Cricut (CRCT)
Market Price (3/14/2026): $4.06 | Market Cap: $910.1 MilSector: Information Technology | Industry: Technology Hardware, Storage & Peripherals
Cricut (CRCT)
Market Price (3/14/2026): $4.06Market Cap: $910.1 MilSector: Information TechnologyIndustry: Technology Hardware, Storage & Peripherals
Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.
| Attractive yieldTotal YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 8.4%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 4.4%, FCF Yield is 19% | Weak multi-year price returns2Y Excs Rtn is -22%, 3Y Excs Rtn is -108% | Weak revenue growthRev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -7.0%, Rev Chg QQuarterly Revenue Change % is -2.7% |
| Cash is significant % of market capNet D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is -29% | Meaningful short interestShort Interest Days-to-CoverDTC = (Short Interest Share Quantity) / (Average Daily Trading Volume). Reflects how many days it would take to cover (close out) the short interest based on average volumes. High DTC can signify an increased risk of a short squeeze. is 10.51 | Key risksCRCT key risks include [1] an over-reliance on a limited number of third-party manufacturers, Show more. |
| Attractive cash flow generationCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 28%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 25% | ||
| Valuation becoming less expensiveP/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -31% | ||
| Megatrend and thematic driversMegatrends include Social Media & Creator Economy, Experience Economy & Premiumization, and Automation & Robotics. Themes include Creator Economy Monetization, Show more. |
| Attractive yieldTotal YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 8.4%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 4.4%, FCF Yield is 19% |
| Cash is significant % of market capNet D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is -29% |
| Attractive cash flow generationCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 28%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 25% |
| Valuation becoming less expensiveP/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -31% |
| Megatrend and thematic driversMegatrends include Social Media & Creator Economy, Experience Economy & Premiumization, and Automation & Robotics. Themes include Creator Economy Monetization, Show more. |
| Weak multi-year price returns2Y Excs Rtn is -22%, 3Y Excs Rtn is -108% |
| Meaningful short interestShort Interest Days-to-CoverDTC = (Short Interest Share Quantity) / (Average Daily Trading Volume). Reflects how many days it would take to cover (close out) the short interest based on average volumes. High DTC can signify an increased risk of a short squeeze. is 10.51 |
| Weak revenue growthRev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -7.0%, Rev Chg QQuarterly Revenue Change % is -2.7% |
| Key risksCRCT key risks include [1] an over-reliance on a limited number of third-party manufacturers, Show more. |
Qualitative Assessment
AI Analysis | Feedback
Cricut (CRCT) stock has lost about 10% since 11/30/2025 because of the following key factors:
1. Declining Product Revenue and Stagnant Overall Sales Growth.
Cricut reported a 3% year-over-year revenue decrease in Q4 2025, reaching $203.6 million. For the full year 2025, total revenue saw a marginal decline of less than 1% to $708.8 million, with management noting disappointment in the lack of total company sales growth. Specifically, product revenue decreased 8% in Q4 2025 and 5% for the full year.
2. Negative Analyst Sentiment and Price Target Downgrades.
During the period, Wall Street analysts largely maintained a "Strong Sell" or "Sell" consensus rating for Cricut, with an average 12-month price target around $3.50 to $3.60. Citi reduced its price target from $4.50 to $4.00 in November 2025. This was followed by Barclays reiterating a "Sell" rating with a $4.00 price target in December 2025, noting an 8% decline in the Product segment, and Goldman Sachs further cutting its price target from $3.50 to $3.00 in January 2026.
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1. Declining Product Revenue and Stagnant Overall Sales Growth.
Cricut reported a 3% year-over-year revenue decrease in Q4 2025, reaching $203.6 million. For the full year 2025, total revenue saw a marginal decline of less than 1% to $708.8 million, with management noting disappointment in the lack of total company sales growth. Specifically, product revenue decreased 8% in Q4 2025 and 5% for the full year.
