Cricut (CRCT)
Market Price (9/11/2026): $5.46 | Market Cap: $1.1 BilSector: Information Technology | Industry: Technology Hardware, Storage & Peripherals
Cricut (CRCT)
Market Price (9/11/2026): $5.46Market Cap: $1.1 BilSector: Information TechnologyIndustry: Technology Hardware, Storage & Peripherals
Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.
Attractive yieldTotal YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 25%, Dividend Yield is 18%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 21%, FCF Yield is 13% Cash is significant % of market capNet D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is -24% Attractive cash flow generationCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 26%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 21% Low stock price volatilityVol 12M is 44% Megatrend and thematic driversMegatrends include Social Media & Creator Economy, Experience Economy & Premiumization, and Automation & Robotics. Themes include Creator Economy Monetization, Show more. | Weak multi-year price returns2Y Excs Rtn is -27%, 3Y Excs Rtn is -95% | Weak revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is -3.1%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -5.4%, Rev Chg QQuarterly Revenue Change % is -9.2% Key risksCRCT key risks include [1] an over-reliance on a limited number of third-party manufacturers, Show more. |
| Attractive yieldTotal YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 25%, Dividend Yield is 18%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 21%, FCF Yield is 13% |
| Cash is significant % of market capNet D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is -24% |
| Attractive cash flow generationCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 26%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 21% |
| Low stock price volatilityVol 12M is 44% |
| Megatrend and thematic driversMegatrends include Social Media & Creator Economy, Experience Economy & Premiumization, and Automation & Robotics. Themes include Creator Economy Monetization, Show more. |
| Weak multi-year price returns2Y Excs Rtn is -27%, 3Y Excs Rtn is -95% |
| Weak revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is -3.1%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -5.4%, Rev Chg QQuarterly Revenue Change % is -9.2% |
| Key risksCRCT key risks include [1] an over-reliance on a limited number of third-party manufacturers, Show more. |
Qualitative Assessment
AI Analysis | Feedback
Cricut (CRCT) stock has gained about 35% since 5/31/2026 because of the following key factors:
1. Significant Earnings Per Share Beat for Fiscal Q2 2026.
Cricut reported its fiscal Q2 2026 earnings (for the quarter ended June 30, 2026) on August 4, 2026, revealing an adjusted EPS of $0.19. This significantly exceeded the consensus analyst estimate of $0.06 by $0.13, representing a 375% surprise. This strong beat contributed to a substantial surge in the stock price, with shares climbing approximately 25% on August 5, 2026, the day after the earnings release.
2. Improvement in Net Income and Gross Margin.
Despite a reported revenue of $156.29 million for fiscal Q2 2026, which fell below analyst estimates of $159.95 million and represented a 9.2% year-over-year decline, the company demonstrated improved profitability. Net income for the quarter rose by 59% to $39.1 million. Additionally, gross margin increased to 74.5%, aided by IEEPA tariff refunds and a royalty settlement. This indicates a stronger underlying financial health despite top-line challenges.
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Cricut (CRCT) stock has gained about 35% since 5/31/2026 because of the following key factors:
1. Significant Earnings Per Share Beat for Fiscal Q2 2026.
Cricut reported its fiscal Q2 2026 earnings (for the quarter ended June 30, 2026) on August 4, 2026, revealing an adjusted EPS of $0.19. This significantly exceeded the consensus analyst estimate of $0.06 by $0.13, representing a 375% surprise. This strong beat contributed to a substantial surge in the stock price, with shares climbing approximately 25% on August 5, 2026, the day after the earnings release.
2. Improvement in Net Income and Gross Margin.
Despite a reported revenue of $156.29 million for fiscal Q2 2026, which fell below analyst estimates of $159.95 million and represented a 9.2% year-over-year decline, the company demonstrated improved profitability. Net income for the quarter rose by 59% to $39.1 million. Additionally, gross margin increased to 74.5%, aided by IEEPA tariff refunds and a royalty settlement. This indicates a stronger underlying financial health despite top-line challenges.
3. Continued Growth in High-Margin Platform Revenue and Subscribers.
Cricut's higher-margin Platform segment saw a 5% growth in revenue and a 3% increase in paid subscribers, reaching 3.1 million, during fiscal Q2 2026. This growth in recurring revenue and user engagement suggests a robust and expanding core business, which positively impacts investor sentiment, especially against the backdrop of declining Products revenue.
4. Analyst Upgrades Reflecting Positive Earnings Outlook.
Following the strong earnings performance, Zacks Investment Research upgraded Cricut's stock to a Zacks Rank #1 (Strong Buy) on September 3, 2026. This upgrade was primarily driven by an upward trend in earnings estimates, with the Zacks Consensus Estimate for the company increasing by 128.6% over the preceding three months. This positive reassessment from a prominent research firm likely bolstered investor confidence.
