Giftify (GIFT)
Market Price (6/21/2026): $0.9167 | Market Cap: $30.8 MilSector: Communication Services | Industry: Interactive Media & Services
Giftify (GIFT)
Market Price (6/21/2026): $0.9167Market Cap: $30.8 MilSector: Communication ServicesIndustry: Interactive Media & Services
Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.
Megatrend and thematic driversMegatrends include E-commerce & Digital Retail, Fintech & Digital Payments, and Experience Economy & Premiumization. Themes include Online Marketplaces, Show more. | Weak multi-year price returns2Y Excs Rtn is -116%, 3Y Excs Rtn is -142% | Penny stockMkt Price is 0.9 Not profitable at operating income levelOp Inc LTMOperating Income, Last Twelve Months is -9.9 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -12% Weak revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is -8.3%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -11%, Rev Chg QQuarterly Revenue Change % is -4.1% Not cash flow generativeCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -1.1%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -1.1% Yield minus risk free rate is negativeERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -37% Key risksGIFT key risks include [1] persistent unprofitability due to high operating costs that outpace revenue and [2] significant liquidity issues, Show more. |
| Megatrend and thematic driversMegatrends include E-commerce & Digital Retail, Fintech & Digital Payments, and Experience Economy & Premiumization. Themes include Online Marketplaces, Show more. |
| Weak multi-year price returns2Y Excs Rtn is -116%, 3Y Excs Rtn is -142% |
| Penny stockMkt Price is 0.9 |
| Not profitable at operating income levelOp Inc LTMOperating Income, Last Twelve Months is -9.9 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -12% |
| Weak revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is -8.3%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -11%, Rev Chg QQuarterly Revenue Change % is -4.1% |
| Not cash flow generativeCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -1.1%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -1.1% |
| Yield minus risk free rate is negativeERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -37% |
| Key risksGIFT key risks include [1] persistent unprofitability due to high operating costs that outpace revenue and [2] significant liquidity issues, Show more. |
Qualitative Assessment
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Giftify (GIFT) stock has lost about 5% since 2/28/2026 because of the following key factors:
1. Net Sales Decline Despite Gross Billings Growth.
Giftify's net sales decreased by 4.1% year-over-year to $21.4 million in fiscal Q1 2026, which ended March 31, 2026, compared to $22.3 million in fiscal Q1 2025. This decline in reported revenue occurred despite a 25% increase in gross billings, reaching $45.0 million in the same period. The company attributed this to a strategic shift towards agent transactions recognized on a net commission basis, but the overall net sales decrease likely contributed to investor caution.
2. Continued Underperformance Relative to Industry and Broader Market.
Giftify has demonstrated persistent underperformance compared to its sector and the wider market. Over the past year, Giftify underperformed the US Interactive Media and Services industry, which saw a return of 51.7%, and the broader US Market, which returned 24.8%. Furthermore, analyst forecasts project Giftify's revenue to grow at an average of 9.6% per annum over the next two years, lagging behind the 15% growth forecast for the Interactive Media and Services industry in the US.
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Giftify (GIFT) stock has lost about 5% since 2/28/2026 because of the following key factors:
1. Net Sales Decline Despite Gross Billings Growth.
Giftify's net sales decreased by 4.1% year-over-year to $21.4 million in fiscal Q1 2026, which ended March 31, 2026, compared to $22.3 million in fiscal Q1 2025. This decline in reported revenue occurred despite a 25% increase in gross billings, reaching $45.0 million in the same period. The company attributed this to a strategic shift towards agent transactions recognized on a net commission basis, but the overall net sales decrease likely contributed to investor caution.
2. Continued Underperformance Relative to Industry and Broader Market.
Giftify has demonstrated persistent underperformance compared to its sector and the wider market. Over the past year, Giftify underperformed the US Interactive Media and Services industry, which saw a return of 51.7%, and the broader US Market, which returned 24.8%. Furthermore, analyst forecasts project Giftify's revenue to grow at an average of 9.6% per annum over the next two years, lagging behind the 15% growth forecast for the Interactive Media and Services industry in the US.
3. Shareholder Dilution.
Shareholders of Giftify experienced dilution over the past year, with a 16% increase in shares outstanding. This event, highlighted in May 2026, directly impacts the value of existing shares by reducing each share's proportional claim on company earnings and ownership.
4. Persistent Unprofitability and Small Market Capitalization.
Giftify remains an unprofitable company, with a projected net loss of US$9.7 million for the upcoming fiscal year. The company's market capitalization is relatively small, approximately US$33.4 million, which can contribute to increased stock volatility and make it more susceptible to negative market sentiment.
