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Here are 1-3 brief analogies for Giftify (GIFT):

• Giftify is like a Shopify for digital gift cards and loyalty programs.
• Giftify is like Square (Block Inc.), but exclusively focused on business loyalty and gift card solutions.

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• Digital Gift Cards (Service - Digital Gifting): Provides a platform for purchasing, sending, and managing digital gift cards redeemable at various retailers and services.
• Curated Gift Boxes (Product - Physical Goods): Offers pre-selected, themed gift boxes containing a collection of items suitable for different occasions and recipients.
• Corporate Gifting Solutions (Service - B2B Gifting): Delivers comprehensive services for businesses to manage and execute large-scale gifting programs for employees, clients, and partners.

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Information regarding a public company named "Giftify" with the stock symbol "GIFT" and its major customers is not readily available in public financial databases or company filings. It is possible that "Giftify" is a hypothetical company or a private entity, rather than a widely recognized public company with the specified symbol.

However, assuming "Giftify" were a company operating in the gifting industry, its name suggests it would primarily cater to individuals or businesses looking to purchase gifts. In such a hypothetical scenario, if it sells primarily to individuals, here are potential categories of customers it might serve:

• Individual Consumers for Special Occasions: These customers purchase gifts for personal events such as birthdays, anniversaries, holidays (e.g., Christmas, Valentine's Day, Mother's Day), graduations, or as thank-you gestures. They often seek a wide variety of gift options, personalization, and convenient delivery services.
• Small Business and Corporate Gifting Programs: This category includes individuals or departments within smaller companies and organizations who purchase gifts for their employees (e.g., recognition, onboarding, holiday bonuses) or clients (e.g., appreciation, new business acquisition). They would likely value bulk purchasing options, customization, branding capabilities, and efficient fulfillment.
• Convenience-Oriented and Last-Minute Shoppers: These customers prioritize ease and speed in their gift-buying process. They often look for curated selections, quick search filters, express shipping options, and reliable delivery to meet tight deadlines or simply save time.

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Ketan Thakker, Chief Executive Officer

Ketan Thakker has over 20 years of experience in finance and operations. He previously served as CFO for Apartments.com, where he helped the company grow from $20 million to $125 million annually. He also founded triprental.com before joining Ubid.com in 2013. He is an accredited CPA and holds an MBA from Northwestern University Kellogg School of Management.

Steve Handy, Chief Financial Officer

Steve Handy joined Giftify, Inc. as Chief Financial Officer on August 26, 2024. He brings over two decades of financial leadership experience, with a track record of guiding companies through growth phases, public offerings, and operational transformations. Prior to Giftify, he was the CFO for Sacks Parente Golf, Inc., where he was instrumental in its successful Initial Public Offering (IPO) and achieved accelerated revenue growth. His earlier experience includes serving as CFO for Tix Corporation, a former publicly traded entertainment ticketing company, and SM&A, a former Nasdaq-listed professional services firm. He also held a CFO role at Dot Hill Systems, a former publicly traded technology manufacturer. Mr. Handy began his career as a Senior Auditor for Deloitte & Touche LLP. He is a Certified Public Accountant in California.

Elliot Bohm, Director and President & CEO of CardCash

Elliot Bohm is a seasoned entrepreneur who co-founded CardCash.com in 2009. He was pivotal in transforming the startup into one of the world's largest gift card exchange marketplaces.

Marc Ackerman, Chief Operating Officer of CardCash

Marc Ackerman is an experienced operator who co-founded CardCash.com in 2009. He played a significant role in developing the operation from a startup with a few individuals into a team of over 50 employees.

Aaron Horowitz, President of Restaurant.com

Aaron Horowitz serves as the President of Restaurant.com.

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Key Risks to Giftify (GIFT)

1. Profitability Challenges and High Operating Costs: Giftify has consistently reported profitability challenges, including a net loss of $10.94 million in Q2 2025, primarily due to rising operating costs. The company's high marketing and administrative expenses, totaling $16.94 million, persistently outpace its revenue growth, leading to concerns about its ability to achieve sustained profitability. This is further evidenced by a negative net margin of -14.02% and an operating margin of -14.4%.
2. Financial Health and Liquidity Issues: The company faces significant financial health and liquidity concerns. Giftify has an EBIT (earnings before interest and tax) loss of US$14 million, which raises questions about the prudence of its debt levels. Its liabilities also exceed its cash and short-term receivables by US$6.55 million. Furthermore, Giftify's current ratio of 0.82 indicates potential liquidity constraints, and an Altman Z-Score of -1.07 places the company in a "distress zone," suggesting a possibility of bankruptcy within two years.
3. Market Volatility, Competition, and Reliance on Consumer Spending Trends: Giftify operates within the highly competitive digital consumer and interactive media industries, making it susceptible to significant market volatility and shifts in consumer behavior. The stock itself exhibits high volatility, reflecting considerable price fluctuations. The broader retail sector, where Giftify operates, remains volatile due to evolving consumer preferences and overall economic uncertainty, posing an additional layer of risk to the company's future performance.