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Stock Movement Drivers
Fundamental Drivers
The 34.6% change in CRCT stock from 5/31/2026 to 9/10/2026 was primarily driven by a 22.7% change in the company's Net Income Margin (%).| (LTM values as of) | 5312026 | 9102026 | Change |
|---|---|---|---|
| Stock Price ($) | 4.06 | 5.46 | 34.6% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 706 | 690 | -2.2% |
| Net Income Margin (%) | 10.4% | 12.7% | 22.7% |
| P/E Multiple | 11.7 | 13.1 | 11.7% |
| Shares Outstanding (Mil) | 211 | 210 | 0.5% |
| Cumulative Contribution | 34.6% |
Market Drivers
5/31/2026 to 9/10/2026| Return | Correlation | |
|---|---|---|
| CRCT | 34.6% | |
| Market (SPY) | 0.2% | 1.8% |
| Sector (XLK) | -3.0% | -17.0% |
Fundamental Drivers
The 29.9% change in CRCT stock from 2/28/2026 to 9/10/2026 was primarily driven by a 18.3% change in the company's P/E Multiple.| (LTM values as of) | 2282026 | 9102026 | Change |
|---|---|---|---|
| Stock Price ($) | 4.20 | 5.46 | 29.9% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 714 | 690 | -3.5% |
| Net Income Margin (%) | 11.3% | 12.7% | 12.3% |
| P/E Multiple | 11.0 | 13.1 | 18.3% |
| Shares Outstanding (Mil) | 212 | 210 | 1.3% |
| Cumulative Contribution | 29.9% |
Market Drivers
2/28/2026 to 9/10/2026| Return | Correlation | |
|---|---|---|
| CRCT | 29.9% | |
| Market (SPY) | 10.8% | 13.4% |
| Sector (XLK) | 33.6% | -2.1% |
Fundamental Drivers
The 0.0% change in CRCT stock from 8/31/2025 to 9/10/2026 was primarily driven by a 26.0% change in the company's Net Income Margin (%).| (LTM values as of) | 8312025 | 9102026 | Change |
|---|---|---|---|
| Stock Price ($) | 5.46 | 5.46 | 0.0% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 712 | 690 | -3.1% |
| Net Income Margin (%) | 10.1% | 12.7% | 26.0% |
| P/E Multiple | 16.1 | 13.1 | -19.0% |
| Shares Outstanding (Mil) | 212 | 210 | 1.1% |
| Cumulative Contribution | 0.0% |
Market Drivers
8/31/2025 to 9/10/2026| Return | Correlation | |
|---|---|---|
| CRCT | 0.0% | |
| Market (SPY) | 18.5% | 21.5% |
| Sector (XLK) | 41.7% | 8.1% |
Fundamental Drivers
The -23.9% change in CRCT stock from 8/31/2023 to 9/10/2026 was primarily driven by a -59.3% change in the company's P/E Multiple.| (LTM values as of) | 8312023 | 9102026 | Change |
|---|---|---|---|
| Stock Price ($) | 7.17 | 5.46 | -23.9% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 817 | 690 | -15.5% |
| Net Income Margin (%) | 5.9% | 12.7% | 114.2% |
| P/E Multiple | 32.1 | 13.1 | -59.3% |
| Shares Outstanding (Mil) | 217 | 210 | 3.5% |
| Cumulative Contribution | -23.9% |
Market Drivers
8/31/2023 to 9/10/2026| Return | Correlation | |
|---|---|---|
| CRCT | -23.9% | |
| Market (SPY) | 74.2% | 23.1% |
| Sector (XLK) | 114.8% | 17.0% |
Price Returns Compared
| 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| CRCT Return | 24% | -58% | -20% | -5% | -0% | 15% | -55% |
| Peers Return | 43% | -51% | 9% | -36% | -20% | 2% | -60% |
| S&P 500 Return | 27% | -19% | 24% | 23% | 16% | 12% | 103% |
Monthly Win Rates [3] | |||||||
| CRCT Win Rate | 50% | 25% | 33% | 42% | 50% | 44% | |
| Peers Win Rate | 55% | 28% | 50% | 32% | 38% | 44% | |
| S&P 500 Win Rate | 75% | 42% | 67% | 75% | 67% | 44% | |
Max Drawdowns [4] | |||||||
| CRCT Max Drawdown | - | -74% | -58% | -32% | -33% | -24% | |
| Peers Max Drawdown | -42% | -61% | -52% | -48% | -46% | -44% | |
| S&P 500 Max Drawdown | -5% | -25% | -10% | -8% | -19% | -9% | |
[1] Cumulative total returns since the beginning of 2021
[2] Peers: ETSY, ADBE, SSYS, DDD, SSTK.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 9/10/2026 (YTD)
How Low Can It Go
| Event | CRCT | S&P 500 |
|---|---|---|
| 2025 US Tariff Shock | ||
| % Loss | -31.4% | -18.8% |
| % Gain to Breakeven | 45.7% | 23.1% |
| Time to Breakeven | 21 days | 79 days |
| 2023 SVB Regional Banking Crisis | ||
| % Loss | -24.6% | -6.7% |
| % Gain to Breakeven | 32.5% | 7.1% |
| Time to Breakeven | 4 days | 31 days |
In The Past
Cricut's stock fell -31.4% during the 2025 US Tariff Shock. Such a loss loss requires a 45.7% gain to breakeven.
Preserve Wealth
Limiting losses and compounding gains is essential to preserving wealth.
Asset Allocation
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| Event | CRCT | S&P 500 |
|---|---|---|
| 2025 US Tariff Shock | ||
| % Loss | -31.4% | -18.8% |
| % Gain to Breakeven | 45.7% | 23.1% |
| Time to Breakeven | 21 days | 79 days |
| 2023 SVB Regional Banking Crisis | ||
| % Loss | -24.6% | -6.7% |
| % Gain to Breakeven | 32.5% | 7.1% |
| Time to Breakeven | 4 days | 31 days |
In The Past
Cricut's stock fell -31.4% during the 2025 US Tariff Shock. Such a loss loss requires a 45.7% gain to breakeven.
Preserve Wealth
Limiting losses and compounding gains is essential to preserving wealth.
Asset Allocation
Actively managed asset allocation strategies protect wealth. Learn more.