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Stock Movement Drivers
Fundamental Drivers
The -6.7% change in GIFT stock from 2/28/2026 to 6/20/2026 was primarily driven by a -9.5% change in the company's Shares Outstanding (Mil).| (LTM values as of) | 2282026 | 6202026 | Change |
|---|---|---|---|
| Stock Price ($) | 0.95 | 0.89 | -6.7% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 86 | 82 | -4.5% |
| P/S Multiple | 0.3 | 0.4 | 7.9% |
| Shares Outstanding (Mil) | 30 | 34 | -9.5% |
| Cumulative Contribution | -6.7% |
Market Drivers
2/28/2026 to 6/20/2026| Return | Correlation | |
|---|---|---|
| GIFT | -6.7% | |
| Market (SPY) | 9.2% | 17.8% |
| Sector (XLC) | -7.0% | 15.1% |
Fundamental Drivers
The -19.8% change in GIFT stock from 11/30/2025 to 6/20/2026 was primarily driven by a -9.5% change in the company's Shares Outstanding (Mil).| (LTM values as of) | 11302025 | 6202026 | Change |
|---|---|---|---|
| Stock Price ($) | 1.11 | 0.89 | -19.8% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 86 | 82 | -4.5% |
| P/S Multiple | 0.4 | 0.4 | -7.3% |
| Shares Outstanding (Mil) | 30 | 34 | -9.5% |
| Cumulative Contribution | -19.8% |
Market Drivers
11/30/2025 to 6/20/2026| Return | Correlation | |
|---|---|---|
| GIFT | -19.8% | |
| Market (SPY) | 9.9% | 13.8% |
| Sector (XLC) | -4.5% | 13.8% |
Fundamental Drivers
The -49.1% change in GIFT stock from 5/31/2025 to 6/20/2026 was primarily driven by a -34.3% change in the company's P/S Multiple.| (LTM values as of) | 5312025 | 6202026 | Change |
|---|---|---|---|
| Stock Price ($) | 1.75 | 0.89 | -49.1% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 90 | 82 | -8.3% |
| P/S Multiple | 0.6 | 0.4 | -34.3% |
| Shares Outstanding (Mil) | 28 | 34 | -15.6% |
| Cumulative Contribution | -49.1% |
Market Drivers
5/31/2025 to 6/20/2026| Return | Correlation | |
|---|---|---|
| GIFT | -49.1% | |
| Market (SPY) | 28.1% | 14.8% |
| Sector (XLC) | 9.3% | 19.3% |
Fundamental Drivers
The -69.3% change in GIFT stock from 5/31/2023 to 6/20/2026 was primarily driven by a -97.0% change in the company's P/S Multiple.| (LTM values as of) | 5312023 | 6202026 | Change |
|---|---|---|---|
| Stock Price ($) | 2.90 | 0.89 | -69.3% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 3 | 82 | 2500.9% |
| P/S Multiple | 12.1 | 0.4 | -97.0% |
| Shares Outstanding (Mil) | 13 | 34 | -60.7% |
| Cumulative Contribution | -69.3% |
Market Drivers
5/31/2023 to 6/20/2026| Return | Correlation | |
|---|---|---|
| GIFT | -69.3% | |
| Market (SPY) | 85.7% | 10.3% |
| Sector (XLC) | 81.7% | 11.1% |
Price Returns Compared
| 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| GIFT Return | -40% | 136% | 183% | -73% | 1% | -9% | -0% |
| Peers Return | -17% | -53% | 64% | 25% | 8% | -26% | -37% |
| S&P 500 Return | 27% | -19% | 24% | 23% | 16% | 8% | 98% |
Monthly Win Rates [3] | |||||||
| GIFT Win Rate | 42% | 33% | 67% | 17% | 33% | 50% | |
| Peers Win Rate | 43% | 30% | 58% | 57% | 52% | 30% | |
| S&P 500 Win Rate | 75% | 42% | 67% | 75% | 67% | 50% | |
Max Drawdowns [4] | |||||||
| GIFT Max Drawdown | -88% | -75% | -32% | -78% | -59% | -36% | |
| Peers Max Drawdown | -46% | -64% | -37% | -37% | -42% | -42% | |
| S&P 500 Max Drawdown | -5% | -25% | -10% | -8% | -19% | -9% | |
[1] Cumulative total returns since the beginning of 2021
[2] Peers: TOST, GRPN, YELP, BRZE, DASH.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 6/18/2026 (YTD)
How Low Can It Go
| Event | GIFT | S&P 500 |
|---|---|---|
| Summer-Fall 2023 Five Percent Yield Shock | ||
| % Loss | -17.1% | -9.5% |
| % Gain to Breakeven | 20.6% | 10.5% |
| Time to Breakeven | 7 days | 24 days |
| 2022 Inflation Shock & Fed Tightening | ||
| % Loss | -37.5% | -24.5% |
| % Gain to Breakeven | 60.0% | 32.4% |
| Time to Breakeven | 1 days | 427 days |
| 2020 COVID-19 Crash | ||
| % Loss | -69.4% | -33.7% |
| % Gain to Breakeven | 227.3% | 50.9% |
| Time to Breakeven | 5 days | 140 days |
| 2016-2017 Trump Reflation Bond Selloff | ||
| % Loss | -12.5% | -3.7% |
| % Gain to Breakeven | 14.3% | 3.9% |
| Time to Breakeven | 19 days | 6 days |
| 2014-2016 Oil Price Collapse | ||
| % Loss | -89.6% | -6.8% |
| % Gain to Breakeven | 860.5% | 7.3% |
| Time to Breakeven | 94 days | 15 days |
| 2011 US Debt Ceiling Crisis & European Contagion | ||
| % Loss | -30.0% | -17.9% |
| % Gain to Breakeven | 42.9% | 21.8% |
| Time to Breakeven | 50 days | 123 days |
In The Past
Giftify's stock fell 0.0% during the 2025 US Tariff Shock. Such a loss loss requires a 0.0% gain to breakeven.