2. Negative Analyst Sentiment and Price Target Downgrades.
During the period, Wall Street analysts largely maintained a "Strong Sell" or "Sell" consensus rating for Cricut, with an average 12-month price target around $3.50 to $3.60. Citi reduced its price target from $4.50 to $4.00 in November 2025. This was followed by Barclays reiterating a "Sell" rating with a $4.00 price target in December 2025, noting an 8% decline in the Product segment, and Goldman Sachs further cutting its price target from $3.50 to $3.00 in January 2026.
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Stock Movement Drivers
Fundamental Drivers
The -12.4% change in CRCT stock from 11/30/2025 to 3/13/2026 was primarily driven by a -5.3% change in the company's Shares Outstanding (Mil).| (LTM values as of) | 11302025 | 3132026 | Change |
|---|---|---|---|
| Stock Price ($) | 4.64 | 4.07 | -12.4% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 714 | 709 | -0.8% |
| Net Income Margin (%) | 11.3% | 10.8% | -4.4% |
| P/E Multiple | 12.2 | 11.9 | -2.5% |
| Shares Outstanding (Mil) | 212 | 224 | -5.3% |
| Cumulative Contribution | -12.4% |
Market Drivers
11/30/2025 to 3/13/2026| Return | Correlation | |
|---|---|---|
| CRCT | -12.4% | |
| Market (SPY) | -3.1% | 32.4% |
| Sector (XLK) | -4.4% | 24.2% |
Fundamental Drivers
The -27.1% change in CRCT stock from 8/31/2025 to 3/13/2026 was primarily driven by a -27.8% change in the company's P/E Multiple.| (LTM values as of) | 8312025 | 3132026 | Change |
|---|---|---|---|
| Stock Price ($) | 5.59 | 4.07 | -27.1% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 712 | 709 | -0.4% |
| Net Income Margin (%) | 10.1% | 10.8% | 7.3% |
| P/E Multiple | 16.5 | 11.9 | -27.8% |
| Shares Outstanding (Mil) | 212 | 224 | -5.5% |
| Cumulative Contribution | -27.1% |
Market Drivers
8/31/2025 to 3/13/2026| Return | Correlation | |
|---|---|---|
| CRCT | -27.1% | |
| Market (SPY) | 3.0% | 37.2% |
| Sector (XLK) | 4.4% | 28.4% |
Fundamental Drivers
The -12.9% change in CRCT stock from 2/28/2025 to 3/13/2026 was primarily driven by a -26.3% change in the company's P/E Multiple.| (LTM values as of) | 2282025 | 3132026 | Change |
|---|---|---|---|
| Stock Price ($) | 4.67 | 4.07 | -12.9% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 734 | 709 | -3.5% |
| Net Income Margin (%) | 8.5% | 10.8% | 27.8% |
| P/E Multiple | 16.1 | 11.9 | -26.3% |
| Shares Outstanding (Mil) | 215 | 224 | -4.2% |
| Cumulative Contribution | -12.9% |
Market Drivers
2/28/2025 to 3/13/2026| Return | Correlation | |
|---|---|---|
| CRCT | -12.9% | |
| Market (SPY) | 12.4% | 38.8% |
| Sector (XLK) | 21.9% | 36.9% |
Fundamental Drivers
The -46.7% change in CRCT stock from 2/28/2023 to 3/13/2026 was primarily driven by a -55.4% change in the company's P/E Multiple.| (LTM values as of) | 2282023 | 3132026 | Change |
|---|---|---|---|
| Stock Price ($) | 7.64 | 4.07 | -46.7% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 993 | 709 | -28.6% |
| Net Income Margin (%) | 6.2% | 10.8% | 74.2% |
| P/E Multiple | 26.7 | 11.9 | -55.4% |
| Shares Outstanding (Mil) | 215 | 224 | -3.9% |
| Cumulative Contribution | -46.7% |
Market Drivers
2/28/2023 to 3/13/2026| Return | Correlation | |
|---|---|---|
| CRCT | -46.7% | |
| Market (SPY) | 73.4% | 22.3% |
| Sector (XLK) | 104.5% | 18.9% |
Price Returns Compared
| 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| CRCT Return | 24% | -58% | -20% | -5% | -0% | -16% | -67% |
| Peers Return | 43% | -51% | 9% | -36% | -20% | -1% | -61% |
| S&P 500 Return | 27% | -19% | 24% | 23% | 16% | -1% | 80% |
Monthly Win Rates [3] | |||||||
| CRCT Win Rate | 50% | 25% | 33% | 42% | 50% | 0% | |
| Peers Win Rate | 55% | 28% | 50% | 32% | 38% | 40% | |
| S&P 500 Win Rate | 75% | 42% | 67% | 75% | 67% | 33% | |
Max Drawdowns [4] | |||||||
| CRCT Max Drawdown | 0% | -72% | -20% | -30% | -27% | -17% | |
| Peers Max Drawdown | -9% | -60% | -31% | -47% | -34% | -15% | |
| S&P 500 Max Drawdown | -1% | -25% | -1% | -2% | -15% | -2% | |