About Cricut (CRCT)
Cricut, Inc. (CRCT) provides a comprehensive creativity platform that empowers users to design and create professional-looking handmade goods. The company integrates specialized hardware, intuitive software, and a wide array of consumable materials and accessories into a cohesive ecosystem, enabling individuals to transform their creative ideas into tangible, personalized items.
The core of Cricut's product offering includes its line of connected cutting machines, such as the Cricut Joy, Explore, and Maker series. These machines are capable of precisely cutting, writing, scoring, and adding decorative effects to various materials like paper, vinyl, and leather. These machines are seamlessly integrated with Cricut's design applications, primarily the Design Space app, which also offers subscription services like Cricut Access for an expanded library of designs and features. Additionally, Cricut provides heat presses (e.g., Cricut EasyPress, Mug Press), essential hand tools, replacement blades, and a diverse range of project materials and blanks, ensuring a complete crafting experience.
Cricut primarily targets DIY enthusiasts, crafters, and individuals seeking to personalize a wide array of items for personal use, gifts, or small businesses. Users leverage the platform to create custom greeting cards, personalized apparel like T-shirts, home decor, mugs, and more. The company distributes its products globally through a multi-channel approach, utilizing its own website, major brick-and-mortar and online retail partners, and a network of international distributors across North America, Europe, Australia, and other regions worldwide.
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Here are 1-3 brief analogies for Cricut:
- Peloton for crafters: It sells specialized hardware and offers a subscription for digital content and designs to a dedicated community of home users, much like Peloton does for fitness.
- Keurig for personalized crafts: It sells a specialized machine that uses proprietary materials and designs to easily create custom items, similar to how Keurig uses coffee machines and pods to make beverages.
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- Connected Machines: Digital cutting machines (e.g., Cricut Joy, Explore, Maker) that enable users to cut, write, score, and create decorative effects on diverse materials.
- Design Apps: Software applications (e.g., Design Space) that integrate with connected machines to help users design and create personalized projects.
- Subscriptions (Cricut Access): Subscription offerings providing access to a library of designs, fonts, and project inspiration for use with Cricut machines and apps.
- Accessories and Materials: A range of complementary tools, presses (e.g., EasyPress, Mug Press), and raw materials necessary for creating personalized items.
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Cricut (CRCT) primarily sells its creativity platform, connected machines, design apps, accessories, and materials directly to individual end-users rather than to other companies for their internal use. The company's products enable users to create personalized handmade goods.
Based on the company description, the major categories of individual customers Cricut serves include:
- Hobbyists and DIY Enthusiasts: Individuals who enjoy crafting and personalizing items such as birthday cards, home decor, and gifts for personal use or gifting.
- Small Business Owners and Craft Entrepreneurs: Individuals who use Cricut's platform to create "professional-looking handmade goods" for commercial purposes, such as selling custom T-shirts, mugs, decals, or personalized event decorations.
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AI Analysis | Feedback
AI Analysis | Feedback
The key risks to Cricut's business include a decline in user engagement and sales of high-margin consumables, significant supply chain and geopolitical dependencies, and intense competitive pressures in a saturating market.
- Declining User Engagement and Sales of High-Margin Consumables: Cricut's business model is fundamentally tied to its smart cutting machine ecosystem, with a significant portion of its revenue derived from high-margin accessories and materials (consumables) and subscriptions. The company faces challenges in attracting and engaging users, with a noted decline in accessories and materials sales, and concerns about slowing revenue growth due to market saturation and slowing demand post-COVID-19. This trend could negatively impact future earnings potential and overall financial performance, as user engagement is crucial for sustained purchases of consumables and subscriptions.
- Supply Chain and Geopolitical Risks: Cricut is highly reliant on a limited number of third-party contract manufacturers, primarily located in Malaysia and China. This dependence exposes the company to significant supply chain disruptions, increased costs, and geopolitical risks, such as trade wars and tariffs. For instance, a substantial portion of Cricut's cost of goods sold is exposed to Section 301 tariffs, which can materially impact gross margins.
- Intense Competition and Market Saturation: The DIY and craft market in which Cricut operates is highly competitive. The company faces competition from established rivals offering similar products and services, as well as from private-label brands and new entrants in online marketplaces that provide cheaper materials compatible with Cricut machines. This competitive landscape and market saturation can lead to a loss of market share and pressure on profit margins if Cricut fails to continually innovate and differentiate its offerings.
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The emergence of advanced generative artificial intelligence, capable of creating highly customized and craft-ready designs from simple user prompts, poses an emerging threat. This technology could significantly devalue Cricut's proprietary design applications and its subscription content (Cricut Access), as users might find it easier and more flexible to generate professional-looking designs independently. If these AI-generated designs also become increasingly compatible with a broader range of fabrication machines or standardized open-source cutting equipment, it could erode the competitive advantage of Cricut's integrated platform and diminish the lock-in associated with its connected machines and ecosystem.
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Cricut (CRCT) operates within several significant addressable markets related to creativity, crafting, and design. The company's main products and services fall primarily into three categories: Connected Machines, Subscriptions (design apps), and Accessories and Materials.