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Asset Allocation
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| Event | GIFT | S&P 500 |
|---|---|---|
| 2022 Inflation Shock & Fed Tightening | ||
| % Loss | -37.5% | -24.5% |
| % Gain to Breakeven | 60.0% | 32.4% |
| Time to Breakeven | 1 days | 427 days |
| 2020 COVID-19 Crash | ||
| % Loss | -69.4% | -33.7% |
| % Gain to Breakeven | 227.3% | 50.9% |
| Time to Breakeven | 5 days | 140 days |
| 2014-2016 Oil Price Collapse | ||
| % Loss | -89.6% | -6.8% |
| % Gain to Breakeven | 860.5% | 7.3% |
| Time to Breakeven | 94 days | 15 days |
| 2011 US Debt Ceiling Crisis & European Contagion | ||
| % Loss | -30.0% | -17.9% |
| % Gain to Breakeven | 42.9% | 21.8% |
| Time to Breakeven | 50 days | 123 days |
| 2008-2009 Global Financial Crisis | ||
| % Loss | -33.3% | -53.4% |
| % Gain to Breakeven | 50.0% | 114.4% |
| Time to Breakeven | 5 days | 1085 days |
In The Past
Giftify's stock fell 0.0% during the 2025 US Tariff Shock. Such a loss loss requires a 0.0% gain to breakeven.
Preserve Wealth
Limiting losses and compounding gains is essential to preserving wealth.
Asset Allocation
Actively managed asset allocation strategies protect wealth. Learn more.
About Giftify (GIFT)
Giftify, operating as RDE, Inc. and trading under the symbol GIFT, runs a prominent online platform focused on restaurant and merchant deals within the United States. Its primary service is delivered through Restaurant.com, which functions as a digital marketplace. This platform effectively links a substantial network of digital consumers, local businesses, and communities by providing access to various dining and retail deal options.
The company's main products are discount certificates for restaurants, offering consumers significant savings on dining experiences. Expanding beyond just food, Giftify also sells discount offers for complementary entertainment and travel opportunities, alongside a range of consumer products. These certificates and deals are sold on behalf of third-party merchants, allowing these businesses to reach a wider audience through Giftify's established customer base.
Giftify serves a broad market by connecting approximately 7.8 million customers with deal options from around 182,500 participating restaurants and retailers. Its business model creates value for both consumers seeking attractive discounts and merchants looking to drive traffic and sales, solidifying its position as a key player in the online deal space across the United States.
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Giftify is like Groupon for local dining and experience discounts.
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- Restaurant Discount Certificates: Sells discounted certificates that consumers can purchase and use at a wide network of participating restaurants.
- Complementary Entertainment and Travel Offerings: Provides discount certificates and deals for various entertainment activities and travel experiences.
- Consumer Product Deals: Offers discounted consumer products sourced from third-party merchants.
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- Individual Consumers (Bargain Hunters): These are everyday individuals who purchase discount certificates for their own personal use to save money on dining, entertainment, travel, and other consumer products. They are actively seeking deals and value propositions offered through Restaurant.com.
- Gift Purchasers: This category includes individuals who buy discount certificates or gift cards from Giftify to give as presents or rewards to friends, family members, or colleagues.