[1] Cumulative total returns since the beginning of 2021
[2] Peers: ETSY, ADBE, SSYS, DDD, SSTK.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 3/13/2026 (YTD)
How Low Can It Go
| Event | CRCT | S&P 500 |
|---|---|---|
| 2022 Inflation Shock | ||
| % Loss | -85.6% | -25.4% |
| % Gain to Breakeven | 593.8% | 34.1% |
| Time to Breakeven | Not Fully Recovered days | 464 days |
Compare to ETSY, ADBE, SSYS, DDD, SSTK
In The Past
Cricut's stock fell -85.6% during the 2022 Inflation Shock from a high on 6/30/2021. A -85.6% loss requires a 593.8% gain to breakeven.
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About Cricut (CRCT)
Cricut, Inc. designs and markets a creativity platform that enables users to turn ideas into professional-looking handmade goods. It operates in three segments: Connected Machines, Subscriptions, and Accessories and Materials. The company offers connected machines, design apps, and accessories and materials for users to create personalized birthday cards, mugs, T-shirts, and large-scale interior decorations. Its connected machines include Cricut Joy, Cricut Explore, and Cricut Maker to cut, write, score, and create decorative effects using various materials, such as paper, vinyl, leather, and others; and design apps comprise Design Space app and Cricut Joy-specific app. The company also provides Cricut Access and Cricut Access Premium subscription offerings, and in-app purchases; and a software that integrates its connected machines and design apps. In addition, it offers a range of accessories and materials, such as Cricut EasyPress, Cricut Mug Press, various hand tools, machine replacement tools and blades, and project materials. The company offers its products through its third-party brick-and-mortar and online retail partners; and its website cricut.com, as well as through a network of distributors. It operates in the United States, the United Kingdom, Ireland, Australia, New Zealand, and Western Europe, as well as the Middle East, Latin America, South Africa, and Asia. The company was formerly known as Provo Craft & Novelty, Inc. and changed its name to Cricut, Inc. in March 2018. The company was incorporated in 1969 and is headquartered in South Jordan, Utah.
AI Analysis | Feedback
Here are 1-3 brief analogies for Cricut:
- Peloton for crafters: It sells specialized hardware and offers a subscription for digital content and designs to a dedicated community of home users, much like Peloton does for fitness.
- Keurig for personalized crafts: It sells a specialized machine that uses proprietary materials and designs to easily create custom items, similar to how Keurig uses coffee machines and pods to make beverages.
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- Connected Machines: Digital cutting machines (e.g., Cricut Joy, Explore, Maker) that enable users to cut, write, score, and create decorative effects on diverse materials.
- Design Apps: Software applications (e.g., Design Space) that integrate with connected machines to help users design and create personalized projects.
- Subscriptions (Cricut Access): Subscription offerings providing access to a library of designs, fonts, and project inspiration for use with Cricut machines and apps.
- Accessories and Materials: A range of complementary tools, presses (e.g., EasyPress, Mug Press), and raw materials necessary for creating personalized items.
AI Analysis | Feedback
Cricut (CRCT) primarily sells its creativity platform, connected machines, design apps, accessories, and materials directly to individual end-users rather than to other companies for their internal use. The company's products enable users to create personalized handmade goods.
Based on the company description, the major categories of individual customers Cricut serves include:
- Hobbyists and DIY Enthusiasts: Individuals who enjoy crafting and personalizing items such as birthday cards, home decor, and gifts for personal use or gifting.