Connected Machines
Cricut's connected machines, such as the Cricut Joy, Cricut Explore, and Cricut Maker, are part of the broader cutting equipment and smart cutting tools market. The global cutting equipment market was valued at approximately USD 5.91 billion in 2024 and is projected to reach USD 16.04 billion by 2035, growing at a compound annual growth rate (CAGR) of 9.5% from 2025 to 2035. Another estimate places the global cutting equipment market at USD 36.01 billion in 2025, expected to reach USD 57.75 billion by 2034 with a CAGR of 5.43% from 2026 to 2034. The smart cutting tools market specifically is anticipated to grow at a CAGR of over 10% in 2025. North America is a dominant region in the cutting equipment market. Cricut holds a leading position in the North American connected craft cutter segment, with an estimated market share of 65-70% as of early 2025.
Subscriptions
The company's design apps and subscription offerings, like Cricut Access, are part of the creative software market. The global creative software market was estimated at USD 9.93 billion in 2023 and is projected to grow to USD 14.98 billion by 2030, at a CAGR of 7.1% from 2024 to 2030. Another report suggests the global creative software market size was USD 13.95 billion in 2024 and is expected to grow to USD 22.67 billion in 2029 with a CAGR of 10.1%. North America held the largest share of this market, accounting for 39.3% in 2023. Cricut reported over 3.09 million paid subscribers in 2025.
Accessories and Materials
Cricut's accessories and materials, including the Cricut EasyPress, Cricut Mug Press, various tools, and project materials, fall under the broader art and craft materials market. The global art and craft materials market was valued at USD 23.76 billion in 2024 and is projected to reach USD 33.32 billion by 2030, growing at a CAGR of 5.80%. Another assessment indicates the global art & craft materials market size was USD 23.56 billion in 2025 and is projected to reach USD 40.68 billion by 2034, exhibiting a CAGR of 6.44%. North America is the largest regional market for craft supplies, representing approximately 45% of the global market share. The overall global arts and crafts market, which encompasses all of Cricut's offerings, was valued at USD 47.21 billion in 2024 and is expected to reach USD 78.31 billion by 2030, with an 8.8% CAGR. Other estimates for the global arts and crafts market include USD 49.90 billion in 2025, projected to reach USD 99.53 billion by 2034 at a CAGR of 7.9% (2026-2034). North America's arts and crafts market alone was valued at USD 9.01 billion in 2024.
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Here are 3-5 expected drivers of future revenue growth for Cricut (CRCT) over the next 2-3 years:
- Growth in Paid Subscribers and Platform Revenue: Cricut has consistently reported an increase in paid subscribers and platform revenue year-over-year. For example, in Q1 2024, paid subscribers were up 3% from Q1 2023, and platform revenue grew 3% year over year. This trend continued into Q4 2025, with paid subscribers increasing by over 4% year-on-year to just over 3.09 million and platform revenue rising 6% year-on-year. The company sees deeper user engagement on its platform as a significant opportunity to further drive growth.
- New Product Launches and Innovation: Cricut is accelerating its product development cycles and has launched new cutting machines, such as the Cricut Explore 4 and Cricut Maker 4, along with new accessories like a mini heat press and various materials. These new products are expected to drive machine sales and subsequently increase the attach rate for accessories and subscriptions.
- Increased Marketing and Promotional Activities: Management has emphasized boosting marketing efforts and spending to generate more interest and demand across their product offerings. They are also continuing a deeper promotional strategy to address consumer affordability concerns and drive conversions.
- International Expansion: Cricut is focused on increasing brand awareness and expanding its presence in international markets. International revenue has shown consistent growth and an increasing contribution to total company revenues, rising to 28% of total revenue in Q4 2025, up from 25% in Q4 2024. The company is making investments to support future revenue growth in these markets.
- Enhanced User Engagement and Software Improvements: Cricut is investing in enhancing user engagement on its platform through software improvements, including AI features and guided project flows. While not a direct revenue driver, improved engagement is critical for retaining active users and encouraging subscription uptake and purchases of accessories and materials.
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Share Repurchases
- Cricut announced a $50 million share repurchase program on May 6, 2025.
- The company utilized approximately $24.6 million for share repurchases in 2025.
- As of March 4, 2026, approximately $41.3 million remained authorized under the $50 million stock repurchase program.
Share Issuance
- Cricut's Initial Public Offering (IPO) in 2021 resulted in a significant issuance of common stock, totaling $262.48 million.
- Minor issuances of common stock were recorded as $0.03 million in fiscal year 2022 and $0.38 million in fiscal year 2025.
Capital Expenditures
- Capital expenditures were approximately $24.42 million in fiscal year 2025, $18.33 million in fiscal year 2024, and $23.72 million in fiscal year 2023.
- Cricut is focusing its investments on accelerating research and development (R&D), new product launches, marketing, and expanding into international markets.
- The company anticipates continuing to fund investments for future growth throughout 2026.