- Corporate and Community Organizations: Businesses, non-profit organizations, and other community groups that acquire discount certificates in bulk. These are often used for employee incentive programs, customer loyalty rewards, client appreciation gifts, promotional giveaways, or as part of charitable initiatives.
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Ketan Thakker, Chief Executive Officer, Chairman
Ketan Thakker brings over 20 years of leadership experience in the e-commerce and incentives industries. As the CEO of Giftify Inc., he oversees the strategic direction, acquisitions, growth initiatives, and operational excellence of the company. He previously served as the Chief Financial Officer for Apartments.com, where he contributed to the company's growth from $20 million to $125 million annually. Thakker also founded TripRental.com and held the position of CEO at Ubid.com, which he joined in 2013. He is an accredited CPA and holds an MBA from Northwestern University Kellogg School of Management. Under his leadership, RDE (now Giftify) acquired Restaurant.com in 2020 and oversaw the acquisition of CardCash.com.
Steve Handy, Chief Financial Officer
Steve Handy joined Giftify, Inc. as its Chief Financial Officer on August 26, 2024, bringing over two decades of extensive financial leadership experience. He has a proven track record in guiding companies through significant growth phases, public offerings, and operational transformations. Prior to Giftify, he served as CFO at Sacks Parente Golf, Inc., a Nasdaq-listed company, where he played a pivotal role in its successful Initial Public Offering (IPO) and achieved accelerated revenue growth. His previous roles include Chief Financial Officer and Director of Operations at Opti-Harvest, Inc., an agriculture innovation company, and Chief Financial Officer of Tix Corporation, a former publicly traded entertainment ticketing company, from March 2010 to May 2021. Handy also held senior financial positions at SM&A, a former Nasdaq-listed professional services firm, and Dot Hill Systems, a former publicly traded technology manufacturer. He began his career as a Senior Auditor for Deloitte & Touche LLP and is a Certified Public Accountant in California.
Elliot Bohm, Chief Executive Officer, CardCash.com
Elliot Bohm is a seasoned entrepreneur who co-founded CardCash.com in 2009, transforming it into one of the world's largest gift card exchange marketplaces. Forbes Magazine recognized him as one of America's Most Promising CEOs under the age of 35. He has successfully orchestrated investment and acquisition deals, raising tens of millions in venture capital and debt financing from entities such as Guggenheim Partners, Incomm, Pathward, and Sterling National Bank.
Mark Ackerman, Chief Operating Officer, CardCash.com
Mark Ackerman is an experienced operator who co-founded CardCash.com in 2009. He played a pivotal role in evolving the operation from a startup with a handful of individuals into a thriving team of over 50 employees.
Aaron Horowitz, President and General Counsel, President of Restaurant.com
Aaron Horowitz serves as the President and General Counsel of Giftify, Inc., and is also the President of Restaurant.com.
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- Weak Gross Profit Margins and Revenue Decline: Giftify, Inc. has experienced a significant decline in revenue and suffers from weak gross profit margins. According to InvestingPro, as of Q2 2023, the company's revenue for the last twelve months stood at $83.44 million, with a concerning revenue growth decline of -40.27% over the same period. Additionally, the reported gross profit margin was 12.31%. This indicates challenges in the company's profitability and financial performance.
- Dependence on Merchant and Customer Acquisition/Retention: Giftify's business model relies heavily on connecting digital consumers with dining and merchant deal options through platforms like Restaurant.com and operating a gift card exchange via CardCash.com. The company needs to continuously attract and retain a vast network of approximately 182,500 restaurants and retailers, and serve approximately 7.8 million customers. The company's rebranding strategy includes efforts to reactivate past users and increase visibility to new ones, underscoring the ongoing challenge and risk associated with customer and merchant acquisition and retention.
- Intense Competition and Economic Sensitivity: Operating in the digital deals and gift card exchange space, Giftify faces intense competition from various online deal platforms, direct marketing by restaurants and retailers, and other gift card marketplaces. Furthermore, as the company offers discount certificates for restaurants, entertainment, and travel, its business performance is sensitive to consumer discretionary spending. Economic downturns or shifts in consumer behavior towards these discretionary categories could negatively impact demand for Giftify's offerings.
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The increasing prevalence and sophistication of direct-to-consumer promotional tools and loyalty programs offered by restaurant technology platforms (such as Toast, Square for Restaurants) and online ordering/delivery services (like DoorDash, Uber Eats, Grubhub). These integrated platforms enable restaurants to manage their own deals, discounts, and customer loyalty programs directly, reducing their reliance on third-party deal aggregators like Restaurant.com to connect with deal-seeking consumers.
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Giftify (NASDAQ: GIFT), formerly known as RDE, Inc., operates in several addressable markets within the United States, primarily through its Restaurant.com and CardCash.com platforms. The company focuses on connecting consumers and businesses with dining, merchant deals, and gift card options.