- Small Business Owners and Craft Entrepreneurs: Individuals who use Cricut's platform to create "professional-looking handmade goods" for commercial purposes, such as selling custom T-shirts, mugs, decals, or personalized event decorations.
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Ashish Arora, President & Chief Executive Officer Mr. Arora has served as Cricut's Chief Executive Officer since February 2012, and as a member of its board of directors since March 2021. Before joining Cricut, he was General Manager, Digital Home – Software Platforms and Products at Logitech International S.A. from July 2009 to February 2012. Earlier in his career, he spent eight years working for software and analytics-based companies in the financial sector. Kimball Shill, Chief Financial Officer Mr. Shill assumed the role of Chief Financial Officer for Cricut on April 1, 2022. He joined the company in 2019 as Senior Vice President of Operations and Quality, and in 2020 was promoted to Executive Vice President of Operations. Mr. Shill brings over 25 years of experience, having driven strategy and execution to scale high-growth companies across various sectors including enterprise software, manufacturing, services, and consumer goods. Don Olsen, Executive Vice President, General Counsel and Head of HR Mr. Olsen serves as the Executive Vice President, General Counsel and Head of HR for Cricut. He joined Cricut in July 2016. Vivek Jayaraman, Executive Vice President of Platform Development Mr. Jayaraman is the Executive Vice President of Platform Development at Cricut. He started at Cricut in February 2017. Ariel Fischer, Executive Vice President of DTC, Monetization, and Engagement Ms. Fischer serves as the Executive Vice President of DTC (Direct-to-Consumer), Monetization, and Engagement at Cricut, a role crucial for platform revenue growth.AI Analysis | Feedback
The key risks to Cricut's business include a decline in user engagement and sales of high-margin consumables, significant supply chain and geopolitical dependencies, and intense competitive pressures in a saturating market.
- Declining User Engagement and Sales of High-Margin Consumables: Cricut's business model is fundamentally tied to its smart cutting machine ecosystem, with a significant portion of its revenue derived from high-margin accessories and materials (consumables) and subscriptions. The company faces challenges in attracting and engaging users, with a noted decline in accessories and materials sales, and concerns about slowing revenue growth due to market saturation and slowing demand post-COVID-19. This trend could negatively impact future earnings potential and overall financial performance, as user engagement is crucial for sustained purchases of consumables and subscriptions.
- Supply Chain and Geopolitical Risks: Cricut is highly reliant on a limited number of third-party contract manufacturers, primarily located in Malaysia and China. This dependence exposes the company to significant supply chain disruptions, increased costs, and geopolitical risks, such as trade wars and tariffs. For instance, a substantial portion of Cricut's cost of goods sold is exposed to Section 301 tariffs, which can materially impact gross margins.
- Intense Competition and Market Saturation: The DIY and craft market in which Cricut operates is highly competitive. The company faces competition from established rivals offering similar products and services, as well as from private-label brands and new entrants in online marketplaces that provide cheaper materials compatible with Cricut machines. This competitive landscape and market saturation can lead to a loss of market share and pressure on profit margins if Cricut fails to continually innovate and differentiate its offerings.
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The emergence of advanced generative artificial intelligence, capable of creating highly customized and craft-ready designs from simple user prompts, poses an emerging threat. This technology could significantly devalue Cricut's proprietary design applications and its subscription content (Cricut Access), as users might find it easier and more flexible to generate professional-looking designs independently. If these AI-generated designs also become increasingly compatible with a broader range of fabrication machines or standardized open-source cutting equipment, it could erode the competitive advantage of Cricut's integrated platform and diminish the lock-in associated with its connected machines and ecosystem.
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Cricut (CRCT) operates within several significant addressable markets related to creativity, crafting, and design. The company's main products and services fall primarily into three categories: Connected Machines, Subscriptions (design apps), and Accessories and Materials.
