17.5%44.0%-0.3126.9%

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Based On 5-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with HUBS
HUBS-12.5%52.9%-0.05-
Sector ETF (XLK)16.9%24.7%0.6156.3%
Equity (SPY)11.7%17.0%0.5354.9%
Gold (GLD)22.5%17.8%1.042.8%
Commodities (DBC)12.0%18.8%0.527.4%
Real Estate (VNQ)3.4%18.8%0.0939.2%
Bitcoin (BTCUSD)3.1%56.5%0.2831.1%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with HUBS
HUBS17.2%49.7%0.51-
Sector ETF (XLK)21.4%24.3%0.8159.2%
Equity (SPY)13.9%17.9%0.6756.2%
Gold (GLD)13.9%15.9%0.733.3%
Commodities (DBC)8.4%17.6%0.4014.5%
Real Estate (VNQ)4.9%20.7%0.2038.9%
Bitcoin (BTCUSD)66.6%66.8%1.0621.1%

Smart multi-asset allocation framework can stack odds in your favor. Learn How

Short Interest

Short Interest: As Of Date3132026
Short Interest: Shares Quantity2.6 Mil
Short Interest: % Change Since 2282026-18.0%
Average Daily Volume1.5 Mil
Days-to-Cover Short Interest1.7 days
Basic Shares Quantity52.5 Mil
Short % of Basic Shares4.9%

Earnings Returns History

Expand for More
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
2/11/20269.4%14.4%26.3%
11/5/2025-15.0%-15.1%-17.1%
8/6/2025-6.2%-11.1%-1.0%
5/8/2025-8.7%0.6%-8.2%
2/12/20254.4%-4.8%-22.4%
11/6/20247.8%17.1%24.1%
8/7/20243.4%5.1%7.8%
5/8/2024-0.5%4.1%1.1%
...
SUMMARY STATS   
# Positive161514
# Negative8910
Median Positive7.5%6.7%14.9%
Median Negative-6.2%-5.0%-6.4%
Max Positive16.4%25.9%26.3%
Max Negative-15.0%-15.1%-27.8%

SEC Filings

Expand for More
Report DateFiling DateFiling
12/31/202502/11/202610-K
09/30/202511/05/202510-Q
06/30/202508/06/202510-Q
03/31/202505/08/202510-Q
12/31/202402/12/202510-K
09/30/202411/06/202410-Q
06/30/202408/07/202410-Q
03/31/202405/10/202410-Q
12/31/202302/14/202410-K
09/30/202311/08/202310-Q
06/30/202308/02/202310-Q
03/31/202305/03/202310-Q
12/31/202202/16/202310-K
09/30/202211/02/202210-Q
06/30/202208/04/202210-Q
03/31/202205/05/202210-Q

Recent Forward Guidance [BETA]

Latest: Q4 2025 Earnings Reported 2/11/2026

Forward GuidanceGuidance Change
MetricLowMidHigh% Chg% DeltaChangePrior
Q1 2026 Revenue862.00 Mil862.50 Mil863.00 Mil   
Q1 2026 Non-GAAP Operating Income144.00 Mil144.50 Mil145.00 Mil   
Q1 2026 Non-GAAP Net Income Per Share2.462.472.48   
2026 Revenue3.69 Bil3.69 Bil3.70 Bil   
2026 Non-GAAP Operating Income736.00 Mil738.00 Mil740.00 Mil   
2026 Non-GAAP Net Income Per Share12.412.412.5   

Prior: Q3 2025 Earnings Reported 11/5/2025

Forward GuidanceGuidance Change
MetricLowMidHigh% Chg% DeltaChangePrior
Q4 2025 Revenue828.00 Mil829.00 Mil830.00 Mil   
Q4 2025 Non-GAAP Operating Income183.00 Mil183.50 Mil184.00 Mil   
Q4 2025 Non-GAAP Net Income Per Share2.972.982.99   
2025 Revenue3.11 Bil3.11 Bil3.12 Bil1.0% RaisedGuidance: 3.08 Bil for 2025
2025 Non-GAAP Operating Income574.00 Mil574.50 Mil575.00 Mil0.8% RaisedGuidance: 570.00 Mil for 2025
2025 Non-GAAP Net Income Per Share9.69.619.621.2% RaisedGuidance: 9.5 for 2025

Insider Activity

Expand for More
#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value
Value of
Held Shares
Form
1Halligan, Brian DirectSell12182025366.998,5003,119,415182,140,073Form
2Halligan, Brian DirectSell11202025368.118,5003,128,935185,883,034Form
3Halligan, Brian DirectSell11052025493.30235115,926253,292,778Form
4Halligan, Brian DirectSell10232025446.988,2653,694,290229,509,033Form
5Rangan, YaminiChief Executive Officer & PresDirectSell10082025500.002,3871,193,50028,138,500Form

Industry Resources

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