The key addressable markets for Giftify's main products and services in the U.S. are:
Restaurant Industry
For its Restaurant.com platform, which offers dining deals and discount certificates, the addressable market is the vast U.S. foodservice industry. The United States foodservice market was valued at approximately $1.02 trillion in 2024 and is projected to grow to about $1.53 trillion by 2030, demonstrating a compound annual growth rate (CAGR) of 6.73% during this period. Another estimate places the U.S. foodservice market at $1,202.65 billion in 2024, with a projected increase to $2,066.21 billion by 2032, at a CAGR of 7.0% from 2025 to 2032. Within this, the U.S. full-service restaurants market alone is predicted to be valued at around $371.9 billion in 2025 and is expected to reach $715.8 billion by 2032, growing at a CAGR of 12.7%.
Daily Deals Market
The daily deals market, encompassing group buying platforms and flash sales, represents another segment for Restaurant.com's offerings. Globally, this market was valued at approximately $42.3 billion in 2024 and is projected to reach around $46 billion in 2025. The U.S. market segment holds a significant share of this global figure.
Corporate Incentives and Rewards Market
Giftify's Corporate Incentives division, along with its broader gift card offerings, targets the corporate incentives and rewards market. U.S. businesses spend approximately $176 billion annually on non-cash incentives such as award points, gift cards, travel, merchandise, and experiential rewards to motivate employees, sales staff, channel partners, and customers. This market saw a remarkable 49% growth between 2016 and 2022. Corporate B2B purchases constituted 64.85% of the U.S. gift card and incentive card market size in 2025 and are projected to grow at an 8.74% CAGR through 2031. The global rewards and incentives service market, in which North America is expected to dominate, was estimated at approximately $5.05 billion in 2026 and is projected to reach around $6.52 billion by 2035, with an 8.9% CAGR.
Gift Card Market
CardCash.com operates within the broader U.S. gift card market. The U.S. gift card market size was approximately $310.20 billion in 2025. It is estimated to generate $507.1 billion in revenue in 2026 and is expected to grow at an annual rate of 11.4%. Other estimates suggest the U.S. gift card market will reach around $246.91 billion in 2026 and expand to approximately $320.81 billion by the end of 2030, with a CAGR of 6.8% from 2026-2030. The U.S. gift card and incentive card market was valued at $207.09 billion in 2025 and is projected to grow to $300.73 billion by 2031, with a CAGR of 6.42%. Specifically, the digital gift card market in the U.S. is experiencing significant growth and is expected to reach nearly $135 billion by 2026. The total value of unused gift cards in the U.S. was approximately $23 billion as of November 2025, representing a significant pool for the secondary gift card market.
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Here are 3-5 expected drivers of future revenue growth for Giftify (GIFT) over the next 2-3 years:
- Strategic Acquisition and Cross-Selling Opportunities with CardCash.com: Giftify, through its former identity RDE, Inc., completed the acquisition of CardCash.com in Q4 2023, with its revenue being recognized alongside Restaurant.com from 2024 onwards. This acquisition significantly expands cross-selling marketing opportunities and provides customers with a broader range of discounted gift card options across multiple industries. The combined businesses accounted for over $100 million in revenue in 2023.
- Expansion of the Business-to-Business (B2B) Segment and Corporate Incentives: The company's B2B segment has historically been a significant contributor to revenue, securing Fortune 500 and Fortune 1000 customers for loyalty and customer acquisition campaigns. This trend is expected to continue, with the Corporate Incentives division playing a key role in connecting businesses and communities with dining and merchant deal options.
- Technological Enhancements and Platform Optimization: Giftify is focusing on improving its digital platforms. In Q4 2023, an all-new mobile app for the Restaurant.com platform was launched for iOS, designed to enhance the user dining experience. Additionally, the company is deploying AI-driven development across the Restaurant.com platform to deliver an optimized consumer experience at an accelerated pace and scale. These technological advancements aim to drive customer engagement and satisfaction.
- Leveraging Growth in the Digital Incentives, Restaurant, and Gift Card Markets: The rebranding to Giftify, Inc. underscores the company's strategic focus on the accelerating digital incentives and gift card markets. With the U.S. consumer gift card market valued at $300 billion annually, and the broader restaurant and foodservice industry projected to reach $1.55 trillion in sales by 2026, Giftify is positioned to capitalize on these significant market opportunities.
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Share Repurchases
- Giftify (formerly RDE, Inc.) did not report any share repurchase activities between Q4 2022 and Q3 2025.
Share Issuance
- In December 2024, Giftify announced a $5.0 million registered direct offering of common stock to individual investors.