Connected Machines
Cricut's connected machines, such as the Cricut Joy, Cricut Explore, and Cricut Maker, are part of the broader cutting equipment and smart cutting tools market. The global cutting equipment market was valued at approximately USD 5.91 billion in 2024 and is projected to reach USD 16.04 billion by 2035, growing at a compound annual growth rate (CAGR) of 9.5% from 2025 to 2035. Another estimate places the global cutting equipment market at USD 36.01 billion in 2025, expected to reach USD 57.75 billion by 2034 with a CAGR of 5.43% from 2026 to 2034. The smart cutting tools market specifically is anticipated to grow at a CAGR of over 10% in 2025. North America is a dominant region in the cutting equipment market. Cricut holds a leading position in the North American connected craft cutter segment, with an estimated market share of 65-70% as of early 2025.
Subscriptions
The company's design apps and subscription offerings, like Cricut Access, are part of the creative software market. The global creative software market was estimated at USD 9.93 billion in 2023 and is projected to grow to USD 14.98 billion by 2030, at a CAGR of 7.1% from 2024 to 2030. Another report suggests the global creative software market size was USD 13.95 billion in 2024 and is expected to grow to USD 22.67 billion in 2029 with a CAGR of 10.1%. North America held the largest share of this market, accounting for 39.3% in 2023. Cricut reported over 3.09 million paid subscribers in 2025.
Accessories and Materials
Cricut's accessories and materials, including the Cricut EasyPress, Cricut Mug Press, various tools, and project materials, fall under the broader art and craft materials market. The global art and craft materials market was valued at USD 23.76 billion in 2024 and is projected to reach USD 33.32 billion by 2030, growing at a CAGR of 5.80%. Another assessment indicates the global art & craft materials market size was USD 23.56 billion in 2025 and is projected to reach USD 40.68 billion by 2034, exhibiting a CAGR of 6.44%. North America is the largest regional market for craft supplies, representing approximately 45% of the global market share. The overall global arts and crafts market, which encompasses all of Cricut's offerings, was valued at USD 47.21 billion in 2024 and is expected to reach USD 78.31 billion by 2030, with an 8.8% CAGR. Other estimates for the global arts and crafts market include USD 49.90 billion in 2025, projected to reach USD 99.53 billion by 2034 at a CAGR of 7.9% (2026-2034). North America's arts and crafts market alone was valued at USD 9.01 billion in 2024.
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Here are 3-5 expected drivers of future revenue growth for Cricut (CRCT) over the next 2-3 years:
- Growth in Paid Subscribers and Platform Revenue: Cricut has consistently reported an increase in paid subscribers and platform revenue year-over-year. For example, in Q1 2024, paid subscribers were up 3% from Q1 2023, and platform revenue grew 3% year over year. This trend continued into Q4 2025, with paid subscribers increasing by over 4% year-on-year to just over 3.09 million and platform revenue rising 6% year-on-year. The company sees deeper user engagement on its platform as a significant opportunity to further drive growth.
- New Product Launches and Innovation: Cricut is accelerating its product development cycles and has launched new cutting machines, such as the Cricut Explore 4 and Cricut Maker 4, along with new accessories like a mini heat press and various materials. These new products are expected to drive machine sales and subsequently increase the attach rate for accessories and subscriptions.
- Increased Marketing and Promotional Activities: Management has emphasized boosting marketing efforts and spending to generate more interest and demand across their product offerings. They are also continuing a deeper promotional strategy to address consumer affordability concerns and drive conversions.
- International Expansion: Cricut is focused on increasing brand awareness and expanding its presence in international markets. International revenue has shown consistent growth and an increasing contribution to total company revenues, rising to 28% of total revenue in Q4 2025, up from 25% in Q4 2024. The company is making investments to support future revenue growth in these markets.
- Enhanced User Engagement and Software Improvements: Cricut is investing in enhancing user engagement on its platform through software improvements, including AI features and guided project flows. While not a direct revenue driver, improved engagement is critical for retaining active users and encouraging subscription uptake and purchases of accessories and materials.
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Share Repurchases
- Cricut announced a $50 million share repurchase program on May 6, 2025.
- The company utilized approximately $24.6 million for share repurchases in 2025.
- As of March 4, 2026, approximately $41.3 million remained authorized under the $50 million stock repurchase program.
Share Issuance
- Cricut's Initial Public Offering (IPO) in 2021 resulted in a significant issuance of common stock, totaling $262.48 million.