Peer Outperformance in Technology Hardware, Storage & Peripherals
| Industry | Names | 1Y med | 3Y med | 5Y med | Top 3 by 5Y |
|---|---|---|---|---|---|
| Electronic Manufacturing Services | 9 | 53.2% | 183.0% | 290.3% | TTMI 802% · FLEX 710% · SANM 417% |
| Semiconductor Materials & Equipment | 27 | 129.7% | 83.4% | 102.6% | AEHR 828% · AXTI 601% · KLAC 431% |
| Technology Distributors | 9 | 28.2% | 68.5% | 86.1% | CLMB 330% · AVT 171% · SNX 130% |
| Communications Equipment | 36 | 20.1% | 82.5% | 66.3% | AAOI 1290% · LITE 990% · ANET 762% |
| Electronic Components | 26 | 34.8% | 56.8% | 62.4% | CLS 3617% · BELFA 1300% · COHR 377% |
| Semiconductors | 55 | 23.4% | 30.2% | 32.8% | POET 1766% · MU 1264% · NVDA 876% |
| Technology Hardware, Storage & Peripherals ← | 21 | 32.4% | 76.9% | 20.1% | STX 1093% · DELL 1062% · WDC 969% |
| Internet Services & Infrastructure | 6 | 15.4% | 38.1% | 13.8% | DOCN 87% · VRSN 33% · GDDY 28% |
| Electronic Equipment & Instruments | 27 | -11.8% | 4.3% | -12.4% | PI 224% · OSIS 112% · ACFN 111% |
| IT Consulting & Other Services | 28 | -25.1% | -17.1% | -31.2% | CHRN 472795% · APLD 1195% · TSSI 711% |
| Application Software | 122 | -26.8% | -15.2% | -46.1% | VIDA 188991% · INLX 5114% · PLTR 531% |
| Systems Software | 67 | -17.8% | -3.1% | -58.7% | QNC 453% · ZETA 342% · PANW 332% |
Latest Trefis Analyses
| Title | Date | |
|---|---|---|
| DASHBOARDS | ||
| Cricut Earnings Notes | 12/16/2025 | |
| Can Cricut Stock Hold Up When Markets Turn? | 10/17/2025 | |
| Cricut (CRCT) Net Income Comparison | 08/08/2025 | |
| Cricut (CRCT) Operating Income Comparison | 08/08/2025 | |
| Cricut (CRCT) Operating Cash Flow Comparison | 08/08/2025 | |
| Cricut (CRCT) EBITDA Comparison | 08/08/2025 | |
| Cricut (CRCT) Debt Comparison | 08/08/2025 | |
| Cricut (CRCT) Tax Expense Comparison | 08/08/2025 | |
| Cricut (CRCT) Revenue Comparison | 08/08/2025 | |
| Why Cricut Stock Moved: CRCT Stock Has Lost 67% Since 2021 Fiscal End, Primarily Due To Unfavorable Change In Revenues | 08/08/2025 | |
| ARTICLES | ||
| CRCT Stock Down -19% after 7-Day Loss Streak | 07/16/2025 | |
| CRCT Stock Down -18% after 6-Day Loss Streak | 07/15/2025 |
Research & Analysis
Invest in Strategies
Wealth Management
Peer Comparisons
| Peers to compare with: |
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 6.52 |
| Mkt Cap | 0.9 |
| Rev LTM | 796 |
| Op Inc LTM | 62 |
| FCF LTM | 118 |
| FCF 3Y Avg | 118 |
| CFO LTM | 156 |
| CFO 3Y Avg | 155 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | -3.1% |
| Rev Chg 3Y Avg | -1.1% |
| Rev Chg Q | -0.3% |
| QoQ Delta Rev Chg LTM | -0.1% |
| Op Inc Chg LTM | 8.0% |
| Op Inc Chg 3Y Avg | 10.8% |
| Op Mgn LTM | 8.7% |
| Op Mgn 3Y Avg | 9.3% |
| QoQ Delta Op Mgn LTM | 0.4% |
| CFO/Rev LTM | 18.9% |
| CFO/Rev 3Y Avg | 17.2% |
| FCF/Rev LTM | 15.6% |
| FCF/Rev 3Y Avg | 13.7% |
Price Behavior
| Market Price | $5.46 | |
| Market Cap ($ Bil) | 1.1 | |
| First Trading Date | 03/25/2021 | |
| Distance from 52W High | -16.6% | |
| 50 Days | 200 Days | |
| DMA Price | $5.15 | $4.54 |
| DMA Trend | up | up |
| Distance from DMA | 6.0% | 20.3% |
| 3M | 1YR | |
| Volatility | 59.1% | 44.5% |
| Downside Capture | -57.07 | 93.50 |
| Upside Capture | 62.56 | 65.43 |
| Correlation (SPY) | 3.0% | 21.5% |
| 1M | 2M | 3M | 6M | 1Y | 3Y | |
|---|---|---|---|---|---|---|
| Beta | 0.17 | 0.18 | -0.00 | 0.45 | 0.72 | 0.83 |
| Up Beta | 1.75 | -0.80 | -0.81 | -0.11 | 0.23 | 0.49 |
| Down Beta | 7.94 | 2.54 | 1.30 | 1.28 | 1.11 | 0.93 |
| Up Capture | 58% | 125% | 69% | 69% | 63% | 61% |
| Bmk +ve Days | 10 | 21 | 32 | 68 | 138 | 427 |
| Stock +ve Days | 11 | 22 | 35 | 67 | 131 | 364 |
| Down Capture | -580% | -166% | -140% | 6% | 85% | 103% |
| Bmk -ve Days | 11 | 21 | 32 | 59 | 113 | 324 |
| Stock -ve Days | 9 | 19 | 26 | 53 | 107 | 357 |
[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with CRCT | |
|---|---|---|---|---|