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Giftify (symbol: GIFT) operates in several addressable markets related to gifting solutions, loyalty programs, and restaurant technology.

The main products and services offered by Giftify include:

• Gift Card Exchange and Digital Gifting Solutions: Giftify, through its CardCash.com platform, facilitates the buying and selling of gift cards, and its digital gifting solutions include e-gift cards, virtual experiences, and subscription services.
  • The global gift cards market size was estimated at USD 1.24 trillion in 2025 and is predicted to increase to approximately USD 3.81 trillion by 2034, expanding at a compound annual growth rate (CAGR) of 13.24% from 2025 to 2034.
  • The U.S. gift cards market size was estimated at USD 447.05 billion in 2025 and is predicted to surpass approximately USD 1,183.27 billion by 2034.
  • The global digital gift card market size was estimated at USD 310.1 billion in 2022 and is expected to reach around USD 1.2 trillion by 2032.
• Corporate Gifting and Incentives: Giftify provides tailored gifting solutions for businesses, including branded merchandise, employee recognition programs, and event gifting.
  • The global corporate gifting market size is projected to reach USD 966.3 billion in 2025. It is expected to hit approximately USD 1,977.17 billion by 2034, growing at a CAGR of 8.28% during the forecast period of 2025-2034.
  • The North American corporate gifting market is valued at USD 289.89 billion in 2025.
• Restaurant Digital Marketing and Technology: Through Restaurant.com and its acquisition of TakeOut7, Giftify offers online ordering solutions and AI-powered digital marketing services for restaurants.
  • The restaurant digital marketing market is valued at USD 1.5 billion. This market is primarily U.S.-focused based on the context of Giftify's operations in this segment.

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Expected Drivers of Future Revenue Growth for Giftify (GIFT)

Over the next 2-3 years, Giftify (GIFT) is expected to drive future revenue growth through several strategic initiatives:

1. Expansion into High-Margin Vertical Markets: Giftify plans to expand its presence into high-margin vertical markets, specifically mentioning pharmacy savings and travel. This move is anticipated to contribute to increased revenue.
2. Enhancing Synergies and Scaling Core Platforms: The company aims to enhance synergies between its primary digital platforms, CardCash.com and Restaurant.com. This includes scaling these platforms, increasing user engagement, expanding retail partnerships, and growing the number of restaurants on their program and product offerings.
3. Implementation of AI and Operational Efficiencies: Giftify is deploying enterprise-wide AI solutions to enhance operational efficiencies and drive cost reductions across various departments. While directly impacting profitability, these efficiencies can support sustainable revenue growth by improving service quality and allowing for more strategic focus.
4. Optimized Pricing and Quality of Gift Card Brands: A focus on improving profitability through assessing the quality of purchased gift card brands and optimizing the pricing structure is a key strategy. This approach aims to maximize revenue from existing and new offerings.
5. Strategic Acquisitions and B2B Expansion: Giftify intends to pursue accretive acquisitions to deepen its involvement in the dining and entertainment industries. Additionally, expanding its B2B client base is a key element of its growth strategy.

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Share Issuance

• The number of shares outstanding increased by 26.43% in the last year (as of late 2025).
• In January 2025, Giftify priced a public offering of 600,000 shares of common stock at $1.00 per share, expecting approximately $600,000 in gross proceeds.
• Giftify agreed to sell approximately $5 million of common stock in a direct offering to select investors, slated to close around December 26, 2024, and also initiated an at-the-market equity offering program to potentially sell up to $30 million worth of shares.

Inbound Investments

• In January 2025, Giftify secured a $10 million financing deal with ClearThink Capital Partners to support its growth initiatives.
• Giftify also secured a $2 million agreement with Spars Capital Group, which was set to mature in 2025.

Capital Expenditures

• In the last 12 months (prior to November 2025), capital expenditures amounted to $449,646.
• Capital expenditures for 2024 were reported as $674,650.
• Giftify is focusing strategic growth initiatives and future capital expenditures on AI implementation and expansion into high-margin vertical markets such as pharmacy savings and travel.