- Minor issuances of common stock were recorded as $0.03 million in fiscal year 2022 and $0.38 million in fiscal year 2025.
Capital Expenditures
- Capital expenditures were approximately $24.42 million in fiscal year 2025, $18.33 million in fiscal year 2024, and $23.72 million in fiscal year 2023.
- Cricut is focusing its investments on accelerating research and development (R&D), new product launches, marketing, and expanding into international markets.
- The company anticipates continuing to fund investments for future growth throughout 2026.
Latest Trefis Analyses
| Title | Date | |
|---|---|---|
| DASHBOARDS | ||
| Cricut Earnings Notes | 12/16/2025 | |
| Can Cricut Stock Hold Up When Markets Turn? | 10/17/2025 | |
| Cricut (CRCT) Net Income Comparison | 08/08/2025 | |
| Cricut (CRCT) Operating Income Comparison | 08/08/2025 | |
| Cricut (CRCT) Operating Cash Flow Comparison | 08/08/2025 | |
| Cricut (CRCT) EBITDA Comparison | 08/08/2025 | |
| Cricut (CRCT) Debt Comparison | 08/08/2025 | |
| Cricut (CRCT) Tax Expense Comparison | 08/08/2025 | |
| Cricut (CRCT) Revenue Comparison | 08/08/2025 | |
| Why Cricut Stock Moved: CRCT Stock Has Lost 67% Since 2021 Fiscal End, Primarily Due To Unfavorable Change In Revenues | 08/08/2025 | |
| ARTICLES | ||
| CRCT Stock Down -19% after 7-Day Loss Streak | 07/16/2025 | |
| CRCT Stock Down -18% after 6-Day Loss Streak | 07/15/2025 |
Trade Ideas
Select ideas related to CRCT.
| Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
|---|---|---|---|---|---|---|---|
| 02282026 | BMI | Badger Meter | Insider | Insider Buys 45DStrong Insider BuyingCompanies with multiple insider buys in the last 45 days | 0.0% | 0.0% | 0.0% |
| 02282026 | VRNS | Varonis Systems | Insider | Insider Buys 45DStrong Insider BuyingCompanies with multiple insider buys in the last 45 days | 0.0% | 0.0% | 0.0% |
| 02272026 | ITRI | Itron | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 0.0% | 0.0% | 0.0% |
| 02272026 | FSLR | First Solar | Dip Buy | DB | P/E OPMDip Buy with Low PE and High MarginBuying dips for companies with tame PE and meaningfully high operating margin | 0.0% | 0.0% | 0.0% |
| 02272026 | PEGA | Pegasystems | Dip Buy | DB | P/E OPMDip Buy with Low PE and High MarginBuying dips for companies with tame PE and meaningfully high operating margin | 0.0% | 0.0% | 0.0% |
| 02282022 | CRCT | Cricut | Insider | Insider Buys | Low D/EStrong Insider BuyingCompanies with strong insider buying in the last 1 month, positive operating income and reasonable debt / market cap | -62.4% | -33.9% | -63.3% |
| 08312021 | CRCT | Cricut | Insider | Insider Buys | Low D/EStrong Insider BuyingCompanies with strong insider buying in the last 1 month, positive operating income and reasonable debt / market cap | -42.7% | -77.6% | -78.0% |
Research & Analysis
Invest in Strategies
Wealth Management
Peer Comparisons
| Peers to compare with: |
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 11.96 |