| CRCT | -8.5% | 44.4% | -0.08 | - |
| Sector ETF (XLK) | 40.4% | 26.3% | 1.25 | 8.0% |
| Equity (SPY) | 17.6% | 12.8% | 0.99 | 21.5% |
| Gold (GLD) | 18.7% | 29.2% | 0.59 | 3.6% |
| Commodities (DBC) | 47.9% | 20.4% | 1.81 | -13.7% |
| Real Estate (VNQ) | 6.6% | 13.6% | 0.22 | 20.4% |
| Bitcoin (BTCUSD) | -29.9% | 43.8% | -0.68 | 20.5% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 5-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with CRCT | |
|---|---|---|---|---|
| CRCT | -22.5% | 62.7% | -0.16 | - |
| Sector ETF (XLK) | 19.3% | 25.9% | 0.67 | 20.6% |
| Equity (SPY) | 12.4% | 17.2% | 0.55 | 25.0% |
| Gold (GLD) | 18.5% | 18.8% | 0.80 | 2.5% |
| Commodities (DBC) | 11.5% | 19.5% | 0.46 | 0.9% |
| Real Estate (VNQ) | 0.7% | 18.9% | -0.07 | 20.6% |
| Bitcoin (BTCUSD) | 9.9% | 52.6% | 0.37 | 13.9% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with CRCT | |
|---|---|---|---|---|
| CRCT | -7.6% | 65.6% | 0.04 | - |
| Sector ETF (XLK) | 24.2% | 25.0% | 0.88 | 19.1% |
| Equity (SPY) | 15.1% | 17.9% | 0.71 | 23.0% |
| Gold (GLD) | 12.2% | 16.3% | 0.61 | 2.3% |
| Commodities (DBC) | 8.4% | 18.1% | 0.38 | 1.3% |
| Real Estate (VNQ) | 4.6% | 20.7% | 0.19 | 19.0% |
| Bitcoin (BTCUSD) | 63.4% | 66.2% | 1.03 | 8.4% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Returns Analyses
Earnings Returns History
Updated 9/4/2026| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 8/4/2026 | 22.9% | 20.9% | 16.6% |
| 5/5/2026 | 5.2% | 0.9% | -2.1% |
| 3/3/2026 | 4.6% | -6.5% | -9.7% |
| 11/4/2025 | -5.2% | -4.2% | -0.8% |
| 8/5/2025 | 16.9% | 14.6% | 20.8% |
| 5/6/2025 | 20.3% | 23.3% | 27.8% |
| 3/4/2025 | 4.2% | 4.0% | 2.1% |
| 11/5/2024 | -15.2% | -15.2% | -15.1% |
| ... | |||
| SUMMARY STATS | |||
| # Positive | 13 | 12 | 13 |
| # Negative | 9 | 10 | 9 |
| Median Positive | 7.9% | 11.6% | 16.2% |
| Median Negative | -10.1% | -10.0% | -9.7% |
| Max Positive | 47.2% | 42.0% | 69.6% |
| Max Negative | -18.2% | -22.9% | -24.8% |
| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 8/4/2026 | 22.9% | 20.9% | 16.6% |
| 5/5/2026 | 5.2% | 0.9% | -2.1% |
| 3/3/2026 | 4.6% | -6.5% | -9.7% |
| 11/4/2025 | -5.2% | -4.2% | -0.8% |
| 8/5/2025 | 16.9% | 14.6% | 20.8% |
| 5/6/2025 | 20.3% | 23.3% | 27.8% |
| 3/4/2025 | 4.2% | 4.0% | 2.1% |
| 11/5/2024 | -15.2% | -15.2% | -15.1% |
| 8/6/2024 | 7.9% | 4.3% | 1.0% |
| 5/7/2024 | 47.2% | 35.3% | 21.9% |
| 3/5/2024 | -3.3% | 1.5% | 0.6% |
| 11/7/2023 | -8.6% | -9.0% | -18.0% |
| 8/8/2023 | 6.4% | -3.7% | -5.8% |
| 5/9/2023 | -10.1% | -22.4% | 37.5% |
| 3/7/2023 | 2.3% | 4.4% | 11.8% |
| 11/8/2022 | 11.5% | 8.6% | 10.5% |
| 8/9/2022 | 7.8% | 20.0% | 16.2% |
| 5/10/2022 | -3.8% | -9.9% | -24.8% |
| 3/8/2022 | -16.7% | -22.7% | -3.0% |
| 11/10/2021 | -18.2% | -10.1% | -17.5% |
| 8/12/2021 | -18.2% | -22.9% | 0.3% |
| 5/13/2021 | 22.7% | 42.0% | 69.6% |
| SUMMARY STATS | |||
| # Positive | 13 | 12 | 13 |
| # Negative | 9 | 10 | 9 |
| Median Positive | 7.9% | 11.6% | 16.2% |
| Median Negative | -10.1% | -10.0% | -9.7% |
| Max Positive | 47.2% | 42.0% | 69.6% |
| Max Negative | -18.2% | -22.9% | -24.8% |
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 06/30/2026 | 08/05/2026 | 10-Q |
| 03/31/2026 | 05/06/2026 | 10-Q |
| 12/31/2025 | 03/04/2026 | 10-K |
| 09/30/2025 | 11/05/2025 | 10-Q |
| 06/30/2025 | 08/06/2025 | 10-Q |
| 03/31/2025 | 05/07/2025 | 10-Q |
| 12/31/2024 | 03/05/2025 | 10-K |
| 09/30/2024 | 11/06/2024 | 10-Q |
| 06/30/2024 | 08/07/2024 | 10-Q |
| 03/31/2024 | 05/08/2024 | 10-Q |
| 12/31/2023 | 03/06/2024 | 10-K |
| 09/30/2023 | 11/08/2023 | 10-Q |
| 06/30/2023 | 08/09/2023 | 10-Q |
| 03/31/2023 | 05/10/2023 | 10-Q |
| 12/31/2022 | 03/13/2023 | 10-K |
| 09/30/2022 | 11/09/2022 | 10-Q |
| Report Date | Filing Date | Filing |
|---|---|---|
| 06/30/2026 | 08/05/2026 | 10-Q |
| 03/31/2026 | 05/06/2026 | 10-Q |
| 12/31/2025 | 03/04/2026 | 10-K |
| 09/30/2025 | 11/05/2025 | 10-Q |
| 06/30/2025 | 08/06/2025 | 10-Q |