- In January 2025, Giftify priced a public offering of 600,000 shares of its common stock at $1.00 per share, expected to generate approximately $600,000 in gross proceeds for general corporate purposes, including capital expenditures and working capital.
- The number of shares outstanding for Giftify increased by 15.41% in one year, reaching 31 million shares in Q3 2025.
Inbound Investments
- In December 2024, Giftify secured a $10 million equity financing deal with ClearThink Capital Partners, which included the purchase of 150,000 restricted shares of common stock at an effective price of $1.3333 per share, and provisions for additional share purchases.
- Giftify also entered into a $2 million agreement with Spars Capital Group, which is set to mature in 2025.
Outbound Investments
- RDE, Inc. (now Giftify) completed the acquisition of CardCash Exchange Inc. in December 2023 for $27.3 million, consisting of $2 million in cash and 6,108,007 restricted shares of RDE's common stock valued at $24.432 million.
- In June 2025, Giftify acquired TakeOut7, a restaurant technology company, through an all-stock deal involving 350,000 shares of Giftify common stock, aiming to enhance its digital commerce and marketing solutions.
Capital Expenditures
- Giftify reported $674,646 in capital expenditures over the last 12 months.
- In Q3 2024, Giftify invested $225,000 in capital expenditures, primarily for funding long-term assets and infrastructure.
Latest Trefis Analyses
| Title | Date | |
|---|---|---|
| DASHBOARDS | ||
| How Low Can Giftify Stock Really Go? | 10/17/2025 |
| Title | |
|---|---|
| ARTICLES |
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Peer Comparisons
| Peers to compare with: |
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 21.47 |
| Mkt Cap | 1.8 |
| Rev LTM | 1,128 |
| Op Inc LTM | 95 |
| FCF LTM | 172 |
| FCF 3Y Avg | 151 |
| CFO LTM | 204 |
| CFO 3Y Avg | 178 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | 12.9% |
| Rev Chg 3Y Avg | 16.7% |
| Rev Chg Q | 11.4% |
| QoQ Delta Rev Chg LTM | 2.5% |
| Op Inc Chg LTM | 119.1% |
| Op Inc Chg 3Y Avg | 91.6% |
| Op Mgn LTM | 3.4% |
| Op Mgn 3Y Avg | 0.8% |
| QoQ Delta Op Mgn LTM | 0.2% |
| CFO/Rev LTM | 11.0% |
| CFO/Rev 3Y Avg | 7.7% |
| FCF/Rev LTM | 9.1% |
| FCF/Rev 3Y Avg | 5.7% |
Segment Financials
Revenue by Segment| $ Mil | 2025 | 2024 | 2022 | 2021 | 2019 |
|---|---|---|---|---|---|
| Concentrating on the sale of gift cards and discount certificates to our customers | 83 | 89 | 97 | 4 | |
| Advertising | 0 | ||||
| Restaurant Coupons | 3 | ||||
| Sale of Travel, Vacation and Merchandise | 0 | ||||
| Total | 83 | 89 | 97 | 3 | 4 |
| $ Mil | 2025 | 2024 |
|---|---|---|
| Concentrating on the sale of gift cards and discount certificates to our customers | -10 | -18 |
| Total | -10 | -18 |
Price Behavior
| Market Price | $0.89 | |
| Market Cap ($ Bil) | 0.0 | |
| First Trading Date | 02/23/2007 | |
| Distance from 52W High | -41.8% | |
| 50 Days | 200 Days | |
| DMA Price | $1.00 | $1.03 |
| DMA Trend | down | indeterminate |
| Distance from DMA | -10.8% | -13.3% |
| 3M | 1YR | |
| Volatility | 92.4% | 69.4% |
| Downside Capture | 93.90 | 95.22 |
| Upside Capture | 45.88 | 8.40 |
| Correlation (SPY) | 21.3% | 14.7% |
| 1M | 2M | 3M | 6M | 1Y | 3Y | |
|---|---|---|---|---|---|---|
| Beta | -0.99 | 0.95 | 1.61 | 1.06 | 1.03 | 0.52 |
| Up Beta | -7.74 | 0.30 | 3.92 | 2.31 | 1.99 | 0.93 |
| Down Beta | -8.19 | -5.79 | -1.11 | -0.48 | 0.74 | 0.11 |