| Mkt Cap | 0.8 |
| Rev LTM | 849 |
| Op Inc LTM | 86 |
| FCF LTM | 147 |
| FCF 3Y Avg | 145 |
| CFO LTM | 183 |
| CFO 3Y Avg | 182 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | 1.1% |
| Rev Chg 3Y Avg | -0.6% |
| Rev Chg Q | -2.4% |
| QoQ Delta Rev Chg LTM | -0.7% |
| Op Mgn LTM | 10.2% |
| Op Mgn 3Y Avg | 9.4% |
| QoQ Delta Op Mgn LTM | 0.2% |
| CFO/Rev LTM | 20.4% |
| CFO/Rev 3Y Avg | 18.8% |
| FCF/Rev LTM | 17.0% |
| FCF/Rev 3Y Avg | 15.2% |
Valuation
| Median | |
|---|---|
| Name | |
| Mkt Cap | 0.8 |
| P/S | 1.2 |
| P/EBIT | 8.2 |
| P/E | 13.6 |
| P/CFO | 6.0 |
| Total Yield | 6.0% |
| Dividend Yield | 0.0% |
| FCF Yield 3Y Avg | 5.6% |
| D/E | 0.3 |
| Net D/E | 0.1 |
Returns
| Median | |
|---|---|
| Name | |
| 1M Rtn | -5.4% |
| 3M Rtn | -14.4% |
| 6M Rtn | -20.1% |
| 12M Rtn | -10.4% |
| 3Y Rtn | -47.3% |
| 1M Excs Rtn | -3.1% |
| 3M Excs Rtn | -13.3% |
| 6M Excs Rtn | -23.5% |
| 12M Excs Rtn | -33.8% |
| 3Y Excs Rtn | -119.2% |
Price Behavior
Price Behavior
| Market Price | $4.07 | |
| Market Cap ($ Bil) | 0.9 | |
| First Trading Date | 03/25/2021 | |
| Distance from 52W High | -39.3% | |
| 50 Days | 200 Days | |
| DMA Price | $4.48 | $5.16 |
| DMA Trend | indeterminate | down |
| Distance from DMA | -9.2% | -21.2% |
| 3M | 1YR | |
| Volatility | 36.6% | 50.1% |
| Downside Capture | 156.04 | 150.61 |
| Upside Capture | 40.14 | 111.00 |
| Correlation (SPY) | 32.9% | 39.8% |
CRCT Betas & Captures as of 2/28/2026
[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
| 1M | 2M | 3M | 6M | 1Y | 3Y | |
|---|---|---|---|---|---|---|
| Beta | 0.95 | 1.09 | 0.87 | 1.12 | 0.99 | 0.88 |
| Up Beta | 1.98 | 1.54 | 1.13 | 1.01 | 0.87 | 0.49 |
| Down Beta | 1.34 | 0.76 | 0.99 | 1.02 | 0.88 | 0.84 |
| Up Capture | 36% | 55% | 46% | 67% | 105% | 69% |
| Bmk +ve Days | 9 | 20 | 31 | 70 | 142 | 431 |
| Stock +ve Days | 10 | 18 | 31 | 64 | 127 | 358 |
| Down Capture | 75% | 167% | 101% | 154% | 120% | 107% |
| Bmk -ve Days | 12 | 21 | 30 | 54 | 109 | 320 |
| Stock -ve Days | 10 | 19 | 25 | 54 | 113 | 370 |
[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with CRCT | |
|---|---|---|---|---|
| CRCT | -12.8% | 50.1% | -0.11 | - |
| Sector ETF (XLK) | 30.0% | 26.8% | 0.95 | 38.6% |
| Equity (SPY) | 19.6% | 18.9% | 0.81 | 39.7% |
| Gold (GLD) | 71.9% | 26.3% | 2.05 | -7.9% |
| Commodities (DBC) | 19.3% | 17.3% | 0.89 | 6.4% |
| Real Estate (VNQ) | 6.2% | 16.3% | 0.19 | 25.7% |
| Bitcoin (BTCUSD) | -15.0% | 44.2% | -0.24 | 23.2% |
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Based On 5-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with CRCT | |
|---|---|---|---|---|
| CRCT | -19.8% | 67.0% | -0.06 | - |
| Sector ETF (XLK) | 17.7% | 24.7% | 0.64 | 21.3% |
| Equity (SPY) | 13.1% | 17.0% | 0.61 | 23.7% |
| Gold (GLD) | 24.1% | 17.3% | 1.14 | 1.4% |
| Commodities (DBC) | 11.2% | 19.0% | 0.47 | 3.2% |
| Real Estate (VNQ) | 4.8% | 18.8% | 0.16 | 18.8% |