| 03/31/2025 | 05/07/2025 | 10-Q |
| 12/31/2024 | 03/05/2025 | 10-K |
| 09/30/2024 | 11/06/2024 | 10-Q |
| 06/30/2024 | 08/07/2024 | 10-Q |
| 03/31/2024 | 05/08/2024 | 10-Q |
| 12/31/2023 | 03/06/2024 | 10-K |
| 09/30/2023 | 11/08/2023 | 10-Q |
| 06/30/2023 | 08/09/2023 | 10-Q |
| 03/31/2023 | 05/10/2023 | 10-Q |
| 12/31/2022 | 03/13/2023 | 10-K |
| 09/30/2022 | 11/09/2022 | 10-Q |
| 06/30/2022 | 08/10/2022 | 10-Q |
| 03/31/2022 | 05/11/2022 | 10-Q |
| 12/31/2021 | 03/09/2022 | 10-K |
| 09/30/2021 | 11/12/2021 | 10-Q |
| 06/30/2021 | 08/13/2021 | 10-Q |
| 03/31/2021 | 05/13/2021 | 10-Q |
| 12/31/2020 | 03/25/2021 | 424B4 |
| 09/30/2020 | 02/16/2021 | S-1 |
Insider Activity
Updated 9/8/2026| # | Owner | Title | Holding | Action | Filing Date | Price | Shares | Transacted Value | Value of Held Shares | Form |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Ashish, Arora | Chief Executive Officer | Direct | Sell | 9082026 | 5.61 | 60,000 | 336,330 | 31,374,572 | Form |
| 2 | Ashish, Arora | Chief Executive Officer | Direct | Sell | 9032026 | 5.85 | 60,000 | 350,940 | 33,088,407 | Form |
| 3 | Ashish, Arora | Chief Executive Officer | Direct | Sell | 9032026 | 5.79 | 60,000 | 347,640 | 33,124,906 | Form |
| 4 | Harmer, Ryan | Principal Accounting Officer | Direct | Sell | 8262026 | 5.70 | 10,000 | 56,950 | 1,790,667 | Form |
| 5 | Ashish, Arora | Chief Executive Officer | Direct | Sell | 8192026 | 5.48 | 60,000 | 328,986 | 22,081,019 | Form |
| # | Owner | Title | Holding | Action | Filing Date | Price | Shares | Transacted Value | Value of Held Shares | Form |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Ashish, Arora | Chief Executive Officer | Direct | Sell | 9082026 | 5.61 | 60,000 | 336,330 | 31,374,572 | Form |
| 2 | Ashish, Arora | Chief Executive Officer | Direct | Sell | 9032026 | 5.85 | 60,000 | 350,940 | 33,088,407 | Form |
| 3 | Ashish, Arora | Chief Executive Officer | Direct | Sell | 9032026 | 5.79 | 60,000 | 347,640 | 33,124,906 | Form |
| 4 | Harmer, Ryan | Principal Accounting Officer | Direct | Sell | 8262026 | 5.70 | 10,000 | 56,950 | 1,790,667 | Form |
| 5 | Ashish, Arora | Chief Executive Officer | Direct | Sell | 8192026 | 5.48 | 60,000 | 328,986 | 22,081,019 | Form |
| 6 | Ashish, Arora | Chief Executive Officer | Direct | Sell | 8192026 | 5.53 | 60,000 | 331,578 | 22,586,568 | Form |
| 7 | Ashish, Arora | Chief Executive Officer | Direct | Sell | 8192026 | 5.60 | 60,000 | 335,784 | 23,208,858 | Form |
| 8 | Harmer, Ryan | Principal Accounting Officer | Direct | Sell | 8172026 | 6.00 | 5,000 | 30,000 | 1,946,568 | Form |
| 9 | Ashish, Arora | Chief Executive Officer | Direct | Sell | 8052026 | 5.98 | 60,000 | 359,078 | 25,177,986 | Form |
| 10 | Ashish, Arora | Chief Executive Officer | Direct | Sell | 8052026 | 4.89 | 60,000 | 293,202 | 20,852,062 | Form |
| 11 | Ashish, Arora | Chief Executive Officer | Direct | Sell | 8052026 | 4.77 | 60,000 | 286,392 | 20,654,138 | Form |
| 12 | Ashish, Arora | Chief Executive Officer | Direct | Sell | 7172026 | 4.75 | 2,282 | 10,845 | 20,539,796 | Form |
| 13 | Ashish, Arora | Chief Executive Officer | Direct | Sell | 7172026 | 4.75 | 1,051 | 4,997 | 20,558,858 | Form |
| 14 | Ashish, Arora | Chief Executive Officer | Direct | Sell | 6032026 | 4.30 | 16,366 | 70,310 | 18,581,603 | Form |
| 15 | Harmer, Ryan | Principal Accounting Officer | Direct | Sell | 6012026 | 4.12 | 17,267 | 71,211 | 1,342,720 | Form |
| 16 | Ashish, Arora | Chief Executive Officer | Direct | Sell | 5262026 | 3.98 | 60,000 | 238,710 | 17,273,024 | Form |
| 17 | Ashish, Arora | Chief Executive Officer | Direct | Sell | 5212026 | 3.95 | 60,000 | 237,186 | 17,399,933 | Form |
| 18 | Ashish, Arora | Chief Executive Officer | Direct | Sell | 5212026 | 3.95 | 60,000 | 236,964 | 17,620,611 | Form |
| 19 | Makler, Jason | See footnote | Buy | 5132026 | 4.15 | 310 | 1,286 | 124,452 | Form | |