| Up Capture | -42% | 72% | 90% | 61% | 15% | 3% |
| Bmk +ve Days | 13 | 28 | 36 | 67 | 141 | 432 |
| Stock +ve Days | 9 | 19 | 26 | 54 | 103 | 302 |
| Down Capture | 729% | 502% | 170% | 143% | 130% | 91% |
| Bmk -ve Days | 7 | 13 | 27 | 57 | 109 | 318 |
| Stock -ve Days | 10 | 19 | 32 | 54 | 114 | 325 |
[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with GIFT | |
|---|---|---|---|---|
| GIFT | -25.7% | 72.2% | -0.12 | - |
| Sector ETF (XLC) | 7.2% | 13.4% | 0.27 | 16.9% |
| Equity (SPY) | 26.5% | 12.4% | 1.61 | 13.0% |
| Gold (GLD) | 24.2% | 27.5% | 0.77 | 5.8% |
| Commodities (DBC) | 19.8% | 18.8% | 0.83 | -4.6% |
| Real Estate (VNQ) | 11.0% | 13.7% | 0.52 | 3.6% |
| Bitcoin (BTCUSD) | -40.0% | 42.5% | -1.08 | 6.7% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 5-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with GIFT | |
|---|---|---|---|---|
| GIFT | 3.6% | 111.6% | 0.51 | - |
| Sector ETF (XLC) | 7.6% | 20.7% | 0.28 | 9.8% |
| Equity (SPY) | 13.5% | 17.1% | 0.62 | 5.8% |
| Gold (GLD) | 17.1% | 18.3% | 0.76 | 1.5% |
| Commodities (DBC) | 7.5% | 19.4% | 0.29 | -0.6% |
| Real Estate (VNQ) | 1.9% | 18.9% | 0.00 | 6.7% |
| Bitcoin (BTCUSD) | 11.0% | 54.2% | 0.40 | 2.8% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with GIFT | |
|---|---|---|---|---|
| GIFT | -24.3% | 237.1% | 0.88 | - |
| Sector ETF (XLC) | 9.0% | 22.2% | 0.47 | 9.9% |
| Equity (SPY) | 15.3% | 18.0% | 0.73 | 3.7% |
| Gold (GLD) | 12.3% | 16.1% | 0.63 | 4.5% |
| Commodities (DBC) | 5.9% | 18.0% | 0.26 | 2.3% |
| Real Estate (VNQ) | 5.3% | 20.7% | 0.22 | 6.7% |
| Bitcoin (BTCUSD) | 60.0% | 66.8% | 1.00 | 1.1% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Returns Analyses
Earnings Returns History
Updated 6/3/2026| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| SUMMARY STATS | |||
| # Positive | 0 | 0 | 0 |
| # Negative | 0 | 0 | 0 |
| Median Positive | |||
| Median Negative | |||
| Max Positive | |||
| Max Negative | |||
| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| SUMMARY STATS | |||
| # Positive | 0 | 0 | 0 |
| # Negative | 0 | 0 | 0 |
| Median Positive | |||
| Median Negative | |||
| Max Positive | |||
| Max Negative | |||
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 03/31/2026 | 05/12/2026 | 10-Q |
| 12/31/2025 | 03/18/2026 | 10-K |
| 09/30/2025 | 11/10/2025 | 10-Q |
| 06/30/2025 | 08/13/2025 | 10-Q |
| 03/31/2025 | 05/13/2025 | 10-Q |
| 12/31/2024 | 03/31/2025 | 10-K |
| 09/30/2024 | 11/13/2024 | 10-Q |
| 06/30/2024 | 08/14/2024 | 10-Q |
| 03/31/2024 | 05/15/2024 | 10-Q |
| 12/31/2023 | 04/09/2024 | 10-K |
| 09/30/2023 | 11/13/2023 | 10-Q |
| 06/30/2023 | 08/21/2023 | 10-Q |
| 03/31/2023 | 05/15/2023 | 10-Q |
| 12/31/2022 | 03/07/2023 | 10-K |
| 11/30/1999 | 01/18/2000 | 10QSB |
| 08/31/1999 | 01/03/2000 | 10KSB |
| Report Date | Filing Date | Filing |
|---|---|---|
| 03/31/2026 | 05/12/2026 | 10-Q |
| 12/31/2025 | 03/18/2026 | 10-K |
| 09/30/2025 | 11/10/2025 | 10-Q |
| 06/30/2025 | 08/13/2025 | 10-Q |
| 03/31/2025 | 05/13/2025 | 10-Q |
| 12/31/2024 | 03/31/2025 | 10-K |
| 09/30/2024 | 11/13/2024 | 10-Q |
| 06/30/2024 | 08/14/2024 | 10-Q |
| 03/31/2024 | 05/15/2024 | 10-Q |
| 12/31/2023 | 04/09/2024 | 10-K |
| 09/30/2023 | 11/13/2023 | 10-Q |
| 06/30/2023 | 08/21/2023 | 10-Q |
| 03/31/2023 | 05/15/2023 | 10-Q |
| 12/31/2022 | 03/07/2023 | 10-K |
| 11/30/1999 | 01/18/2000 | 10QSB |
| 08/31/1999 | 01/03/2000 | 10KSB |
| 08/31/1998 | 12/11/1998 | 10KSB |