| Bitcoin (BTCUSD) | 6.4% | 56.7% | 0.33 | 8.2% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with CRCT | |
|---|---|---|---|---|
| CRCT | -10.5% | 67.0% | -0.06 | - |
| Sector ETF (XLK) | 21.8% | 24.2% | 0.82 | 21.3% |
| Equity (SPY) | 14.5% | 17.9% | 0.70 | 23.7% |
| Gold (GLD) | 14.4% | 15.6% | 0.77 | 1.4% |
| Commodities (DBC) | 8.6% | 17.6% | 0.40 | 3.2% |
| Real Estate (VNQ) | 5.6% | 20.7% | 0.23 | 18.8% |
| Bitcoin (BTCUSD) | 67.5% | 66.8% | 1.07 | 8.2% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Returns Analyses
Earnings Returns History
Expand for More| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 3/3/2026 | 4.6% | -6.5% | |
| 11/4/2025 | -5.2% | -4.2% | -0.8% |
| 8/5/2025 | 16.9% | 14.6% | 20.8% |
| 3/4/2025 | 4.2% | 4.0% | 2.1% |
| 11/5/2024 | -15.2% | -15.2% | -15.1% |
| 8/6/2024 | 7.9% | 4.3% | 1.0% |
| 3/5/2024 | -3.3% | 1.4% | 0.6% |
| 11/7/2023 | -8.6% | -9.0% | -18.0% |
| ... | |||
| SUMMARY STATS | |||
| # Positive | 9 | 8 | 9 |
| # Negative | 7 | 8 | 6 |
| Median Positive | 7.8% | 6.5% | 10.5% |
| Median Negative | -15.2% | -9.5% | -10.5% |
| Max Positive | 22.7% | 42.0% | 69.7% |
| Max Negative | -18.2% | -23.0% | -18.0% |
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 12/31/2025 | 03/04/2026 | 10-K |
| 09/30/2025 | 11/05/2025 | 10-Q |
| 06/30/2025 | 08/06/2025 | 10-Q |
| 03/31/2025 | 05/07/2025 | 10-Q |
| 12/31/2024 | 03/05/2025 | 10-K |
| 09/30/2024 | 11/06/2024 | 10-Q |
| 06/30/2024 | 08/07/2024 | 10-Q |
| 03/31/2024 | 05/08/2024 | 10-Q |
| 12/31/2023 | 03/06/2024 | 10-K |
| 09/30/2023 | 11/08/2023 | 10-Q |
| 06/30/2023 | 08/09/2023 | 10-Q |
| 03/31/2023 | 05/10/2023 | 10-Q |
| 12/31/2022 | 03/13/2023 | 10-K |
| 09/30/2022 | 11/09/2022 | 10-Q |
| 06/30/2022 | 08/10/2022 | 10-Q |
| 03/31/2022 | 05/11/2022 | 10-Q |
Insider Activity
Expand for More| # | Owner | Title | Holding | Action | Filing Date | Price | Shares | Transacted Value | Value of Held Shares | Form |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Ashish, Arora | Chief Executive Officer | Direct | Sell | 12292025 | 5.12 | 20,833 | 106,717 | 21,934,991 | Form |
| 2 | Ashish, Arora | Chief Executive Officer | Direct | Sell | 12292025 | 4.97 | 20,833 | 103,548 | 21,180,137 | Form |
| 3 | Ashish, Arora | Chief Executive Officer | Direct | Sell | 12292025 | 4.94 | 20,833 | 102,950 | 20,954,888 | Form |
| 4 | Ashish, Arora | Chief Executive Officer | Direct | Sell | 12102025 | 4.97 | 21,294 | 105,818 | 21,589,986 | Form |
| 5 | Ashish, Arora | Chief Executive Officer | Direct | Sell | 12102025 | 5.09 | 20,833 | 106,090 | 22,018,280 | Form |
Industry Resources
| Technology Hardware, Storage & Peripherals Resources |
| The Verge |
| TechRadar |
| Tom’s Hardware |
| PCMag |
| CNET |
External Quote Links
| Y Finance | Barrons |
| TradingView | Morningstar |
| SeekingAlpha | ValueLine |
| Motley Fool | Robinhood |
| CNBC | Etrade |
| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
| FinViz |
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