| 20 | Makler, Jason | See footnote | Buy | 5132026 | 4.34 | 9,691 | 42,104 | 128,994 | Form | |
| 21 | Ashish, Arora | Chief Executive Officer | Direct | Sell | 3042026 | 4.25 | 13,458 | 57,257 | 15,847,991 | Form |
| 22 | Ashish, Arora | Chief Executive Officer | Direct | Sell | 3042026 | 4.28 | 60,000 | 256,596 | 15,987,868 | Form |
| 23 | Ashish, Arora | Chief Executive Officer | Direct | Sell | 2232026 | 4.42 | 60,000 | 265,092 | 16,782,325 | Form |
| 24 | Ashish, Arora | Chief Executive Officer | Direct | Sell | 2232026 | 4.62 | 60,000 | 277,410 | 17,839,557 | Form |
| 25 | Ashish, Arora | Chief Executive Officer | Direct | Sell | 2232026 | 4.65 | 60,000 | 279,162 | 18,231,386 | Form |
| 26 | Ashish, Arora | Chief Executive Officer | Direct | Sell | 12292025 | 4.94 | 20,833 | 102,950 | 20,954,888 | Form |
| 27 | Ashish, Arora | Chief Executive Officer | Direct | Sell | 12292025 | 4.97 | 20,833 | 103,548 | 21,180,137 | Form |
| 28 | Ashish, Arora | Chief Executive Officer | Direct | Sell | 12292025 | 5.12 | 20,833 | 106,717 | 21,934,991 | Form |
| 29 | Ashish, Arora | Chief Executive Officer | Direct | Sell | 12102025 | 5.12 | 20,833 | 106,748 | 22,048,162 | Form |
| 30 | Ashish, Arora | Chief Executive Officer | Direct | Sell | 12102025 | 5.09 | 20,833 | 106,090 | 22,018,280 | Form |
| 31 | Ashish, Arora | Chief Executive Officer | Direct | Sell | 12102025 | 4.97 | 21,294 | 105,818 | 21,589,986 | Form |
| 32 | Ashish, Arora | Chief Executive Officer | Direct | Sell | 12012025 | 4.79 | 20,372 | 97,661 | 20,929,592 | Form |
| 33 | Ashish, Arora | Chief Executive Officer | Direct | Sell | 11252025 | 4.82 | 33,561 | 161,747 | 21,139,542 | Form |
| 34 | Ashish, Arora | Chief Executive Officer | Direct | Sell | 11252025 | 4.77 | 10,628 | 50,675 | 21,074,110 | Form |
| 35 | Ashish, Arora | Chief Executive Officer | Direct | Sell | 11252025 | 4.83 | 60,000 | 289,722 | 21,393,270 | Form |
| 36 | Ashish, Arora | Chief Executive Officer | Direct | Sell | 10172025 | 5.27 | 17,204 | 90,583 | 14,048,322 | Form |
| 37 | Ashish, Arora | Chief Executive Officer | Direct | Sell | 10172025 | 5.27 | 11,211 | 59,044 | 14,142,664 | Form |
| 38 | Ashish, Arora | Chief Executive Officer | Direct | Sell | 10172025 | 5.47 | 21,250 | 116,235 | 14,749,919 | Form |
| 39 | Ashish, Arora | Chief Executive Officer | Direct | Sell | 10082025 | 5.66 | 21,250 | 120,309 | 15,387,159 | Form |
| 40 | Ashish, Arora | Chief Executive Officer | Direct | Sell | 10082025 | 5.61 | 21,250 | 119,227 | 15,368,050 | Form |
| 41 | Ashish, Arora | Chief Executive Officer | Direct | Sell | 10082025 | 5.81 | 21,250 | 123,524 | 16,045,412 | Form |
| 42 | Ashish, Arora | Chief Executive Officer | Direct | Sell | 9252025 | 6.42 | 21,250 | 136,325 | 17,844,548 | Form |
| 43 | Ashish, Arora | Chief Executive Officer | Direct | Sell | 9252025 | 6.77 | 21,250 | 143,814 | 18,968,584 | Form |
| 44 | Ashish, Arora | Chief Executive Officer | Direct | Sell | 9252025 | 6.77 | 21,250 | 143,828 | 19,114,374 | Form |
| 45 | Ashish, Arora | Chief Executive Officer | Direct | Sell | 9112025 | 6.36 | 21,250 | 135,169 | 18,098,739 | Form |
| 46 | Ashish, Arora | Chief Executive Officer | Direct | Sell | 9112025 | 6.18 | 21,250 | 131,270 | 17,707,894 | Form |
| 47 | Ashish, Arora | Chief Executive Officer | Direct | Sell | 9112025 | 6.16 | 21,250 | 130,864 | 17,784,006 | Form |
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Industry Resources
| Information Technology Resources |
| TechCrunch |
| Wired |
| CIO |
| MIT Technology Review |
| Gartner Insights |
| Ars Technica |
| Technology Hardware, Storage & Peripherals Resources |
| The Verge |
| TechRadar |
| Tom’s Hardware |
| PCMag |
| CNET |
External Quote Links
| Y Finance | Barrons |
| TradingView | Morningstar |
| SeekingAlpha | ValueLine |
| Motley Fool | Robinhood |
| CNBC | Etrade |
| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
| FinViz |
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