Insider Activity
Updated 5/6/2026| # | Owner | Title | Holding | Action | Filing Date | Price | Shares | Transacted Value | Value of Held Shares | Form |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Miller, Timothy William | Vice President, Sales | Direct | Sell | 5062026 | 1.00 | 1,000 | 1,000 | 41,270 | Form |
| 2 | Interactive, Communications International, Inc | Direct | Sell | 3022026 | 0.93 | 17,610 | 16,448 | 2,407,628 | Form | |
| 3 | Miller, Timothy William | Vice President, Sales | Direct | Sell | 2022026 | 1.05 | 1,000 | 1,050 | 43,925 | Form |
| 4 | Miller, Timothy William | Vice President, Sales | Direct | Sell | 1282026 | 1.07 | 1,000 | 1,070 | 45,831 | Form |
| 5 | Miller, Timothy William | Vice President, Sales | Direct | Sell | 1282026 | 1.11 | 1,000 | 1,110 | 48,655 | Form |
| # | Owner | Title | Holding | Action | Filing Date | Price | Shares | Transacted Value | Value of Held Shares | Form |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Miller, Timothy William | Vice President, Sales | Direct | Sell | 5062026 | 1.00 | 1,000 | 1,000 | 41,270 | Form |
| 2 | Interactive, Communications International, Inc | Direct | Sell | 3022026 | 0.93 | 17,610 | 16,448 | 2,407,628 | Form | |
| 3 | Miller, Timothy William | Vice President, Sales | Direct | Sell | 2022026 | 1.05 | 1,000 | 1,050 | 43,925 | Form |
| 4 | Miller, Timothy William | Vice President, Sales | Direct | Sell | 1282026 | 1.07 | 1,000 | 1,070 | 45,831 | Form |
| 5 | Miller, Timothy William | Vice President, Sales | Direct | Sell | 1282026 | 1.11 | 1,000 | 1,110 | 48,655 | Form |
| 6 | Miller, Timothy William | Vice President, Sales | Direct | Sell | 1282026 | 1.04 | 1,000 | 1,040 | 46,626 | Form |
| 7 | Miller, Timothy William | Vice President, Sales | Direct | Sell | 1282026 | 1.05 | 1,000 | 1,050 | 48,125 | Form |
| 8 | Miller, Timothy William | Vice President, Sales | Direct | Sell | 9092025 | 1.05 | 1,000 | 1,050 | 49,175 | Form |
| 9 | Miller, Timothy William | Vice President, Sales | Direct | Sell | 8272025 | 1.01 | 1,000 | 1,010 | 48,311 | Form |
| 10 | Miller, Timothy William | Vice President, Sales | Direct | Sell | 8272025 | 1.32 | 1,000 | 1,320 | 64,460 | Form |
| 11 | Miller, Timothy William | Vice President, Sales | Direct | Sell | 8272025 | 1.64 | 1,000 | 1,640 | 81,726 | Form |
| 12 | Handy, Steve | CFO | Direct | Buy | 8262025 | 1.06 | 3,136 | 3,324 | 254,400 | Form |
| 13 | Thakker, Ketan | CEO | Direct | Buy | 8222025 | 1.08 | 1,000 | 1,080 | 3,020,445 | Form |
| 14 | Handy, Steve | CFO | Direct | Buy | 8222025 | 1.06 | 18,664 | 19,784 | 251,076 | Form |
| 15 | Miller, Timothy William | Vice President, Sales | Direct | Sell | 6182025 | 1.67 | 1,000 | 1,670 | 146,122 | Form |
| 16 | Miller, Timothy William | Vice President, Sales | Direct | Sell | 6182025 | 1.75 | 1,000 | 1,750 | 154,872 | Form |
| 17 | Miller, Timothy William | Vice President, Sales | Direct | Sell | 6182025 | 1.97 | 1,000 | 1,970 | 176,311 | Form |
Industry Resources
| Communication Services Resources |
| Variety |
| The Hollywood Reporter |
| Adweek |
| Interactive Media & Services Resources |
| Social Media Today |
| Search Engine Land |
| Nieman Journalism Lab |
External Quote Links
| Y Finance | Barrons |
| TradingView | Morningstar |
| SeekingAlpha | ValueLine |
| Motley Fool | Robinhood |
| CNBC | Etrade |
| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
| FinViz |
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